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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Oct. 21, 1983)
monday 0KPRC 0KBTX O KCEN O ktbc 0KUHT fflKHOU ©KTRK ©KAMU ©KTXH ©KVUE © KTW ©KHTV WTBS WGN CBN TMC Midwest 0 0 O CD 0 CD © © O © — © © © O © Community O -1 O 0 O O CD © © O O © O O O 0 /»00 tews News News News MacNeil News News MacNeil Love News News One Day At Carol Barney Alias Pork Pie" K ” " ” Lehrer " M Lehrer Boat ” ” A Time Burnett Miller Smith And " U30 : amily Three's M.A.S.H The Enter- M.A.S.H People's Soap Good The Jones : eud Company leftersons tainment Court News Jeffersons ” P7 00 5oone Scarecrow Boone Scarecrow Business Scarecrow That's The Oil Hawaii That’s Boone PM Boomerang Solid Movie: 7 And Mrs. And Mrs. Report And Mrs. Incredible! Kingdoms Five-0 Incredible! ” Magazine Part 1 Gold Spy u “Topper Returns" t 30 King Kmg Green room King Laugh-In n oo tBC Movie: AfterMASH NBC Movie: AfterMASH Great AfterMASH NFL Football Great Movie: NFL Football NBC Movie: Movie: Salute 700 >■ ‘The " "The Performances ” New York Performances “Mrs. New York “The "Seven Club ” 030 taunting ’assion" Newhart Haunting Newhart “The Life Newhart Giants "The Life Miniver” Giants Haunting Brides For ” ” Movie: Passion” Of Verdi" At Of Verdi” At Passion” Seven ” "The rt 00 Emerald Emerald Emerald St. Louis St. Louis Brothers" ” News Exorcist" U " Point ” Point Point Cardinals ” " Cardinals " " ” " " i/ 30 - NAS - NAS - NAS - - " - •• - -■ Blondie •• 10“ tews News News News To Be News " To Be " " News Benny News Soap Another ■■ " ”. ” Announced Announced Hill Life ” The Best Barney The Best All In The Latemght Hart To Latenight Bob The Best Rockford The Love Dobie Movie: )f Carson Miller Of Carson Family America Hart America Newhart Of Carson Files Catlins Boat Gillis "Five 11^ ” Bart To ” Hart To ” ” News ” Mary Tyler News ” ” Portrait Of Burns And Days One ” Hart " Hart M ” ” Moore ” " America " Allen Summer" )avid David Business Columbo ABC News News CNN News ABC News David INN News ” Movie: Jack .etterman " Letterman Report Nightline Nightline Letterman M "David Benny ” 12: Columbo ” Columbo Bonanza Wild, ” Movie: Movie: And Bath- 1 Married ” ” ” Wild ” "A Killer "Come Next sheba" Joan ” tBC News NBC News ” West NBC News In Every Spring" ” Love That Movie Tvernight Overnight Overnight Corner” Bob Tip-sheets influence radio programming United Press International CHERRY HILL, N.J. — Even the most fanatic radio listener probably has has never heard of Kal Rudman, but the workaholic publisher has considerable influ ence on what music is played by your local radio station. Rudman is publisher of the Friday Morning Quarterback and the Friday Morning Quarter back Album Report, two of the most important of radio "tip sheets" in the country. Program mers follow the statistic-packed weekly like bookies comb the rac ing sheets. The stakes are high. One sing le ratings point in the New York market can mean $1 million or more a year for a radio station — the difference between a gold mine and bankruptcy. A prog ram director who picks the wrong songs to air on his station will lose his job very quickly. "I am the communications link between two major indus tries: the broadcast music sta tions of this country and the mul- tibillion-dollar record industry," the talkative native Philadel phian said during an interview in his newsletter's offices. "I have the confidence and the cre dibility of both sides. They all trust me. It comes down to some body has to sort all this mass of information down." But he does more. Rudman lis tens to a mind-bending amount of music every week — there are "stacks of wax" on desks all over the place — and personally talks to the program directors at the most important stations. He combines his experience with phoned-in reports from radio stations and his own gut feel ings to develop an amazingly accurate projection of what will draw the most reaction from the listening public. Record selection "is a critical decision for their radio station, which is all they really care ab out," Rudman says of the prog rammers. "Because if you're a program director and you make a wrong choice and they start rotating that (song) three, four, six, seven times a day seven days a week, it's awesome. It's serious, that's all I can say." It would be an exaggeration to say that Rudman can manufac ture a hit out of a bad song. But a good writeup in the Quarter backs and a little jawboning in the right places might be push a marginal song onto enough sta tions to make a difference. "Kal can pick a hit single bet ter than anybody else," said Ralph Totora, music director of WBAB, in Babylon, N.Y. "The things he can help out is the SO SO things, the things I'm not real ly sure about. If I don't hear it (in a record), I'll wait to see what kind of reaction there is in the industry. If I don't hear it, but 75 stations add (the record to their programming), I would listen a lot more." Monday and Tuesday are re port days in Cherry Hill, when about 250 radio stations phone in and tell Rudman's staff what is playing on their air. The last reports trickle in on Wednes day, when the calculations and writing start. Thursday is inten sive writing, editing and typing onto legal size masters. The prin ter gets it Thursday evening, and the Quarterbacks are in the mail by 7 a.m. Friday. Rudman refuses to say how many copies are prrinteddd each week, but says he has "25,000 readers," including pass-alongs and photocopying, a practice he finds on a par with grand larceny. Rudman charges $250 a year for a subcription and $2,650 up wards per page for ads. The bottom line is that even Rudman, with his 15 years of Quarterbacking, doesn't really know what makes a hit. Some times it's money behind an act or an aggressive promoter. But he says a hit won't be a hit unless the music is good. "It's still in the music," he says, still a fan at heart. "Like the old cliche, it's all in the grooves." Halloween trends change KANSAS CITY, Mo. — Cute witches, playful black kittens and happy goblins are losing out to horror film characters on Hal loween cards for children, says a former elementary school teacher. Lois Hochhausen, now pro duct manager for the Halloween line at Hallmark Cards, says the trend reflects the influence and popularity of horror films in theaters and on television. Hochhausen says typical de signs this year will be more ani mated and a little scarier than in the past. They'll feature such all- time favorites as Dracula, Frank enstein's monster and even a werewolf. Holly Palance is the supporting host/narrator of ABC’s “Ripley’s Believe It or Not!,” airing Sunday, Oct. 23. She is the daughter of the show’s host Jack Palance. .pm Stella Stevens guest stars as a famous actress who con siders Dick (Bob Newhart) as a candidate to write her personal autobiography on “Newhart,” Monday, Oct. 24 on CBS.