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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (April 16, 2004)
APRIL 17.2004 SIMPSON DULL FIELD 10:00-6:00 Kevin Atkinson, a Union Pacific Signal Maintenance worker assesses the damage of a railroad crossing bar rier at the intersection of Wellborn Road and John Kimbrough Boulevard Thursday afternoon Damage to the barrier occurred when, according to witnesses, the dnver of a red Mustang do, I oncoming traffic. Th e passTn ^ Qnd <Wi- grabbed the wheel to avoid thT ° ^ ^rl’ overcorrected, sending the ? ncomin 9hftl eventually into the crossing banj? in, ° 0 COME OUT FOR: GAMES LIVE ENTERTAINMENT ^ FOOD AND FUN FUN FUN!!! Dallas tourism officials tn to shed city’s TV image By Matt Curry THE ASSOCIATED PRESS DALLAS — Dallas is going through an identity crisis. With no singular defining characteristic the city is stuck with an image that’s inaccurate, and badly out of date. “The perception of Dallas is J.R. Ewing, women with big hair and cowboys. There’s certainly much more to Dallas than that,” said Phillip Jones, who took over as president and CEO of the Dallas Convention and Visitors Bureau late last year. The bureau hired The Richards Group, a nationally known adver tising firm based in Dallas, to craft a new, catchy “brand" that will hopefully bury lingering memo ries of the primetime soap and bring back what the city lost since the show made it famous — con ventions and tourists. Dallas was the host of just 10 of the nation’s largest 200 trade shows in 2002. down from a high of 22 in l l JK8. said Adam Schaffer, publisher of Los Angeles-based Tradeshow Week magazine. Jones said after he took office, the bureau did a complete analysis of Dallas as a tourist destination and tried to figure out why people were bypassing the nation’s eighth largest city. One of the reasons travelers cited was that there was nothing to see and do in Dallas, another misconception, Jones said. “We have more four- and five-star restaurants in Dallas than New Orleans, but nobody knows that story,’’ Jones said. That might change in the new advertising campaign. The Richards Group has test-marketed five different Dallas "icons” and the bureau will select one by the start of the summer travel season. Though current iinpnv I undergone" ^ changes Div< vill no azi, jradua “If \&M, aid. ite an espect The donda ieared >us, th ncludi nd pot several fe ry -• n ln ' ts histon \l"l >nc - arc,,red ^ ^).n! M » Joumalism P rof ® cm .h. ha ' ameknownM ihe move with its mil :reatioi '"jdi fashion andbeatiti/u/uor* Later Dallas found itsel Y lime,, ght as a haven ght-wing politics, follow. ‘-‘‘iik days of President • Kennedy’s assassination. Its a * wa ys been some#! disturbing to me forpeopfe. ;' sk me how I define Di uyne said. “It dependsom!i you are, where you've When you have a city than a million people,tai you say what it’s ft Nowadays it’s more divert much more difficult ton than ever before.’’ This ye 'ing < Last ye ies wa “Ba rom U tudent itudent :omeb( nake it Uni is the ;ion on Hows ( Lov iVo» Im 0,v Fmm! [Ill 1 Open at Warn Hypnotist Rich Ames hat we Ben ently < etired Coc aid w de the Ma 1 Oth J^gen chance The /right Phone Ahead! Tr (P7P) 846-P464 700 University Dr. next to Blockbuster video in the MSC Flag Room at 10:30 pi 'Free activities in the MSC Basement: pod, Mil arts & crafts and DDR in Collaboration with Cepheid Vari * FREE FOOD and Drinks!!! PRIZES: Nintendo Game Cube & Digital Camera!l| h i * Must be present to win!!! 979.845.1515 aggienights.tannu.edu For special needs, please contact us vA- three days prior to the event at 845-1511