Thursday, October 4, 1984/The Battalion/Page 11
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Around town
Science students must take exam
Any junior or senior in the College of Science who has not pre
viously taken the English Proficiency Examination should plan to
take the test Oct. 15 unless they have completed English 301 with a
minimum grade of C. Students in the College of Science are required
to pass either English 301 or the proficiency test in order to qualify as
a degree candidate.
The English Proficiency Exam will be administered by the En
glish department. Students in the biology, chemistry, mathematics
and physics departments should register for the exam in 313 Biolog
ical Sciences Building prior to the exam.
Voter registration deadline approaches
Saturday is the last day to register to vote in the November elec
tion. Aggie GOP will have registration tables in the MSC, Blocker
Building and Zachry Engineering Center this week.
Aggie Players present Liliom tonight
The TAMU Aggie Players will open their 40th season with the
haunting, romantic fantasy, “Liliom” at 8 p.m. tonight in Rudder
Forum. “Liliom” will also be presented Friday and Saturday. Tickets
are $4 for the general public and $3 for Texas A&M l niversity stu
dents and are available at the MSC Box Office. Reset\ations can be
made by calling 845-1234.
Scholarship applications available now
The Scholarship Bank has announced 10 new scholarship pro-
i grams that are currently accepting applications from college stu-
I dents. Funds are available for students in the fields of education,
I business law, computer programming, accounting, anthropology, bi-
| ology, conservation, marine science, sociology, journalism, broad-
I casting, public relations, political science and history Graduate
I fellowships as White House interns are also available. Foi a print-out
I of financial aid sources send a stamped self'addressed envelope to
1 Scholarship Band, 10100 Santa Monica #2600, Los Angeles, CA.
I 90067.
Anthropology Department presents
lecture
A lecture and slide presentation entitled “Origins of Horticul-
I ture and Agriculture in the Eastern U.S.” by Dr. Patty Jo Watson
I will be presented at 2 p.m. tomorrow in 301 Rudder. Dr. Watson has
I devoted most of the past several decades in the excavation and analy
sis of sites in the eastern U.S.
lanning and zoning
oard meets tonight
■ The rezoning of a 0.096 acre lot
behind Texana National Bank will
be one of the topics of discussion at
the public hearing of the College
Sation Planning and Zoning Com
mission at 7 p.m. tonight.
■James E. Jett is requesting that the
lot be changed from a high density
apartment district to a administra
tive professsional district.
The commission also is scheduled
to consider final plats for The Rain
bow Acres Phase 11 subdivision east
of the city limits and the Glenhaven
subdivision on University Drive next
to the East Bypass.
The commission will consider the
preliminary plat for the David B. Le
wis subdivision phase I.
It
MTV taking steps
to protect market
If
TAMU
United Press International
NEW YORK — The communica
tions world did not sit idly by while
MTV, Music Television, radically
changed the shape of rock music the
past three years, earning a bundle of
money in the process.
■Challengers like NBC’s “Friday
Night Videos” sprung up on net
work television and hundreds of in-
dependent companies across the na-
WA don have organized half-hour video
clip shows.
The incentives to produce such
> A> shows are clear: Videos are provided
free by the record companies, there
isjan inexhaustible supply of them
and, at least so far, the audience de
mand seems inexhaustible.
Bespite the competition, MTV
has remained No. 1 in influence and
popularity both because of its scope
Bit is the only 24-hour music chan
nel in the world and reaches 22 mil
lion homes — and aggressive mar-
r A’ keting.
Vj To keep interest high, MTV has
offered contests — chances to spend
AI the weekend with Van Halen or be a
I roadie for Bruce Springsteen —
bought specials, such as “The Cut
ting Edge,” a weekly music show
case, and initiated features like “Fri
day Night Video Fights,” in which
two videos square off for viewer
votes.
iThe music channel’s latest efforts,
however, are designed to not only
overwhelm its competitors but sim
ply lock them out.
■MTV has been signing “exclusiv
ity agreements” with record compa
nies, agreeing to pay them undis-
dosed sums of money for the right
to show certain performers’ videos
for several weeks before they are dis
tributed to competitors.
Elektra-Asylum Records is the lat
est label to sign such a pact, joining
Columbia, EMI-America and other
* 4
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[For the record companies, exclu
sivity agreements guarantee money
back on the cost of producing video
clips. And although it briefly limits a
video’s audience, it’s only temporary
and may well generate more interest
in the clip because only a limited au
dience is viewing it initially.
MTV’s other move to guarantee
its pre-eminent status was its first an
nual music videos, presented Sept.
14 in a ceremony at Radio City Mu
sic Hall.
There is an important difference
between these awards, however, and
awards such as those for the movies
and television, the Oscars and the
Emmys. In those cases, a relatively
independent group selects who will
be nominated.
The MTV awards, however, limit
the eligibility to the videos that MTV
chooses to show on MTV — the pro
grammer is picking the best of the
selections it chooses to broadcast.
To put the idea of MTV establish
ing its own awards in clearer per
spective, consider if ABC, CBS or
NBC established its own awards pro
gram and only the shows on the net
work sponsoring them could be
nominated.
Defenders of MTV respond, how
ever, that the cable channel does not
make the videos, artists from com
peting record companies do. MTV is
simply a conduit, they say.
Despite its current stranglehold,
there is every indication MTV’s
overwhelming advantage soon will
be a thing of the past.
Two new cable music channels are
due this fall — Discovery Music Net
work and another backed by media
mogul Ted Turner. And yet an
other, a separate network to be
launched by MTV, is to start in Jan
uary.
All three of the new networks will
aim for older audiences. That prob
ably will not mean more adven
turesome programming, but it will
add needed leverage to competitors
in an industry that so far has made
MTV the only horse in a one-horse
town.
dZoom
Serving
Luncheon Buffet
Sandwich and
Soup Bar
Mezzanine Floor
Sunday through Friday
TI a.m. to 1:30 p.m.
OPEN PRIOR TO EACH FOOTBALL
GAME UNTIL GAME TIME
Delicious Food
Beautiful View
OPEN TO THE PUBLIC
"Quality First"
)
OCT.M 8
Tickets on sole Sept
MSC Box Office 845-1*34
_
•MSC • TOWN ♦ HALL-
MUSIC EXPRESS & MCA RECORDS
$2
99
EACH
SALE
ALBUM Sl CASSETTE
•SELECTED GROUP OF 1000’s & 1000’s TO CHOOSE FROM*
THESE ARE JUST A FEW OF THE lOOO’s OA SALE
PLUS
Ortgkwl Motion Soondtnw*
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| JERRY JEFF WALKER
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Elton
JOHN
■^7oe <yk%m£
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JOHN KLEMMER
Barefoot Ballet
XEIL D1AMOXD
THE CRUSADERS
CROSBY/XASH
ROGER DALTRY
JOE WALSH
JOHX COLTRAXE
OLIVIA XEWTOA-JOHX
LYXYRD SKYXYRD
PHOEBE SXOW
MERLE HAGGARD
MAMA’s & PAPA’s
GEXESIS
DOX WILLIAMS
COXWAY TWITTY
BARBARA MAXDRELL
GOLDEX EARRIXG
TAXYA TUCKER
ROSSIXGTOX COLLIXS
BAXD
CRYSTAL GAYLE
THREE DOG XIGHT
POCO
OAK RIDGE BOYS
JAMES GAXG
—AJXD MAXTY MORE
LIMITED \
QUANTITIES
THURSDAY OCT. 4
FRIDAY OCT. 5
SATURD AY OCT. 6
HOUFT
MISS
THE
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FREE SHINER BOCK FRIDAY
MfJS/C exmess
725-B UNIVERSITY DRIVE
OPEN 10-10 “Behind Skaggs & McDonalds” 846-1741