mm
J fThe Battalion
Estate & local
Wednesday, January 31,1990
Marketing audit pays off
for winning business students
By SELINA GONZALEZ
Of The Battalion Staff
The work of four marketing stu-
lidents on a class project earned them
dose to $2000 in cash and prizes.
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Students in Marketing 325-Retail
ing who entered the Stanley Marcus
6th Annual Retailing Communica
tions Competition sponsored by Nei-
man-Marcus had the opportunity to
win cash and prizes by submitting
their fall or summer class project,
said Dr. Larry Gresham, associate di
rector of the Center of Retailing
Studies.
Gresham said students in the re
tailing course are assigned to con
duct a retail audit of a local business
while working in a group of four stu
dents. The project is then entered in
the Stanley Marcus Retailing Com
munications Competition.
TThis year’s winning team —Stuart
Smith, Kevin King, Janet Esse and
Staci Hampton — was announced
Monday at a reception for corporate
recruiters, he said.
The team received $ 1,000 in cash
and a crystal paperweight from Nei-
man-Marcus prizes, Gresham said.
Second prize is $600 while third
place winners will receive $400.
“The audit entails studying the
businesses’ competition and market
ing strategies while suggesting rec
ommendations for improvements,”
Gresham said.
The team must design an oral
presentation and a written report of
the retail audit for the class and for
the competition, he said. The com
petition is based equally on the writ
ten and oral reports.
“The purpose of the competition
is to stress the need for students to
develop both written and verbal
communication skills,” Gresham
said.
“The competition is based on how
the information is presented; not the
students’ knowledge of the business
world.”
Of this year’s 40 entries, Gresham
selected eight finalists. He said two
finalists were from the summer
Mktg 325 course while the remain
ing six were from the fall semester.
Gresham said this year’s judges
consisted of representatives from
faculty, Neiman-Marcus, Foley’s and
the student body.
Staci Hampton from Plano grad
uated in May with a management
degree while Kevin King from Dal
las is a senior marketing major. Janet
Esse and Stuart Smith, junior mar
keting majors, are both from Hous
ton.
Photo by Phelan M. Ebenhack
Northside residence hall students participate in an aerobics class offered daily in the A-1 lounge.
Presentation looks at problem pregnancy aid, options
By SEAN FRERKING
Of The Battalion Staff
to Photo by Jay Janner
iWe
1 f °i Judie Bruegger
Pregnancy can be a very traumatic experi
ence any time during a woman’s life. Judie
Bruegger, director of the Brazos Valley Crisis
Pregnancy Center, wants every woman to
know she has help if she wants it.
“You never know — it may be you, it may
be your best friend or it may be someone you
know,” Bruegger said in a presentation Tues
day night.
She said that even though the center is pro
life, the members of the center do not picket
existing abortion clinics and do not try to
scare women with gory films on abortion.
Bruegger’s presentation was sponsored by
Aggies for Life, a pro-life organization on
campus that serves as a forum to promote op
tions other than abortion.
Although the center does not perform
abortions or refer women to abortion clinics.
it is an option for some women, she said.
Bruegger said the center tries to provide
women with as many options as possible.
“We believe we should offer alternatives to
abortion,” Bruegger said.
One of the programs that the center pro
vides is financial assistance for pregnant
women who can’t support their children. She
said the center can provide clothing for
women who cannot afford new garments for
their toddlers. Other programs offered to
help expecting mothers include helping
women graduate from school and find hous
ing and jobs.
Bruegger said the center tries to emphasize
adoption and other foster care programs of
fered by the state. For example, the “shep
herd home” program provides housing in
homes in the Bryan-College Station area for
women during their pregnancies.
Bruegger said adoption is an important op
tion to consider. She said that more than 1.5
million applications for adoptions are not an
swered because there aren’t enough children.
Many pregnant women shy away from adap
tion and have an abortion, she said.
However, Bruegger said, the center does
not try to make the woman’s decision for her.
If a woman does decide to have an abor
tion, the center tries to give her a question
naire to determine the quality of the abortion
clinics around the area. Bruegger said many
clinics are not safe because the state of Texas
does not have any concrete regulations for
these medical offices. Some of these clinics
are not properly certified, she said.
The BVCPC offers post-abortion counsel
ing also, Bruegger said, because many women
suffer from the same symptoms with abortion
as with a miscarriage. While people are sym
pathetic toward women who suffer miscar
riages, society does not tolerate women who
have abortions, Bruegger said.
Post-abortion syndrome, an official psy
chological disorder with symptoms of acute
depression and severe suicidal tendencies, is
treatable through counseling either at the
BVCPC or at professional counselors.
The center tries to maintain a positive
image, stressing abstinence, while offering
programs to help women who are making
probably the most difficult decisions of their
lives, Bruegger said.
The center is supported through donations
from the local area. It is incorporated under
the Texas Non-Profit Corporation Act and is
affiliated with the Christian Action Council.
If students have any questions they can con
tact Bruegger at 846-1097 or call the BVCPC
on its 24-hour hotline at (409) 823-2273.
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SW Parkway & Texas
E
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776-7171
29th & Briarcrest
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