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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Jan. 30, 2015)
( FRIDAY, JANUARY 30, 2015 I SERVING TEXAS A&M SINCE 1893 I © 2014 STUDENT MEDIA I ©THEBATTONLINE SUPER BOWL THE BATT THE BATTALION I THEBATT.COM Then there were five: Rev search homes in By Sarah Medrano ^ The list of potential Reveille ^ IX candidates has been nar rowed down to five and will likely be whittled down even further when the 12-member selection committee meets Friday morning. Tom Reber, interim vice presi dent for student affairs and chair of the Reveille IX search commit tee, said two dogs from Houston are among the five, as well as three others from Ohio, Michigan and Minnesota. Reber said if all goes well, Friday’s meeting will consist of further progression in finding the perfect applicant. “The committee has scored each of the dogs and ranked them one through five,” Reber said. “Well share that information and begin to see if there are any dogs we have to eliminate.” While Reveille VII and VIII BATT ASKS How do you plan to spend Super Bowl Sunday? "My dad is flying me and some of xny friends out to watch the Super Bowl." Kohl Matcek, mechanical engineering freshman "Going to a friend's house and cheering for the Patriots — don't know why, but I’ve always liked them." Caleb Belton, forensic science freshman "I'm definitely going to a friend's party and we are going to rock out to the Seahawks Ishanee Chanda, international studies freshman "Probably go to a coffee shop and 'study' while watching the game." Katy Crocker agribusiness sophomore Photo feature by Shelby Knowles — THE BATTALION have both been from out of state, it is possible that the next “Miss Rev” will come from a local collie rescue in Houston. Vickey Willard, president of Houston Collie Rescue Inc., said she submitted several photos of prospective collies to the commit tee and was informed that two of them are still in the running. Wil lard said the chance of one of the two dogs being selected as Reveille IX is exciting. “It’d be great simply because we love the breed, and it would be even more awesome for everyone in Houston that loves the college [Texas A&M],” Willard said. “It would mean the world to us to see a rescue dog out there.” Along with reviewing the dogs’ overall appearance and personality characteristics Friday, the search REVEILLE ON PG. 4 Super Bowl offers annual platform for branding Aggies weigh in on culture of. NFL halftime, commercials By Victoria Rivas With much-anticipated com- ^ mercials and a half-time per formance by Katy Perry, the Super Bowl attracts more than just foot ball fans. Lisa Troy, clinical associate pro fessor of marketing, said the Super Bowl is an opportunity for com panies and artists to increase their brand exposure, but it’s rare to see an up-and-coming brand label. “You’ll see really established companies and they have very large ads,” Troy said. “People have come to look forward to it and expect their ads. For most companies, it’s less about increasing sales as much as it is about brand exposure.” However, for previous musical artists, the Super Bowl has led to a sharp increase in sales. Bruno Mars, last year’s halftime performer, saw a 180 percent sales increase in his album “Jukebox” in the week fol lowing his 2014 Super Bowl per formance. Troy said after exposure to such a large audience, follow-up is im portant. “A good thing an artist could do after such an event would be to release an album, or announce a tour,” Troy said. Aaron Glover, instructional assis tant professor in theatre arts, how ever, stressed the importance of an artist’s focus on the performance itself. The venue’s Super Bowl sta tus and 21st-century technology ensure an artist’s performance will be closely scrutinized from every angle — factors that make a flawless HALFTIME ON PG. 3 PAGE 2: AGGIES IN THE SUPER BOWL Profiles on Seahawks' Patrick Lewis, Steven Terrell, Christine Michael and Michael Bennett CM _vton..ruhw_ M Mfl e-n i .. dm So Hi' yov Pi wa prouct.’! iM| r>)ko(<v/.cft:>ttttC0V.)Mto X LIX Seahawks vs. Patriots Russell vs. Brady NFL vs. domestic violence? Ilir ■p BP mmmm. TtSfll ■P - Sexual assault, domestic abuse concerns surround Super Bowl By Sam Scott A Iter an Ni l season /-A marred by donies- tic and sexual abuse scandal, concerns about violence- and sexual assault have added .mot her dimen sion to the sports-heavy discussions that usually sur round the Super Bowl. Prominent Nil players such as Tli Manning and Jason Witten have taken part in public service an nouncements that began October 2014 to combat domestic violence, and the inaction that perpetuates it. I he PSAs, including the most recent one re leased I uesday, are part of a campaign called the NO MORI movement, a se- NFL partners with Texas A&M to produce dating violence awareness video ries led by the Joyful I lean 1 : oundation. In the the NO MORL series titled “Speechless,” the campaign displays the unscripted emotions that domestic abuse elicijS from players and celebrities at tempting to talk about the topic. I asha I>ubri\vny, an as sociate professor of com munication whose research focuses on the intersec tions of feminism, health and politics, said while the , PSAs were a necessary rey-.T^,,^ spouse to the comt\werspiP”' ■ssucs involving wctr&tegB as Adrian Peterson and Rice, the Ni l needs to take real steps to t.K ■kie .di.e NFL ON PC BUSH SCHOOL First Lady brings literacy initiative to Bush School with interactive app By Lindsey Gawlik jfr. Grade school students ^ across the globe got the chance to learn about and in teract with American history Thursday morning as the Bush School live-streamed First Lady Barbara Bush reading ex cerpts from “Rushmore,” by Lynn Curlee. After the reading and an app demonstration, students from across the United States, Canada and Ghana were able to ask Bush questions in a live- stream Q&A session. The oral reading also provided a platform to introduce a new interactive reading app called “Aurasma.” by Hall Davidson. Bush made it her mission in 1989 to increase family literacy, focusing simultaneously on childhood edu cation and adult literacy for parents through the creation of the Barbara Bush Family Literacy Foundation. Bush said she chose literacy as her philanthropy because it is impossible to do well in life without the ability to read. Shelby Knowles—THE BATTALION First Lady Barbara Bush reads excerpts from school children across the nation. Rushmore" Thursday to “I chose literacy because every American — I’m quoting Abraham Lincoln — has the right to rise,” Bush said. “Every American can’t rise unless they can read, graduate from high school, go on to some college or university or community school where they learn a trade.” Bush said America has neglected the people who can’t read and that citizens should be grateful for the teachers who tiy and teach children how to read. “If you don’t read by third grade, the chances are you are not going to ever read,” Bush said. “And then that means you will never get a job, you’ll probably go to jail and that’s tragic, so I chose literacy because if more people could read, write and comprehend then they will get to LITERACY ON PG. 4