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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (June 17, 2004)
Thursday, June 17, 2004 he Battalion . olume 110 • Issue 154 • 6 pages a' ast se\; so far ch boul 1 tarjaj th Annual American Marketing Association Sheth Foundation Doctoral Consortium lays Business School is hosting the consortium me 16 through June 20. jhe purpose of the consortium is for doctoral students to Interact with leaders in the marketing field lo leading faculty and 91 doctoral candidates will be attending I miinflpne doctoral candidate is nominated from each of the eading universities in North America and around the world ense -The first Doctoral Consortium was held in 1966 Above:Consortium Co-chair and Distinguished Professor of ebuilc M arketing Rajan Varadarajan, left, greets Jerry Strawser, dean of the Mays Business School, during a welcome reception at uer the Hilton Hotel Wednesday afternoon. a qJ een; :dep ow ie. RUBEN DELUNA • THE BATTALION SOURCE : RAJAN VARADARAJAN PHOTO • EVAN O'CONNELL A Texas V&M Tradition Since 1893 OPINION: Making a case for torture. Page 5 vvvvvv. the ban.cent PAGE DESIGN BY: LAUREN ROUSE Mays Business School hosting doctoral marketing consortium By Pammy Ramji THE BATTALION The Mays Business School at Texas A&M is hosting the 39th Annual Doctoral Marketing Consortium from Wednesday through Sunday. The purpose of the Doctoral Consortium is for doc toral students to interact with well-known researchers in the marketing field and to introduce the next genera tion to present generation leaders in marketing, said Rajan Varadarajan, head of the Department of Marketing and distinguished professor of marketing. “This is an assembly of the next generation as well as the present generation,” Varadarajan said. Some of the conference’s objectives are to expose the consortium fellows to established and emerging scholars in marketing, provide the consortium fellows with an opportunity to network with others, in their cohort as well as with the consortium faculty, and sen sitize consortium fellows to multiple facets of an aca demic career, including research, teaching, getting started and career strategies, Varadarajan said. At the consortium, universities such as A&M, London Business School, Emory University, Columbia University, the Center for eBusiness at MIT, Northwestern University and Harvard Business This is a great way for students to interact and I know they will remember this forever. — Alina Sorescu marketing assistant professor School will address topics such as ethics and the marketing edu cator, research, reviewing and publishing and passion for excel lence in teaching. “We are very excited to host this year’s consortium,” said Jelena Spanjol, assistant professor of marketing. Approximately 90 leading faculty and 91 doctoral candidates are attending the 2004 AMA Sheth Foundation Doctoral Consortium and will make pre sentations on a variety of issues, Varadarajan said. Venky Shankar, co-editor of the Journal of Interactive Marketing, said he is excited about the consortium. The Mays School of Business has invited editors of leading marketing journals. “This is where the brightest and best doctoral stu dents meet,” Shankar said. Each university has nominated a doctoral student in marketing to represent their institution as a Consortium fellow. “This is a great way for students to interact and I know they will remember this forever,” said Alina Sorescu, assistant professor of marketing. “This is great for Texas A&M and the marketing department. It is very important,” Shankar said. For more information on the consortium you can visit http://con- sortium.tamu.edu. eass: Extension Center director orrq :|o retire after 40 years Cattic iring S) yc Since Dr. Jose Amador came to the Texas A&M University stem he has seen 40 ars of progress. Now, on the brink of irement, he said he’s busy as ever. Amador was pro- jted to director of M’s Agricultural tension Center in poised mi A^r By Shawn C. Millender THE BATTALION P" ! AMADOR Research and ■Tension Center in Weslaco in 1991. |His reliremeni. Elective July 2005, will c p a 40-year career in the A&M University System. His travels after retirement will take Im to work with faculty, staff and stu- Idpts at colleges in Spain, Mexico and 1 Costa Rica. Since he immigrated to the United ates from Cuba, his agricultural search has taken him from Louisiana the Rio Grande Valley to Washington, C., and back. After earning a bachelor’s degree in Ironomy from Louisiana State | diversity, Amador received his mas- s and Ph.D. in plant pathology. He me to the Center in 1965. Amador served as assistant secretary agriculture for science and education of ufider President Bill Clinton in 1994 before returning to the Center. “I love my job,” Amador said. “I love being the Center director of such a fine organization as the Weslaco Center, but after 40 years with the Texas A&M System, it’s just time to move on to other interests I have.” Ray Prewitt, president of the Texas Citrus Mutual and Texas Citrus Association, worked with Amador for more than 20 years. “Jose is the kind of person who is truly interested in the well-being of the fruit and vegetable industry,” Prewitt said. “He’s done everything he could with the resources he has to help it. He’s been a real friend to the industry.” Prewitt said that his 20 years work ing with Amador has been beneficial to them both. “It’s been a productive, strong rela tionship. He’s going to leave some big shoes to fill,” Prewitt said. The Center’s News Director and Communications Specialist, Rod Santa Ana III started working with Amador in 1988. “Dr. Amador is a person that is total ly dedicated to the concept of agricultur al research and this Center. He always gives credit where it’s due,” Santa Ana said. “He lives and breathes A&M. His See Amador on page 2 Clowning around SHARON AESCHBACH • THE BATTALION Three-year-old Amelia Wagnon of College Station 1 0 a.m. to 5 p.m. Monday through Saturday and offers paints her face at the Children's Museum of the Brazos various activities including painting, dress up and Valley in downtown Bryan. The museum is open from shopping stations. | iSUPCft CORN □ □ □ □ □ Ifexas A&M professor Javier Betran developed a type of corn with increased protein called Quality Protein Maize. b [> D (joir Quality Protein Maize is higher in the amino acids tryptophan and lysine than normal corn QPM is safe for humans and animals Livestock breeders who utilize QPM can save money by using less protein supplements in their feed Betran hopes that QPM will soon be commercially produced WILL LLOYD • THE BATTALION SOURCE : JAVIER BETRAN, SOIL AND CROP SCIENCES Prof develops high-protein corn By Natalie Younts THE BATTALION Texas A&M assistant professor of soil and crop sci ences Javier Betran, and his corn breeding team are trying to develop corn with increased protein quality. The corn. Quality Protein Maize, would reduce the need for expen sive protein supplements when fed to livestock. “If we can increase the value of corn by incorporating good characteristics, that corn will be more appreciated by farmers,” Betran said. Corn producers would be interested in growing QPM .if it would increase their income, said David Gibson, execu tive director of the Texas Corn Producers Board, which helps fund the research. “It’s important that (Betran) is doing what he’s doing to develop it at that level,” Gibson said. “But it’s also important that a market is developed to put a premium on those traits.” Gibson said producers have experimented with grow ing specialty corn in the past, and that the market did not put the value on it that it was worth. “Producers are a little bit cautious about being ready to adopt it if it has any added cost in production or seed cost without knowing that they have a market,” Gibson said. Darrell Knabe, A&M professor of animal science, said that if QPM was the price of regular corn it would lessen the cost of the diet required for pigs. “It would make sense economically when it’s as cheap as regular corn because you get the advantage of higher nutritional value,” Knabe said. See Corn on page 2 A&M employee Cook appointed new dean of libraries By Suzy Green THE BATTALION Colleen Cook, an employee of Texas A&M for 28 years, was appoint ed dean of the libraries by University esident Robert M. Gates on June 1 following a national search. Cook was offered the job while itending a meeting for library direc tors in Tucson, Ariz. “I was very excited, thrilled. I was honored,” Cook said. Cook had served as interim dean of the libraries since August 2003. “It is always satisfying when a national search effort reveals that the best person for a senior position is right here on campus,” Gates said. Cook’s national and international reputation in library research was a key reason why she was selected, said David B. Prior, Texas A&M executive vice president and provost. “Her interaction with other research library leaders gives her a truly unique perspective on librarianship,” Prior said. As dean, Cook will work to advance the information needs of the University community. “Whatever information people need for studies, research or service, we try to anticipate,” Cook said. Cook will also serve as the Texas A&M representative and spokeswoman to the larger infonnation community. “I don’t think that there is a more excit ing, right moment for the libraries and the university than right now,” Cook said. Cook will also hold the Sterling C. Evans Endowed Chair. This position gives Cook jurisdiction over funds for personal research to improve the library system. The funds will probably be used for digital initiatives or library assessment, Cook said. Cook plans to increase the amount of digital information available to A&M system users worldwide. “I would like to continue the upward trajectory of growth,” Cook said. Although it took 100 years for A&M to collect its first million volumes, it See Dean on page 2