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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Nov. 18, 1980)
A Page 6 THE BATTALION TUESDAY, NOVEMBER 18, 1980 State Student Floral Concessions is selling ‘Americanese’ requires updating Aggie Mums Language newsletter helps businessmen to communicate A tradition for nearly 40 years! on sale in MSC: Tues.-Fri. 9:00-4:00 Free Corp delivery Corp personnel please buy from dorm representative. STUDY ABROADaT^^^TjD^AI United Press International DALLAS — American businessmen abroad cannot afford to risk being misunderstood. A wrong idiom could turn an attempt to close an important contract into a gross insult. Mike Martinez has turned that need for precise language into a monthly newsletter for businessmen overseas. Unlike any other language in the world, English acts as a sponge, said Martinez, absorbing new words as needed to accommodate new ideas. “English is the major language of the world because of its ability to adapt itself. It is a living language in a perpetual state of evolution,” said the El Paso, Texas native. As an international management consultant and from ex periences derived while living abroad in Europe and the Caribbean for several years with advertising firms, Martinez recognized a problem in the international business communi ty with American English. “Because of its variety, it is difficult to keep up with the changing idioms of American English if you do not speak it everyday. Even for the American who lives out of the country for a few years, the change in language can be abrupt. “Americans more than any other people, love to coin new words and expressions. Traditional forms of language mean nothing if someone comes up with a better way of saying something. “And Americans are just as fond of injecting new meaning into old words and expressions. This can create confusion and even serious embarrassment for anyone who is not up-to-date on recent idiomatic changes,” he said. Martinez combined his acquired love for the English lan guage — borne from regular need for precise and simple wording in advertising — with his marketing skills to create American English Today, the monthly newsletter which is approaching its seventh issue. The six-page fold-out publication is air mailed from Dallas to about 200 subscribers in 46 countries and features articles and commentaries of current idiomatic interest. Contributions to the publication come from an advisory board of language experts and from items sent to Martinea his friends in business worldwide. "We include a column each month which is an anecdote, actual example of situations in which a person misusedi language because he did not understand the Americanidioi It is necessary to stay abreast of the continual change businessmen know this. Many times they cannot affop misunderstand or be misunderstood.” He said, “Each issue has a page devoted to updating^ dictionary with common words and terms used in Amti which are relative new developments in the language. Ik |j[ are grammatical rules and origins of American words 'devil’ words which may have very different meaningsdepai ing on how they’re used. ” ^ Martinez said the newsletter, edited by his wife, Jacqueli* does not focus on slang or colloquial words, but words wk! have entered the mainstream of the American culturp. “Gay, pill, straight, TO’ — these are words whit commonly used but have taken on very different meanings, he said. STUDY ABROAD FAIR Thursday, November 20, 1980 Q < O cc CQ < >■ Q p h RM 206MSC 12 pm - 2pm THE INTERNATIONAL STUDENT EXCHANGE PROGRAM For undergraduates at TAMU. Costs the same as one year at TAMU. Study abroad for one academic year on a reciprocal program funded by congress. Applicants must: Be a full time undergraduate student enrolled at TAMU. Have completed freshman & sophomore years at TAMU prior to commencing their period of study abroad. Have an overall B(3.0) average, with no grades below a B In their ma.lor field of study. The Study Abroad Advisor will discuss In greater detail eligibility require ments for the ISEP program as well as outline the application process. THIS SUMMER IN LATIN AMERICA Q i CQ < Q D h You can volunteer to Inoculate, do dental hygiene & visual screening, well digging, community sanitation or animal husbandry. Programs available In i'.exlco, Guatemala, Honduras, Ecuador, Paraguay, & the Dominican Republic. Representatives from PMIGOS De Las Americas will be available to discuss the above mentioned opportunities. Resource table will be on first floor MSC. MSC TRAVEL COMMITTEE MSC Travel Committee presents several students discussing their overseas experiences In study and travel programs. TRANSFER OF CREDITS FROM FOREIGN INSTITUTIONS TAMU MODERN LANGUAGE DEPARTMENT SUMMER STUDIES IN EUROPE Q $ CC CQ < Lach summer the Department of Modern Languages at Texas A&M University offers students who have the equivalent of at least one year of college-level French, German, or Spanish the opportunity to participate in an Intensive language program abroad and to experience first hand various aspects of foreign cultures and civilizations. Professors from the Modern Language Department will be available to discuss in greater detail. AMERICAN INSTITUTE FOR FOREIGN STUDY (AIFS) A representative from AIFS will be on Campus to give an overview of the Institute. He will be available throughout the morning (table, 1st floor of the MSC) to meet individually with interested students. H STUDY ABROAD OFFICE C BIZZELL HALL 5 n i 84,1 1824 ; -x; WjyCIVOHeiV ACIOLS Ajy ciVOHHV ACIfLLS wjy AGRICULTURE UNDERGRADUATES ANIMAL PRODUCTION FIELD STUDY COURSE Food prices continue to rise Any students interested in going on the 1500 mile, 7 day (Jan. 11 -17th, 28 stop Animal Production Field Study Trip please preregister for ANSC 400 A (2 credits). — We will have a meeting Thursday night, Nov. 20, 7:30 in Kleberg 113 to discuss the trip. If you can’t make the meeting, fill out a form in my office, Kleberg 129. This trip visits sheep and cattle ran chos, dairies, feed lots, Al studs, wild life farms, swine farms, horse farms, feedmills, and packing plants. For more information conact Howard Hesby, Kleberg 129. 845-7616. i United Press International Lven though it is popular to blame the midsummer drought for rising food prices, experts insist the dry spell is only one of many factors pushing costs up. Wet weather in the Soviet Union, an anticipated end to the Russian grain embargo, production cuts by livestock producers, increased labor and shipping costs, and even a jump in the price of plastic wrap also are contributing factors. Overall, retail food prices are ex pected to rise 10 to 15 percent qext year, according to the U.S. Depart ment of Agriculture. Pork prices are expected to increase the most — at least 25 percent. Poultry could rise 15 to 20 percent and beef 12 to 16 percent. Economists say meat and pork prices would have increased even without crop reductions due to the drought because growers are cutting back on production. But tighter feed supplies add to the upward pressure, they say. Besides the farmer who had a good crop, there was some disagreement on who actually will profit from high er supermarket prices. Carl Anderson, agricultural eco nomist for Texas A&M University, said no one will profit because infla tion is hitting all along the chain from crop growth to processing to trans portation to market to the actuals^ The consumer may pay mortr the end, hut most agriculturegmi say the farmer receives very the increase. For example, Anderson every $1 spent in the grocery ste on ly 30 cents goes for the valueoftk food item, with the remaindergor; for labor, packaging, transportita and processing. Dean Kleckner, president ofli Iowa Farm Bureau, said the consul, er really should not complain. "They’ve had excellent buys food for so long, he said. “Aslonyj we have inflation, consumers ba«i; assume that food prices wil Reai li: Craft show registrations open in MSC gionai st wrted. “Quite FROM $29 95 A One of a Kind Store cLiqdsey’s Manor East Mall Open Mon.-Sat. 10-9 JEWELERS 779-3616 Registration for the Memorial! dent Center Craft Festival is way and will continue th...„ November at the MSC Craft Stop the basement of the MSC. Entp is $10. The festival is scheduled H a.m. to 5 p.m., Dec. 3-4 at the fc; ’ g ‘ der Fountain Mall. The craft sl| will furnish tables. Wren Grauke, manager craft shop, said entries in the tut festival will be juried before they® put out for display and sale to iora quality items will be available Lisa Kr ately bi the 40s the enc Unite BOSTON as congr ionald Rea White He lent-elecl ian Scienc In his f the Nov. Deng Xia erview: “ the presii Sino-U.S more, not ress, bee mer amb * « I ir ♦♦♦♦♦♦♦♦< ▼ Delta Delta Delta ^ Founders’ Day Dessert| a November 19 . I 755 Sunny Lane W ▼inviting all collegiate members at' ® ^tending Texas A&M f P For information call i-or mxo ^ Mary Terrell, 779-8481 jVWWWWWVVVWVW AUTO TUNE “The Inflation Fighters" | (Formerly Bill’s & Jay’s Auto Tune) "Quality Service.. Personal Attention" TUNE-UPS & OIL CHANGES... by Appointment Only 846-9086 3611 S. COLLEGE AV.-i Show Your Support For House Speaker BILLY CLAYTON class of ’50 at a pre-game APPRECIATION BAR-B-Q TEXAS HALL OF FAME, F.M. 2818 SATURDAY NOV. 22 nd 11:00 A.M. TO 1:00 P.M. Tickets available at all financial institutions and MSC Thurs & Frl. Adults — $ 10 Students — $ 5