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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Feb. 3, 1971)
The story sounds fishy? Marketing prof can help A marketing professor is busy shooting down fishy theories about fish products. Dr. Samuel M. Gillespie dis misses as “old wives’ tales” con tentions, for example, that oys ters should only be eaten in months that have “R” in their names and that scavenger fish are inedible because of their diet. The “R” month theory went out with the introduction of wide spread refrigeration, Gillespie says. “R” months simply coin cide with the cooler periods of the year, when oysters — or any other food — are less likely to be spoiled by heat. As for the slur regarding scavenger fish, the Texas A&M professor asks: “Have you ever observed hogs or chickens, to see what they eat?” Gillespie maintains that edu cation at all levels is the key to eliminating the misconceptions about fish food products. Misconceptions, however, are just one of several problems in volved in gaining greater public acceptance of fish, adds the mar keting specialist. Basement sponsors Mance Lipscomb for performance Basement Coffee House enter tainment during February and March will bring a National Cof fee House Circuit regular and vocalist Mance Lipscomb. The Memorial Student Center committee also will provide spe cial open house entertainment to day during the MSC Open House, announced chairman Gary Reid of Stanton. Music will be furnished by sev eral local groups, including “Spring.” “Students and other patrons will be admitted free of charge to the Basement after they have visited the other 15 MSC com mittee booths or exhibits,” ex plained Sam Walster, Basement publicity chairman of Chilli- cothe. He added that Alan Ramsey of the national circuit has been booked for the Basement March 18-20. Another NCHC act will be contracted for April. Walster said that Lipscomb, a guitarist-vocalist who composes many of his numbers, is a pro fessional performer who has ap peared at the Coffee Loft in Col lege Station. Individuals interested in join ing the Basement Committee should inquire Thursday during the MSC Open House. The Base ment, which is regularly open on Friday and Saturday nights, is currently operated by 15 active student members. Fields films this weekend Nostalgia in the “No, No, Nan- nette” tradition that is returning to the U. S. flickers onto the Aggie Cinema screen Saturday. Three films featuring the corn- median of the 1920s and 1930s, W. C. Fields, will be presented by the Memorial Student Center committee at 8 p.m. in the ball room. A full-length W. C. Fields movie, “Never Give A Sucker an Even Break,” and two shorts will be shown, said Cinema chairman Larry Brown of San Antonio. The shorts are Fields’ “The Fatal Glass of Beer” and “The Great Chase.” ★ Rock N' Roll ★ Classical ★ Acoustic ★ Electric Flat Wire' Electric Round Wire]£V£r E. & O. MARI, INC. 38-01 23rd Ave,, Long Island City. N Y. 11105 He is currently supervising two graduate students in fish marketing projects supported by the university’s Sea Grant Pro gram. The graduate students are Steve Loomis of Freeport and Layne Gregory of Eastland. One project consists of actual marketing procedures in a super market chain. The other project involves interviews with fresh food wholesalers to determine what species are sold to what types of customers and in what geographical areas. The interviews also provide in sight into the various services provided by “middlemen” and whether the mark-up for these services is too high or low. “One major factor, which is glaring by its omission,” Gilles pie says, “is the lack of organiza tional effort at the trade or in stitutional level to actively pro mote the fish product.” “There’s just no excitement about it,” he contends. “Here’s the fish, there’s the price — take it or leave it.” Gillespie says he doesn’t know the solution. He suggests gov ernment help as a possible an swer and draws an analogy be tween the fishing industry and the agricultural industry. “If the help had started back in the 1800s, like it did with the agricultural industry, maybe fish consumption would approach that of agricultural meat,” he ob served. “A significant problem in the marketing of fish stems from the fact that Americans demonstrate little variety in its preparation,” the professor contends. “All too often the cook simply fries the fish.” The exception is the military wife who has been overseas and has sampled fish cooked in nu merous different ways. Gillespie says the Japanese, for example, eat large quantities of fish because they know how to fix it. He points out that more than 3,000 tons of fresh fish merchandise are sold daily in Tokyo. He believes education and im proved marketing and promo tional techniques will stimulate public acceptance of fish prod ucts in the U. S. and hopes at least a few of the answers can be determined by the Sea Grant studies. DRIVE YOUR OWN CAR THROUGH WORLD OF ANIMALS A BEASTLY FLALL lO BL NOTHING BETWEEN YOU AND MORE THAN 1500 WILD ANIMALS AND BIRDS BUT A CAR WINDOW ... THREE MILES SOUTH ON LAWSON ROAD OFF 1-20 IN MES QUITE, TEXAS... AUTHOR NORMAN MAILER said Friday in San Francisco that Americans are about as interested in the Apollo 14 moon-shot “as a border war in Bolivia'’ and it’s a shame. The Pulitzer Prize winner blamed NASA for using the space program as a “political football” instead of a means of bringing the nation together. (AP Wirephoto) Page 6 THE BATTALION College Station, Texas Wednesday, February 3,1U BUSIER AGENCY REAL ESTATE • IlfSURANCE F.H.A.—Veteran* and Cenveatloaal Leui ARM A HOME SAVINGS ASSOCIATION Home Office: Nevada, Mo. 3523 Texaa Ave. (ia Ridgecrest) 846-3708 WEDNESDAY STUDENT SPECIAL 6 HAMBURGERS 6 FRENCH FRIES 6 DRINKS ... 99c . . . 99c . . 60c BURGER CHEF Family Restaurants Across From The Holiday Inn “ORR’S FROZEN SPECIALS’’ STRAWBERRIES TROPHY SUCED 10-Oz. Ctn. 19 Capt. Duke FISH STICKS 4 C ,,. Shurfine — ORANGE JUICE 6 6-Oz. Cans tP-IV By CLIFFO It was Gei Tuesday as senior scorei 19 straight i as Aggies b the final th to the Sort versity Mus time. Phillips ci goals and n shots in the his best for in one of a which he noi against Crei But the have let thi led virtually sitting on a two foul si only 2:33 ti The loss fine reboun Rick Duplai in particula in general. Duplantis to the gam- had expired contest unti five minuti game with rebounds, even less 1 rebounds. Speaking point the SMU 60-31 lovers helpi back in it one point i the first i period. Di scored 12 i point defici Phillips’ ance indue the field a line. A&M tc game late they led b PEPSI Del Moate C. S. or W. CORN 12-Oz. Can 5 303 Cans Bleach Gallon CLOROX BREAD 4 24-Oz. Loaves Philli arecc FRYERS c U.S.D.A. GRADE ‘A’ WHOLE—Lb. CUT UP FRYERS J TURKEYS r "It ir Lb.29c SLICED BACON A F Lk 59c PORK CHOPS Fam , : p “ k Lb. 59c Gene Ph 81 points i Tuesday i third time at G. Roll the record his mark. Phillips ing the points scoi I Gary Ovei of Texas Overbec Aggies a A&M pla; John Beai baskets ] Texas Ch; can Baske Phillips away froi Conferenc er, came first time In otl Tuesday Texas Ci straight 89-87, o- Tech, 4-1 3-2, 90-7< Austin s< third stra ory Gym OLEO Parkay SYPTAK’S GRADE ‘A Large .. i.b. 33c Dozen 49c EGGS STYLE HAIR SPRAY 2 FRUIT OF LOOM “BUDGETEER” PANTYHOSE ,.. iI 79c WE REDEEM FOOD 99c QUANTITY RIGHTS RESERVED. PRICES GOOD THRU FEB. 6. ORR’S RIDGECREST STORE OPEN SUNDAY 9 TO 6 HURRY-HURRY! ICE CREAM A F y, g»i. 59c COTTAGE CHEESE 0 * kFa ™ 160 J3c THE FASTER YOU COLLECT THOSE 24 'SILVER COINS' .. THE FASTER YOU COLLECT YOUR SgHICREENfSIAMPy; THEN...GO ONTO COLLECT TEXAS ORANGES 5 £ b 49c FRESH CARROTS 0 ,0 2 Lin, 25c 1 RED SWEET GRAPES Lb.29c AVOCADOES c “ OPEN SUN. THRU THUF TIL 1 A. ]V [ KE 2 CONVENIENT LOCATIONS 200 E. 24th St. 3516 Texas Avenue