Thursday, March 29, 1990
Page 16 Thumbs ITp
How corporate America
from merits of nonprofit
could gain
managers
By James Warren
special to Thumbs Up
If the March 26 Business Week
is correct, America’s wounded in
dustries blew it by not enlisting
the Girl Scouts long ago.
“Surprise!” blares its cover. In
side, it proclaims that corporate
America has much to learn from
the Girl Scouts, the Lyric Opera of
Chicago, Planned Parenthood and
other nonprofit organizations.
The weekly contends that some
of the best-run operations don’t
have shareholders or bosses sit
ting on mountains of stock op
tions. Indeed, the best managers,
such as Salvation Army chief
James Osborne, may earn salar
ies such as $18,200, plus hous
ing, that counterparts in the pro
fitmaking sector consider chump
change.
Frances Hesselbein, recently
retired executive director of Girl
Scouts of America, Brown Univer
sity President Vartan Gregorian,
Planned Parenthood leader Faye
Wattleton (the highest paid, at
$166,800) and Lyric Opera’s Ardis
Krainik are among those lauded.
Hesselbein, 73, receives the sort
of effusive praise usually reserved
in these pages for bloodthirsty
takeover specialists beloved by
Wall Street:
“If I had to put somebody in to
take (retiring Chairman) Roger
Smith’s place at General Motors,”
management consultant Peter
Drucker is quoted, “I would pick
Frances. Because GM’s basic
problem is the same as the task
Mr. Gorbachev has in turning
around a huge bureaucracy, and
that is her strong point.”
One learns that upon taking
over in 1976, Hesselbein confron
ted a snoozy, mostly white midd
le-class organization with declin
ing membership, outmoded in
struction and the specter of being
taken over by the Boy Scouts.
She clarified the group’s mis
sion, to “help a girl reach her
highest potential.” She also in
stalled common planning and
management systems for 350 in
dependently run councils na
tionwide: instituted training pro
grams for all personnel: placed far
more emphasis on attracting
minorities: and expanded subject
matters to be taught, notably
science, environment and busi
ness.
Krainik is lauded for putting a
meat cleaver to costs, “even recy
cling nuts and bolts used for
scenery”: proving adroit at fun
draising; and being tough in per
sonnel matters, most vividly giv
ing superstar tenor Luciano Pa
varotti the boot after he canceled
26 of 41 shows.
The real lessons to glean from
the nonprofits, according to the
weekly, include persuading wor
kers that their work is as impor
tant as the numero uno’s; en
couraging workers to implement
new ideas; articulating a vision of
a higher purpose; and setting
yearly goals and rewards for em
ployees.
Of course, a sugar overdose
might also be profitable. Instead
of bashing the Japanese, maybe
Lee lacocca should look for im
proved mileage and make sure
that all Chrysler Corp. glove com
partments come equipped with
boxes of samoa and cabana creme
cookies from the Girl Scouts.
April Life has a gentle profile of
polio vaccine creator Jonas Salk’s
latest foray, AIDS prevention, but
doesn’t note the head-turning
requests of the Roman Catholic
Suds
By Bettelou Peterson
Knight-Ridder News Service
Q. I’d like to know about Mrs.
Hayes and her husband, who
played Doug on “Days of Our
Lives.” Julia just came back and
I’d like to know what they did in
between. Also tell me the address
of the writers of “DOOL.” — T.F.
Sr., Monevallo, Ala.
A. Susan Seaforth Hayes was
Julie Williams on “DOOL,” 1968
to 1984. Bill Hayes played Doug
Williams, 1970 to 1984. A roman
tic duo in the soap, they also were
a pair off camera. Seaforth and
Hayes married in 1974, two years
before Doug and Julie wed on the
show. The Hayeses left “DOOL” to
try other ventures, mostly in the
theater. Bill Hayes returned to the
show for a time in 1986. Susan
Seaforth Hayes played Joanna
Manning on “The Young and the
Restless,” 1984-89, before rejoin
ing “DOOL.” As for writers, they
change. Address comments to
Ken Corday, executive producer,
NBC-TV., 3000 W. Alameda Ave.,
Burbank, Calif. 91523.
Q. I’ve always wondered if the
Salem in “Days of Our Lives” is
Salem, Ore. They never say. —
A.A.F., Portland, Ore.
A. Like most soap opera set
tings, it’s a fictional city.
Magazines
Archdiocese in Los Angeles for el
derly nuns and priests to serve as
guinea pigs for Salk’s AIDS vac
cine. There’s a strong, depressing
Gregory Jaynes look at Tiow Ro
mania, even after the deaths of
the sinister Ceausescus, is as
psychologically crippled and tor
mented as any long-term prison
inmate groping with freedom.
The March issue of Emerge, a
promising new magazine geared
to black yuppies who consider
Ebony too soft and celebrity-
driven, has the Chicago Tribune’s
George Curry exploring how
younger blacks who mull joining
the Republican Party are caught
between a sense of opportunity
and anxiety over Ronald Reagan’s
anti-black legacy. Elsewhere, it
explores poor black-Hispanic re
lations, conceding that the poten
tial power of their total numbers
(50 million) is emasculated by cul
tural gulfs and nasty competition.
Socialist Review makes clear
that all feminists aren’t alike, cer
tainly not all Italian feminists, de
tailing a wicked split in the ranks
over proposed Italian legislation
on sexual violence. The dispute
centers on what exactly “libera
tion" of women should mean: the
search for parity with men or, in
stead, a heightened recognition of
women’s “inferior” status. Not
even the proposed mandatory
prosecution of marital and non-
marital rape elicits unity: Some
feminists argue that the law is
harmful in its very assumption of
female weakness and the need for
state protection.
The March 26 Newsweek quotes
an “insider” on the Jane Fonda-
Ted Turner friendship: “They’re
two smart people with no sense of
humor; maybe they’ll be very ha-
PPY-’’
James Warren writes for Knight-Ridder
News Service.
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Apartment Living
Up the Down
Staircase
Renee
Primm
Diet: The
ultimate four
letter word
It’s that time of year again.
Time to leave the safety of your
apartment and your over-sized
sweaters and brave the relentless
stares and analysis of friends and
strangers as you bare all by the
pool. It’s swim suit time! I’m ex
cited.
The swim suit edition of
Thumbs Up is a sure sign that
those extra pounds that we
thought we were hiding all winter
are about to be seen by all. It’s
hard to disguise much of any
thing in a swim suit.
Some friends and I decided to
try this amazing diet. It promises
that you will lose ten pounds in
three days.
“I can handle anything for
three days,” I boasted.
We bought all kinds of wonder
ful food . . . cottage cheese (it’s
curdled milk for Pete’s sake!), lots
of tuna (no mayo, no mustard, no
relish, no onion, just dry tuna),
and my personal favorite
BEETS.
I asked a friend how she was
doing after day one. She lied, “It’s
not too bad”. After day two she
was singing a different tune.
"How were the beets last
night?”
“They were great - IF YOU LIKE
DIRT!”
Nothing like a good healthy diet
to bring out the best in all of us.
The three day diet had turned
into a two day diet - no problem!
Maybe a diet wasn’t the ans
wer. Maybe I should try the gym.
Working out would be much ea
sier. So I went to the mall, spent
$100 on workout attire, amother
$100 on a one month member
ship and I was all set.
My first day at the gym was a
lesson in humility. I put on my
$100 outfit and feeling semi
confident decided to leave the
dressing room. Big mistake.
I somehow completed a set on
the first weight machine and had
just moved to the second. I was
sweating profusely and had de
cided that my outfit wasn’t half as
cute as I thought it was. Then
SHE walked in.
You know her. You’ve seen her.
The hard body. She strided
across the room with an air of
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