Image provided by: Texas A&M University
About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (July 25, 1968)
:: • •- " • ^ ' ^ r mm Pape 2 THE BATTALION Colleg-e Station, Texas Thursday, July 25, 1968 PR Master’s Plan To Aid Schools Texas A&M has initiated a na tionally unique master of educa tion degree in public relations that draws on instruction in the university’s education,, psychol ogy* journalism, English, busi ness and sociology departments. The interdisciplinary program — while not a new degree — will supply trained personnel for edu cational public relations needs of schools. “The program involves a redis tribution of courses on an inter disciplinary basis,” noted Dr. Paul R. Hensarling, Education Department head. “It follows the pattern of the science edu cation program and Ph.D. in edu cation, which is also interdisci plinary.” DESIGNED primarily for the master of education, the program can be adapted to the doctor of philosophy degree. Hensarling said the concept was conceived through consulta tion and group discussion of heads of departments involved. “They identified courses re lated to disseminating informa tion and teaching within a com munity setting,” he said. “It ties into undergraduate education training, which prepare prospec tive teachers for relating them selves to community publics, es sentially parents and children they teach.” Business and industry public relations programs provide clear and concise communications with respective publics. Expansion of services, increasing population and multi-systems of communica tions make similar efforts man datory for school systems, Hen sarling declared. MANY WORTHY schools pro grams have failed and financial support has been denied because a planned system of two-way communication was not instigated and administered,” the depart ment head added. “Someone in the school system must be re sponsible for this important work. Specialized knowledges and techniques are needed.” A&M’s program was described at a recent annual meeting of the National School Public Relations Association in San Francisco. Roy K. Wilson, NSPRA ex ecutive director, said the A&M program follows association guidelines and is unique in the nation in its interdisciplinary ap proach to school public relations. “TEXAS A&M is to be con gratulated for leading the way in higher education training in the field of educational communi cation,” credited Albert E. Holli day, associate director of Project Public Information of Madison, Wis. PPI is a national project to strengthen state departments of education public information programs. Out-of-state inquiries on the A&M program have been made. An inquiry from Oregon was re ceived through departmental in formation distribution has not been started. lAt The Grovel TONIGHT— “The Chase,” starring Marlon Brando. FRIDAY— “Moment to Moment,” starring Jean Seberg, and special attrac tion, “We’ve Never Been Licked,” starring Robert Mitchum. SATURDAY— “The Devil at 4 o’Clock,” starring Spencer Tracy and Frank Sinatra. Also Chapter 8 of “The Phantom Creeps.” SUNDAY— “The Pumpkin Eater,” starring James Mason and Anne Bancroft. MONDAY— “Arabesque,” starring Gregory Peck and Sophia Loren. TUESDAY— “Suddenly Last Summer,” star ring Elizabeth Taylor and Mont gomery Clift. WEDNESDAY— “To Hell and Back,” starring Audie Murphy. Sound Off cadet slouch by jim Earle Read Battalion Classified gp John McCarroll i | “tell you what Vd do” | “We’ve Never Been Licked,” filmed during- the Second World War on the Texas A&M campus (not the war, but the filming), is once again showing here. For some 25 years, the film has proved popular with Aggies and general viewers alike. So popular that it has been shown an average of five times per year just at A&M. Although charging admission for the movie is not strictly adhered to today, viewers were charged, on the average, 25^ each to watch the film. Some quick figuring shows that over a period of 25 years, the movie has grossed an average of $9,355, with approximately 300 people seeing the flick each time it is unreeled on campus. Recently a ploy was devised to get as many people in to see the picture as possible—a rumor was circulated that the showing last fall was the final run anywhere in the world and everyone should rush into Guion Hall to see it. Such random shots in the dark will not work anymore. What I would like to propose is that the two-hour film be cut into individual frames and sold as souvenirs for 25^ each. The movie runs about 36 feet of film through the projector per second, and there are 40 frames per foot— making a total of 172,800 frames. Using this figure, it would gross about $43,000 in a short period of time, where as the movie would have to be shown for the next 115 years and three months to make this much. This 115-year period would take into consideration 300 people attending and 25^ charged each. Now as any fish eco major knows, this would really not be profitable. With inflation taking its daily toll, in 115 years a quarter might be worth considerably less than a penny. Once again my proposal: Cut the film up as quickly as possible and initiate an intensive advertising campaign to sell all 172,800 frames immediately to buyers (wholesalers welcome). The revenue from these quick sales should be invested in stocks of a reputable company to insure the capital from the sale. I would like to suggest investing the money in a com pany ilke Universal Pictures. . . . ★ ★ ★ The first log for the 1968 Aggie Bonfire faces possible delay in reaching A&M. A group of Aggie cadets aboard the “Texas Clipper” recently toured Norway and picked up a pine stump 40 feet long and two feet in diameter. The ship is scheduled to arrive in Galveston on Aug. 18, at which time the Department of Agriculture may also be there to stick a quarentine on it. The log destined for the worlds largest bonfire may not reach College Station, but even if it didn’t, it would not decay A&M’s chance at Texas University. Last year the bonfire burned fairly bright without it. Editor, The Battalion: Only one candidate on the American political scene has had enough “g-umption” to stand up for America and express his views on what is wrong with the “establishment” in office, and then say what he would do about it if elected. The youth of Texas can help tremendously in getting this man, George Corley Wallace, elected as the next President of the United States of America. “Young Texans for Wallace” is the American Party approved youth movement in Texas, with offices in the state headquarters in Austin. It is an effort by the youth of Texas to help secure a victory for George Wallace in November. Texas is possibly the most cru cial state in the 1968 election, and only an effort by young and old can achieVe a Wallace vic tory. “Young Texans” can ac tively campaign, serve their coun ty organization, and most im portant, raise campaign funds for the state-wide effort. Needed are active young adults who wish to make a valuable contribution to their state and their country. Young Texans for Wallace Club will organize Tuesday, July 30 at 7:30 p.m. at United Campus Christian Fellowship location of the Coffee Loft at North Gate. The Texas A&M University chapter is open to A&M students, student wives, and other inter ested young adults. Members will elect officers, including a chair man vice-chairman for programs and publicity, and correspondence and recording secretaries. Campaign material, including hats, buttons, brochures, and bumner stickers, will be available at the meeting. Future activities will include a Young Texans for Wallace Youth Congress which has tenta tively been scheduled for Austin in the latter part of the summer or early fall. “Young Texans” is the youth arm of the Brazos County Amer ican Party which has Wallace for President Campaign Headquart ers located at 3832 Texas Ave nue. The office can be reached by dailing 846-6517 and is open from 9 a.m. to 7 p.m. The first official function scheduled by the Brazos County group is a political rally for Wallace for President which will meet in Bryan Civic Auditorium Wednesday, July 31, at 8 p.m. Preceeding the rally will be a Fund Raising Dinner at 6 p.m. at Ramada Inn. Tickets will be on sale through Wednesday noon at $5 per person at Ramada Inn, Saber Inn, and Wallace Campaign Headquarters. Featured speaker at the rally and dinner will be Dr. Henry Bucklew, national campaign di rector for Wallace for President. Master of ceremonies will be Bard Logan, Texas campaign director. For an insight into the “Stand Up For America” campaign of the next president of the United States, the rally is highly recom- mendable. Dale Foster Brazos Co. Student Chairman Wallace for President Sports Car Club Holds Autocross Nine classes will compete Sun day in the Airport Autocross sponsored by the A&M Sports Car Club, according to Allan Weckerling, president. Registration will begin at 8 a.m. and run until 11 a.m. Min ors must have a notarized par ent’s release. Timed runs will start at 12:30 p.m., he said. The autocross is set for the Old Bryan Air Force Base and will cover a distance of 3.1 miles. Entry fees for contestants will be $3.50 for any sports car club member and $4.50 for non-mem bers. Spectators will be admit ted free. There will be from one to three trophies for each class and door prizes will also be given to con testants entered, Weckerling said. Opinions expressed in The Battalion are those of the student writers only. The Battalion is a non tax-supported non profit, self-supporting educational enter prise edited and operated by students as a university and community newspaper. THE BATTALION T • Represented nationally by National Educational Advertising ices, Inc., New York City, Chicago, Los Angeles and San Service Francii The Associated I Press is entitled exclusively to the use for all new dispatches credited to it or not in the paper and local news of spontaneous othe republication otherwise credited in the paper and local news origin published herein. Rights of republication of all matter herein are also reserved. Second-Class postage paid at College Station, Texas. Members of the Student Publications Board ar •e: Jim Liberal Building. The Battalion, a student newspaper at Texas A&M is lished in College Station, Texas daily ids. Sept summer school. published in College station, lexas daily except Saturday, Sunday, and Monday, and holiday periods, September through May, and once a week during MEMBER The Associated Press, Texas Press Association year; S6 sales tax. A The Battalioi Texas 16 per school year. All subscriptions subject to 2% furnished on request. Address: -vices Building, College, Station, Mail subscriptions are $3.60 per semester; $6 .50 per full year. All subscriptior vertis on. 77843. per fu advertising rate Room 217, Services EDITOR JOHN McCARROLL Reporters Mike Williamson, Hank Mills (- BUSIER AGENCY REAL ESTATE • INSURANCE F.H.A.—Veterans and Conventional Loans FARM & HOME SAVINGS ASSOCIATION Home Office: Nevada, Mo. 3523 Texas Ave. (in Ridgecrest) 846-3708 7/ Billiards Decals °f Cue Sticks Pocket Books m 1 ril Pin Ball Bumper Stickers pC Magazines Comic Signs P e I cu Party Records Other Games Open 7 Days A Week Aggie Den (Next To Loupot’s) . NOW THAT'S WHAT I CALL A BULLET PASS!" 101 Vet Students Graduate A record of 101 veterinary medicine students are scheduled to graduate from Texas A&M Aug. 2, announced Dr. Alvin A. Price, veterinary medicine dean. Graduation ceremonies are set for 8 p.m. in Bryan Civic Audi torium. The College of Veterinary Medicine conducts graduation separately from other units of the university, Dean Price ex plained, because it operates on a trimester basis, rather than the standard semester. He said the largest previous graduation class was last year’s, which totaled 84 students. Campus Photo Center NORTH GATE AT MAIN COLLEGE STATION IS PROUD TO ANNOUNCE THE APPOINTMENT OF MR. WAYNE BOLLETER AS MANAGER Mr. Bolleter is a Registered Senior Biological Photographer, one of only 100 in the U. S. He was formerly with Methodist Hospital of Dallas for 18 years as Chief Medical Photographer Llt~L.y s ALL tvinimy SUL? EETT T>£T<ZC>S MELLORINE Vi GALLON ftft C SQUARE ^ S ^0 CARTONS CANTALOUPES 4 1* DPESS/NG - 39 f BISCUITS f?A/N6* HAmBUtGEfLVtU- ^ . <3Ut>fOCA CU>*N _ ^ 1 PICKLES “ 35' MEAL * ‘ 39 GL4THCLA F-ftOST/NG ttnlX APt> . MKFMIXTO ALL Pl./\\)oR5 BANQUET CAEATto WES 3 1* PUTCH OUEM ^ c FL0UH49 FOLS/E& 'S fr)OtArJTA)f> GAOLori COFFEE lb. CAN w/th fcrSP PVACHASe oa nione 4A4DE "A" Li AGE EGGS 289- REDEEM AT BROOKSHIRE BROS. 50 FREE TOP VALUE STAMPS With Purchase of 27-oz. Can JOHNSON’S GLO-COAT Coupon Expires July 27, 1968 REDEEM AT BROOKSHIRE BROS. 50 FREE TOP VALUE STAMPS With Purchase of 8-oz. Can McCORMICK’S BLACK PEPPER Coupon Expires July 27, 1968 MM U.S.D.A. Grade “A” Whole Fryers *. 29 Brookshire Bros. Brookshire Bros. BACON i, 59c FRANKS ,12-oz. pkg. 39c REDEEM AT BROOKSHIRE BROS. 100 FREE TOP VALUE STAMPS With Purchase of $10.00 or More (Excluding Cigarettes) • One Per family^ Coupon Expires July 27, 1968 fylwftshiic £ ihcf. B 1 M f i ^ I I TW 1 I