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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Nov. 30, 1982)
< state Battalion/Pag! November 30, ‘Boys’ Life’ not dead United Press International IRVING — Boys in 1982 love sports and magic tricks and cor ny jokes just as much as boys did 20 or 50 or 70 years ago, and the publishers of Boys’ Life are banking on that similarity to bring their magazine back to the attention of the youth market. But because the 72-year-old monthly publication is owned by the Boy Scouts of America, don't expect an abrupt swing to the trendy approach. “The interests of boys are pretty much the same,” editor Robert Hood. “Sports, hobbies, adventure — the same staples we provided in the 1950s.” Boys’ Life recently published its first article on drug abuse and may do one on teenage alcohol ism, but those are isolated exam ples. “We’ll touch on that sort of thing once in a while but it doesn’t really grab the readers,” said Hood. “Their response is, ‘Oh, come on. We get this in school.’ They don’t want their magazine to be lecturesome.” What they do want is a con tinuation of the same features Boys’ Life has carried since it be gan publication in 1910 — the joke page, articles on stamp col lecting and magic tricks, adver tisements for bicycles, games and hobby kits. Because Boys’ Life is owned by the Irving-headquartered Boy Scouts of America, and 90 percent of its subscribers are Scouts, its fortunes rise and fall with the BSA. Subscriptions reached a peak in the late 1960s, at almost 2.7 million, then plummeted in the 1970s and has lately leveled off at about 1.5 million. "Publisher Warren Young said that during the last decade insti tutions were looked at critically by America’s youth. “Scouting took some whacks,” he said. “As a result, the subscriptions to Boys’ Life took some whacks.” Young believes the future health of Boys’ Life depends on Tte IBryam Rotary CJlUll]) presents the increasing advertising sales and reaching a readership base of at least 3 million. Young’s predecessors had no luck getting Boys’ Life on the newstands, but Young may try again. Direct-mail promotions are a recent innovation. Re search is under way to find out how to lure advertisers away from the enemy — television. The magazine’s net advertis ing revenues will rise to $2.5 mil lion this year, up from $2.3 mil lion last year. Most of that is attributable to an increase in advertising rates, however, Young said. Only a fourth- quarter surge in ad sales saved them from losing hundreds of thousands of dollars, he said. Boys’ Life at least has the con solation of knowing that any potential losses will be absorbed by the BSA. By the same token, any profits also go to the Scouts. Without that kind of security, Young said, Boys’ Life years ago would have gone the way of Look and Colliers magazines. TEXAS A&M UNIVERSITY YMPHOMIC Now you know Tis the season IN • CONCEIT United Press International The record volume for a hu man voice is more than 100 de cibels — louder than a pneuma tic drill or a heavy truck. Christmas is here — almost — and the Christmas trees along with it. Mike Hudson, a biochemistry sophomore skips class to sell trees for the Lambda Sigma honor society to raise money their future activities. The sale is sidewalk between the MSC and RuJi Tower. Friday, December 3,1982 8:00 RM. A PLITT THEATRE Tues-AII t2. Frl-Studont S2 I' IEIdt«M«H|i jggs Center 846-6714^m| I Skaggs ^ George A. Romero “CREEPSHOW” 7:18 9:48 jR) RoddyMcDowali ‘CLASS OF 1984” 7:4810:00 (R) SCHULMAN THEATRES $1 off adult ticket 1st Matinee Mon-family night Sch S Tue-iamily night M.E.III 1SCHULMAN 6 % l 2000 E. 9th 775-2468 + Hungry horse spur charges Ruidlcler Auditor CINEMA III 111 HI TAMU Campus ALL STUDENTS NON-STUDENTS $1.00 $3.00 BPost Oak Mall 764-0616^1 Share the Magic! E.T.,The Extra-Terrestrial’ 7:18 9:30 (PQ) TICKETS AVAILABLE FROM ROTARY CLUB MEMBERS AND AT RUDDER BOX OFFICE PeterS. Beagle’s fantasy THE LAST UNICORN” 7:28 9:10(0) Gary Coleman “JIMMY THE KID” 7:10 8:18 (PQ) If you want to be a doctor, we'll pay for it. If you're willing to invest in us your skills and knowledge as an Air Force medical officer, we'll invest in you and pay your way through medical school. It's the Air Force Flealth Profession Scholarship Program and under it you could enjoy the following benefits: THE EMPIRE STRIKES BACK 7:20 9:50 FIRST BLOOD 7:15 9:40 HEIDI’S SONG * 7:109:25 > } TIME BANDITS J * 7:15 9:40 * *_ * * i * MY FAVORITE YEAR J * 7:10 9:25 * SUPERMAN II 7:20 9:50 ■* ♦ J MANOR EAST III J * Manor E. Mall 823-8300 £ * * THE MISSIONARY 7:25 9:45 AN OFFICER & A GENTLEMAN 7:15 9:50 BAMBI 7:20 9:40 •* * * .* * * .* 2; N CAMPUS 2; I Be8*n.lflle WKore J House in Texas 7:15 9:40 ★★★★★★★★★★★★ United Press International PITTSBURG, Texas — A rancher who kept more than 170 wild horses obtained under the Bureau of Land Manage ment’s relocation program on barely one-quarter of the acreage needed to feed them may face federal charges, au thorities say. Joe Gorbett of Gamp Gounty in east Texas was to go before a judge Monday for a hearing on a state charge of cruelty to anim als, which carries a $2,000 fine and a year in jail upon convic tion. He was f reed on $200 bond after his arrest last Thursday. Gorbett’s attorney, Michael Langford, declined comment on the charges, saying, “We’re planning on putting on a de fense at the hearing.” District Attorney Gharles Cobb said the BLM also was con sidering federal charges. Humane society workers la bored through the weekend to strengthen the some 150 severe ly malnourished horses who sur vived since hunters found the starving herd last Tuesday. Rescue workers went to the leased 275-acre pasture and found 10 horses had starved to death and six others died 1 to be destroyed whil worked to save them Corbett obtained thea from New Mexico th program that allows citizens to adopt uptol horses f rom federal to BLM spokesman said & been granted powersofain from 43 other people, j» ting him legally to acqum additional wild mustangs Barbara King, presidt the Humane Associalio nearby Titus County, sail herd would have require estimated 1,()()() acres ofpi to graze. She said been stripped whereitbek were kept. “First they go down on side, then they makealrei* the ground with their to just trying to get up,” Kins “They try so hard. That's so pathetic.” Owens and King worked ing the weekend feed horses so they would b enough to move to a Owens estimated 10 to 13d animals would not sunk trip. Many on th Kh wy they i ret p Klux erupi bv ar avoic twee: strat< lence polic “We Satu show and mon C V re n way hoi Ov; pul MONDAY EVENING SPECIAL full tuition to medical school paid. * all books, supplies, equipment and lab fees paid. Salisoury Steak with Mushroom Gravy Whipped Potatoes Your Choice of One Vegetable Roll or Corn Bread and Butter Coffee or Tea guaranteed monthly income. Your obligation to us is temporary, and whether you decide to become a career Air Force physician or to move on, the Air Force offers a great beginning for you in medicine. AR FORCE CALL CART. JIMMIE BROWN AT (713) 954-6762. Long Distance, call collect. Now Better Than Ever. You Will Be Pleased V These Carefully Prepared and Taste Tempting Fi Each Daily Special Only $2.39 Plus In “Open Daily” Dining: 11 A.M. to 1:30 P.M. — 4:00 P.M. to 7:00M TUESDAY EVENING WEDNESDAY SPECIAL EVENING SPECIAL Mexican Fiesta Chicken Fried Steak Dinner w cream Gravy Two Cheese and Whipped Potatoes and Onion Enchiladas Choice of one other w chili Vegetable Mexican Rice Roll or Corn Bread and Butter Patio Style Pinto Beans Tostadas Coffee or Tea One Corn Bread and Butter Coffee or Tea THURSDAY EVENING SPECIAL Italian Candle Light Spaghetti Dinner SERVED WITH SPICED MEAT BALLS AND SAUCE Parmesan Cheese - Tossed Green Salad Choice of Salad Dressing — Hot Garlic Bread Tea or Coffee FOR YOUR PROTtCTION OUR PERSONNEL HAVE HEALTH CARDS. SATURDAY NOON and EVENING SPECIAL Yankee Pot Roast (Texas Salad) Mashed Potato w gravy Roll or Corn Bread & Butter Tea or Coffee SUNDAY SPECIAL NOON and EVENING ROAST TURKEY DINNER Served with Cranberry Sauce Cornbread Dressing Roll or Corn Bread - Butter Coffee or Tea Giblet Gravy And your choice of any One vegetable ticc the ne' on un tfu do Hi pl ; vo tio re th rij i