Image provided by: Texas A&M University
About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Sept. 23, 1983)
finpssni 12 At Essie, iFhe Battalion Friday, September 23, 1983 mondap 0 KPRC Okbtx Okcen O KTBC Qkuht (Dkhou © ktrk CDkamu ©KTXH ffiKVUE © KTW ©KHTV WTBS WGN CBN TM( Midwest 0 0 0 (B 0 flD CD CD O CD — CD 0 O QD Community O 0 0 O 0 GD CD CD O O CD O O O R" News News News News MacNeil News News MacNeil Love News News One Day At Good Barney Burns And ” Lehrer .ehrer Scat k Time News Miller Allen v/30 Three’s M.A.S.H The Enter- " " " M.A.S.H People’s Soap Baseball The Dobie Feud Company Jeffersons ” tainment Court San Teffersons Gillis -00 3oone AfterMASH Boone AfterMASH Business AfterMASH That’s Where Hawaii That’s Boone PM Francisco Solid Movie: ” Report ” Incredible! Dreams Five-0 Incredible! Magazine Giants Gold Spy “Halloweer I 30 " Green- ” ” Debut " Laugh-In At H" ” ” ” room " ” Atlanta ft 00 NBC Movie: Emerald NBC Movie: Emerald Great Emerald NFL Football Great Movie: NFL Football NBC Movie: Movie: Braves Salute 700 " “Sessions” Point "Sessions” Point Performances Point Green Bay Performances “Ask Any Green Bay "Sessions" “I’d Rather Club Movie: Oso N.A.S. N.A.S. “Princess N.A.S. Packers “Princess Girl" Packers Be Rich” ” Grace ” At Grace At “How To Q 00 •• ■> ■> Remem- New York Remem- ” New York ” News Beat The »» ” ” bered” Giants bered" ” Giants High Cost i/30 ” ” ” Edouard Edouard News Star Of Living” ” ” Manet ” Manet Time io: News News News News Wine, What News •• Business Mork & ” News " Fantasy ” Pleasure Report Mindy Island Tonight Barney Tonight All In The Latenight Hart To ” Latenight Bob Tonight Rockford The Love Another Movie: Miller Family America Hart America Newhart Files Catlins Boat Life “Time- 11“ Hart To Hart To •• News Mary Tyler News ” Portrait Of Burns And rider" David Hart David Hart Dick Columbo ABC News Over Moore CNN News ABC News David INN News America Movie: Allen Jack Letterman Letterman ” Cavett ” Nightline Easy Nightline Letterman “The Rain- Benny 12: -• Columbo Columbo •• Bonanza Wild, Movie: Movie: maker" 1 Married ” ” ” Wild "Better A “Rocky Joan NBC News ” NBC News West NBC News Widow" Mountain" My Little Movie: Overnight Overnight Overnight Margie "Tattoo" 10:30 €D FRED AKERS S) RICE UNIVERSITY FOOTBALL HIGHLIGHTS 10:35 0 COLLEGE FOOTBALL HIGHLIGHTS "Oklahoma State And Texas A&M” ! 11:00 0 GRANT TEAFF ffi TEXAS TECH FOOTBALL HIGHLIGHTS 11:30 Q) SUPERCHARGERS monday movies MORNING 9:00 SD ★★★ “The Virgin Queen” (1955) Bette Davis, Richard Todd. Queen Elizabeth's stormy relation ship with Sir Walter Raleigh is por trayed. AFTERNOON 1:35 QD ★★V4 "Night Games” (1974) Barry Newman, Susan How ard. An unconventional lawyer defends a wealthy woman accused of murder. !:00 63 ★★ "Here Come The Co eds" (1945) Bud Abbott, Lou Cos tello. Bud and Lou create confu sion when they try to pay off the mortgage at a girls’ school. 3:00(E) ★★★ "W.C. Fields And Me” (1976) Rod Steiger, Valerie Perrine. Carlotta Monti recalls her years as a devoted and tormented companion to the master comedi an. monday specials EVENING 3:00(B ★★★ “A Very Special Favor" (1965) Rock Hudson, Leslie Caron. A lawyer pursues the daughter of a man he is indebted to. EVENING 8:00 0 O SB "Sessions” (Prem iere) Veronica Hamel, Jeffrey DeMunn. A sophisticated, high- priced prostitute starts doubting her profession as it begins to wreak havoc on her personal life. S ★★V4 “Ask Any Girl” (1959) Shirley MacLaine, David Niven. Job and husband-hunting occupy the time of a girl newly arrived in New York City. © ★★ “I'd Rather Be Rich” (1964) Sandra Dee, Robert Goulet. When her fiance is unavailable, a young woman finds a substitute to introduce to her dying grandfa ther. 12:30© ★★Vi "Better A Widow” (1969) Virna Lisi, Peter McEnery. The local Mafia attempts to stimu late a small town’s economy and increase its protection racket with an oil refinery. 1:00 © ★★★ “Sword Of Lancelot” (1963) Cornel Wilde, Jean Wallace. After King Arthur discovers a romance between Queen Guinevere and Lancelot, he ban ishes the knight from the kingdom. 7:00© WHERE DREAMS DEBUT The North Carolina School of the Arts, where the arts are nurtured by training and developing the art ists of tomorrow, is profiled; Isaac Stern, Jean Stapleton and Grego ry Peck are featured. 9:30 0 © EDOUARD MANET: PAINTER OF MODERN ART Detailed photography of Manet’s work, as well as quotations from his writings and those of his friends, give insight into the life and work of the man who has been called the first modern painter. Sunday sports EVENING 8:00 © © NFL FOOTBALL Green Bay Packers at New York Giants I2:S© GRID IRON: SOUTHWEST FOOTBALL JOURNAL Companies compete for Olympic logo use United Press International LOS ANGELES — The Olym pic logo attached to a brand name can be guaranteed to sell just about anything. As one corporation spokes woman said, "It's the single most visible event imaginable." Manufacturers, vendors and retailers are competing for a piece of the summer and winter games action. Former heavyweight conten der Ken Norton, who sells key chains, a candy maker, builders of car and cameras, vendors of soft drinks and beer and a seller of blue jeans have found gold in the 1984 Olympic Summer Games. So have many others. Some purists have bemoaned the idea of entrusting traditional Olympiad idealism to profit- seeking enterprise. But it cost a lot to put the games on and someone has to pay the bills. In the case of the Los Angeles games, the tax payers refused. The private- enterprise organizing commit tee is relying on ticket sales, tele vision rights and sponsorship. The operating budget is $470 million, with sponsors expected to provide about $120 million. Suppliers and licensees also will feed the pot with royalty pay ments on official products and donations of equipment. The games will have an offi cial gasoline, official fruit juice, an official shoe, bank, snack food, food store, magazine, air line, clock, telecopier, insurance policy and charge card. A representative for one of the official sponsors, Levi Strauss Inc., put it best: "It gives us the opportunity to associate our company and products with an event that is highly visible, the single most visible event imaginable, and one with values that are higher than any other event." The operative word is visible. Blue jeans are perhaps the most ubiquitous product of the late 20th Century. But only Levi's can advertise with the official Olympic logo, as official spon sor and official supplier to the games. Nancy Peterson, spokes woman for Levi Strauss, said Levi's budget for the Olympics programs is $50 million, includ ing $18 million in TV advertis ing. The rest is the cost of de veloping, producing and sup plying clothing to the 60,000 people involved in the games as staff or athletes. "This is something that will benefit the company and the brand for years to come and it is a marketing tool that gives us a theme for retail promotion — a very powerful central theme," Peterson said. Sponsors pay a minimum of $4 million for their designations. Some companies — such as Coca Cola — plunk down the check and sell their product with the added fillip of Olympic asso ciation. Others, such as Levi, pay their minimum and a great deal more in products and services. Some, such as Hyatt Hotels and First Interstate Bank, join the Olympic Job Opportunity Program and provide jobs and income to athletes in training. Suppliers provide the equip ment needed for the games, from judo mats to typewriters to sunglasses. Licensees enter into agreements for use of the logo and the organizing committee receives a royalty fee on their income. "There's a strong demand for Olympic memorabilia," LAOOC spokesman George Broder said. "They're meeting a definite need in terms of consumer in terest, although the products have nothing to do with the games." Still, the 1984 games may be among the least commercial of the last several Olympiads. They will have only about 35 sponsors. The Lake Placid Win ter Games had 280. Montreal had 200, and even the Moscow games in 1980 had 150 sponsors. Many sponsors and some nonsponsoring businesses have agreed to join in more altruistic cultural or academic activities for Southern California youths. Buick, which provides official cars, also is donating funds to administer a youth activities program. United Airlines spon sors a youth sailing program that has brought hundreds of central city youngsters to the beaches. WARPED CREATES ITS The second treasury of the comic strip “Warped,” by Scott McCullar available at: Bobbie’s Books, Loupot’s, Hastings, B. Dalton and 230 Reed McDonald Bldg.