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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Nov. 1, 1982)
♦ / local Battalion/fy November 1: {Around town Economist receives Wagner award Dr. Jack Harris, assistant research economist with the Texas Real Estate Research Center at Texas A&M, has been named recipient of a top award given by the American Institute of Real Estate Appraisers. Harris will receive the Percy and Betty Wagner Award, which is granted annually for outstanding contributions to appraisal theory, in San Francisco on Sunday. Harris’ article, “Dynamic Nature of Highest and Best Use,” which he co-authored with Dr. Nicholas Ordway, asso ciate professor of finance and real estate at the University of Texas at Arlington, earned the pair a plaque and $500 each. The article appeared inthejuly 1981 issue of The Appraisal Journal. Photo exhibition to open Tuesday The Arts Council of Brazos Valley and the College of Architecture and Environmental Design are sponsoring “America’s Architectural Heritage,” a major photographic exhibition of outstanding examples of architecture in Amer ica from the 12th century to the mid-1970s. The exhibit will open Tuesday at 7:30 p.m. with a lecture by Emily White- side, Austin and Galveston preservation consultant, at the Langford Architectural Gallery. “America’s Architectural Heritage” will have a selection of 234 black-and-white photographs gathered by the Smith sonian Institution in collaboration with noted architect, au thor and photographer, G.E. Kidder Smith. A reception will be held by the Citizens for Historic Preservation following the lecture Tuesday in the exhibit gallery. Architecture students will be selling posters on campus made from one of the pictures in the exhibit. Prairie View A&M to hold SPAC The Institute of Electrical and Electronics Engineers (IEEE) at Prairie View A&M University is planning a Stu dent Professional Awareness Conference (SPAC) for Nov. 11 for 9 a.m. to 4 p.m. SPAC is aimed at issues confronting young engineers that are not specifically addressed by prescribed courses in the Bachelor of Science in Electrical Engineering program. Topics include ethics, professionalism, social implications of technology, career choises, pensions and perks, changing jobs, tenure, even finding jobs and writing resumes. For those interested in attending, the cost is $2.50 for IEEE student members, $7.50 for non-IEEE student mem bers, $10.00 for IEEE members and $15.00 for non-IEEE members. Send your name (and title), mailing address, tele phone number and check (made payable to IEEE Inc.) to IEEE-SPAC do IEEE-SPAC Student Branch Counselor P.O. Box 2687 Prairie View, TX 77445 Class of ’86 sponsors logo contest The Class of ’86 is having a logo contest. Entries in the logo contest must be appropiate for a T-shirt, show class spirit and represent the class as best as possible. The entry deadline is Nov. 18 and entries will be judged by the freshmen class officers. The winner will receive either two 50-yard line tickets to the TCU game or dinner for two at an as-yet undetermined restaurant. A general class meeting will be held Nov. 8 for freshmen interested in entering the contest. For more information contact Cassel at 260-3250; Brad Winn at 260-3250, Robert Shepart at 260-4968 or Laura Zeigler at 260-0232. Teaching assistants receive awards Eighteen graduate teaching assistants here have received excellence awards from a grant by the AMOCO Foundation. Each award includes a $200 prize and a certificate. The students are: Leonard S. Miller of Austin; Michael Matthews of Longview; Gary Don Robbins and Duane McVay, both of Houston; Vivek D. Wagle of India; Jose G. Arguello Jr. of Port Neches; Trevor D. Smith of England; Mark Steven Scnitzer, Jeffrey Lee Miller, Robert G. Walter Jr. and Janice Green, all of Dallas; G. David McDaniel of Sealy; Daniel W. Ortman of San Antonio; Mark Sybert of Argyle; and Debra Terry Gray, Terry Morris, Rifat Ullah and Chin-Ping Fan, all of College Station. If you have an announcement or interesting item to submit for this column, come by The Battlion office in 216 Reed McDonald or call Tracey Taylor at 845-2611. Candidates sell image in ads )Ome by Susan Dittman Battalion Staff The use of advertising in poli tical campaigns is nothing new. Political posters and slogans have been around as long as elections themselves. But until the present genera tion, the political advertisements were mainly intended to familia rize voters with the candidate’s name, not to fashion public im ages. With the emergence of televi sion, however, candidates now are concerned more with the im age that is refiected on the televi sion screen in the living rooms of millions of voters. William Strong, a speech communications lecturer at Texas A&M and former consul tant to President Reagan’s media adviser, Peter H. Dailey, said a candidate’s image is the basis on which people vote. “Television has made people focus on the visual,” he said, “so candidates must appear visually competent.” Strong said political advertis ing is like marketing a product. “The ads are trying to com municate the credibility of the candidate,” he said. Like product marketing, the candidates’ advisers must come up with the right marketing mix to reach the broadest possible spectrum of voters. Included in the advertising area of the marketing mix is packaging — a combination of personality traits and positions that will appeal to voters. “The most powerful way to sell yourself is with charisma,” Strong said. He said style and charisma first became apparent to voters during the Kennedy-Nixon tele vised presidential debates. Kennedy had a nice tan, wore makeup and had color and Hair, Strong said, while Nixon appeared tired and worn-out. Joe Buser, of Joe Buser and Associates, a Bryan advertising agency that handles political counseling, said the popular im age for a candidate to have in this year’s campaign is to look young and energetic. “Candidates still want to look like a young John Kennedy,” he said. George Christian, political consultant for U.S. Sen. Lloyd Bentsen and Lt. Gov. Bill Hob by, said the popular image for candidates is to appear con cerned for the people. “The more successful candi dates this year are the ones who show concern,” he said. “People are looking for candidates who can solve problems." Christian said the campaigns he is involved in are very issue- oriented. “(Jim) Collins (Bentsen’s opponent in the U.S. senatorial race) and Bentsen are emphasiz ing issues such as social security in their advertising,” he said. Strong said that Collins, in his commercials, is trying to identify his style with Texans by using the slogan, “Jim Collins — a senator who will vote like a Texan.” But, he said: “I think he’s mis sing his mark.” By using the “good ole boy” who slams the hood of a pickup truck and asks, “W'here is Nicar agua, anyway?,” Strong said Col lins is appealing to the rough neck type of voter. “And roughnecks typically don’t vote,” he said. Strong said he doesn’t think that type of political advertising is “a significant support base on which to win a senatorial elec tion.” In the race for governor be tween incumbent Bill Clements and his opponent Mark White, Strong said he thinks White has better commercials. “Clements is a bit abrasive,” he said. “Being mad doesn’t make people believe you.” Strong said the issue in the political advertisements of both gubernatorial candidates is whether the governor has the ability to control utility rates. White says the governor has the power to control the rates and Clements says the governor does not have that power. Eventually the outcome will be based on who people believe on the issue, Strong said. Buser said the so-called nega tive advertisements being done by both Clements and White are counter-productive. “In my view it will keep peo ple from the polls,” he said. Christian said there is a lot of negative advertising in politics and it offends a lot of people. But, he said, “It has been going on in politics as long as there’s been politics.” Christian said he thinks Cle ments and White turned to negative advertising, making ac cusations about the other, be cause the race is a close one. “One is the challenger and one has to defend himself," Christian said. “The challenger usually has to give a reason for voting the person out of of lice." Strong said he ik ments is right in ■ White’s accusations on! ties issue. “But he shouldn't* I .. . by Bever time on every little if. ' Battal said. “If you spend all >lany pe a ()I) answering what dieot , senK . nts f saying, all youdoisgiw es ()f news its to the accusation."rtio,, camp The most importat f orni nevv v teristics of political ad ,. on j j rm t y,e Strong said, are daht) Qi en D ror - itv and repetition. , Bryan-( Lack of repetition*! ^ sa i t i so where Jimmy Canr a t he effect wrong in campaignmjjer|endorse re-election in 1980, l% a tional ele Strong said Carterl»“]j think pe 170 different televisiuge [up thei which was too manv )Se (nation; only had about 20. j. Christian said tclevisi “We might most effective medium 3a ct on loc during a campaign, fi ll is and lessei radio and newspapers, judgeship* “Candidates try tobQromgoole around newscasts bewt for the pj people who watch thtididate whe more inclined to vote (hint sways p pie who don’t,” he said. BE Coordinating board OKs land purchase r >OOOOCCOCOCOOCOOOO! ‘We just a merousoth Ehe editor rle — consi ler, editor, associate ws Candida es and the ich candid rsed, he sar ‘We give ou les and the ry out the COUNTRY & WESTERN DANCE LESSONS at Valerie Martin’s Gallery of Dance Arts Registration Nov. 3 8-8:30 p.m. Classes start Wed. Nov. 3 at 8:30 p.m. Call for more information 107 Dowling Rd. 693-0352 by Rebeca Zimmermann Battalion Staff Lite purchase of five acres of Texas A&M ampus — to ralresearch Thursday by ing board foi rsities. Texas A&M tancellor for said the purch- rerall plan to ral field re- has been used for new vest campus. n i ne purchase of 20 acres x three months ago and 56 acres o about five months ago also was 8 part of the replacement plan, he The five acres of land, owned by Alvin Houston, are adjacent to the College of Veterinary Medicine near the F & B Road. Freeman said the University will not immediately take possession of all five acres, but three acres will be acquired soon. In other action, the coordi nating board unanimously adopted a recommendation that Texas A&M and the University of Texas wait until the Perma nent University Fund con troversy is settled before re questing money for construc tion projects. The controversy concerns the availability of p ( ., _ manent f unds for cons; at other Texas universitf The Legislature appnj N money for constructiot United Pre jciis. bin tin-bo.inl isaslNEW YOR] Legislature to wait unlilM newspap ers and voters decide MjBbecome hind will be adminisii% )r ding to ( fore providing hinds' The reseat A&M and U I h it (oil' ier-city grai projects. Richmond Lexas A&M Lniuiiool studei Galveston had plannedco. quest approximatelyN 1 Both stu< lor const ruction of a ne# ent, year-ri at the hoard's meeting It wspapers a| but subsequently witlidb pignificat request. nt interest current evi icooocococx 5000*8 said. ! «- .?l < F lvel y- S ... a-ruj = tluitl *to = B«IU' gariqaC BIG STATE PM. SHOP OF BRYAN = LAY-A-WAY This Christmas season, journey through time to a 15th century English village. Browse through the Merchants 7 Market and join magicians, singers, and troubadours at the MSC Madrigal Dinners for a scrumptious holiday feast with delightful entertainment. Come! Raise your tankard and join the fun. Tite. £k uuHt meAxdumlM cutd pAiceA. *ftU4.'lL LOVE FREE BALLOONS FREE DOOR PRIZES HOT DOG & COLA IOC GIANT TENT SALE BARGAINS GALORE! REGISTER FOR DRAWINGS $100 CASH & 14K GOLD CHAI Friday, Saturday, Sunday December 3, 4, 5. Thursday, Friday, Saturday December 9, 10, 11. MSC Main Ballroom Merchants' Market at 6 P.M.; Dinner served at 7:15 P.M. Tickets go on sale November 1st in the MSC Box Office 845-2916. = VISA-MASTER CARD 3807 TEXAS AVE. CALL 846-3228 niiiiiiiiiiimiiiiiiiiiimiiiiiiiiimiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiim Thousands put their fingers on it... Advertising in The Battaliof 845-2611 rC 0AU CE FOR UV// &) u h>\y MONDAY THCT&ASHALLOFFAnt NOV. 1 8:00 P.M. - MIDNITE PRIZES INCLUDE : WRANGLER WARDROBES DINNERS AT BENNICANS TROPHIES AWARDED TV* 18 0 R OLDER ^p/vllSSlON: OQ AT DOOR comesr *3 NAl •Fin •IPF •We •Cai •Str •Sh< or3 •Loc •She •Wh •Sau •Mom a.m., •lues •Satu