Image provided by: Texas A&M University
About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Sept. 4, 1990)
Page 4 The Battalion Tuesday, September 4,1990 Freshmen Patti Mongoven, left, a general studies major, Valerie Aasterud, middle, a biochemistry major, and Jennifer Kowynia, right, a business major, watch a preview of the movie "Mermaids” starring Cher. Whether it was acting out a scene from a popular soap opera, shooting basketballs for T-shirts or stuffing their faces with pizza, students at tending Campus Fest were treated to a good time. Representatives from various companies arrived Friday at Texas A&M to promote products during a three-month tour of university cam puses. The promotional is billed as Cam pus Fest. Ken Mullner, manager of Cam pus Fest, said the tour is sponsored by a company called MarketSource, with headquarters in Ci ran bury, N.J. Campus Fest evolved because sev eral MarketSource clients wanted to target the college market with prod ucts. Companies such as IBM, CBS, Hershey and Orion Pictures were among die many set up at the Grove during the weekend. IBM Marketing Representative Clint Goodin said the event gave IBM an opportunity to promote to college students its new personal computers. Other companies agreed the event was an excellent chance to in crease awareness of their-products. However, they possessed different tactics when educating the public about their companies. Margerat Saldajeno, special events field manager, said Market- Source chose companies for the fest that would provide samples, free gifts and demonstrations. “We approached certain clients because they would lx* fun for stu dents." Saldajeno said. Free slices of Domino’s Pizza were popular with students. Also attract ing attention was CBS's booth where students were being taped perform- Eight-year-old Alexa Smith of College Hills Elementary School shoots baskets at the IBM booth. ing scenes from soap opera “Young and the Restless." Orion Pictures previewed five new movies throughout the day, in cluding new releases starring Cybil Shepherd and Jessica Lange. Many students found Campus Fest entertaining and beneficial, in cluding Eddy Gautier, a freshman from Houston. Gautier said some of the samples convinced him to buy the products in the future. Junior psychology major Jen Doughty and junior animal science major Pat Young act out a scene from‘The Young and the Restless.” Story by Elizabeth Tisch Photos by Eric H. Roalson