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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Feb. 8, 1985)
Friday, February 8, 1985/The Battalion/Page 7 — 1 n toy e tirki todjj 'l*wen tout. ■ Also then is and upet Ogie'Cti I tour torps ier lower.j >n. all p. iodoy RH \ ‘'KHAoffu w details ars April 12. ourses ng Outreac! n\ consists a a) those wsl,. ts cm a pani, at no enam ours offered r hat’s Upai bday course at tin| ■, 6 p.m. to 1- used for trat ; utomobilea!: is at theiior Dallas city official lectures on history of women in Texas ;earct jet cm mting to at It d here. Is tire used [ot| lere and ino ider the dirt icultural Expt rle said, to see this mu the budget,^ iltural monel :utalot,''hesi tions in the 1 s in price-sid ms in farm oil ut in f Conservation 1 ioro byJAIMIE LOPEZ Larry Lightfoot (left), a Coors sales manager, discusses marketing strategies. Coors representatives talk about 'Beer Wars' By Doug Hall Reporter Marketing strategies and tech niques play an important role in the “Beer Wars” between the ma jor beer industries for millions of consumer dollars, two Adolph Coors representatives said Thurs day. Larry Lightfoot, division man ager of the Gulf States division, and Don Marable, West Texas area manager, addressed three Marketing 345 Promotion Strat egy classes in 165 Blocker as a part of The College of Business’ Business Week. Lightfoot discussed marketing strategies and the beer industry. “The beer industry is in a state of revolution,” Lightfoot said. “Thirty million dollars is at stake, and the casualties are many.” Though there are 41 major breweries, Lightfoot said six of these control over 90 percent of total sales. Lightfoot, a former student, said little differences separate the individual brands, but the mar keting of a product can make a substantial impact. “Beer is an image-intense peo ple business,’’ Lightfoot said. “How we make and market a beer is a reflection of the consumers needs.” The beer industry has under gone substantial changes since World War II, he said. Changes in taste, television advertise ments, aluminum cans and avail ability contributed to the first phase of the beer wars. “The big became bigger and more cost efficient,” Lightfoot said, “and the small got pushed into oblivion.” Phase two of the beer wars be gan in the 1970s when Miller in troduced Miller Lite using ad vanced technology and agressive marketing techniques. Miller be came the hottest product on the market. Lightfoot said Coors and the rest of the beer industry reacted quickly to prevent Anheuser- Busch and Miller, the respective leaders, from burying them. “One of the great beneficiaries of the wars has been the advertis ing industry,” he said. “Beer ex penditure has increased from $ 100 million in 1974 to over $600 million in 1983. Promotion and advertising has increased propor tionately.” How many of the major busi nesses will survive the final stages of the beer wars is yet to be seen, Lightfoot said. By KAREN HELLER Reporter Texas women do not know enough about their past and present leaders, said Dallas’ Deputy City Manager, in a lecture Thursday which was part of the Women in Business Symposium. Dr. Camille Cates Barnett, speak ing in conjunction with The College of Business’ Business Week, talked to the mostly female audience about the unknown women in Texas his tory. Barnett said she collected her in formation from the Texas Founda tion for Women’s Resources. “Here’s a couple of women I’d like for you to meet,” Barnett said. She told of Texas women dating back to 1821 including the story of Clara Driscoll, age 23, who bought the Alamo for $25,000 to save it. “But (Driscoll) didn’t stop there,” Barnett said. “She became an au thor, playwright, politician, major power in the National Democratic Party, a diplomat in Chile, a rancher, a businesswoman and established a children’s hospital, a museum and art school... that was 1903.” Barnett also discussed Katherine Stinson, one of the first women to fly in the United States who had world wide fame. “Japanese women regarded her as their liberator,” Barnett said. “The year was 1912. At home, Katherine Stinson could not vote. Until 1909, all Texans could vote — except ‘idi ots, imbeciles, aliens, the insane and women.’” Even though Texas women could not vote, Barnett said the barrier did not stop their progress. “Two Dallas women, Mrs. E.P. Dr. Camille Cates Barnett Turner and Mrs. P.P. fucker, were elected to the The Dallas School Board more than 20 years before women won the right to vote in Tex as,” she said. Barnett said the King Ranch, Jus tin Boots, and Ringling Bros, and Barnum Sc Bailey Circus are exam ples of organizations run by women. “Texas women have guts,” she said, “and they’re good at business. Each of these women knew who she was and had the courage to say, ‘I am who I am. I do what I must.’” Air Force teams to compete at Nova’s annual Warcon By KIRSTEN DIETZ Staff Writer Teams sponsored by the U.S. Air Force and the Texas A&M Corps of Cadets will clash in an Ogre/Gev tournament at the 11th annual Warcon, sponsored by the Memorial Student Center Nova committee. Warcon, Texas’ oldest wargaming convention, be gins today and lasts through Sunday. Pete Christian, Nova chairman, said the Air Force contacted Nova with the idea of Project Warrior, the Ogre/Gev tournament. Ogre/Gev is a futuristic tank battle game. The Air Force later agreed to include interested Corps teams, and 10 to 14 Corps teams are expected to compete, Christian said. The tournament will be today, 6 p.m. to 2 a.m., and Saturday, 8 a.m. to 8 p.m. Steve Jackson, of Steve Jackson Games, a Texas game manufacturing firm, will speak Saturday at 4 p.m. in 206 MSC. More than 12 team and individual tournaments will be held during the convention, including three sepa rate Dungeons and Dragons tournaments. Some, using miniatures, will recreate the Vietnam War and sea bat tles of World War II and depict a hypothetical invasion of Western Europe by Soviet and NATO forces. Merchants from across the state and 10 from Bryan will sell games and related merchandise during the en tire convention. Christian said most of the merchandise usually can only be ordered through the mail. “That’s something else a lot of people will come to the convention for,” he said. Christian also plans to run old video tapes for con vention goers to watch between game sessions, but he said he hasn’t decided on specific ones. “They will all deal with the conflict theme because that seems to be the most popular,” he said. A 24-hour game room will be open from 6 p.m. Fri day to 1 p.m. Sunday. Christian said this is an opportu nity for players to find new opponents for their favorite games, which they must supply. Passes to Warcon are $5 per day or $10 for a three- day pass. Registration is on the second floor of Rudder Tower today, 3 p.m. to 9 p.m., or Saturday, 7:30 a.m. to noon. The convention is open today, 6 p.m. to 2 a.m., Saturday, 8 a.m. to 2 a.m., and Sunday, 8 a.m. to 1 p.m. ue behind fc ingress may ^’eloping a igrani." a veteran of i arise. He has ice 1977. ts expressed! it’s early daii NORTHGATE BEAUTY SALON Now Open call Penny for Appointments Perms: $25.00 & up Cuts: $9.00 (includes shampoo & style) Children: $5.00 It Hair care for men, women & children tt 1 xw ■ mw ' -mm — Newly Remodeled Very Large 1 bedroom units $275/mo. Nice 2 bedroom, 2 bath units with split bedrooms. Huge walk-in closets $405/mo. Laundry Facilities Near Shuttle Bus Pool Club Room Sun Deck aature, II., who is had the job. “Ifsi a a L comm® 3200 Pinfeather ane hour, let* „ ff . TT .• don’t knoKil 0ffice Hours eennowandil I 9-6 Mon.-Fri./Sat. 10-5/Sun. 12-5 ae Congress Phone 822-7321 )ffice Office SKI COLORADO SPRING BREAK 4 Full Days Skiing Purgatory Ski Resort 77B4- 1"7JS \hURRY, FILLING FAST! MSC Craft Center Spring Workshop Schedule Welcome to another semester of MSC Craft Center Workshops! These workshops are sponsored to intro duce you to new crafts and expand your existing skills. For further information call 845-1631. Hurry in, registration has already begun! Workshops: Dates: Times: Fees: Calligraphy March 18,.25, April 1,8, 15 6:00-8:30 pm $20 Beginning Pottery-Wheel Feb 11, 18, 25, March 4, 18,25 7:30-9:30 pm $25* Jewelry Casting Feb 18,20,25,27, March 4,6 7:00-9:00pm . $24* Matting & Framing April 1,8,15,22 7:00-9:00pm $18* Quilting March 18, 25, April 1,8, 15, 22 6:00-8:00 pm $22 Decoy Carving Feb 12, 19, 26, March 5 6:30-9:30 pm $25* Watercolor April 2,9,16,23,30 6:00-8:00pm $18 Basket Weaving Feb 20, 27, March 6 6:00-8:30 pm $14 Batik March 20, 27, April 3, 10, 17, 24 6:00-7:30 pm $15 Bike Maintenance March 20, 27, April 3, 10, 7:30-9:30 pm $15* Cross-stitch April 10, 17, 24 6:00-8:00 pm $12 Glass Etching & Sandblasting Feb 20, 27, March 6 7:00-9:30 pm $13 Beginning Pottery-Handbuilding March 27, April 3, 10, 17 6:00-8:00 pm $18* Stained Glass March 20,27, April 3,10,17 6:00-8:30pm $25* Drawing April 4, 11, 18, 25, May 2 6:00-8:00 pm $18 Beginning Pottery-Wheel March 21, 28, April 4, 11, 18,25 5:00-7:00 pm $25* Intermediate Pottery-Wheel March 21,28, April 4, 11 7:30-9:30 pm $18* Intermediate Woodworking March 21,28, April 4 7:00-9:30 pm $12** Beginning Woodworking Feb 21,28,March 7 7:00-9:30pm $25* Center membership card that allows for shop use outside of workshop hours. :ing is a class that requires all students to purchase a woodshop card and be certified on the table saw and the thickness Mon Tues Wed Thurs planer. All nonstudents must purchase a $2.00 identification card when registering for all classes.