Image provided by: Texas A&M University
About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Jan. 17, 1989)
<■ •i n^RENT E packaci * ^ 0 0 iile, rep- 3 displai returned io sold ii it to the | 0,000 in I s at Fori | ■vited the E forced a B i i t could by deliv-1 deliven |- car as a 1 Thursday, January 19,1989 The Battalion Page? What's Up Thursday DATA PROCESSING MANAGEMENT ASSOCIATION: Exxon will host careers in data processing at 7 p.m. at the University Inn penthouse. KANM STUDENT RADIO: will have an organizational DJ meeting at 8:30 p.m. in 601 Rudder. RECREATIONAL SPORTS: will have registration for basketball, preseason basketball, 3-on-3 basketball and aerobic classes in 159 Read. LATIN AMERICAN CATHOLIC STUDENTS: will meet at 8:30 p.m. at St. Mary’s student center. STUDENTS WITH ALTERNATIVE PHILOSOPHIES: will meet at 8:30 p.m. in 402 Rudder. INTERNATIONAL WORSHIP HOUR: will meet to praise and worship God at noon at the All Faiths Chapel. MSC VISUAL ARTS: will have a reception and opening of an exhibition by women artists at 7 p.m. in the MSC Gallery. STUDENTS AGAINST APARTHEID: will meet at 7 p.m. in 507 Rudder. ADULT CHILDREN OF ALCOHOLICS: will meet at 6 p.m. at the center for Drug Prevention and Education, 845-0280. NARCOTICS ANONYMOUS: call the center for Drug Prevention and Education at 845-0280 for details on todays meeting. ALCOHOLICS ANONYMOUS: call the center for Drug Prevention and Educa tion at 845-0280 for details on today’s meeting. PARENTS WEEKEND COMMITTEE: Parents of the year applications are avail able in the Guardroom, Pavilion, Evans Library, and the Student Programs Of fice and are due Feb. 10. ALL UNIVERSITY NIGHT: will be at 7:30 p.m. in G. Rollie White Coliseum. BUCK WEIRUS SPIRIT AWARD: applications are available in the MSC, Stu dent Affairs offices and the vice president of student services office through Feb. HELLENIC STUDENT ASSOCIATION: will meet at 7 p.m. at Mr. Gatti’s on Northgate. AGRICULTURAL ECONOMICS CLUB: will have a new year’s party at 7:30 p.m. at K.C. Hall. TAU KAPPA EPSILON: will have an open party at 8:31 p.m. at 102 S. Parker in Bryan. SPRING LEADERSHIP TRIP: Graduating seniors with a 2.5 gpr or higher can pick up applications at the secretary island in the Student Programs Office, MSC. Friday CAMPUS CRUSADE FOR CHRIST: will have a Friday Night Alive meeting at 7:30 p.m. in 108 Harrington. DATA PROCESSING MANAGEMENT ASSOCIATION: will have a mem bership drive and a diskette and paper sale from 9 a.m. - 3 p.m. in the Blocker lobby. ALCOHOLICS ANONYMOUS: will meet at noon at the Center for Drug Preven tion and Education. RECREATIONAL SPORTS: will have registration in 159 Read for basketball, preseason basketball, 3-on-3 basketball and aerobics classes. TAU KAPPA EPSILON: will have an open party at 8:31 p.m. at 102 S. Parker. TAMU RUGBY: will play at the Woodlands Rugby Club. For more information about schedules or practices call 846-3122. CLASS OF ‘89: is accepting pictures and negatives for the senior banquet slide show in the Student Programs Office. STUDENT Y/ T-CAMP: applications for counselor and T-Team are available in 211 Pavilion. Items for What's Up should be submitted to The Battalion, 216 Reed McDonald, no later than three business days before the desired run date. We only publish the name and phone number of the contact if you ask us to do so. What's Up is a Battalion service that lists non-profit events and activities. Submissions are run on a first-come, first-served basis. There is no guarantee an entry will run. If you have questions, call the newsroom at 845-3315. Brain gym helps kids, adults stimulate brain to promote learning BEAUMONT (AP) —“Adam, how do you wake up your ears?” Beth Rhodes asked her 10-year-old son. With a shy smile, the youngster began gently tugging and rubbing his ears from the top to the bottom. Massage therapist Janelle Arring ton said the exercise, called “The Thinking Cap,” helps Adam to listen and concentrate better. Massaging the ears is one of seve ral exercises included in brain gym, a series of subtle movements and exercises designed to help children and adults relax or turn on specific- sections of the brain, Arrington said. “There are different areas of the brain responsible for different proc esses,” Arrington said. “We do movements to stimulate specific por tions of the brain.” Arrington uses the brain gym sys tem developed by California educa tors Paul and Gail Dennison. A per son does specific movements to activate the portions of the brain that are responsible for such skills as reading, writing, speaking or math ematics. Linking specific body movements with certain mental processes also is referred to as educational kinesio logy or Edu-K for short. Brain gym helps people who have trouble getting both the right and left sides of their brains to work to gether smoothly, Arrington said. A child who must switch off one side of the brain to switch on the other can have trouble with activities such as reading that require both sides work ing in unison. Brain gym tries to repattern the mental processes of children who can use only one side of their brains at a time with exercises that require them to use both the right and left sides of their bodies, she said. One such exercise is the cross crawl, in which a person stands, al ternately raises each knee and tries to touch it with the opposite hand. To help with reading and writing, children can trace a figure eight ly ing on its side, first using each hand, then using both hands together. In a similar exercise called “The El ephant,” they also can extend their arms, press their heads to their shoulders and trace the “lazy eights” to help improve reading, listening and math skills. Other exercises help to relax the bundle of nerve cells that connect the two halves of the brain so they can work together better, Arrington said. Arrington teaches brain gym in workshops for educators and in indi vidual sessions, she conducts four weekly sessions to introduce brain gym, then meets with her clients once a month for follow-ups. But for the best results, Arrington said the parents and, if possible, the whole family should do the exercises together with the child. Rhoades said she was a little skep tical about brain gym at first. But she had tried other types of testing and tutoring with little success for Adam, who has lost much of his eyesight ex cept for some peripheral vision. She later noted the exercises seemed to help her son to relax and to enjoy learning more. “Adam thought it would be hard to sit down with pen and paper for an hour, but afterwards he thought it was so much fun,” she said. Arrington said brain gym can benefit Other students in addition to those with learning disabilities. She and Beaumont education counselor Tanya Goldbeck said traditional ed ucation styles that do not allow chil dren in the lower grades to move around may hinder learning. “It begins in infancy when you learn through movement,” Arring ton said. “That’s the way you learn until the first day of school, where you are put in a desk and told not to move and not to talk.” Goldbeck said some youngsters at age 5 or 6 may not be ready for a tea ching style that stresses sitting in a desk and using pencils and paper. For learning to be effective it needs to stimulate most of the senses, she said. Arrington said she hopes to inter est more teachers in brain gym and eventually set up a pilot study at an elementary school to test its long- range effectiveness. f Kaepa makes run in footwear market d )oyle, by’s for said. logistical /ersity ol be inter- icy pack- SAN ANTONIO (AP) — Lateral motion stabilizers. Action hinge. In dependent suspension. They sound more like compo nents of a souped-up race car than parts of a tennis shoe, but officials at Kaepa shoes hope the technical terms of their new line will help them catch up with the competition — both on and off the court. The San Antonio company was Founded in 1975 and boomed in Texas on the basis of its patented double-lace shoe design. But since then Kaepa — pro nounced Kay-pa — has switched owners, logos, shoe design and mar keting in its struggle to dig a niche into the $5.58 billion-a-year U.S. athletic shoe business. The company recorded $60 million in sales in 1988. ttomparij Novv its president and chief exec- se S • -' litive officer, Frank Legacki, is de- Idaring “guerrilla warfare” on bigger 7 by W*.hoe companies, introducing several 8 c:alete-Bij nes s p oes anf i a new marketing program. The expansion follows three un profitable years. “This was like an old Rocky (movie),” Legacki says. “In the beginning, there was no experience here in inventory man agement and then they elected to change the logo and to market two ar at its different logos,” says the 49-year-old Medical put up a 2 in the esires. nvenient ou don't ivy spill- iid. use dil- ling on tiers, me food / of spill ized,” htj ew Mex- and last l[USt icrs were i the cat rketedits 987. Legacki, a former executive with Converse and Spalding. “That was very critical and I think it stopped the growth. It took a nosedive. “Now, we really have turned this business around. Sales were up 35 percent in 1988 and we are now a profitable company and the key is the in-depth experience of the man agement team.” Although Kaepa ranks around 18th of 25 athletic shoe manufactur ers, Legacki believes aggressive mar keting will keep it from being left in the tracks of industry giants Nike and Reebok, which together control about 60 percent of the athletic shoe business. Kaepa also is pinning hopes on its movement into the casual shoe busi ness and the introduction in Feb ruary of athletic shoes called the 1()20 and 1820, which will have pat ented lateral motion stabilizers. The stabilizers are pieces of spe cially molded rubber that extend from the soles onto the outer shoe to provide support, shock absorption and to reduce ankle sprains. The new shoes will have Kaepa’s independent suspension feature, the “Action Hinge,” which splits the shoe into two separate moving parts for better mobility. The shoes also will have the pat ented “Lace Lock,” a design devel oped in 1986 that eliminated the need for two laces, but still provided ling and iere,” he ■d off its im with ises pro- ;ria is a chrader 11 be ex- fhe sep- y be ex stores, it other •’s and iroughs rias did Fhe As- llow US f doing ‘This is and all ilize on or, no iis is re- we feel CONTACT LENSES ONLY QUALITY NAME BRANDS (Bausch & Lomb, Ciba, Barnes-Hinds-Hydrocurve) $y^ 00 SPARE PAIR- s io pr *-STD. DAILY WEAR SOFT LENSES .00 prA-STD. EXTENDED WEAR SOFT LENSES $99 0Q pr.^-STD. TINTED SOFT LENSES Daily Wear or Extended Wear Same Day Delivery on Most Lenses With Purchase of 1st Pr. at Reg. Price. Sale Ends 1/27/89. Call 696-3754 for Appointment Sale Applies to Std. Daily Wear Clear Only Charles C. Schroeppel, O.D., P.C. Doctor of Optometry 707 S. Texas Ave.-Sulte 101D 1 Bile. South of Texas Ave. & University Dr. Intersection College Station, Texas 77840 •EYE EXAM AND CARE KIT NOT INCLUDED the independent suspension feature that the company credits for helping it grow outside the Lone Star State. Legacki and other company offi cials devised their guerrilla warfare marketing after realizing it would be futile to try to compete directly with Nike, Reebok, Converse, Adidas, Puma and other industry leaders. Kaepa sales representatives are concentrating on specific markets in cluding Texas, southern California, the Southeast and parts of the Mid west, Legacki says. Kaepa believes it will be able to in crease sales not by signing big-name athletes to expensive promotion con tracts, but by allowing tennis pros and their students to use the shoes and give feedback. “We’d be just a mouse competing against an elephant if we used big- name athletes,” Legacki says. “We feel better about using tennis pros who deal with people and telling them about the benefits of the prod uct instead of someone who gets paid for it.” “Reebok and Nike will be follow ing their own strategies, but we have had Reebok reacting to our guerrilla warfare tactics,” he says. “We’ve seen Reebok stepping up that program because they probably see it as a pre tty good idea.” But Elizabeth Armstrong, an ana lyst who follows Reebok for Johnson and Redbook of New York, says Kaepa’s marketing technique doesn’t have Reebok and Nike fidgeting. “It’s not a serious threat to them,” she says. “Obviously, there are a lot of shoe manufacturers out there, but you can’t change your entire market ing plan to challenge each compet itor that you have or you would lose.” She also says that Kaepa’s shoe stabilizer design is not new. Nonetheless, Kaepa officials are upbeat about their sales, particularly overseas. Kaepa shoes are manufac tured in South Korea, Taiwan and China. Sales are high in Japan and Kaepa hopes to increase European sales by opening distributorships this year in Finland, Holland, Sweden, Spain, Germany and Italy. “In Japan, the consumer is at tracted to our product because it is a very sound product and we just started clean over there, without some of the problems that we had over here,” Legacki says. The problems were immense. After the company was founded by former priest Thomas Adams in 1975, it went through a growth spurt in Texas before management prob lems drove it near failure. Then Michigan-based Wolverine World Wide Inc., took the company over in 1983 and Kaepa sales in creased from $3.2 million in 1982 to $30 million in 1985. Floriculture-Ornamental Horticulture Club FOH Plant Sale Saturday, January 21, 1989 10:00am - 2:00pm Dress up Your Room with Some Great Plants!!! Floriculture Greenhouses (across from Heldenfels) LUBBOCK ST, Business Career Fair Banquet Tickets on Sale in Blocker Lobby January 18-January 27 Career Fair Banquet-Jan. 31st C.S. Hilton 7-9 p.m. $9 Sit With the Company of Your Choice MICH ABLE. M.D. .JONES. Class Of '80 ' announces the opening of his office for the practice of FAMILY MEDICINE (including obstetrics) in the BRAZOS VALLEY MEDICAL PLAZA, SUITE 100 1602 Rock Prairie Road, College Station (409) 693-1500 conviser-duffy-miller review GET THE CONVISER CONFIDENCE’ • Course Materials Include 5 Textbooks • 3 Month Format • Payment Plan Available/Major Credit Cards • Exam Techniques Clinic 76% PASS RATE ! □ Enclosed is $95.00 enroll me at the TAMU Student (with current I. D.) I discount tuition of $645 (Reg. tuition is $895.00) | | □ I would like more information about your course. Name: I Address: City/St/Zip: Phone: I plan to take the DMay □ November CPA Exam 19. 1-800-274-3926 A subsidiary of Harcourt Brace J ova no vie h Also offeiins Bar/Bri, LSAT, GMAT, MCAT & SAT Mail To. Conviser-Miller CPA Review 1111 Fannin, Suite 680 Houston, TX 77002 Sunday Specials 5pm-Close Every Sunday Present your current A&M ID for Buy 1 get 1 free Traditional dinners Check our Sunday Margarita Specials Come in Thursday for Thursday night drink specials not good with any other specials or coupons Post Oak Mall Open ’til 10pm 7 days r FITLIFE 1989 SPRING EXERC/SE CLASSES /S W/SE FIT » ACCEPT YOUR OWN NEW YEAR RESOLUTION CHALLENGE -► TRIM TIME - WEIGHT CONTROL CLASS INCL. FULL FITNESS TESTING AND BLOOD LIPID EVALUATION -► PACESETTER - WALK-JOG CONDITIONING CLASS -► FRESH START - LOW-IMPACT BEGINNING AEROBICS -► SECOND WIND- INTERMEDIATE AEROBICS -► SWEATSHOP- ADVANCED AEROBICS -► SUPER CIRCUIT- AEROBICS AND CIRCUIT STRENGTH TRAINING COMBINED INTO ONE CLASS HYDROFIT— LOW INTENSITY WATER AEROBICS ENROLL NOW Iff • CLASSES START JANUARY 23 THRU MAY 5 FOR FURTHER INFORMATION CALL 845 - 3997 CLASSES SUPERVISED AND DIRECTED BY THE APPLIED EXERCISE SCIENCE LAB. DEPT. OF HEALTH AND PHYSICAL EDUCATION, TEXAS A&M UNIVERSITY