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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Sept. 12, 1995)
teniber 12 com effect on , n ' iod durii terwanj, Eire >ur future look! :'ucial ; 3 nm the ‘feors Comi saidvd ( ' n ni about! ■ "I havelj, f history th uatr YOUR Fs > think ri TRESTEDK Tuesday • September 12, 1995 Page 5 • The Battalion General Mills wants to introduce Betty Crocker into modem society Bush addresses juvenile crime changes ou see Bren? □ The company is encouraging aspiring Betty wannabes to participate in an essay contest. GOLDEN VALLEY, Minn. (AP) — Betty Crocker, the white-bread and-mayonnaise symbol of middle America, is getting a multi-ethnic makeover. General Mills Inc. said Mon day it will select photos of 75 women —- to celebrate the Betty Crocker company’s 75th birth day and digitally “morph” them into a new Betty. Chances are, she won’t be the fair-skinned, blue-eyed homemaker whose image has appeared on and off on cook books, cake and brownie mixes and Hamburger Helper over the years. “1 guess they want to put some fire under her tail,” said Lehman Brothers analyst Car oline Levy. “I think it’s a great idea to revitalize the brand.” The new face, to be un veiled in February, will be the eighth Betty Crocker since the fictional character was creat ed in 1921. Small changes were made over the years — she smiles in the 1955 portrait and wears a pearl choker in ’65 — but she always remains prim and prop er. The latest incarnation, in 1986, wears a red business suit and bow tie. University of Minnesota marketing professor Akshay Rao said the idea reflects the increasing percentage of mi norities in the nation. “The face of the nation is go ing to be very different than it was 20 years ago,” he said. “If they can identify with the per son on the brand better be cause it looks like them, this is a wise thing to do.” Quaker Oats Co. has given periodic makeovers to Aunt Jemima, who has slimmed down and become more sophis ticated-looking over the years. General Mills is asking Betty wannabes to send in their pho tos along with an essay on how they embody the company ideal of family and community spirit, creativity and interest in cook ing. Winners will be chosen on the basis of the best essays. What if an aspiring Betty happens to have a nose ring, cheek tattoo or perhaps a lime green mohawk? “I have no idea what the judges will do, but I don’t think there will be a significant num ber of fringe winners that will affect Betty looking main stream,” General Mills spokesman Barry Wegener said. And what about a male ver sion of Betty? Such applica tions will be read, but “we are looking for women,” project manager Cindy Guettler said. Toni Green, director of mar keting for the Minneapolis In stitute of Arts, wasn’t all that impressed with the campaign. “If I am going to buy cake mix, it doesn’t matter if she is white,” said Green, who is black. “I think sometimes they overthink these things, and I think there are more pressing issues in the world than try ing to get a more politically correct woman.” AUSTIN (AP) — It likely will take at least three years for a juvenile justice overhaul to affect the crime rate, a state youth probation official says. Gov. George W. Bush addressed a conference on juvenile justice reform Monday, saying that the new legisla tion should make a difference. Bush, who described the new legis lation as an effort to "intercede early with tough love," said it's hard to tell when it will pay off. "The ultimate answer ... is will we have a cultural shift so that from house to house, people understand there is a concept of individual responsibility?" he said. "I know this: The status quo was unacceptable." Injunction stops removal of gunslinger's remains EL PASO (AP) — High noon for the descendants of notorious gunslinger John Wesley Hardin will come in a courtroom early next year. State District fudge Kathleen Olivares issued a temporary injunction Monday forbidding Hardin's family from remov ing the remains from an El Paso ceme tery until the dispute goes to trial Jan. 29. She ruled that moving the body would cause irreparable harm to both the historical Concordia Cemetery and to his remains. Some Hardin descendants, led by great-grandson John Billings, want the gunfignter reburied in Nixon, Texas, east of San Antonio, where Hardin lived briefly with his first wife, Jane. Harding was credited with killing seven men before he was 17. Bad radio link slows shuttle's film project slowing the separation between the satellite and Endeavour and delaying the project. By afternoon, hours after the satellite was released, the communication link appeared to be solid. If it breaks up again, the astronauts — rather than ground controllers — will have to send all commands to the satellite. Scientists have just two days to try to produce semiconductor film on the Wake Shield. The five astronauts are supposed to retrieve the spacecraft on Wednesday. Boy Scouts of America shuns Gramm's campaign / THIS WEEK AT A THE jRD Cantina pMOJl 823-2368 201 W. 26th St.., Downtown Bryan SEOURADEVERYIUESDAY IN THE BATTALION! For private parties call Willie at 822-3732 Drink Specials Wed. & Thors. 5-10 pm Open 5 pm -1 am Wed. - Sat. 18 and older welcome FRIDAY 09/14 BLOCK PARTY!!! WASHINGTON (AP) — A Boy Scout must be trustworthy and loyal — but not too political. That's the message from the Boy Scouts of America to the GOP presiden tial campaign of Texas Sen. Phil Gramm. David Park, an attorney for the Boys Scouts, sent Gramm's campaign a letter asking the senator to stop us ing photos of the Boy Scouts in cam paign literature. A recent campaign pamphlet shows Gramm with a saluting Boy Scout. This could be mistakenly interpreted to mean that Gramm has the organization's politi cal support, Boy Scouts spokesman Richard Walker said Monday. Because the scouts' group is a non political organization, images of scouts and the organization cannot be used in a specific campaign, Walker said. Howev er, scouts may be used as flag bearers at political rallies because this is consid ered to be more of a patriotic act than a political one. Women's conference moves toward accord ’fcitiC Monopoly celebrates 60 years in the game CAPE CANAVERAL, Fla. (AP) — En deavour's astronauts Monday struggled with a bad radio link to a huge, dish shaped satellite designed to grow super- thin semiconductor film in the pure vac uum of space. The shuttle crew released the Wake Shield Facility nearly two hours late be cause of on-and-off communication be tween the satellite and ground con trollers. The trouble persisted after the re lease, and only one of two planned satellite-thruster firings was completed, BEIJING (AP) — Like worried parents everywhere, delegates to the U.N. wom en's conference struggled with questions about teen-agers and sex. Does access to contraception and sex education en courage promiscuity? Do parents' re sponsibilities outweigh teen-agers' right to privacy? The delegates decided Monday night that the needs of both must be taken into account. The agreement on parental responsi bility, and on other hotly disputed issues including sexual freedom and abortion, brought predictions that the Fourth World Conference on Women will end Friday with an ambitious plan to achieve women's equality. Delegates from 189 states were still working night and day to reach agreement on other issues, including discrimination against lesbians, inher itance rights for girls, and funding for programs emerging from the meeting. Rock $5 FRIDAY 09/15 DIXIE CHICKS w/Stop the Truck C&W $6 SATURDAY 09/16 Closed For A Private Party Call Willie at 822-3743 to book your Private Party! Dixie Theatre 106 S. Main St., 822-0976 Located in Historic Downtown Bryan Happy Hour: Wed. - Sat, 5-8 pm Drink Specials • Music • Pool Tables 18 and older welcome TUESDAY 09/12 IAN MOORE w/Billy White Trio $10 advance @ Marooned $12 door. Doors open @ 8 p.m. THURSDAY 09/14 • BLOCK PARTY • Carolyn Wonderland & Imperial Monkeys w/Breedlove Rock $5 FRIDAY 09/15 CHRIS DUARTE w/Gravy $8 advance/$10 door SATURDAY 09/16 PHOEBE LEGERE W/ jOSH ALAN BAND Rock $5 ATTENTION: SPRING 1996 Student Teachers except HLTH & KINE and AGED WHAT: WHEN: Orientation Meeting Tuesday, September 26, 1995 TIME: 7:00 p.m. WHERE: Rudder Tower, Room 601 This meeting is mandatory! □ Parker Bros, may have passed go 60 years ago and collected much more than $200, but they misspelled Marven Gardens on the gameboard. ATLANTIC CITY, N.J. (AP) — Forget about passing “Go.” Apparently, the makers of Mo nopoly never passed spelling. "It [the misspelling] doesn't bother us a bit." — Bernie McCabe Marven Gardens resident )N; is A 60-year-old error in the spelling of Marven Gardens was acknowledged Monday by the makers of the world-famous board game. Still, “Marvin Gardens” won’t be corrected because it would cost too much, said Carol Steinkrauss, a spokeswoman for Parker Bros. “That would be extreme. In the grand scheme of things, it doesn’t mean all that much,” she said. Charles Darrow developed the board game on an oil cloth in his kitchen, using Atlantic City-area landmarks. He sold the game to Parker Bros, in 1935. He misspelled Marven Gar dens, a neighborhood in nearby Margate whose name he used for a street. The name combined the first three letters of Margate and Ventnor, another nearby town. Players apparently never minded: The game has sold more than 160 million copies and is available now in 25 lan guages and 45 countries. Neither did the residents of Marven Gardens. “It doesn’t bother us a bit,” Bernie McCabe, 66, said at a cer emony Monday marking the game’s 60th anniversary. The ceremony featured Uncle Pennybags — whose round-headed im age appears on the game — Mayor James Whelan, the mayors of Ventnor and Margate and Miss Ameri- Computing EXPO’95 ca Heather Whitestone. A full-color 25-by-25-foot replica of the board was laid out on the Boardwalk in front of Convention Hall. A 2-by-4 foot bronze sign will be placed in Marven Gardens acknowl edging the mistake. To show there were no hard feelings, Ventnor Mayor Ted Bergman presented the Parker Bros, spokeswoman with a sou venir piece of the city’s Board walk and invited her to visit. “But we ask that you obey the laws,” he said. “Because in Ventnor, we don’t accept ‘Get Out of Jail Free’ cards.” I * * * * * * * 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4\ Attention: Student Organizations, Greeks, Sports Clubs, RHA Halls and Corps Specialty Units Aggieland Contracts are due Monday, Sept. 18, no later than 5 p.m. This contract is the only way to guaran tee your group picture and organization will be represented in the 1996 Aggieland yearbook. Call 845-2682 for more information. Get Connected to the World! Who? Faculty, Staff & Students What? A Hands-On Demonstration of Texas A&M University Computing Resources When? September 12-13,1995 9:00 a.m. - 5:00 p.m. Where? Rudder Tower Exhibit Hall For more information, please call 845-8300. Sponsored by Computing and Information Services