Thursday, June 17, 2004
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olume 110 • Issue 154 • 6 pages
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th Annual American Marketing Association
Sheth Foundation Doctoral Consortium
lays Business School is hosting the consortium
me 16 through June 20.
jhe purpose of the consortium is for doctoral students to
Interact with leaders in the marketing field
lo leading faculty and 91 doctoral candidates will be attending
I miinflpne doctoral candidate is nominated from each of the
eading universities in North America and around the world
ense -The first Doctoral Consortium was held in 1966
Above:Consortium Co-chair and Distinguished Professor of
ebuilc
M arketing Rajan Varadarajan, left, greets Jerry Strawser, dean of
the Mays Business School, during a welcome reception at
uer the Hilton Hotel Wednesday afternoon.
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RUBEN DELUNA • THE BATTALION
SOURCE : RAJAN VARADARAJAN
PHOTO • EVAN O'CONNELL
A Texas V&M Tradition Since 1893
OPINION:
Making a case
for torture.
Page 5
vvvvvv. the ban.cent
PAGE DESIGN BY: LAUREN ROUSE
Mays Business School hosting
doctoral marketing consortium
By Pammy Ramji
THE BATTALION
The Mays Business School at Texas A&M is hosting the 39th
Annual Doctoral Marketing Consortium from
Wednesday through Sunday.
The purpose of the Doctoral Consortium is for doc
toral students to interact with well-known researchers
in the marketing field and to introduce the next genera
tion to present generation leaders in marketing, said
Rajan Varadarajan, head of the Department of
Marketing and distinguished professor of marketing.
“This is an assembly of the next generation as well
as the present generation,” Varadarajan said.
Some of the conference’s objectives are to expose
the consortium fellows to established and emerging
scholars in marketing, provide the consortium fellows
with an opportunity to network with others, in their
cohort as well as with the consortium faculty, and sen
sitize consortium fellows to multiple facets of an aca
demic career, including research, teaching, getting
started and career strategies, Varadarajan said.
At the consortium, universities such as A&M, London Business
School, Emory University, Columbia University, the Center for
eBusiness at MIT, Northwestern University and Harvard Business
This is a great
way for students
to interact and I
know they will
remember this
forever.
— Alina Sorescu
marketing assistant professor
School will address topics such as ethics and the marketing edu
cator, research, reviewing and publishing and passion for excel
lence in teaching.
“We are very excited to host this year’s consortium,” said Jelena
Spanjol, assistant professor of marketing.
Approximately 90 leading faculty and 91 doctoral
candidates are attending the 2004 AMA Sheth
Foundation Doctoral Consortium and will make pre
sentations on a variety of issues, Varadarajan said.
Venky Shankar, co-editor of the Journal of
Interactive Marketing, said he is excited about the
consortium. The Mays School of Business has invited
editors of leading marketing journals.
“This is where the brightest and best doctoral stu
dents meet,” Shankar said.
Each university has nominated a doctoral student
in marketing to represent their institution as a
Consortium fellow.
“This is a great way for students to interact and I
know they will remember this forever,” said Alina
Sorescu, assistant professor of marketing.
“This is great for Texas A&M and the marketing
department. It is very important,” Shankar said.
For more information on the consortium you can visit http://con-
sortium.tamu.edu.
eass:
Extension Center director
orrq
:|o retire after 40 years
Cattic
iring
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yc
Since Dr. Jose
Amador came to the
Texas A&M University
stem he has seen 40
ars of progress. Now,
on the brink of
irement, he said he’s
busy as ever.
Amador was pro-
jted to director of
M’s Agricultural
tension Center in
poised
mi
A^r
By Shawn C. Millender
THE BATTALION
P" !
AMADOR
Research and
■Tension Center in Weslaco in 1991.
|His reliremeni. Elective July 2005, will
c p a 40-year career in the A&M
University System.
His travels after retirement will take
Im to work with faculty, staff and stu-
Idpts at colleges in Spain, Mexico and
1 Costa Rica.
Since he immigrated to the United
ates from Cuba, his agricultural
search has taken him from Louisiana
the Rio Grande Valley to Washington,
C., and back.
After earning a bachelor’s degree in
Ironomy from Louisiana State
| diversity, Amador received his mas-
s and Ph.D. in plant pathology. He
me to the Center in 1965.
Amador served as assistant secretary
agriculture for science and education
of ufider President Bill Clinton in 1994
before returning to the Center.
“I love my job,” Amador said. “I love
being the Center director of such a fine
organization as the Weslaco Center, but
after 40 years with the Texas A&M
System, it’s just time to move on to other
interests I have.”
Ray Prewitt, president of the Texas
Citrus Mutual and Texas Citrus
Association, worked with Amador for
more than 20 years.
“Jose is the kind of person who is
truly interested in the well-being of the
fruit and vegetable industry,” Prewitt
said. “He’s done everything he could
with the resources he has to help it. He’s
been a real friend to the industry.”
Prewitt said that his 20 years work
ing with Amador has been beneficial to
them both.
“It’s been a productive, strong rela
tionship. He’s going to leave some big
shoes to fill,” Prewitt said.
The Center’s News Director and
Communications Specialist, Rod Santa
Ana III started working with Amador
in 1988.
“Dr. Amador is a person that is total
ly dedicated to the concept of agricultur
al research and this Center. He always
gives credit where it’s due,” Santa Ana
said. “He lives and breathes A&M. His
See Amador on page 2
Clowning around
SHARON AESCHBACH • THE BATTALION
Three-year-old Amelia Wagnon of College Station 1 0 a.m. to 5 p.m. Monday through Saturday and offers
paints her face at the Children's Museum of the Brazos various activities including painting, dress up and
Valley in downtown Bryan. The museum is open from shopping stations.
|
iSUPCft CORN □ □ □ □ □
Ifexas A&M professor Javier Betran developed a type of corn with increased
protein called Quality Protein Maize.
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(joir
Quality Protein Maize is higher in the
amino acids tryptophan and lysine than
normal corn
QPM is safe for humans and animals
Livestock breeders who utilize QPM
can save money by using less protein
supplements in their feed
Betran hopes that QPM will soon be
commercially produced
WILL LLOYD • THE BATTALION
SOURCE : JAVIER BETRAN, SOIL AND CROP SCIENCES
Prof develops high-protein corn
By Natalie Younts
THE BATTALION
Texas A&M assistant professor of soil and crop sci
ences Javier Betran, and his corn breeding team are trying
to develop corn with increased protein quality. The corn.
Quality Protein Maize, would reduce the need for expen
sive protein supplements when fed to livestock.
“If we can increase the value of corn by incorporating
good characteristics, that corn will be more appreciated by
farmers,” Betran said.
Corn producers would be interested in growing QPM .if
it would increase their income, said David Gibson, execu
tive director of the Texas Corn Producers Board, which
helps fund the research.
“It’s important that (Betran) is doing what he’s doing to
develop it at that level,” Gibson said. “But it’s also important
that a market is developed to put a premium on those traits.”
Gibson said producers have experimented with grow
ing specialty corn in the past, and that the market did not
put the value on it that it was worth.
“Producers are a little bit cautious about being ready to
adopt it if it has any added cost in production or seed cost
without knowing that they have a market,” Gibson said.
Darrell Knabe, A&M professor of animal science, said
that if QPM was the price of regular corn it would lessen
the cost of the diet required for pigs.
“It would make sense economically when it’s as cheap
as regular corn because you get the advantage of higher
nutritional value,” Knabe said.
See Corn on page 2
A&M employee Cook appointed new dean of libraries
By Suzy Green
THE BATTALION
Colleen Cook, an employee of
Texas A&M for 28 years, was appoint
ed dean of the libraries by University
esident Robert M. Gates on June 1
following a national search.
Cook was offered the job while
itending a meeting for library direc
tors in Tucson, Ariz.
“I was very excited, thrilled. I was
honored,” Cook said.
Cook had served as interim dean of
the libraries since August 2003.
“It is always satisfying when a
national search effort reveals that the
best person for a senior position is right
here on campus,” Gates said.
Cook’s national and international
reputation in library research was a key
reason why she was selected, said
David B. Prior, Texas A&M executive
vice president and provost.
“Her interaction with other research
library leaders gives her a truly unique
perspective on librarianship,” Prior said.
As dean, Cook will work to
advance the information needs of the
University community.
“Whatever information people need
for studies, research or service, we try
to anticipate,” Cook said.
Cook will also serve as the Texas
A&M representative and spokeswoman
to the larger infonnation community.
“I don’t think that there is a more excit
ing, right moment for the libraries and the
university than right now,” Cook said.
Cook will also hold the Sterling C.
Evans Endowed Chair. This position
gives Cook jurisdiction over funds for
personal research to improve the library
system. The funds will probably be
used for digital initiatives or library
assessment, Cook said.
Cook plans to increase the amount
of digital information available to
A&M system users worldwide.
“I would like to continue the upward
trajectory of growth,” Cook said.
Although it took 100 years for A&M
to collect its first million volumes, it
See Dean on page 2