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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Jan. 31, 1990)
mm J fThe Battalion Estate & local Wednesday, January 31,1990 Marketing audit pays off for winning business students By SELINA GONZALEZ Of The Battalion Staff The work of four marketing stu- lidents on a class project earned them dose to $2000 in cash and prizes. xualin ■in of )le Me of I to liis is ipus e ction i' risk i Students in Marketing 325-Retail ing who entered the Stanley Marcus 6th Annual Retailing Communica tions Competition sponsored by Nei- man-Marcus had the opportunity to win cash and prizes by submitting their fall or summer class project, said Dr. Larry Gresham, associate di rector of the Center of Retailing Studies. Gresham said students in the re tailing course are assigned to con duct a retail audit of a local business while working in a group of four stu dents. The project is then entered in the Stanley Marcus Retailing Com munications Competition. TThis year’s winning team —Stuart Smith, Kevin King, Janet Esse and Staci Hampton — was announced Monday at a reception for corporate recruiters, he said. The team received $ 1,000 in cash and a crystal paperweight from Nei- man-Marcus prizes, Gresham said. Second prize is $600 while third place winners will receive $400. “The audit entails studying the businesses’ competition and market ing strategies while suggesting rec ommendations for improvements,” Gresham said. The team must design an oral presentation and a written report of the retail audit for the class and for the competition, he said. The com petition is based equally on the writ ten and oral reports. “The purpose of the competition is to stress the need for students to develop both written and verbal communication skills,” Gresham said. “The competition is based on how the information is presented; not the students’ knowledge of the business world.” Of this year’s 40 entries, Gresham selected eight finalists. He said two finalists were from the summer Mktg 325 course while the remain ing six were from the fall semester. Gresham said this year’s judges consisted of representatives from faculty, Neiman-Marcus, Foley’s and the student body. Staci Hampton from Plano grad uated in May with a management degree while Kevin King from Dal las is a senior marketing major. Janet Esse and Stuart Smith, junior mar keting majors, are both from Hous ton. Photo by Phelan M. Ebenhack Northside residence hall students participate in an aerobics class offered daily in the A-1 lounge. Presentation looks at problem pregnancy aid, options By SEAN FRERKING Of The Battalion Staff to Photo by Jay Janner iWe 1 f °i Judie Bruegger Pregnancy can be a very traumatic experi ence any time during a woman’s life. Judie Bruegger, director of the Brazos Valley Crisis Pregnancy Center, wants every woman to know she has help if she wants it. “You never know — it may be you, it may be your best friend or it may be someone you know,” Bruegger said in a presentation Tues day night. She said that even though the center is pro life, the members of the center do not picket existing abortion clinics and do not try to scare women with gory films on abortion. Bruegger’s presentation was sponsored by Aggies for Life, a pro-life organization on campus that serves as a forum to promote op tions other than abortion. Although the center does not perform abortions or refer women to abortion clinics. it is an option for some women, she said. Bruegger said the center tries to provide women with as many options as possible. “We believe we should offer alternatives to abortion,” Bruegger said. One of the programs that the center pro vides is financial assistance for pregnant women who can’t support their children. She said the center can provide clothing for women who cannot afford new garments for their toddlers. Other programs offered to help expecting mothers include helping women graduate from school and find hous ing and jobs. Bruegger said the center tries to emphasize adoption and other foster care programs of fered by the state. For example, the “shep herd home” program provides housing in homes in the Bryan-College Station area for women during their pregnancies. Bruegger said adoption is an important op tion to consider. She said that more than 1.5 million applications for adoptions are not an swered because there aren’t enough children. Many pregnant women shy away from adap tion and have an abortion, she said. However, Bruegger said, the center does not try to make the woman’s decision for her. If a woman does decide to have an abor tion, the center tries to give her a question naire to determine the quality of the abortion clinics around the area. Bruegger said many clinics are not safe because the state of Texas does not have any concrete regulations for these medical offices. Some of these clinics are not properly certified, she said. The BVCPC offers post-abortion counsel ing also, Bruegger said, because many women suffer from the same symptoms with abortion as with a miscarriage. While people are sym pathetic toward women who suffer miscar riages, society does not tolerate women who have abortions, Bruegger said. Post-abortion syndrome, an official psy chological disorder with symptoms of acute depression and severe suicidal tendencies, is treatable through counseling either at the BVCPC or at professional counselors. The center tries to maintain a positive image, stressing abstinence, while offering programs to help women who are making probably the most difficult decisions of their lives, Bruegger said. The center is supported through donations from the local area. It is incorporated under the Texas Non-Profit Corporation Act and is affiliated with the Christian Action Council. If students have any questions they can con tact Bruegger at 846-1097 or call the BVCPC on its 24-hour hotline at (409) 823-2273. heir deni t ere art entand erties tat the role ;esof role M (those •lves.l| htsarej , the eeps anceoj m ho do lericaif izen press 50 . calle e h and ilitid One Per Student ' n V,r.C.£ Filled with valuable products and offers from: Adidas' Cologne, Afta"* After Shave Skin Conditioner, American Express', Certs', Chapstick® Petroleum Jelly, Dentyne", Dry Idea” Deodorant, Edge” 1 Shaving Cream, Exclamation fragrance, Personal Touch"" Razor, BiC' Parfum, Listerine" Antiseptic, Newsweek®, Sea Breeze'', Right Guard 1 Deodorant, Silkience', Western Union and others. 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