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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Aug. 8, 1986)
GLENWOOD APTS 1 BDRM at $240.00 2011 La Brisa 779-3220 Close to A&M 2 blocks S. of V. Maria off 2818 CarePlus^ X-RAY and LAB on PREMISES 8 a.m.-8 p.m. Everyday 696-0683 1712 S.W. Parkway (across from Kroger Center) A Shade Different : from all the others SOUTHWOOD MANOR APTS Ian at *unny *umm*r extras HtU BUS PASSISieCflKUC MNS *. MOM WW+ ^MiiiiiiiinniiTiiiiiinniiinnimiiiiiiiiniiiiiiiiii AAMCO TRANSMISSIONS Specializing in STANDARD and | AUTOMATIC trans- | missions, CLUTCH, 1 adjustments, and replacements i (Both foreign and domestic) 1215 Tx. Ave. | (at the bend in Tx. Ave.) Bryan 779-2626 | Under New Ownership s ^iiiiiiimiiiiinimmiiiiiiiiiiiiiiiiiiiiuuuuiun CHECK THE Your Needs Call Battalion Classified 845-2611 Page 8/The Battalion/Friday, August 8, 1986 ‘Ultraconsumers’ buying up premium produck NEW YORK (AP) — Premium product makers, and those who would like to be, take heart. One of the nation’s leading advertising agencies says a creature called the ul traconsumer is ready, willing and eager to buy what you’re selling. In a new study, Grey Advertising Inc. says it discovered the group while trying to find out who was keeping new gourmet shops and clothing boutiques in business. It couldn’t be a newly affluent so ciety, Grey executives reasoned. That group hasn’t grown much in the past decade, they said. And it couldn’t be young urban professionals because the Grey exec utives said there are too few of them as well. Grey researchers found instead a group that it calls ultraconsumers, estimated to be 26 million strong and hailing from a wide range of in come, age and occupational back grounds. What they shared is an attitude. “As a group they feel they can, in fact they must, have it all,” said Bar bara S. Feigin, executive vice presi dent at Grey and head of its market ing and research department. Based oh interviews with 181 adults making more than $25,000 a year and ranging in age from 21 to 50, Grey researchers found that the majority it called ultraconsumers demonstrated a distinct preference for premium products, from spar kling water to designer clothes. While ultraconsumers have some traditional goals, they see themselves as being very different from their parents in how they live and spend their money, Feigin said. They are more apt to he single, childless and urban than their tradi tional counterparts, but were also found among the married, those liv ing with children and those living in small towns. Even though they maylu into debt for some premier the ultraconsumers are o about the future and have ping wish list that “just won Feigin said. Ultraconsumers go forp products even if the itemi selves don’t cost much- sive luxuries,” noted Ridt Karp, executive vice pres creative services at Grei Deaver Walker Voi. 8; A (continued from pagel) er’s testimony was compared to that of several former and current Rea gan administration officials in re gard to Deaver’s business contacts involving Puerto Rico, Japan and West Germany. GBS News also said sources indicated Deaver testimony had differed from that of U.S. Am bassador Richard Burt. NBG said the subcommittee re port also cited Deaver’s contact with then-national security adviser Rob ert McFarlane and Mike Mansfield, the U.S. ambassador to Japan. NBC also mentioned a meeting between Deaver and White House budget director James Miller III in volving the B-l bomber, manufac tured by Rockwell Inc., a Deaver cli ent. Deaver, a longtime friend of Pres ident and Mrs. Reagan, has been the target of an investigation into allega tions that he violated ethics laws which prohibit former government officials from lobbying on matters they handled while in office within a specified period of time. had requested the appointment of an independent counsel to look into the charges, Whitney North Sey mour Jr. of New York was ap pointed to conduct the investigation. Seymour is a former federal pros ecutor. (continued from page 6) On May 30, after Deaver himself Among the allegations that Sey mour was investigating was that Deaver improperly lobbied the Rea gan administration on the issue of acid rain. Deaver signed on as a lob byist for the government of Canada last year after he lef t the Reagan ad ministration. peeled to he formalities. In Thousand Oaks, Calif., where his team is training. Cow boys president l ex Schramm said he would like negotiations to start as soon as possible. but there’s a difference in foo conditioning, particularly running! jack. You havetolt| and take the hits.” AUST iropriat lillion tt fug bud* noney c iewed a The n ’erman* “This afternoon’s OK with me,” Schramm said, “l ime is one of the essentials now, both for the Cowboys and for Herschel. It's one thing to just he out jogging. Schramm said he Walker would be ready tojj when the Cowboys open season Monday night sept' home against the New Yorij ants, who are favored todetq them in the NFC East Walker said he is in gc and the good get readyquidiil FTC order will lower AT&T rates Sherrard (continued from page 6) WASHINGTON (AP) — Con sumers should save $1.2 billion in long-distance telephone charges in 1987 and 1988 as a result of lower profit margins ordered Thursday by the Federal Communications Com mission, the agency chairman said. A spokesman for American Tele phone & Telegraph Co., Herb Lin- nen, estimated the order will mean a $100 million reduction in AT&T earnings. FCC official Steve Good man placed the figure at $200 mil lion a year. The other $1 billion in the FCC estimate for total consumer savings would come f rom cuts in the rates of return for the long-distance hook ups operated by nation’s local tele phone companies. Telephone companies said the ruling lowers their ability to attract investors and to raise money to im prove the phone system. About 80 percent of the changes will be reflected in business and resi dential bills for long-distance calls. Sherrard for the Cowboys’ third exhibition game against the Eos Angeles Raiders a week from Sat urday. There was no indication Sherrard would play against San Diego this Saturday. 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Your favorite denim, dressed-up for bright nights and daytime fun with sizzling silver studs and glittering rhinestones. iltil «Hii 4 41 i i eluding a scholarship fuM athletes at his alma mater,I l ligh School in Chico,Calif. Sherrard also plans to pi portion of the contract tof l Cl.A athletic departmenttoJ a tutorial program for athlete I Sherrard also would liketoj nate S250 for every Dallas vie throughout the course ofliii reer to a Dallas charitv. progran Gov. I u WAS! |neys for said Me Ishould i Ible perj | pointed Ifull and The I day bef iComme jmittee v [areferr In a l | man J Deaver’ the exp | inform; | staff re been le; Deav Reagan 1985 tc represe ents bel Ding ney Nc appoin separal Deaver laws. 1 some c; from agencit while h “Bee you ha you n charge pendei tial inv J. Mille in a let has BE gunm deo I death taunti testifi count siege. Ste stand der a ter a elude Lamt tages Mi Boag Supe Li\ cent, i convi death SHOP ALL FOLEY’S BRANCH STORES SUNDAY 12 NOON TO 6 P.M. 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