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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Sept. 2, 1985)
Monday September 2, 1985/The Battalion/Page 11 Ice cream Chicago's DoveBar a favorite of Yuppies Associated Press CHICAGO — The DoveBar may be pricey, chic and a lavorite taste-treat of trend-conscious yuppies, but it was three decades ago that Leo Stefanos started selling the chocolate-covered icecream bar for 15 cents. “They say it’s a yuppie product," said Mike Stefanos, S3, son of the I)o- veBar’s creator. “Why, it’s 30 years added Stefanos, one of DoveBar International Inc.’s three board mem bers. Today, the bars sell for SI.50 to $2 each and sales are expected to reach $10million this fiscal year, he said. The ice cream is much improved and the chocolate is thicker' than when his father made the bars at Dove Candy and Ice Cream, the f atni- ly'sshopon Chicago's Southwest Side, Stefanos said in a recent interview. “It's the hot item, they're my No. 1- sellingice cream bar,” said Mark Hal verson, manager of Dotal Market in downtown Chicago. “They’re very trendy.” The lavish, hand-dipped coating is the DoveBar’s main attraction, say fans, who include many young urban professionals, or yuppies. “The ice cream isn’t that great, but the chocolate is superb. It's gourmet food," said food writer Brenda Rot- zoll, who admits she runs out from work many afternoons to buy the bars. “There’s so much chocolate you can’t eat it without big gobs falling off." Greek-born Leo Stefanos created the DoveBar to satisfy his two small sons passion for ice cream bars, and later began offering them to custom ers, hand-dipping them on the spot, the younger Stefanos said. He said his father eventually owned a string of ice cream parlors where the bars were sold. Expanded distribution began in 1980 through Chicago-area grocery chains. I ne product, launched nationally in 1984, now is sold in 4,000 supermarkets and specialty stores in 17 states, Stefanos said. Daily production has jumped from 1,800 bars in 1983’to 70,000. In April, DoveBar opened a $2 million plant with 67 employees in suburban Bun- Ridge. “It’s been awesome,” he said. “We’ve had to change gears so often — machinery, marketing, every thing.” Stefanos left an accounting firm and the University of Chicago’s business school in 1980 to run the family business. “But a small business can expand ouickly,” said Stefanos, who sits on the board of directors with company president l^tuis Yasen and Richard /.achat ias, the 71-year-old backer who spurred the DoveBar’s going na tional. The bars come in five ice-cream fla vors: chocolate, strawljerry, vanilla, coffee and coconut. Stefanos scoffs at rivals who say the DoveBar is just “a candy bar on a stick.” “1 eat them,” he said. “I love them. They are terrific.” DoveBars are available in Califor nia, Arizona, Colorado, Texas, Illi nois, Wisconsin, Indiana, Massachu setts, New York, New Jersey, Maryland, Tennessee, Georgia, Flor ida, Ohio, New Mexico, Oklahoma and Washington, D.C. Professional Modeling Agency Is auditioning would-be models. Learn professional runway techniques and photography. • Bookings • Promotions • Houston/Dallas/NY connections Self-improvements, play up your best features. 260-9621/693-6555 USED TEXTBOOKS SAVE YOU $$$$ BOOK Store 327 University Dr. 327 University Dr. at Northgate Rear entrance with plenty of parking. Why move like this, when you can move like this. Sound Investment D.J. Service $25-per hour 775-1170 SUMMER SPECIAL NO SECURITY DEPOSIT 5 Packages Tailored to Your Personal Tastes, Needs and Comfort. Freshman Package $35.95 Sophomore Package $45.95 Junior Package $56.95 Senior Package $72.95 Graduate Package $82.95 (Add $15-$25 for each additional bedroom) All Packages consist of a complete Living Room, Dining Room and Bedroom. (Individual Pieces Also Available) DEPENDS ON AVAILABILITY/STYLES SUBJECT TO CHANGE FREE GIFTS JUST FOR STOPPING BY —Certified— FURNITURE RENTAL 913-D Harvey Road Woodstone Shopping Center College Station, Texas 77840 (409) 764-0721 OFFER EXPIRES SEPTEMBER 30, 1985 St. Mary’s Church Inquiry Class beginning Monday, September 2 7:30-9 p.m. in St. Mary's Student Center For all who want to learn more about the Catholic Faith— Catholics and Non-Catholics 103 Nagle N. 846-5717 WHY PAY MORE SALE Call Battalion Classified 845-2611