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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Aug. 31, 1978)
Page 12 THE BATTALION THURSDAY, AUGUST 31. 1978 Sun Theatres 333 University 846-9808 The only movie in town Double-Feature Every Week Open 10 a.m.-2 a.m. Mon.-Sat. 12 Noon - 12 Midnight Sun No one under 18 Escorted Ladies Free BOOK STORE & 25c PEEP SHOWS YOU ARE ALWAYS WELCOME AT UNIVERSITY LUTHERAN CHAPEL 315 N. Main — 846-6637 Hubert Beck, Pastor WORSHIP SERVICES AT 9:15 A.M. AND 10:45 A.M WORSHIP CELEBRATION AT 0 P.M. »bt# Studto Available f •V: ✓ Midweek Service of Meditation and Contemplation with Holy Commun ion every Wednesday at 10 p.m. First lady to be hosting at summit United Press International WASHINGTON — Rosalynn Carter plans to be present at Camp David throughout the Middle East summit conference. “I’m going to he there all the time,” the first lady said about the meeting that begins Sept. 5. She will be keeping company with Mrs. Menachem Begin, wife of the Israeli prime minis ter. It was not known yet if Mrs. Anwar Sadat, wile of the Egyp tian president, will accompany her husband to the summit. Mrs. Carter has met both women on several occasions. Mrs. Carter was reported eager to resume official activities after a 12-day vacation in the western wilderness. Bees, firemen tangle with burning mattress By SCOTT PENDLETON Battalion Staff A mattress full of bumblebees made it hotter than usual for the Bryan Fire Department Wednes day. The occupants of a house in the 1200 block of W. 18 St. had tried to smoke the bees out of the mattress. obc) INTERSTATE •UNIVERSITY SQUARE SHOPPING CENTER 846-4714 & 846-1151 PUTT THEATRE GROUP SALES TICKETS WILL BE ACCEPTED CINEMA » WAVES OF M M Mi H A RIOT OF A THING. ONE OF GREAT GR0SS-0UTS OF ALL RAW, RIBALD, FRANTIC, UPROARIOUS! YOU’LL LAUGH TNI YOU CRY.” M * M M HAMOR EAST 3 THEATRES FOUL PLAY 2:35-4:55-7:15-9:35 HOOPER 2:40-5:00-7:25-9:45 UP IN SMOKE 2:55-5:15-7:35-9:50 Skyway Twin] EAST GOOD GUYS WEAR BLACK PLUS SIDEWINDER I WEST STING RAY PLUS FORCE TO FLIGHT STAR WARS which was in a small building be hind the house. When the mattress caught fire, the fire department was called. The fire was out when the fire men arrived, but the bees pre vented them from making sure of it. An exterminator had to be called to kill the insects before the firemen could finish the job. The fire department answered five other calls Wednesday. One was an electrical fire in the 900 block of W. 17th St. An extension cord shorted out in a house which was not damaged. The other calls were grass fires. Two were on Sunset Street, one on Dean Street and one at the corner of 20th Street and Tabor. The Bryan Police investigated a residential burglary, three thefts, and an instance of vandalism Wed nesday after 2 p.m. The College Station Police De partment reported five minor au tomobile accidents, one automobile burglary, two animal control calls, and a call about livestock on the highway. The College Station Fire De partment answered three calls Wednesday. A two car collision before 1 a.m.at Highways 6 and 30 resulted in minor injuries for the passengers, with one person being treated at St. Joseph Hospital and released. LAMFMMV. ANIMAL i Gold in them thar kids Mini-cars, maxi-cash 1 United Press International TEMPE, Ariz. — The company that claims to he the fifth largest car manufacturer in the country owes it all to the kids of America. F.W. & Associates, Inc., builds mini-cars — gas-powered replicas that are one-third as large as the full-size models. And, naturally, they are designed for the younger set. Many of the 20,000 vehicles man ufactured annually by the firm are given away in various promotions by national manufacturers, and that’s another place where the kids come in. Here’s a new R convenience for all bryan, college Station, Kurten, and Snook-Tunis telephone customers. Now, Parker-Astin Inc. at 108 North Bryan in Bryan will accept your telephone payment anytime during regular hours. To insure that your account receives proper credit, please remember to take the bill with you. Please call the telephone Business Office at 779-7561 about any questions concerning your bill. GEflERAL TELEPHORE “You can give away a big car, hut nothing can draw people like our mini-cars because kids will drive their parents crazy (wanting one),” said Fred Wagenhals, the firm’s 36-year-old founder and president. “One hamburger chain in Cleve land had a promotion to give away our cars and drew 100,000 entries in 12 outlets, Wagenhals said. “They finally stopped it. ” Just after the finn moved its oper ations from Mansfield, Ohio in January, a local children’s television show drew 25,000 entries for a drawing for one of the cars. The response was so big “they said they would never do it again, Wagenhals said. A Scottsdale, Ariz. car dealer had 9,000 entry blanks dropped in the box in just 30 days. “Kids have the power,” Wagen hals said. The brightly colored cars are built in 23 models, including sports cars, passenger cars, vans, Jeeps and pick ups. They have fiberglass bodies built on go-cart frames and are pow ered by lawnmower engines that are started with the pull of a rope. The cars, about 26'/a inches high and weighing 150 pounds, have enougl power to carry their young drivei along at about 15 miles per hour. Promotions are the lifeline for F.W. & Associates as only about 10 percent of the minicars, priced about $525, are sold through retail outlets. The firm has had promo tional tie-ins with car companies, tire dealers, food chains and other retail outlets. This fall, Wagenhals and his vice president, Ed Fochtman Jr., are en tering a new field of promotion — college and professional athletics. For this, the company is produc ing its first two-passenger vehicle, the Hawkeye, a hybrid not pat terned after any manufactured car. Wagenhals already has ap proached Arizona State University and worked out a plan to promote the mini-cars, featuring an ASU motif, in the Sun Devil football programs and through mailings to the university’s alumni. In return, the firm will give $100 for each car sold to the Sun Angel Foundation, an athletic booster group that is helping ASU pay off $4 million in stadium expansion costs. “If it works at ASU,” Wagenhals said, “then we go to Notre Dame, Southern Cal, Ohio State and so On the professional level, F.W. & Associates has received permission to market the cars in conjunction with three National Football League clubs. Wagenhals eventually hopes to enter all the NFL markets. Wagenhals and Fochtman were making fiberglass bathtubs when they started the mini-car business with an assist from their sons who wanted scaled-down cars to play with. “We built each of them one and other children saw them and asked for one," Fochtman said. Word got around quickly and their first month of production in 1976 resulted in sales of $6,819. By the end of the first year the sales totaled $2 million. The 1977 figure was $4.2 million and Wagenhals is hoping to top $7 million this year. The first break for the company came from American Motors. “American Motors was getting ready to introduce a new they wanted something to drawtri fie,” Fochtman said. F.W. & Associates sold them* the idea of placing mini-carsj dealer showrooms around thenatie and the firm landed its first big* count Now, Wagenhals and Fochtmn hold contracts with all U.S. ca manufacturers, as well as Vollaw gen, to build the scaled-downimt els of their vehicles. While most of their sales comes the result of promotions, the ears have been sold to persons bra ssuec throughout the world. ‘There are not many countries lators haven’t shipped to,” Wagenial said. "For instance we shippedi! eache cars to the Imperial Palace of Ie It cost $1,200 in freight perm, about twice the price of the carl self. The company moved to Tempo id January and set up a 30,000-sqi® foot plant that is designed not uni irperl a Detroit auto plant, completed conveyor belts. And, despitt March flood that caused $1501 luctior damage to the plant, some I employees now work twooflO-hw bowin shifts, four days a week in producu us prc up to 100 mini-ears per day. Ev Disi ran A' And ire rat And ling a alien n Is bud ‘xpens A ne lelp ad "De< axpa\ i ion 13 THE C.B. SHOP ^"Everything For the CB'ERS" SANYO Stereo Jensen Speakers Hitachi t.v. and stereo C.B. & Stereo repair 904 S. Texas Bryan, Tx. 77801 1-713/779-1036 COBRA WARRANTY STATION VISA & Mastercharge accepted. Toon jeachen ividenc leacher: issalai stablisl |o lawye The i itent i Sauses Battalion photo bv Liz facts th * J 1 • 1 j. ® leir m< Sweetness and light Greg Mitchem weighs out some chocolate-covered malt balls on the new scale in the Sweet Shop in the Memorial Student Center. Mitchem, a junior, says the new electronic scale gives a digital readout that is accurate within one one thousandth of a pound. How many calories would that be? Bobbi’s Books Paperbacks 3529 Texas Ave. ^ PriCC Ridgecrest Center Open 10-6 Tues.-Sat Closed Mondays THE BAIT DOES IT DAILY Froje nrollnr tudent; 5.6 mil Senio ill be 5 snt fev Schoc issociat betaxpi set of iloyed ewer st Some iiberem -Hoi Monday through Friday NOTICE: To All TAMU STUDENTS, FACULTY AND STAFF MIDAS MUFFLER SHOP 3210 Texas Ave. Bryan, Texas 77801 779-5945 10% PREFERRED CUSTOMER DISCOUNT OFF ALL NON-SALE MERCHANDISE • The Midas Muffler that we install on your American car is guaranteed for as long as you own the car. If anything goes wrong, even if it just wears out, any Midas shop will replace the muffler free of charge.