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THE BATTALION
Colleg-e Station, Texas Thursday, July 25, 1968
PR Master’s Plan
To Aid Schools
Texas A&M has initiated a na
tionally unique master of educa
tion degree in public relations
that draws on instruction in the
university’s education,, psychol
ogy* journalism, English, busi
ness and sociology departments.
The interdisciplinary program
— while not a new degree — will
supply trained personnel for edu
cational public relations needs of
schools.
“The program involves a redis
tribution of courses on an inter
disciplinary basis,” noted Dr.
Paul R. Hensarling, Education
Department head. “It follows
the pattern of the science edu
cation program and Ph.D. in edu
cation, which is also interdisci
plinary.”
DESIGNED primarily for the
master of education, the program
can be adapted to the doctor of
philosophy degree.
Hensarling said the concept
was conceived through consulta
tion and group discussion of
heads of departments involved.
“They identified courses re
lated to disseminating informa
tion and teaching within a com
munity setting,” he said. “It ties
into undergraduate education
training, which prepare prospec
tive teachers for relating them
selves to community publics, es
sentially parents and children
they teach.”
Business and industry public
relations programs provide clear
and concise communications with
respective publics. Expansion of
services, increasing population
and multi-systems of communica
tions make similar efforts man
datory for school systems, Hen
sarling declared.
MANY WORTHY schools pro
grams have failed and financial
support has been denied because
a planned system of two-way
communication was not instigated
and administered,” the depart
ment head added. “Someone in
the school system must be re
sponsible for this important
work. Specialized knowledges
and techniques are needed.”
A&M’s program was described
at a recent annual meeting of the
National School Public Relations
Association in San Francisco.
Roy K. Wilson, NSPRA ex
ecutive director, said the A&M
program follows association
guidelines and is unique in the
nation in its interdisciplinary ap
proach to school public relations.
“TEXAS A&M is to be con
gratulated for leading the way
in higher education training in
the field of educational communi
cation,” credited Albert E. Holli
day, associate director of Project
Public Information of Madison,
Wis. PPI is a national project
to strengthen state departments
of education public information
programs.
Out-of-state inquiries on the
A&M program have been made.
An inquiry from Oregon was re
ceived through departmental in
formation distribution has not
been started.
lAt The Grovel
TONIGHT—
“The Chase,” starring Marlon
Brando.
FRIDAY—
“Moment to Moment,” starring
Jean Seberg, and special attrac
tion, “We’ve Never Been Licked,”
starring Robert Mitchum.
SATURDAY—
“The Devil at 4 o’Clock,” starring
Spencer Tracy and Frank Sinatra.
Also Chapter 8 of “The Phantom
Creeps.”
SUNDAY—
“The Pumpkin Eater,” starring
James Mason and Anne Bancroft.
MONDAY—
“Arabesque,” starring Gregory
Peck and Sophia Loren.
TUESDAY—
“Suddenly Last Summer,” star
ring Elizabeth Taylor and Mont
gomery Clift.
WEDNESDAY—
“To Hell and Back,” starring
Audie Murphy.
Sound Off cadet slouch by jim Earle Read Battalion Classified
gp John McCarroll i
| “tell you what Vd do” |
“We’ve Never Been Licked,” filmed during- the Second
World War on the Texas A&M campus (not the war, but
the filming), is once again showing here.
For some 25 years, the film has proved popular with
Aggies and general viewers alike. So popular that it has
been shown an average of five times per year just at A&M.
Although charging admission for the movie is not
strictly adhered to today, viewers were charged, on the
average, 25^ each to watch the film. Some quick figuring
shows that over a period of 25 years, the movie has grossed
an average of $9,355, with approximately 300 people seeing
the flick each time it is unreeled on campus.
Recently a ploy was devised to get as many people in
to see the picture as possible—a rumor was circulated that
the showing last fall was the final run anywhere in the
world and everyone should rush into Guion Hall to see it.
Such random shots in the dark will not work anymore.
What I would like to propose is that the two-hour film be
cut into individual frames and sold as souvenirs for 25^
each. The movie runs about 36 feet of film through the
projector per second, and there are 40 frames per foot—
making a total of 172,800 frames. Using this figure, it
would gross about $43,000 in a short period of time, where
as the movie would have to be shown for the next 115 years
and three months to make this much. This 115-year period
would take into consideration 300 people attending and 25^
charged each.
Now as any fish eco major knows, this would really not
be profitable. With inflation taking its daily toll, in 115
years a quarter might be worth considerably less than a
penny.
Once again my proposal: Cut the film up as quickly
as possible and initiate an intensive advertising campaign
to sell all 172,800 frames immediately to buyers (wholesalers
welcome). The revenue from these quick sales should be
invested in stocks of a reputable company to insure the
capital from the sale.
I would like to suggest investing the money in a com
pany ilke Universal Pictures. . . .
★ ★ ★
The first log for the 1968 Aggie Bonfire faces possible
delay in reaching A&M.
A group of Aggie cadets aboard the “Texas Clipper”
recently toured Norway and picked up a pine stump 40 feet
long and two feet in diameter.
The ship is scheduled to arrive in Galveston on Aug. 18,
at which time the Department of Agriculture may also be
there to stick a quarentine on it.
The log destined for the worlds largest bonfire may not
reach College Station, but even if it didn’t, it would not
decay A&M’s chance at Texas University. Last year the
bonfire burned fairly bright without it.
Editor,
The Battalion:
Only one candidate on the
American political scene has had
enough “g-umption” to stand up
for America and express his
views on what is wrong with the
“establishment” in office, and
then say what he would do about
it if elected. The youth of Texas
can help tremendously in getting
this man, George Corley Wallace,
elected as the next President of
the United States of America.
“Young Texans for Wallace”
is the American Party approved
youth movement in Texas, with
offices in the state headquarters
in Austin. It is an effort by the
youth of Texas to help secure
a victory for George Wallace in
November.
Texas is possibly the most cru
cial state in the 1968 election,
and only an effort by young and
old can achieVe a Wallace vic
tory. “Young Texans” can ac
tively campaign, serve their coun
ty organization, and most im
portant, raise campaign funds for
the state-wide effort. Needed are
active young adults who wish to
make a valuable contribution to
their state and their country.
Young Texans for Wallace Club
will organize Tuesday, July 30
at 7:30 p.m. at United Campus
Christian Fellowship location of
the Coffee Loft at North Gate.
The Texas A&M University
chapter is open to A&M students,
student wives, and other inter
ested young adults. Members will
elect officers, including a chair
man vice-chairman for programs
and publicity, and correspondence
and recording secretaries.
Campaign material, including
hats, buttons, brochures, and
bumner stickers, will be available
at the meeting.
Future activities will include
a Young Texans for Wallace
Youth Congress which has tenta
tively been scheduled for Austin
in the latter part of the summer
or early fall.
“Young Texans” is the youth
arm of the Brazos County Amer
ican Party which has Wallace for
President Campaign Headquart
ers located at 3832 Texas Ave
nue. The office can be reached
by dailing 846-6517 and is open
from 9 a.m. to 7 p.m.
The first official function
scheduled by the Brazos County
group is a political rally for
Wallace for President which will
meet in Bryan Civic Auditorium
Wednesday, July 31, at 8 p.m.
Preceeding the rally will be a
Fund Raising Dinner at 6 p.m.
at Ramada Inn. Tickets will be
on sale through Wednesday noon
at $5 per person at Ramada Inn,
Saber Inn, and Wallace Campaign
Headquarters.
Featured speaker at the rally
and dinner will be Dr. Henry
Bucklew, national campaign di
rector for Wallace for President.
Master of ceremonies will be Bard
Logan, Texas campaign director.
For an insight into the “Stand
Up For America” campaign of
the next president of the United
States, the rally is highly recom-
mendable.
Dale Foster
Brazos Co.
Student Chairman
Wallace for President
Sports Car Club
Holds Autocross
Nine classes will compete Sun
day in the Airport Autocross
sponsored by the A&M Sports
Car Club, according to Allan
Weckerling, president.
Registration will begin at 8
a.m. and run until 11 a.m. Min
ors must have a notarized par
ent’s release. Timed runs will
start at 12:30 p.m., he said.
The autocross is set for the
Old Bryan Air Force Base and
will cover a distance of 3.1 miles.
Entry fees for contestants will be
$3.50 for any sports car club
member and $4.50 for non-mem
bers. Spectators will be admit
ted free.
There will be from one to three
trophies for each class and door
prizes will also be given to con
testants entered, Weckerling said.
Opinions expressed in The Battalion
are those of the student writers only. The
Battalion is a non tax-supported non
profit, self-supporting educational enter
prise edited and operated by students as
a university and community newspaper.
THE BATTALION
T •
Represented nationally by National Educational Advertising
ices, Inc., New York City, Chicago, Los Angeles and San
Service
Francii
The Associated
I Press is entitled exclusively to the use for
all new dispatches credited to it or not
in the paper and local news of spontaneous
othe
republication
otherwise credited in the paper and local news
origin published herein. Rights of republication of all
matter herein are also reserved.
Second-Class postage paid at College Station, Texas.
Members of the Student Publications Board ar
•e: Jim
Liberal
Building.
The Battalion, a student newspaper at Texas A&M is
lished in College Station, Texas daily
ids. Sept
summer school.
published in College station, lexas daily except Saturday,
Sunday, and Monday, and holiday periods, September through
May, and once a week during
MEMBER
The Associated Press, Texas Press Association
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Texas
16 per school
year. All subscriptions subject to 2%
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Mail subscriptions are $3.60 per semester; $6
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Room 217, Services
EDITOR JOHN McCARROLL
Reporters Mike Williamson, Hank Mills
(-
BUSIER AGENCY
REAL ESTATE • INSURANCE
F.H.A.—Veterans and Conventional Loans
FARM & HOME SAVINGS ASSOCIATION
Home Office: Nevada, Mo.
3523 Texas Ave. (in Ridgecrest) 846-3708
7/
Billiards
Decals
°f
Cue Sticks
Pocket Books
m
1 ril
Pin Ball
Bumper Stickers
pC
Magazines
Comic Signs
P e
I cu
Party Records
Other Games
Open 7 Days A Week
Aggie Den
(Next To Loupot’s)
. NOW THAT'S WHAT I CALL A
BULLET PASS!"
101 Vet Students Graduate
A record of 101 veterinary
medicine students are scheduled to
graduate from Texas A&M Aug.
2, announced Dr. Alvin A. Price,
veterinary medicine dean.
Graduation ceremonies are set
for 8 p.m. in Bryan Civic Audi
torium.
The College of Veterinary
Medicine conducts graduation
separately from other units of
the university, Dean Price ex
plained, because it operates on a
trimester basis, rather than the
standard semester.
He said the largest previous
graduation class was last year’s,
which totaled 84 students.
Campus Photo Center
NORTH GATE AT MAIN COLLEGE STATION
IS PROUD TO ANNOUNCE
THE APPOINTMENT OF
MR. WAYNE BOLLETER
AS MANAGER
Mr. Bolleter is a
Registered Senior Biological Photographer,
one of only 100 in the U. S.
He was formerly with Methodist Hospital of Dallas
for 18 years as Chief Medical Photographer
Llt~L.y s
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