APRIL 17.2004
SIMPSON DULL FIELD
10:00-6:00
Kevin Atkinson, a Union Pacific Signal Maintenance
worker assesses the damage of a railroad crossing bar
rier at the intersection of Wellborn Road and John
Kimbrough Boulevard Thursday afternoon Damage to
the barrier occurred when, according to witnesses, the
dnver of a red Mustang do, I
oncoming traffic. Th e passTn ^ Qnd <Wi-
grabbed the wheel to avoid thT ° ^ ^rl’
overcorrected, sending the ? ncomin 9hftl
eventually into the crossing banj? in, ° 0
COME OUT FOR:
GAMES LIVE ENTERTAINMENT ^ FOOD
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FUN FUN FUN!!!
Dallas tourism officials tn
to shed city’s TV image
By Matt Curry
THE ASSOCIATED PRESS
DALLAS — Dallas is going
through an identity crisis.
With no singular defining
characteristic the city is stuck
with an image that’s inaccurate,
and badly out of date.
“The perception of Dallas is
J.R. Ewing, women with big hair
and cowboys. There’s certainly
much more to Dallas than that,”
said Phillip Jones, who took over
as president and CEO of the
Dallas Convention and Visitors
Bureau late last year.
The bureau hired The Richards
Group, a nationally known adver
tising firm based in Dallas, to craft
a new, catchy “brand" that will
hopefully bury lingering memo
ries of the primetime soap and
bring back what the city lost since
the show made it famous — con
ventions and tourists.
Dallas was the host of just 10
of the nation’s largest 200 trade
shows in 2002. down from a high
of 22 in l l JK8. said Adam Schaffer,
publisher of Los Angeles-based
Tradeshow Week magazine.
Jones said after he took
office, the bureau did a complete
analysis of Dallas as a tourist
destination and tried to figure
out why people were bypassing
the nation’s eighth largest city.
One of the reasons travelers
cited was that there was nothing
to see and do in Dallas, another
misconception, Jones said.
“We have more four- and
five-star restaurants in Dallas
than New Orleans, but nobody
knows that story,’’ Jones said.
That might change in the new
advertising campaign. The
Richards Group has test-marketed
five different Dallas "icons” and
the bureau will select one by the
start of the summer travel season.
Though current
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Phone Ahead!
Tr
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