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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (March 22, 1978)
By MICHELLE BURROWES When you subscribe to a magazine, buy something through the mail, get a driver’s license, or have a telephone listing, your name becomes one of millions that can be bought and sold. An entire industry revolves around mailing lists, and profits come from the sale, or more prop erly, rental, of names and ad dresses. Industry officials disagree on the exact figures, but most say there are around 35,000 mailing lists available to sellers of mail-order products. Lengths of the lists vary; some are 10,000 names long (the shortest most companies will bother with), and among the longest is one with 62 million entries. Lists are rarely sold, but are rented for one-time use. The aver age price is about $35 per one thousand names. List owners pro tect themselves by adding false names to the list and monitoring the mail to ensure that the lists are not abused. Names can be obtained from telephone numbers, state? records (such as licensing records), credit card companies, mail-order com panies, book-of-the-month clubs, nd magazines subscriptions. Time magazine, for example, rents its list of four million subscrib ers through Clyde Co. of New York. Clyde can break the lists down to more specialized markets such as gender and geographic location. There is a list of doctors and a list of tudents. If a merchant wanted to each Texas college students, Time ould rent such a list of subscribers :o him. Some of the lists are more highly Mailing list rental is big business specialized. They can be seperated into high-income zip code designa tions. Or if a merchant were selling a sports product, there are lists of sports enthusiasts available. There is even a list of pregnant women available to sellers of baby products. How can they get this informa tion? The list of pregnant women, for example, is compiled by a New York firm with the help of certain doctors nationwide who fill out a postcard when they find a patient is pregnant. The card includes her name and address, as well as the date her baby is due, and the number and ages of her other chil dren. Doctors fill out the cards for the patient s benefit, as she receives tree samples along w ith advertising. The list can be broken down by zip code to reach women in high- income neighborhoods. There are also three mass- compiled lists, according to Leonard Aliano, vice-president of Metro Mail. Metro Mail owns the 62 million-address list, which consists of 56 million telephone households and six million “occupant” ad dresses. When a seller wants to rent a mailing list, the brokerage com panies representing list owners begin a screening process. Carl Ben der, vice-president of Chicago’s Dependable Lists, said the seller must send a sample of the proposed offer to the broker. The offer must be ethical, and it must not be pornographic or have misleading wording. The seller is then sent a list of recommended mailing lists. He chooses one and copies of the mailing piece are sent to the list owner for approval. Then the list may be rented. Most list owners and brokerage companies adhere to Direct Mail- Marketing Association standards, which are designed to keep industry standards high. The DMMA also keeps a list of consumers who would like to get less mail, as well as those who wish more. List compilers are asked to consult these lists. Con sumers wanting to get on or off a list may write to the DMMA at 230 Park Ave., New York, NY, 10017. There are about 100,000 house holds that have requested that they be taken off the mailing lists, said Richard Dematteis, communica tions manager of the DMMA. He said, however, that approximately 97,000 households would like to get more mail. In the last two years, two people requested more mail for every person requesting less, De matteis said. “We feel that direct mail is effec tive if it lives up to its goals,” De matteis said, “and that is to reach the people who want to receive it.” Ms. magazine and American Ex- yrep Ivisoi ual I aboi on :1 cb vill iphas iatei i. ani ■gioi - e. inks igio# fudei cited ; live arenf ality coni' ;\vini ideas- caters ' Campus Activities Wednesday University Art Exhibits, Canadian Tapestries, through March 31, Rudder Center Exhibit Hall. Brazos Valley Pood Coop, vegetarian dinner, $1.50 per person, 6 p.rn.. Old Col lege Station City Hall TAMU Handball Club, 7:30 p.m. 140 MSC Outdoor Recreation, canoeing seminar l)y Dr. Richard Bury, 7:30 p.m., 701 Rud der Pre-Law Society, 7:30 p.m., 607 Rud der Aggie Cinema. "Dr. Zhivago,” 8 p.m. Rudder Theater Thursday Town Hall Contest, “Best Comedian on Campus,” 12:45 p.m., MSC Fountain. Water Ski Club, 7 p.m., i.06 MSC Texas A&M Sport Parachute Club, the Confederate Air Force, 7:30 p.m., 302 Rudder Aggie Players, “Carnival, 8 p m.. Rudder Theater Wildlife Lecture, “Alaskan Odyssey 8 p.m., Rudder Forum. Aggie Cinema, “The Rocky Horror Pic ture Show,” 8 and 10 p.m.. Rudder Au di tori um Friday Aggie Cinema, “Silver Streak,” 8 p.m.. Rudder Auditorium and “Cabaret,” mid night, Rudder Theater Aggie Players, “Carnival, 8 p.m.. Rudder Theater Saturday Moses Hall Talent Show, 7:30 p.m., MSC 201. Aggie Players, “Carnival,”. 8 p.m.. Rudder Theater Aggie Cinema, “Silver Streak, 8 p.m. Rudder Theater Sunday Aggie Cinema, “Auntie Maine,” 2 p.m Rudder Theater Weightlifting Club, Texas State Novice Powerlifting championship, 9 a.m.. Waco TAMU Motorcycle Club, Easter Road Run, 12 noon at the bus stop in Kuddci Tower parking lot, for information call Perry Finger at 845-5202 Tuesday Society of Automotive Engineers, 7:30 p.m., 342 Zachery OMETHING Special Monterey r Dinner 4 REG. Mf 3.50 Fiesta ^ )69 Dinner 4 REG. Mi 2.95 Enchilada - f 99 9 REG. Dinner JBL 2.45 Wednesday Only Pizza ixm. HAVE YOU TRIED OUR PARTY ROOM? Our Greenfield Plaza location has a party room for 25 to 150 people. Call 846-1784 for details. 1803 GREENFIELD PLAZA (Next to Bryan High) '’B' * 1 i a -4^- 5 MAM* t l TEXAS AVE Of^c's • AAM M\V Culpepper Plaza tot NNVvew 'jou ^ '/ ovvr rr-Touv “Decoraxov Ce\e\yraX.\ow. Nvt\sbv*wd roi«\\-s\xe. ^ocVet «\cu\ c *wVA> ^ Vx ^ Te ° UXN,OViT -t\ C °^ccu^x.e\l- pewses or do '/out vaxes Q^Vf ^ Offer *Suoa ° n >y while quantities last. Once Batteries not included press are letting their subscribers and card holders choose whether they want to be on the company’s mailing list or not. There has been some response. American Express reported in L975 that they had reached two million card holders by mail, and that approximately 13,000 had asked to be taken off the list. But lists can be compiled from other sources. Texas A&M Univer sity sells mailing lists to whoever requests one. They are required to do so under the Family Educational Rigilts and Privacy Act of 1974. The University can release a student’s name, address, telephone number, date and place of birth, major, dates of attendance and awards or degrees received. If a student wants his name re moved from the list, he may do so by filling out a form in the Regis trar’s office. But Robert Lacey, reg istrar, warns students of the conse quences. “If a student requests that no in formation be given out, we won’t tell anyone,” Lacey said. “His name will not appear on the commence ment program or in the campus di rectory.” Also, the student’s address and phone number cannot be given out by the student locator. About 125 Texas A&M students have re- \ NEEE) CTASH? ! We pay cash for used books! | Loupot’s Bookstore j _j quested that their names be re moved from the list. Most requests for lists come to Texas A&M from insurance com panies, banks and local businesses. For example, this semester the Pro tective Life Insurance Co. has re quested a list of male seniors. The information the firm will receive in cludes the student’s major, phone number, date of birth, residence and mailing addresses, marital status and home town. THE BATTALION Page 9 WEDNESDAY, MARCH 22, 1978 tym cauv learn, —^ itie Atri of yentnAttsUtTf —- * U>fit tm<3 *cbcduLr >Urck 19* enrolltnetLi limited. — for more' infomuktotv ' cell aAe*' 5* p w.. • v tf Northgate - Across from the Post Office 846-7785 Embrey’s Jewelry We Specialize In Aggie Rings. Diamonds Set — Sizing — Reoxidizing — All types watch/jewelry Repair Aggie Charge Accounts 9-5:30 846-5816 AAon^Fri.JO-9 • Sat. 10-7 Tm Dili Manor East Mall yOU CM aUofld. Texas Ave. at Villa Maria Junior Headquarters for Knit Tops and Jeans Choose from the widest selections in the area Fashion and western styles in regular and pre washed cotton denim. White and indigo blue in sizes 5 to 15. 14 99 ,o26 00 Knit Tops Soft, cool, comfortable knit tops in pastels, stripes, and solids Lace and eyelet trims. A great assortment of styles in cotton or cotton blends. S AA L. i & v Wu- i Aggie Cinema The following is the Aggie Cinema film poll for the Spring Semester 1978. Please turn in the polls at the Student Programs office (Rm. 216, MSC), or the Ballot Box in front of the Aggie Cinema display case on the first floor of the MSC. Would you attend a discussion/interview following a Popular Classic International series film? INTERNATIONAL _ "Shop On Main Street" — Ida Kaminska _ "Young Winston” — Anne Bancroft, Robert Shaw _ "The Mime of Marcel Marceau" _ "Robbery' — Stanley Baker _ “Cromwell” — Richard Harris, Alex Guiness _ “The Great Bank Robbery” — Zero Mostel _ “Zulu" — Michael Caine _ “The Best of Enemies” — David Niven _ “A Man for All Seasons” — Paul Scofield, Robert Shaw _ “Romeo and Juliet” — Olivia Hussey, Leonard Whiting, Michael York _ “Henry V” — Laurence Olivier _ “Nicholas and Alexandria” — Michael Jayston, Janet Suzman _ “Mary Queen of Scots" — Vanessa Redgrave, Glenda Jackson _ "Anne of the Thousand Days” — Richard Burton, Genevieve Bujold -“Great Expectations” — Alec Guiness, John Mills _ Roman Polanski Festival _ “Death in Venice" — Dirk Bogarde _ Ingrid Bergman Festival _ "Barry Lyndon" — Ryan O'Neal _ “A Special Day” _ "Outrageous" _ “A Day for Night" _ "Deep End” — Jane Asher, John Moulder Brown -"Small Change" — Francois Truffat, director POPULAR MOVIES _ "Rolling Thunder" _ "Gauntlet” _ "Turning Point” _ "One on One” .. "Smokey and the Bandit” _ '"Julia” _ "Rollercoaster” _ "The World’s Greatest Lover” _ " MacArthur" - "‘Last Remake of Beau Geste" _ The Ritz” _ "Sorcerer" _ "Saturday Night Fever” _ "Heroes" _ "Bobby Deerfield" _ “Scott Joplin” _ "Cassandra Crossing" _“l Never Promised You a Rose Garden" _ “Outlaw Blues” _ “The Spy Who Loved Me” _ Barbara Streisand Festival _ "Three Women” -"Welcome to L.A." _ "A Piece of the Action" _ “Valentino” _ Pink Panther Festival _ "Other Side of Midnight” _ "Semi Tough" _ “Looking for Mr. Goodbar” _ Neil Simon Festival _ "Eqiuus" _ "Goodbye Girl” _ "Another Man, Another Chance" _ “Cross of Iron” _ "Voyage of the Damned” _"You Light Up My Life” CLASSICS _ Judy Garland Festival _ “All Quiet on the Western Front" _ ' All the King's Men” — Broderick Crawford _ “On the Waterfront" — Marlon Brando - “To Kill a Mockingbird” — Gregory Peck For Whom the Bells Toll” — Gary Cooper, Ingred Bergman _ "A Raisin in the Sun" — Sidney Portier _ Bogart Festival _ Fred Astaire . "Easter Parade” — Fred Astaire, Judy Garland . “I’m No Angle” — Mae West _ Elvis Presley Festival . “The Grapes of Wrath" — Henry Fonda . “Citizen Kane" — Orson Wells Spencer Tracy Festival SUGGESTIONS .“Shenandoah” — James Stewart . "Comrade X” — Clark Gable _ “Warlord” — Charleston Heston _ “Phantom of the Opera" — Lou Chaney . "Giant” — James Dean _ Hope/Crosby Festival _ Michael Cain Festival . "Hounds of Basker Villes" — Basil Rathbone _ “Adventures of Sherlock Holme" — Basil Rathbone _ W. C. Fields Films . “From Here to Eternity” — Frank Sinatra, Burt Lancaster _ Laurel and Hardy Films _ “Bridge Over the River Kwai" — William Holden ."Lost Horizon” (Original) . "My Fair Lady" — Rex Harrison, Audrey Hepburn . "It Happened One Night" — Clark Gable, Claudette Colbert . “Wuthering Heights” — Timothy Dalton . "Tom Jones" . "Inheret the Wind" ."Beau Geste” (1939) — Gary Cooper . “Lord Jim" — Peter O'Toole . Buster Keaton Films . “Pride and Prejudice” — Laurence Olivier . "The Bad Seed" _ “She Wore a Yellow Ribbon” — John Wayne _ "Birth of the Blues" — Bing Crosby _ "The Plainsmen” — Gary Cooper _ "To Hell and Back" — True story of Audie Murphy — Audie Murphy _ “Touch of Evil” — Orson Wells _ "High Noon” — Gary Cooper _"Red Dust” — Clark Gable . "Madam X" — Lane Turner _ "The Bishop's Wife” — Gary Cooper MIDNIGHT MOVIES FOR POLL _"Dog Day Afternoon", Pacino _ "Car Wash”, Pryor _"Five Easy Pieces", Nicholson ."Thunderbolt & Lightfoot”, Eastwood _"Telefon", Bronson ."Billy Jack”, Tom Laughlin _ "White Line Fever”, Jan-Michael Vincent ."Lords of the Flatbush", Sylvester Stallone, Henry Winkler ."Towering Inferno", McQueen, Newman ."Shampoo”, Warren Beatty, Goldie Hawn ."Walking Tall", Joe Don Baker . "Catch 22”, Art Garfunkel ."Taxi Driver", DeNiro . "I Will, I Will . . . For Now", Elliott Gould, Diane Keaton . "Papillon", Hoffman, Newman ."Outlaw Jose Wales”, Eastwood .“The Last Detail”, Nicholson _ Monty Python Films ."Aloha Bobby and Rose". Paul LeMat .“Kentucky Fried Movie", Bill Bixby, Donald Sutherland _"Ode to Billy Joe", Robby Benson _"Bad News Bears”, Tatum O’Neal, Walter Matthau _ "The Bingo Long Traveling All Stars and Motor Kings", Pryor, Billy Dee Williams ."Buster and Billie", Jan-Michael Vincent . Woody Allen Films . "Executive Action”, Burt Lancaster MATINEE MOVIES FOR POSS . "Daisy Miller" .“Other Side of the Mountain” . "Camelot” . Viva Max" . “Island at the Top of the World" . "Funny Girl” . "Judge Roy Bean” . "A Touch of Class" . "Oliver!" . "Endless Summer" "The Sword and the Stone" “Ten Little Indians" “Winterhawk" “Lost Horizon" (Musical) "The Rescuers" "The Sunshine Boys" "Walkabout"