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Page 12/The Battalion/Monday, September 23,1985
SHOE
by Jeff MacNelly
Beverages
TUNE UP
■ ■ ■
(continued from page 1)
Career seekers given tips
on successful job hunting
Associated Press
The essentials of finding a new
job are really very simple: Tie down
interview apointments with' people
who have the authority to hire you
and handle those interviews effecti
vely enough to come away with job
offers.
Making it happen, though, is not
always so simple. Here are some tips
on the right way to proceed:
1. Identify your targets:
You’ll find directories of firms at
the library and local chambers of
commerce. Examples of directories
designed for job hunters are the se
ries of regional “Job Bank” books
(Bob Adams Inc.) and “The Na
tional Job-Finding Guide,” by Heinz
Ulrich and J. Robert Connor (Dol
phin).
Don’t restrict your survey to the
want ads. Also scour newspapers
and trade journals for business news
that will tip you off to employers
likely to be hiring, for instance, com
panies expanding or reshuffling
managers.
2. Do your homework:
Brush up on the business of your
target companies so you can tell a job
interviewer why you want to work
there and how your expertise relates
to what the company does.
Keep notes and copies of your corre
spondence, phone calls, weekly ob
jectives.
If you aren’t computer literate,
take a night-school or weekend
course; in certain fields almost any
job you apply for is likely to involve
working with a terminal.
3. Contact people:
Not just employers, but anybody
you can think of who might know
someone or something that can put
you onto a job.
It might have been a neighbor
who mentioned her office was hir
ing, a business associate who passed
along a search technique or tip, a
customer, a competitor, a fellow
member of a service club or school
5. Think about your strengths:
The idea of developing a sales
pitch may turn you off, but you have
to convince an employer your per
sonality and abilities are right for the
job. When an interviewer says, “Tell
me about yourself,” be prepared to
do it enthusiastically.
organization,
met at a party.
or an acquaintance
4. C^et organized:
Follow up every lead; respond to
every letter or call. Set up some re
cord-keeping folders and working
space at home. Install an answering
machine so you won’t miss calls.
6. Watch your behavior:
Be on time. Dress appropriately.
Don’t smoke. Be polite. Be in
formed. Common sense, of course.
Yet there are stories of candidates
for executive positions who have,
among other extreme actions,
snapped a flash picture of the inter
viewer, used the interviewer’s hair
brush, and started tap dancing
around the office when asked about
hobbies.
“People hire people; they don’t
hire resumes or college credentials
or job specs,” says Robert O. Snelling
Sr., chairman of Snelling & Snelling,
a national employment service.
“They hire people they like.”
in other forms,” he says. “Now it’s
water with flavor and no calories.”
Public tastes also are influenced
by the constant buzz of advertising.
Coca-Cola spent an estimated $70
million last year proclaiming that
“Coke is It.”
Pepsi-Cola countered with around
$50 million, using robots, space
ships, even Michael Jackson, to tout
the “Choice of the New Generation.”
The boom in the fast-food indus
try has encouraged America’s fizzy
habit.
Meyers estimates a third of Coke’s
business and 19 percent of Pepsi’s
sales comes from food chains like
McDonald’s and Burger King.
The fitness craze also altered
drinking habits, and one of three so
das now sold is a diet brand.
Meyers, a student of the beverage
industry for 24 years, theorizes the
way we live determines our refresh
ment.
Agrarian societies, he says, like
beverages that are hot and-or acrid,
like coffee, tea and beer.
“When the best thing you have to
look at is the rear end of a mule, you
need something to perk you up,” he
says.
Industrial societies develop a
sweet tooth — they like their drinks
cold and sweet.
Now Meyers thinks we are enter
ing the “chic industrialized” period,
where your drink says who you are.
“When you sit at a bar with a shot
and a beer you present a certain ima
ge,” he says. “If you sit there with a
Perrier you present a different ima-
g e -”
New products are muscling in on
the beverage market.
Vineyards that mix vintages with
soda water and flavorings to create
wine coolers have seen sales grow
six-fold in the last two years.
It is estimated some 12 percent of
the wine sold in the country this year
will be in the form of fermented fiz-
Beauty
(continued from page 1)
Their success was attributed to ef
fort and ability.
• Attractive women executives
were considered to have less integ
rity than unattractive ones and their
success was attributed to factors such
as luck, not to ability.
• Ail unattractive female exec
utives were seen as more capable
and having more integrity than at
tractive women.
“Attractiveness enhances gender
characteristics,” Heilman and Stop-
eck said in explaining why attractive
women are not thought to be capa
ble.
“An attractive woman is perceived
to be more feminine and an attrac
tive man more masculine than their
less attractive counterparts,” they
added.
An attractive, therefore more
“feminine,” woman has an advan
tage in traditionally female jobs but
appears to lack the “masculine” qual
ities needed for a traditionally male
job. The result is a trivialization of
ability.
Psychologists say someone who is
expected to succeed and does is
credited with “internal resources,”
f irimarily ability. If the same person
ails, it is attributed to factors be
yond his control.
A person branded a “loser” in a
given situation — a woman who is
expected to fail — can’t win. If she
succeeds, her success is likely to be
attributed to luck or circumstance,
not ability. If she fails, she is thought
incompetent.
The discrimination based on looks
extends into politics.
zies.
Even seltzer water, which ac
counts for 1 percept of soft drink
sales, is now sold with a rainbow col
lection of “flavor essences.”
These trends have brought some
casualties.
Sales of hard liquor have been
slipping, coffee consumption has
dropped 2 percent since 1980, beer
sales, boosted in the last decade by
low calorie brands, have remained
static.
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MCDONALD’S
DRIVE-THRU
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INTRAMURAL HIGHLIGHTS
McDonalds
University Drive
2930 E. Hwy 21
Texas and S.W. Parkway
Manor East Mall
BREAKFAST EVERY
MORNING
IM GAMEPLAN
ENTRIES CLOSE:
Golf Doubles: It’s tee time! Entries close on
Tuesday, Sept. 24. Entrants sign up for tee times at
the time entry is accepted. The first green fee must
be paid at the time of entry. Green fees are: Stu
dents: (weekdays)$4.50, (weekends)$5.00; Fac
ulty/Staff: (weekdays)$5.50, (weekends)$6.00.
Classes include A, B, and C. For more information
on tournament structure, call the Intramural-Recre
ational Sports Office at 845-7826.
Innertube Water Basketball: Sink that basket
with water basketball. Entries close Tuesday, Sept
24. Entry fee is $15.00. Divisions include Men’s and
Women’s Dorm, Men’s and Women’s Independent
and CoRec. Class A & B play for awards and Class
C and Ctess D(Recreation) play for fun.
ENTRIES OPEN:
Long Driving Contest: Choose your caddies —
entries open Monday, Sept 23 at 8:00 a.m. for long
driving. The event will take place Wednesday, Oct.
2. Participants must furnish their own clubs and
three golf balls. Awards will be given to the Men’s
and Women’s champions. _
Racquetball Doubles: Grab a partner and
hurry on over to sign up for racquetball doubles.
Entries open Monday, Sept^3 at 8:00 a.m. in 159
Read Bldg. Play begins Monday, Oct. 7. Competi
tion classes include A,B,C and D. IRA Rules will be
used.
RESERVATIONS:
159 Read Bldg.
M-Th Sam - 6pm
Fri Sam - 5pm
845-7826
EQUIPMENT CHECK OUT/IN:
At the Grove
Mon. 9am-12 pm 3pm-6pm
Fri. 12pm - 6 pm
Other hrs. by arrangement
OUTDOOR EQUIPMENT RENTAL
The following equipment is available for checkout to Texas A&M students,
faculty, and staff with a current student or recreational I.D. All equipment
can be reserved up to two weeks in advance of departure with payment in
full.
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6 person Base Camp & Timberline
4 person Timberline
3 person Dome
2 person Timberline, Catskill, & Pup
SLEEPING BAGS
All season bags
BACKPACKS
Camp Trails
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Backpacking stoves
Coleman 2 burner
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Lanterns
Ice chests
Fuel bottles
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Folding saws
Tote bags
Cook kits - large
Tote ovens
Utensil sets
Water bottles
Sierra cups *
WATERCRAFT
Canoes
Kayaks
OUTDOOR RECREATION EQUIPMENT RENTAL
:
16” Softball Action continues at Duncan Fields.
No doubt if you read these highlights you’ve seen the Outdoor Equip
ment Rental advertised. When the MSC Outdoor Recreation Committee
was eliminated from the MSC, the Intramural-Recreational Sports Depart
ment took over the inventory and now rents the equipment to TAMU stu
dents, faculty, and staff. Patsy Greiner, Coordinator of IM-Rec Sports, has
taken over this duty. In addition, she advises the newly formed Outdoor
Recreation Club. This club has begun offering clinics in kayak rolling. For
more information on the Outdoor Recreation Club, contact Sevin Bilirat
693-8296. The club hopes to offer some additional clinics and trips in the
future. This is a new direction for the Intramural-Recreational Sports De
partment and we are happy to be able to expand our services to the Uni
versity community.
Equipment may be reserved in the Intramural-Recreational Sports Of
fice, Room 159 Read Bldg, during normal office hours. Pick up is sched
uled at the Grove during the hours listed below. For more information on
this program, contact Patsy Greiner at 845-7826.
ANNOUNCMENTS
CLEARED LOCKERS
WATER BASKETBALL OFFICIALS ARE STILL NEEDED! Any inter
ested individuals should attend the official’s meeting TONIGHT, 6 p.m.,
Room 167 Read Bldg, or should call Chris Koperniak at 845-7826.
Innertube Water Basketball Team Captain’s Meeting: Thursday, Sep
tember 26, 6 p.m., 164 Read Bldg.
Volleyball entries open Monday, September 30. The first 100 individuals
to enter teams will receive a visor cap from Ford Volleyball Classic.
Orientation Meeting for Volleyball Officials: Monday, September 30, 6
p.m., 164 Read Bldg.
All lockers not renewed for the fall semester were cleared on Sept. 4. If
you had a locker and did not renew it, you may claim your belongings in
Room 159 Read Bldg, until October 4. After this date, all unclaimed be
longings will be taken to the MSC Lost and Found.
SHAPE UP TWO
AC KNOWLEDGEMENTS
McDonald’s Intramural Highlights is sponsored each Monday in The
Battalion by your local McDonald’s Restaurants at University Drive,
Manor East Mall and on Texas Avenue. Stories are written by Liz Dil-
low, graphics are by George Clendenin and photos are by Tom Mc
Donnell and David Tatge.
SPORT CLUB NEWS
The Men’s Rugby Team will be playing Rice on Saturday, September 28
at 1 p.m. at the Rugby Field on East Campus.
Need incentive to exercise? Want to keep track of how much you exer
cise? SHAPE UP TWO is for you. Sport Health And Physical Education for
University People is a program whereby certain physical activity is given a
point value. Individuals participate in activity and turn in their points to
wards a goal. Achieving certain point goals will result in receiving an
award. SHAPE UP TWO began last week, but it’s not too late to get
started. For more information on the program, contact Rick Hall at 845-
7826.
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