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FRIDAY, JANUARY 30, 2015 I SERVING TEXAS A&M SINCE 1893 I © 2014 STUDENT MEDIA I ©THEBATTONLINE
SUPER BOWL
THE
BATT
THE BATTALION I THEBATT.COM
Then there were five:
Rev search homes in
By Sarah Medrano
^ The list of potential Reveille
^ IX candidates has been nar
rowed down to five and will likely
be whittled down even further
when the 12-member selection
committee meets Friday morning.
Tom Reber, interim vice presi
dent for student affairs and chair of
the Reveille IX search commit
tee, said two dogs from Houston
are among the five, as well as three
others from Ohio, Michigan and
Minnesota. Reber said if all goes
well, Friday’s meeting will consist
of further progression in finding the
perfect applicant.
“The committee has scored each
of the dogs and ranked them one
through five,” Reber said. “Well
share that information and begin to
see if there are any dogs we have to
eliminate.”
While Reveille VII and VIII
BATT ASKS
How do you plan to
spend Super Bowl
Sunday?
"My dad is flying me and some
of xny friends out to watch the
Super Bowl."
Kohl Matcek,
mechanical engineering freshman
"Going to a friend's house
and cheering for the Patriots
— don't know why, but I’ve
always liked them."
Caleb Belton, forensic science freshman
"I'm definitely going to a
friend's party and we are going
to rock out to the Seahawks
Ishanee Chanda,
international studies freshman
"Probably go to a coffee shop
and 'study' while watching the
game."
Katy Crocker
agribusiness sophomore
Photo feature by Shelby Knowles — THE BATTALION
have both been from out of state, it
is possible that the next “Miss Rev”
will come from a local collie rescue
in Houston.
Vickey Willard, president of
Houston Collie Rescue Inc., said
she submitted several photos of
prospective collies to the commit
tee and was informed that two of
them are still in the running. Wil
lard said the chance of one of the
two dogs being selected as Reveille
IX is exciting.
“It’d be great simply because we
love the breed, and it would be
even more awesome for everyone
in Houston that loves the college
[Texas A&M],” Willard said. “It
would mean the world to us to see
a rescue dog out there.”
Along with reviewing the dogs’
overall appearance and personality
characteristics Friday, the search
REVEILLE ON PG. 4
Super Bowl
offers annual
platform for
branding
Aggies weigh in on culture of.
NFL halftime, commercials
By Victoria Rivas
With much-anticipated com-
^ mercials and a half-time per
formance by Katy Perry, the Super
Bowl attracts more than just foot
ball fans.
Lisa Troy, clinical associate pro
fessor of marketing, said the Super
Bowl is an opportunity for com
panies and artists to increase their
brand exposure, but it’s rare to see
an up-and-coming brand label.
“You’ll see really established
companies and they have very large
ads,” Troy said. “People have come
to look forward to it and expect
their ads. For most companies, it’s
less about increasing sales as much as
it is about brand exposure.”
However, for previous musical
artists, the Super Bowl has led to a
sharp increase in sales. Bruno Mars,
last year’s halftime performer, saw
a 180 percent sales increase in his
album “Jukebox” in the week fol
lowing his 2014 Super Bowl per
formance.
Troy said after exposure to such
a large audience, follow-up is im
portant.
“A good thing an artist could
do after such an event would be
to release an album, or announce a
tour,” Troy said.
Aaron Glover, instructional assis
tant professor in theatre arts, how
ever, stressed the importance of an
artist’s focus on the performance
itself. The venue’s Super Bowl sta
tus and 21st-century technology
ensure an artist’s performance will
be closely scrutinized from every
angle — factors that make a flawless
HALFTIME ON PG. 3
PAGE 2: AGGIES IN THE SUPER BOWL
Profiles on Seahawks' Patrick Lewis, Steven Terrell,
Christine Michael and Michael Bennett
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X LIX
Seahawks vs. Patriots
Russell vs. Brady
NFL vs. domestic violence?
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Sexual assault, domestic
abuse concerns surround
Super Bowl
By Sam Scott
A Iter an Ni l season
/-A marred by donies-
tic and sexual abuse
scandal, concerns about
violence- and sexual assault
have added .mot her dimen
sion to the sports-heavy
discussions that usually sur
round the Super Bowl.
Prominent Nil players
such as Tli Manning and
Jason Witten have taken
part in public service an
nouncements that began
October 2014 to combat
domestic violence, and the
inaction that perpetuates
it. I he PSAs, including
the most recent one re
leased I uesday, are part of
a campaign called the NO
MORI movement, a se-
NFL partners with Texas
A&M to produce dating
violence awareness video
ries led by the Joyful I lean
1 : oundation.
In the the NO MORL
series titled “Speechless,”
the campaign displays the
unscripted emotions that
domestic abuse elicijS from
players and celebrities at
tempting to talk about the
topic.
I asha I>ubri\vny, an as
sociate professor of com
munication whose research
focuses on the intersec
tions of feminism, health
and politics, said while the ,
PSAs were a necessary rey-.T^,,^
spouse to the comt\werspiP”'
■ssucs involving wctr&tegB
as Adrian Peterson and
Rice, the Ni l needs to
take real steps to t.K ■kie .di.e
NFL ON PC
BUSH SCHOOL
First Lady brings literacy initiative
to Bush School with interactive app
By Lindsey Gawlik
jfr. Grade school students
^ across the globe got the
chance to learn about and in
teract with American history
Thursday morning as the Bush
School live-streamed First
Lady Barbara Bush reading ex
cerpts from “Rushmore,” by
Lynn Curlee.
After the reading and an
app demonstration, students
from across the United States,
Canada and Ghana were able
to ask Bush questions in a live-
stream Q&A session. The oral
reading also provided a platform
to introduce a new interactive
reading app called “Aurasma.”
by Hall Davidson.
Bush made it her mission in 1989
to increase family literacy, focusing
simultaneously on childhood edu
cation and adult literacy for parents
through the creation of the Barbara
Bush Family Literacy Foundation.
Bush said she chose literacy as her
philanthropy because it is impossible
to do well in life without the ability
to read.
Shelby Knowles—THE BATTALION
First Lady Barbara Bush reads excerpts from
school children across the nation.
Rushmore" Thursday to
“I chose literacy because every
American — I’m quoting Abraham
Lincoln — has the right to rise,”
Bush said. “Every American can’t
rise unless they can read, graduate
from high school, go on to some
college or university or community
school where they learn a trade.”
Bush said America has neglected
the people who can’t read and that
citizens should be grateful for the
teachers who tiy and teach children
how to read.
“If you don’t read by third grade,
the chances are you are not going
to ever read,” Bush said. “And then
that means you will never get a job,
you’ll probably go to jail and that’s
tragic, so I chose literacy because if
more people could read, write and
comprehend then they will get to
LITERACY ON PG. 4