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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (March 12, 1987)
Thursday, March 12, 1987/The Battalion/Page 5 e {fonnaj ar >d 2 3le.Sh e > won' 8 a fififc.. • table; i- knowk r 's the [, t( *ke the;: : 'e Corp,! shmen. . ■t until -: ^ them, uck wih ways sav] hontirt d run ty good. l] ilktoytj -ingreml oions at| weekeJ eunion, d to wall I ee hers:| he was 'M Kelly fcj ingaai: ; mjumpJ 3t Out 01 ormer. circus p ng,” K.- and k :us for s stas - and a if t does: ns fror. ,en if * aid. T(r udientt: ^ 1 iflP% S Uf# Thursday WILEY LECTURE SERIES: Paul Warr, a political science in structor, will conduct a pre-program lecture on “Interpret ing the Constitution” at 7:3() p.m. in 302 Rudder. SOCIETY FOR ENTREPRENEURSHIP AND NEW VEN TURES: Phil Springer, owner of the Bryan-College Station McDonald’s franchise will speak on franchising at 7 p.m. in 228-229 MSC. ALCOHOLICS ANONYMOUS: will meet at 12:15 p.m. Call 845-5826 for location. ADULT CHILDREN OF ALCOHOLICS: will meet at 6 p.m. in 402 Rudder. STUDENT COUNCIL FOR EXCEPTIONAL CHILDREN: will tour Geranium Junction, Wonder World and Brazos Rehabilitation Center at 9:30 a.m. Call 693-7715 for more information. STUDENT PEACE ACTION: will show a slide show on refu gees from Guatamala, Mexico, at 7:30 p.m. at the College Station Community Center. STUDENTS WITH CHILDREN: will meet at 7:30 p.m. in 342 Zachry. MEXICAN-AMERICAN ENGINEERING SOCIETY: will meet at 7 p.m. in 402 Rudder. LEBANESE STUDENT ASSOCIATION: will meet at 8:30 p.m. in 604 A-B Rudder. TAMU MACINTOSH USERS GROUP: will meet at 7:30 p.m. in 101 Soil and Crop Sciences. ASIAN CHRISTIAN FELLOWSHIP: will conduct a Bible study at 7 p.m. in 704 A-B Rudder. WATER SKI CLUB: will meet at 7 p.m. in 504 Rudder. TAMU MEN’S TENNIS: will play SMU at 1 p.m. at the Omar Smith Tennis Center. BRAZOS DUPLICATE BRIDGE CLUB: invites students, faculty and any beginners to join it at 7 p.m. to the College Station Community Center. STUDENT ACTIVITIES BUDGET WORKSHOP: will con duct a funding workshop for treasurers of eligible student organizations at 4 p.m. in 701 Rudder. Budget request forms are due at 4 p.m. March 31 in 217 MSC. STUDENT GOVERNMENT/PARENTS WEEKEND: tenta tive schedules for Parent’s Weekend are available in the MSC through today. Friday UNITED CAMPUS MINISTRY: will have a peanut-butter fellowship at 11:30 a.m. at Rudder Fountain and a Bible study at o: 15 p.m. at the A&M Presbyterian Church. TAMU MEN’S TENNIS: will play Baylor at 1 p.m. at the Omar Smith Tennis Center. Items for What’s Up should fre submitted to The Battalion, 216 Reed McDonald, no less than three working days prior to desired publication date. Perot offers big donation for new park SAN ANTONIO (AP) — Dallas billionaire H. Ross Perot said today he will make a multimillion-dollar donation later this month to a devel opment that will create thousands of science-related jobs and spur new technology. Perot declined to give a figure un til March 20, saying he wanted city officials to make the announcement about the Texas Research Park. Retired Gen. Robert F. McDer mott, chairman of the board of the Texas Research and Technology Foundation, said Perot’s gift already has spurred interest from founda tions outside of Texas. “The impact will be national in scope because he is a man of vision,” McDermott said. “His gift will be substantial to really be a catalyst for others to give.” McDermott said the overall con struction budget is $102 million, but he declined to say how much has been raised. Perot, who spoke at a fundraiser for Mayor Henry Cisneros, said that the research park project could be a source of economic diversion for both the city and the state. Perot said, “I think it’s going to be an incredible benefit to this region, specifically this city, in terms of di versifying the job opportunities, the types of industries that will move around a center like that. “The educational requirements that will be imposed on the univer sity here in the area will cause it to continue to be dramatically up graded and the net benefit will be a diversifed job base in the city.” The park is being developed on a 1,500-acre tract in West Bexar County and is expected to bring to gether academic and private re searchers. The park will be anchored by a new University of Texas Institute of Biotechnology that will operate un der the UT Health Science Center. McDermott said construction of the institute will begin in June and will be completed in two years. The program will involve projects on genetic engineering, physics, medicine, pharmaceuticals, chemis try and electronics. A&M study looks at yuppies, advises marketing methods By Ronda Tapp Reporter Yuppies have at least some college : education, receive an annual income : that exceeds $30,000, hold white- collar occupations, are between the ' ages 25 and 44 and live in urban * areas. This is the definition used in a ^ study on yuppies prepared by Dr. John Burnett, associate professor of marketing at Texas A&M, and Alan Bush, former A&M assistant profes sor of marketing. The study, which Burnett said is the first to systematically analyze the yuppie group, was used to draw the guidelines needed to reach yuppies through media strategies and was sponsored by Needham Harper Worldwide as part of its annual life style study. In 1984, questionnaires were mailed to 2,000 married men, 2,000 married women and 1,000 single women. They asked opinions on subjects such as the family, the fre quency of participation in activities such as preparing meals and shop ping and the use of a variety of products and services. Hypotheses of the study tested areas of concern about health, use of convenience products, personality traits, frequency of travel, personal values and attitudes toward advertis ing, Burnett said. “Environmentally, they’re (yup pies) health conscious, but they don’t live it out,” Burnett said. “They’re in the right places, but they’re doing all the wrong things.” The study indicated that yuppies consume more diet sodas, drink more beverages with 100 percent Nutrasweet and exercise more than the general population. But the study also shows that the general population views natural foods, di eting and nutrition more important than the yuppie. Yuppies are more interested in the social aspect of health facilities than in health itself , Burnett said. “They eat out a lot because they work so much and would rather do other things than cook,” Burnett said. They are more likely to own mi crowaves, shop at convenience stores, use automatic teller machines and credit cards, eat at fast-food res taurants and shop through mail-or der catalogs, he said. ‘ Personality traits the study attrib utes to yuppies are optimism, lead ership, self-confidence and a zest for adventure, while those attributed to the general population include nos talgia, impulsiveness, assertiveness and propriety. The study also associates yuppies with investments, expensive cam eras, sports cars and chocolate. Yuppies also view advertising as insulting the intelligence, Burnett said, so advertising targeted toward yuppies should use factual informa tion instead of song and dance en tertainment. The yuppie audience also tends to be more responsive to messages that incorporate success, financial adven ture and prestigious material posses sions. Burnett said that through the study, he found people who fit the definition of a yuppie but who do not like the title. Because of these people, he said it is important not to use the term yup pie in advertising aimed at the entire group. There also are, he said, people who don’t fit the yuppie definition but who would like to have the title. Senior inmate on death row gets new trial AUSTIN (AP) — The Texas Court of Criminal Appeals Wednes day threw out the capital murder conviction of Robert Excell White, who has been on the state’s death row longer than any other inmate. The conviction was overturned because White had not been told that what he told psychiatrists would be used against him in court. A retrial was set Wednesday for May 18 in McKinney. White has been on death row since Aug. 26, 1974. He was con victed in one slaying that was part of a May 1974 crime spree in which four men died. White, now 49, was sentenced to die in the death of Preston Boyle, a 73-year-old storekeeper, who, along with two 18-year-old customers, was killed by machine-gun fire. 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