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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Jan. 13, 1982)
Rational THE BATTALION P«fl« 7 WEDNESDAY JANUARY 13. 1MB • ' ' I . I . Some scents may be sexually attractive to women Men’s fragrance industry growing rapidly Surprisr' Today’s he-man may be using a deep-cleaner and lotion on bis fatoe and dabbing some of that new. hint-of-herb cologne on bis neck > And while he’s deciding what . fragrance to wear to the disco and his girlfriend is wondering whether she likes ft, scientists Seound the world are working in laboratories to determine the link, iftlany. between smeK and sex in humans mi The cosmetics industry thinks the ties between smel and sex can lead to big profits The men s fragrance industry is experiencing a boom, with sales expected to total about $850 mil lion in the United States this year. Companies well-known for manu facturing women’s products — Calvin Klein, Yves Saint l^aurent. Adolfo, Pierre Cardin — are bran Hung out, coming up with a wide array of men s toiletries. «. For example, Chanel, the com pany whose No. 5 perfortie is the ultimate in chic for many women, now offers eau de toilette, after shave and moisture balm — for men. Chanel’s product is called Antaeus Pour Homme after the Greek god Poseidon s son, Antaeus. Antaeus possessed ex traordinary strength but only when his feet were firmly planted on the ground 1 The big question scientists are trying to answer is if there is in deed a physiological effect be tween sexual attractiveness and smell in human7 Some men say their own per sonal experiences are enough to convince them there is a cl^ar re lationship. One young man swears he has better luck meeting women in bars when he wears his "Aramis "It definitely does make a differ ence,’ said Steve Sedlis, a 26- year-okf dispatcher with the Cam- • bridge. Mass., fire department Sedlis, who has more cologne "than 1 know what to do with, said fragrance is part of his “overall image ’ He feels sure that women are drawn to “subtle and appeal ing” smells The problem 25-vear-old Stevea Sklover has is deciding which fragrance works most effec- Besides selling perfumes with supposed sex appeal, the industry has also discovered a gold mine in other male cosmetics. tively with the opposite sex “They all disagree — some like the sweet stuff, some like musk Sklover, an energy' analyst with the Massachusetts government, has solved the problem by switch ing between six different col ognes For vears, scientists have known about the connection be tween smell and behavior in the insect world and animal kingdom John l^ahows, an analytic chem ist at the U niversity of Pennsylva nia s Monell Chemical Senses Center, said studies have shown sexual attractants called pher- omooewemn draw insects for miles around. The pheromones also have been shown to influence the sexual behavior of mice and pigs What about hum«is? The* scientific community has focused its attention on two possi ble human pheromones —a androstenone and copul ins Androstenone, a hormone found in perspiration from the armpit and genitafc, is found more prevalent in men than in women Copulins are estrpgendependent fatty acids found in vaginal secre tions of some women. Taking the hint from insects< animals and several speculative studies, the perfume industry de cided to put alpha androstefrol—a synthetic version nf androstenone — in some men’s perfumes Alpha androstenol smells in concentrated form like sandal- wood — and that smell is alleged to attract women. Hut industry fpokesmen are quick to point out that while a cer tain scent may attract a woman, that is all it will dp. “We haven t created an aphro disiac. said Hod Heckiroin, dire ctor of marketing for Jo van a com pany that sells a cciogne. Andron. that contains the high-priced che mical. Several studies, most of which have been done in England, claim to have shown that women were strongly drawn to men or objects sprayed with alpha androstenol. VV’hen the Roytl Shakespeare (kimpany sprayed some theater seats with alpha androstenol. they found women follmved their noses to those seats Other teats have shown women were drawn to waiting room chairs doused with the stuff. Both men and women While the jury is still out on the role smell plays in sex, other studies have revealed interesting facts about smell. stayed longer in telephone booths laden with alpha androstenol air But Labows said he is skeptical about the experiments using alpha androstenol Those studies don’t indicate any profound effect, he said “I’m certainly skeptical of the powers being attributed to It. It’s a quan tum leap beyond what anyone suggests ’’ Regardless of the scientific re search, perfume manufacturers are pleased with the chemical that costs $44,000 a pound. Jovan’s Heckman said the price is defi nitely worth it in terms of sales in the booming men’s cosmetics in dustry. While the jury is still out on the role smell plays in sex. other stu dies have revealed interesting facts about smell For instance, babies can pick out their own mother’s breast by the age of six weeks Spouses can find their mates undershirts by their smell. Besides selling perfumes with supposed sex appeal, the industry has also discovered* gold mine in other male cosmetic# Many com- Reagan to cut entitlements, hike defense spending by $15 billion panics have added scented mois turizers, deep skin cleansers and masques to theif lines of after shave lotions and aolognes. “Remember — a great fragr ance should be part of a man ’s ev eryday plan, not iust a Saturday night extra,’’ admonishes one advertisement Annette Green, executive dire ctor of the Fragrance Foundation in New York, said the men’s mar ket is expected to expand by 12 to 15 percent this year. The men’s market is growing faster than the women’s market at this point. ’ she said. But women's perfumes still make up more of the business with projected sales of $1.8 billion for 1981, compared to $850 million for men’s fragrances Of the 500 fragrances available in the United States, about one- third are for men The favorites Register Now! READING EFFICIENCY Noncfedit Fee: $60 TTh 11-12 or MW 1-2 THE REftllNG LAB 718 Harrington Dept, of EdCI Texas AAM University 845-8050 have wfrodsy, tobaccoey and mus ky tones. Although alcohol-based after shave lotions such as English Leather and Old Spice have been popular for years. Green traced the fragrance boom back to the late 1960s during the “hippy re volution” when young men and women started sharing their musk In general, colognes have a lon ger lasting oil base while after shave evaporates more oufokly ^ Since the late 1960s, the men s movement has encouraged the male sex to “be more open and express themselves,” she said Part of the personal expression in volved the use of fragrances. * “It seems men are getting more tuned to fragrances, she said “They used to be embarrassed but now fragrances are no longer a joke.” INDEPENDENCE BOWL REMEMBER THE THRILL OF VICTORY FOREVER WITH YOUR VERY OWN • SOUVENIR TROPHY (ten inches tall) SEND $10 PLUS $3 POSTAGE AND HANDLING TO: GV ENTER PRISES IA. 5025 S EASTERN AVE , SUITE #16. BOX 347, LAS VEGAS. NEVADA 89119 1 STREtT CITY, STATE, ZIP i WASHINGTON — President Reagan plans to cut about $15 bil lion from major entitlement prog rams such as Medicare and Medi caid pest fiscal year while increas ing defense spending by the same amount, a Republican congress man said Rep Silvio Conte, R-Maas., outlined Reagan \ fiscal 1983 budget shortly after be and other House GOP leaders met Monday with the president to discuss the budget proposal Reagan plans to send Congress Feb 8, There will be $30 to $40 billfon in spending exits, half from discre tionary programs and half from en titlements — Medicare, Mgdi- caid food stamps. ' Conte said foetal Security will not be touched , u Discretionary programs — such as transportation — are sub- |j*^ to the annual congressional iqjpropnations process while spending for entitlement prog rams such as Social Security and Medicare is increased automatic ally under a formula that ties be nefits to inflation Conte said he told Reagan de fense is too high and it should be cut along with the other program s He dkln t seem to lie too re ceptive to that idea. Conte said House Budget Committee Chairman Jim Jones. I)-Okla., said today no area of the budget including defense, should be im mune from further cutbacks The Pentagon, he said, must not lie permitted ' to continue spending merrily along their way.’ Jones, interviewed on ABC’s Good Morning America, said Reagan should consider a special national security fcurtax” to shaft the burden for funding his military buildup away from general tax na- venues Conte said Reaggn emphasized that specific detads of his 1983 budget are not definite, especial!v a proposal by Treasury Secretary Donald Regan-to double federal excise taxes on gasoline, tobacco and liquor Conte said he suggested to Keagan that any increase to excise taxes be used to offset the skyrock eting costs of Medicare, thereby providing the administration with a built-in lobby” of senior citizens for the budget. 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MONDAY EVENING SPECIAL Salisbury Steak with Mushroom Gravy VYfNQPM KOtalO^S Your Choice of One Vegetable RoN or Com Breed and Butter Coffee or Tea TUESDAY EVENING WEDNESDAY SPECIAL EVENING SPECIAL Mexican Fiesta Chicken Fned Steak Dinner w cream Gravy Two Cheese and Whipped Potatoes and Onion Enchiladas Choice of one other w chHi Vegetable Mexican Rice Roll or Com Bread and Butter Patio Style Pinto Beans Tostadas -Coffee or Tea Coffee or Tea One Com Breed and Butter THURSDAY EVENING SPECIAL Italian Candle Light Spaghetti Dinner SERVED WITH SPICED MEAT BALLS AND SAUCE Parmesan Cheese • Tossed Green Salad Choice of Salad Dressing — Hot Garlic Bread Tea or Coffee FOR YOUR PROTECTION OUR PERSONNEL HAVE HEALTH CARDS FRIDAY EVENING SPECIAL BREADED FISH FILET w TARTAR SAUCE Com Slew mm fMeh p upp*«t. Choice of one Reft ar Confereed 8 Bcxtec Tea er Coffee SATURDAY NOON and EVENING SPECIAL Yankee Pot Roast (Texas Salad) Maehed Potato w gravy Rofl or Com Breed A Butter Tee or CofMe ‘Quality Flret”! SUNDAY SPECIAL NOON and EVENING ROAST TURKEY DINNER Cranberry Sm < - Combreed Dr«*iny Ron or Com Breed - Butter - Coflee or Tee Giblet Gravy And your choice of any Ltoe vegetable 100 CASH PRIZE! To show our appreciation for your business, we’re holding a drawing for a $100 Friendship Prize. Sign up now through Tuesday, Jan. 19. Drawing held Jan. 19. Need not be present to win. Trade In Your Used Textbooks Now Before They Become Obsolete. Avoid the crowds by trading in your old textbooks and buying your new ones early. Well be open f til 8 p.m. Friday and Saturday, p til 6 p.m. Sunday. KLOUPOT'SK We have the official University course list and we guarantee to get you the right books! Northgate — At The Comer Across From The Poet Office