Thursday, March 29, 1990 Page 16 Thumbs ITp How corporate America from merits of nonprofit could gain managers By James Warren special to Thumbs Up If the March 26 Business Week is correct, America’s wounded in dustries blew it by not enlisting the Girl Scouts long ago. “Surprise!” blares its cover. In side, it proclaims that corporate America has much to learn from the Girl Scouts, the Lyric Opera of Chicago, Planned Parenthood and other nonprofit organizations. The weekly contends that some of the best-run operations don’t have shareholders or bosses sit ting on mountains of stock op tions. Indeed, the best managers, such as Salvation Army chief James Osborne, may earn salar ies such as $18,200, plus hous ing, that counterparts in the pro fitmaking sector consider chump change. Frances Hesselbein, recently retired executive director of Girl Scouts of America, Brown Univer sity President Vartan Gregorian, Planned Parenthood leader Faye Wattleton (the highest paid, at $166,800) and Lyric Opera’s Ardis Krainik are among those lauded. Hesselbein, 73, receives the sort of effusive praise usually reserved in these pages for bloodthirsty takeover specialists beloved by Wall Street: “If I had to put somebody in to take (retiring Chairman) Roger Smith’s place at General Motors,” management consultant Peter Drucker is quoted, “I would pick Frances. Because GM’s basic problem is the same as the task Mr. Gorbachev has in turning around a huge bureaucracy, and that is her strong point.” One learns that upon taking over in 1976, Hesselbein confron ted a snoozy, mostly white midd le-class organization with declin ing membership, outmoded in struction and the specter of being taken over by the Boy Scouts. She clarified the group’s mis sion, to “help a girl reach her highest potential.” She also in stalled common planning and management systems for 350 in dependently run councils na tionwide: instituted training pro grams for all personnel: placed far more emphasis on attracting minorities: and expanded subject matters to be taught, notably science, environment and busi ness. Krainik is lauded for putting a meat cleaver to costs, “even recy cling nuts and bolts used for scenery”: proving adroit at fun draising; and being tough in per sonnel matters, most vividly giv ing superstar tenor Luciano Pa varotti the boot after he canceled 26 of 41 shows. The real lessons to glean from the nonprofits, according to the weekly, include persuading wor kers that their work is as impor tant as the numero uno’s; en couraging workers to implement new ideas; articulating a vision of a higher purpose; and setting yearly goals and rewards for em ployees. Of course, a sugar overdose might also be profitable. Instead of bashing the Japanese, maybe Lee lacocca should look for im proved mileage and make sure that all Chrysler Corp. glove com partments come equipped with boxes of samoa and cabana creme cookies from the Girl Scouts. April Life has a gentle profile of polio vaccine creator Jonas Salk’s latest foray, AIDS prevention, but doesn’t note the head-turning requests of the Roman Catholic Suds By Bettelou Peterson Knight-Ridder News Service Q. I’d like to know about Mrs. Hayes and her husband, who played Doug on “Days of Our Lives.” Julia just came back and I’d like to know what they did in between. Also tell me the address of the writers of “DOOL.” — T.F. Sr., Monevallo, Ala. A. Susan Seaforth Hayes was Julie Williams on “DOOL,” 1968 to 1984. Bill Hayes played Doug Williams, 1970 to 1984. A roman tic duo in the soap, they also were a pair off camera. Seaforth and Hayes married in 1974, two years before Doug and Julie wed on the show. The Hayeses left “DOOL” to try other ventures, mostly in the theater. Bill Hayes returned to the show for a time in 1986. Susan Seaforth Hayes played Joanna Manning on “The Young and the Restless,” 1984-89, before rejoin ing “DOOL.” As for writers, they change. Address comments to Ken Corday, executive producer, NBC-TV., 3000 W. Alameda Ave., Burbank, Calif. 91523. Q. I’ve always wondered if the Salem in “Days of Our Lives” is Salem, Ore. They never say. — A.A.F., Portland, Ore. A. Like most soap opera set tings, it’s a fictional city. Magazines Archdiocese in Los Angeles for el derly nuns and priests to serve as guinea pigs for Salk’s AIDS vac cine. There’s a strong, depressing Gregory Jaynes look at Tiow Ro mania, even after the deaths of the sinister Ceausescus, is as psychologically crippled and tor mented as any long-term prison inmate groping with freedom. The March issue of Emerge, a promising new magazine geared to black yuppies who consider Ebony too soft and celebrity- driven, has the Chicago Tribune’s George Curry exploring how younger blacks who mull joining the Republican Party are caught between a sense of opportunity and anxiety over Ronald Reagan’s anti-black legacy. Elsewhere, it explores poor black-Hispanic re lations, conceding that the poten tial power of their total numbers (50 million) is emasculated by cul tural gulfs and nasty competition. Socialist Review makes clear that all feminists aren’t alike, cer tainly not all Italian feminists, de tailing a wicked split in the ranks over proposed Italian legislation on sexual violence. The dispute centers on what exactly “libera tion" of women should mean: the search for parity with men or, in stead, a heightened recognition of women’s “inferior” status. Not even the proposed mandatory prosecution of marital and non- marital rape elicits unity: Some feminists argue that the law is harmful in its very assumption of female weakness and the need for state protection. The March 26 Newsweek quotes an “insider” on the Jane Fonda- Ted Turner friendship: “They’re two smart people with no sense of humor; maybe they’ll be very ha- PPY-’’ James Warren writes for Knight-Ridder News Service. Dessert Your Friends # SWEET TEMPTATIONS Daily Dessert by the Slice 404 University Tues.-FH. 9-6 pm 693“7381 S*t. 10-3 pm c&c CRAWFISH Live purged farm raised crawfish. 589-2065 The ad that ran in the Apartment Guide in Friday's Eagle for The Other Eciips should have read: r MONDAY SPECiAL - no OFF PERMS (Costs vary w/hair length & thickness) 25% OFF ALL HAIR PRODUCTS Redken • Paul Mitchell • Sebestian* VAVOOM • Joico • Ban de Tierre Valid Mon. only thru 4/23/90 696-8700 The OtNer Eciips Shiloh Place, College Station Sorry for any inconveniences caused by this error. BLACK TUXEDOS Starting $2888 Hurry in and Reserve yours for Ring Dance and Spring Formals Shirts & Ties Available at $ 12 COIOfilWS FORMAL WEAR Texas Ave. at SW Parkway • College Station 693-0709 Apartment Living Up the Down Staircase Renee Primm Diet: The ultimate four letter word It’s that time of year again. Time to leave the safety of your apartment and your over-sized sweaters and brave the relentless stares and analysis of friends and strangers as you bare all by the pool. It’s swim suit time! I’m ex cited. The swim suit edition of Thumbs Up is a sure sign that those extra pounds that we thought we were hiding all winter are about to be seen by all. It’s hard to disguise much of any thing in a swim suit. Some friends and I decided to try this amazing diet. It promises that you will lose ten pounds in three days. “I can handle anything for three days,” I boasted. We bought all kinds of wonder ful food . . . cottage cheese (it’s curdled milk for Pete’s sake!), lots of tuna (no mayo, no mustard, no relish, no onion, just dry tuna), and my personal favorite BEETS. I asked a friend how she was doing after day one. She lied, “It’s not too bad”. After day two she was singing a different tune. "How were the beets last night?” “They were great - IF YOU LIKE DIRT!” Nothing like a good healthy diet to bring out the best in all of us. The three day diet had turned into a two day diet - no problem! Maybe a diet wasn’t the ans wer. Maybe I should try the gym. Working out would be much ea sier. So I went to the mall, spent $100 on workout attire, amother $100 on a one month member ship and I was all set. My first day at the gym was a lesson in humility. I put on my $100 outfit and feeling semi confident decided to leave the dressing room. Big mistake. I somehow completed a set on the first weight machine and had just moved to the second. I was sweating profusely and had de cided that my outfit wasn’t half as cute as I thought it was. Then SHE walked in. You know her. You’ve seen her. The hard body. She strided across the room with an air of Paid Advertisement A V • Spacious 1 & 2 bedrooms • Affordable rates • On site management • Dependable maintenance • 24 hour answering service • Laundry • Pool • Walk-Pedal-Shuttle to A&M 693-2720 313 Lincoln (2 blocks behind Red Lobster) LINCOLN SQUARE T M N tn\ber reell Now pre-leasing for summer & i • 5 Floor Plans • Ceiling Fans • Tennis Courts • Basketball Court • Laundry • On-site Management • Summer Rates Office Hours: M-F 8:30-5 Fireplaces 2 Pods Hot Tub Volleyball Court Shuttle Bus 24 Hour Maintenancs Summer Storage Sat 10-5 Sun. 10-3 801 Spring Loop 846-2976 Aurora Gardens, DUPLEX HOMES • 3 Bedroom, 2 Bath • 2 Blocks From Campus • Carports • W/D Connections • Flats and Studios 406 Aurora Court, College Station 693-8661 THE Spacious floor plans Vaulted ceilings Pool • Tennis court • 24 hour maintenance • Shuttle bus 693-1188 401 University Oaks College Station ‘WlLLO ^ Oaks GET IN STEP! EFFICIENCY, I, 2 AND 3 BEDROOM APARTMENTS 2 AND 3 BEDROOM TOWNMOMES 2 POOLS • COVERED PARKING • ON-SITE MANAGEMENT ATTIC STORAGE • LAUNDRY ROOMS • 24 HOUR MAINTENANCE Jacques-IYlilfer OUR SERVICE IS OUR SUCCESS 3902 EAST 29™ STREiT, BRYAN 846-7996 COLLEGE MAIN APARTMENTS Only 5 blocks from campus 4302 College Main, Bryan 846-2089 Aggies have higher standards . . .So do we. LEASING SPECIAL! COMB BY AND CHECK OUT OUR NEW PRICES ON OUR FEW REMAINING APARTMENTS! -.•O'p®!* Office Hours: ^ > Mon. - Fri. 9- 5 Saturday 10- 3 APARTMENTS 693-5731 A- OAKS Pre-Leasing Now! 2701 Longmire College Station m COUNTRY ATMOSPHERE CITY CONVENIENCE • 1, 2 & 3 Bedroom • 2 Swimming Pools • Mini Blinds • Only minutes from campus • Great Atmosphere and much more! 3301 PROVIDENCE (off 2818) 822-7650