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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Feb. 11, 1982)
ts ^'"Urcaj, :eut ipersay ’“tyouiiii Fetid wrous | CoimJ H lave a c ‘Her arujjj aes. The a If ordinJ 7 and uj cades 111^] a parent cuit CoanJ Orleans'lj iw as a viol glit ofsJ 'Pting ^ apeal to i c tVI state/national p Battalion/Page 11 February 11, 1982 Desegregation case to ‘try’ again United Press International DALLAS — The Dallas Inde- Ipendent School Board has de- Icided once again to take its 11- year-old desegregation battle back to court — this time to Jappeal an order from U.S. Dist. Judge Barefoot Sanders. The school board voted 5-4 [Tuesday to file the appeal with [the 5th U.S. Circuit Court of [Appeals in New Orleans. The court has already heard two appeals in the case. Sanders’ order calls for changes in three high school attendance zones, requires the spending of an extra $6 million a year to improve education in minority schools and establishes staffing ratios for teachers and administrators. DISD Board President John Martin led the fight to convince the trustees to appeal the order, rejecting arguments the DISD should spend no more funds on desegregation litigation. “I think the appeal pays for itself, whether we win or lose,” Martin said. The district has paid $1.2 mil lion to its desegregation attor neys since 1970 and another $88,000 to attorneys for the plaintiffs in 1976. Trustee Richard Curry opposed the appeal and said he was discouraged by the vote. “I think the forces of ignor ance, emotion, fear, rigid ideol ogy and constituent pressure have joined hands to lead us astray,” Curry said. “The issue is simply this: What benefit can we expect to reap from appealing? We have no chance of winning an appeal. “It’s time to get out of the courts. “I think it’s time we channeled our energies and resources back into giving our children the best education we can.” |Rich folks buy, middle class goes for thrift, experts claim United Press International CHERRY HILL, N.J. — A Jew York market research ex- lecutive says today’s consumers [are unpredictable, skeptical and [not easy to please. Joshua Peritz of Yankelovich [made his comments at the 24th [Newjersey Marketing Institute. Another speaker, magazine [editor Geraldine Rhoads, only [partly agreed. Rhoads said today’s consum- [ers are sharply divided by in- [come and spending habits. She said there’s no price re sistance apparent for expensive [goods and services, but sharply [curtailed spending for many [low-priced articles. She also said middle income [consumers are purposeful spen- [ders whose decisions are not [based solely on price. “With more women in the [work force, there are more [525,000 households, but they [are not buying $25,000 worth of [goods and services,” said [Rhoads, vice president and edi- | tor-in chief of Woman’s Day [magazine. “They have a strong sense of [survival. They put a premium [on quality in both small and [large purchases. [ “People are proud of bargains [they find in fiea markets, and [the numbers and sizes of fiea markets are growing.” Rhoads said fiea markets now represent recreation as well as bargain sources for middle- income consumers. “Our fashion editor says [they’re buying less but better [(clothing and accessories),” Rhoads said. I She said the working woman [today invests instead of splurg- [ ing on clothing and looks for [ apparel that is not greatly ex- | pensive. “She shops like a man, late in [ the calendar,” she said. “She no | longer has time and patience for | long shopping trips. In some [ shops, she gets alterations on [ suits as her husband or boyf- | riend does.” Whether she shops in stores | or catalogues, Rhoads said, to day’s consumer opts for better 1 fabrics, longer-wearing styles \ and other signs of quality. Catalogues used tobe a means Ken’s Automotive 421 S. Main — Bryan 822-2823 “A Complete Automotive Service Center" • Tune-Ups • Brakes • Clutches • McPherson Struts • Front End Parts Replacement • Standard Transmission Repairs AH American Cars YW-Datsun-Honda Toyota (Master Card & VISA Accepted) First Presbyterian Church 1100 Carter Creek Parkway, Bryan 823-8073 Dr. Robert Leslie, Pastor Barbara Ridlen, DCE SUNDAY: Worship at 8:30AM & 11:00AM Church School at 9:30 AM College Class at 9:30 AM (Bus from TAMU Krueger Dunn 9:15AM) Youth Meeting at 5:00PM Nursery: All Events of enticing people into stores, she said. “Now, they are ‘stores,’” she said. Working wives influence the marketplace profoundly, Rhoads said. Because they are always looking for time savers, they have become a boon to the mail order business, even for apparel that must fit indi- viaually. “Beauty salons now give advice on how to maintain hair styles between visits, which are growing further apart because working women lack the time for weekly appointments,” she said. Cars are a major moneysaving area, she said. “People are keep ing their cars an average of over six years,” she said. “This draws a picture of some sensible people — of sober, hardworking women who look for after-hours and weekend di versions.” Many women are apparently returning to home sewing or are learning to do it for the first time, she said. Rhoads said a story her maga zine ran about mail order kits for frilly blouses resulted in more than a half-million dollars in orders. Two elements exist in selling, she added. Women go for a touch of dra ma, such as a lacy blouse — but they’re still bent on being uni que. “They boast about wearing a classic for years but also about buying something outre (biz- zare),” she said. Rhoads’s comments were based on both market research and reader mail to her maga zine, which is sold in supermar kets and on newsstands. Women today are realists, she said, who assess themselves dif ferently. 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