Thursday, October 4, 1984/The Battalion/Page 11 WishJiijl N ^Di ill nin'ill ’12221 1)333/ 113 JC 1 _□ X T - C- -) * * * * 41: i 256th 'e World IVl( J Around town Science students must take exam Any junior or senior in the College of Science who has not pre viously taken the English Proficiency Examination should plan to take the test Oct. 15 unless they have completed English 301 with a minimum grade of C. Students in the College of Science are required to pass either English 301 or the proficiency test in order to qualify as a degree candidate. The English Proficiency Exam will be administered by the En glish department. Students in the biology, chemistry, mathematics and physics departments should register for the exam in 313 Biolog ical Sciences Building prior to the exam. Voter registration deadline approaches Saturday is the last day to register to vote in the November elec tion. Aggie GOP will have registration tables in the MSC, Blocker Building and Zachry Engineering Center this week. Aggie Players present Liliom tonight The TAMU Aggie Players will open their 40th season with the haunting, romantic fantasy, “Liliom” at 8 p.m. tonight in Rudder Forum. “Liliom” will also be presented Friday and Saturday. Tickets are $4 for the general public and $3 for Texas A&M l niversity stu dents and are available at the MSC Box Office. Reset\ations can be made by calling 845-1234. Scholarship applications available now The Scholarship Bank has announced 10 new scholarship pro- i grams that are currently accepting applications from college stu- I dents. Funds are available for students in the fields of education, I business law, computer programming, accounting, anthropology, bi- | ology, conservation, marine science, sociology, journalism, broad- I casting, public relations, political science and history Graduate I fellowships as White House interns are also available. Foi a print-out I of financial aid sources send a stamped self'addressed envelope to 1 Scholarship Band, 10100 Santa Monica #2600, Los Angeles, CA. I 90067. Anthropology Department presents lecture A lecture and slide presentation entitled “Origins of Horticul- I ture and Agriculture in the Eastern U.S.” by Dr. Patty Jo Watson I will be presented at 2 p.m. tomorrow in 301 Rudder. Dr. Watson has I devoted most of the past several decades in the excavation and analy sis of sites in the eastern U.S. lanning and zoning oard meets tonight ■ The rezoning of a 0.096 acre lot behind Texana National Bank will be one of the topics of discussion at the public hearing of the College Sation Planning and Zoning Com mission at 7 p.m. tonight. ■James E. Jett is requesting that the lot be changed from a high density apartment district to a administra tive professsional district. The commission also is scheduled to consider final plats for The Rain bow Acres Phase 11 subdivision east of the city limits and the Glenhaven subdivision on University Drive next to the East Bypass. The commission will consider the preliminary plat for the David B. Le wis subdivision phase I. It MTV taking steps to protect market If TAMU United Press International NEW YORK — The communica tions world did not sit idly by while MTV, Music Television, radically changed the shape of rock music the past three years, earning a bundle of money in the process. ■Challengers like NBC’s “Friday Night Videos” sprung up on net work television and hundreds of in- dependent companies across the na- WA don have organized half-hour video clip shows. The incentives to produce such > A> shows are clear: Videos are provided free by the record companies, there isjan inexhaustible supply of them and, at least so far, the audience de mand seems inexhaustible. Bespite the competition, MTV has remained No. 1 in influence and popularity both because of its scope Bit is the only 24-hour music chan nel in the world and reaches 22 mil lion homes — and aggressive mar- r A’ keting. Vj To keep interest high, MTV has offered contests — chances to spend AI the weekend with Van Halen or be a I roadie for Bruce Springsteen — bought specials, such as “The Cut ting Edge,” a weekly music show case, and initiated features like “Fri day Night Video Fights,” in which two videos square off for viewer votes. iThe music channel’s latest efforts, however, are designed to not only overwhelm its competitors but sim ply lock them out. ■MTV has been signing “exclusiv ity agreements” with record compa nies, agreeing to pay them undis- dosed sums of money for the right to show certain performers’ videos for several weeks before they are dis tributed to competitors. Elektra-Asylum Records is the lat est label to sign such a pact, joining Columbia, EMI-America and other * 4 ^ 4 4 Ji [For the record companies, exclu sivity agreements guarantee money back on the cost of producing video clips. And although it briefly limits a video’s audience, it’s only temporary and may well generate more interest in the clip because only a limited au dience is viewing it initially. MTV’s other move to guarantee its pre-eminent status was its first an nual music videos, presented Sept. 14 in a ceremony at Radio City Mu sic Hall. There is an important difference between these awards, however, and awards such as those for the movies and television, the Oscars and the Emmys. In those cases, a relatively independent group selects who will be nominated. The MTV awards, however, limit the eligibility to the videos that MTV chooses to show on MTV — the pro grammer is picking the best of the selections it chooses to broadcast. To put the idea of MTV establish ing its own awards in clearer per spective, consider if ABC, CBS or NBC established its own awards pro gram and only the shows on the net work sponsoring them could be nominated. Defenders of MTV respond, how ever, that the cable channel does not make the videos, artists from com peting record companies do. MTV is simply a conduit, they say. Despite its current stranglehold, there is every indication MTV’s overwhelming advantage soon will be a thing of the past. Two new cable music channels are due this fall — Discovery Music Net work and another backed by media mogul Ted Turner. And yet an other, a separate network to be launched by MTV, is to start in Jan uary. All three of the new networks will aim for older audiences. That prob ably will not mean more adven turesome programming, but it will add needed leverage to competitors in an industry that so far has made MTV the only horse in a one-horse town. dZoom Serving Luncheon Buffet Sandwich and Soup Bar Mezzanine Floor Sunday through Friday TI a.m. to 1:30 p.m. OPEN PRIOR TO EACH FOOTBALL GAME UNTIL GAME TIME Delicious Food Beautiful View OPEN TO THE PUBLIC "Quality First" ) OCT.M 8 Tickets on sole Sept MSC Box Office 845-1*34 _ •MSC • TOWN ♦ HALL- MUSIC EXPRESS & MCA RECORDS $2 99 EACH SALE ALBUM Sl CASSETTE •SELECTED GROUP OF 1000’s & 1000’s TO CHOOSE FROM* THESE ARE JUST A FEW OF THE lOOO’s OA SALE PLUS Ortgkwl Motion Soondtnw* mmvmim, uusrooxv IANMAI. IHK9t«| | JERRY JEFF WALKER VIVATERUNGUA oum.15 pi urm!5!^m^wfs!^!nTni!!«i r'Ts- m lip Elton JOHN ■^7oe