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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (June 9, 1981)
Local / State The bATTaliun TUESDAY, JUNE 9, 1981 Kage a [TV ads shifting away from selfish appeals led on (lie m e I haveii 1 is not nds of rvice tc ^as a bonil)f,.M Var II. ^Television commercials appear to be undergoing a seeing a dctl, subtle shift of emphasis away from selfish appeals, assifiedasXrTreport marketing researchers at Texas A&M Univer- nentalabilit sity. iat drop-o| I; “They’re switching from ‘me’ appeals to ads that those in tin J promote group affiliation,” said Dr. James McNeal. y. There U "fewer ads can be characterized by self-interest or itegoriestbJ self-satisfaction. Instead, more are appealing to the thecds of interpersonal relationships and belonging, find awayDr- Stephen W. McDaniel and 11 Texas of the J ArM graduate students viewed more than 4,500 of some d] ^ ours television over a three-month period to e attention ; ^ eternl ' ne ma j or need appeals within 416 closely that. I fajjaluated commercials. The commercials were ious considt |^ osen because they pertained to nine major product 1 training; hies most commonly advertised on TV, including service of automobiles, beverages, breakfast cereals, deodor ants, fast foods, feminine hygiene products, pet he has h j 00(1 ' and shampoos. now (lJi'A common automobile ad today would probably ike haveanolifi 0w a P erson buying a car because it attracts peo- „ a,:, , pie, McNeal said, “instead of emphasizing the car as .0 this cotll® r r 1 1 r • J • • J 1 . a,symbol ot individual expression. ’ the disciLH^ppcals to individualism are still found in TV com- id it’s are |x rc ^ s ’ but not nearly so much as they were in the ' intributir dr 5 ’ ^ said. “It seems values may be changing from I j, self-gratification and egocentricism back to en- * 'y em . "jHuniging togetherness,” said McNeal. P *BLast year the marketing professor was among those who raised concern about the predominant “me” orientations in TV ads, suggesting they could have undesirable social effects. t In addition to appealing to group affiliation, which appeared in 59 percent of the ads studied, appeals ebnimonly seen today include those of pleasing ex- iressions such as pleasing odors, sights, sounds and ree country bil s good tasting foods, the need to avoid embarrass ment and the need for achievement. “Advertisers usually include more than one need appeal but they’re careful in not including too many for the sake of not being confusing,” McNeal ex plained. “Within our study of the nine major product lines, we found that each ad appeals to an average of four needs.” For example, automobile ads most commonly in cluded appeals to achievement and avoiding embar rassment through statements like “not being fuel- ish,” McNeal said. Alcoholic beverages advertised on TV are primarily presented as symbols of achievement, a means for afiliation and for good taste. “Beer is more often promoted as a treat following a hard day’s work while wine commecials appeal most ly to social and economic achievement,” McNeal said. “Beer commercials associate the product with relaxation or having a good time; wine commercials provide affiliation, but more often with the opposite sex.” McNeal pointed out that appeals to sex seem to be declining in advertisements but when they do appear they usually don’t go unnoticed. Other need appeals ranking high in TV ads today, he said, in clude those of “nurturance” or the need to assist others, and “harm avoidance,” the need to avoid physical discomfort. “Pet food ads predominantly appeal to needs of nurturance and affiliation as the industry seems to say that people can obtain love and affection by taking good care of their pets,” McNeal explained. “Deodorant products that emphasize how comfort able they are, in terms of being dry, not sticky or not burning, are playing up the harm avoidance need. ” Hurricane season opens; Texans urged to prepare legislation am veterans iwded intoasi tilled they :n with ply use oftheim Al armada of potential hurricanes range. nf brewing off the Gulf Coast d Plummeiieacli summer, waiting to move re- tnd her husUentlessly ashore. Id beforehesf Texas A&M experts say citizens m his retumi should be prepared for evacuation 1 children, i and widespread inland flooding vere physiaihat sometimes affects areas more ems. Mrs. PlJjan a thousand miles from sea. band latertWBThe scare from Hurricane Allen isumed lOOpsist year provided emergency Hnners “a first-class trial” for use and Sei tvaeuation and officials benefitted roved the lea;®m the experience, said Willis . Rirk of Texas A&M’s Sea Grant haw has had College Program. slators in Calrf “Now we know where the bot- Ohio, Micfc; tlenecks are. This storm was a New York i catalyst in getting agencies same prograiitogether to solve existing prob- s. lems and to prepare citizens be- peopleareAfore the next one comes,” Clark eran affairst said. He is program associate for . “ I vesentll Sea Grant’s Marine Advisory Ser- :ince theyw vice. legislation cl; Hurricane season traditionally runs from early June through mid- ations from! October along the Gulf Coast, it troops toil vfth September historically to the legislraccounting for almost as many ie problerasi Hurricanes and tropical storms terans haver dial affect Texas shores as all other se of their p® months combined, say climatolog- ' Agent Ord'Sto Southeast AikK History buffs will recall the na- tion s worst natural disaster — the Galveston Hurricane of 1900 which killed more than 6,000 peo ple — was unleashed in Septem ber, as were a dozen other Texas hurricanes since 1871. Hurricanes do not restrict their destruction to the immediate coastal area, weather experts say. Heavy rains triggered in 1961 by Hurricane Carla flooded parts of North Dakota more than 1,200 miles away, said Walter Henry, a Texas A&M meteorologist. He is co-author of “Hurricanes on the Texas Coast, ” a Sea Grant publica tion outlining the history, effects and responses to hurricanes. Henry said Texans suffering from severe flooding in the Hill Country three years ago learned about far-reaching weather from Tropical Storm Amelia the hard way, and that some Atlantic Coast hurricanes had even prompted heavy rains and flooding in Pitt sburgh. Clark said Seven county exten sion marine agents of the Sea Grant Marine Advisory Service will soon begin conducting regular hurricane awareness workshops along the coast through Oct. 31. The attitudes toward evacuation and evacuation itself, he ex plained. Scientific studies over the past two years indicate people in the path of an approaching hurricane should be told specifically what to do, where to go and how long it ter y from Livingslr 13-inch rains: basin. the dams, ea 'h and lOOfej water over DI i in Livingsl( |,; rut five or s hree homes f >som said, is broke tin n said. THepri-; contributed I lie dam breakf ie said, ions also o®] n mediately l*| ton, a. i miles west it j I miles nortl»( i said. Now Better Than Ever. You Will Be Pleased With These Carefully Prepared and Taste Tempting Foods. Each Daily Special Only $2.13 Plus Tax. “Open Daily” Dining: 11 A.M to 1:30 P.M.— 4:00 P.M. to 7:00 P.M. MONDAY EVENING SPECIAL Salisbury Steak with Mushroom Gravy Whipped Potatoes Youi Choice of One Vegetable Roll or Corn Bread and Butter Coffee or Tea TUESDAY EVENING SPECIAL Mexican Fiesta Dinner Two Cheese and Onion Enchiladas w chili Mexican Rice Patio Style Pinto Beans Tostadas Coffee or Tea One Corn Bread and Butter WEDNESDAY EVENING SPECIAL Chicken Fried Steak w cream Gravy Whipped Potatoes and Choice of one other Vegetable Roll or Corn Bread and Butter Coffee or Tea THURSDAY EVENING SPECIAL Italian Candle Light Spaghetti Dinner SERVED WITH SPICED MEAT BALLS AND SAUCE Parmesan Cheese - Tossed Green Salad Choice of Salad Dressing - Hot Garlic Bread Tea or Coffee FOR YOUR PROTECTION OUR PERSONNEL HAVE HEALTH CARDS. FRIDAY EVENING SPECIAL BREADED FISH FILET w TARTAR SAUCE Cole Slaw Hush Puppies Choice of one vegetable Roll or Corn Bread & Butter Tea or Coffee SATURDAY NOON and EVENING SPECIAL Yankee Pot Roast (Texas Salad) Mashed Potato w gravy Roll or Corn Bread & Butter Tea or Coffee SUNDAY SPECIAL NOON and EVENING ROAST TURKEY DINNER Served with Cranberry Sauce Cornbread Dressing Roll or Corn Bread - Butter - Coffe or Tea Giblet Gravy And your choice of any One vegetable MSC Outdoor Rec plans seminars, summer excursions When the heat of academic pressures drives you to the heat of summer sunshine, the MSC Outdoor Recreation Commit tee can help you make your great escape. MSC Outdoor Recreation is sponsoring a variety of seminars and trips throughout the sum mer, beginning with a kayaking seminar Thursday. That seminar, scheduled for 8 p.m. at the Wofford Cain Pool, will be followed by a canoeing and kayaking trip to Hidalgo Falls on June 13. A rockclimbing seminar June 25 will be followed by a trip to Enchanted Rock June 27. Similarly, a backpacking seminar and trip are scheduled for July 9 and July 11, and a caving seminar and trip are set for July 23 and 25. All interested University stu dents, staff and faculty may sign up in 216 MSC. Those persons interested in setting up their own outdoor ex cursions can rent camping equipment from the commit tee. Available equipment in cludes; backpacks, tents, sleep ing bags, cook kits, stoves, canoes, kayaks, lanterns. will take. Two Texas A&M researchers carrying out Sea Grant-funded studies have also concluded that persons should be told about the differences in hurricane intensity and the difference between a hur ricane watch (a storm is possible) and a hurricane warning (within 24 hours, a hurricane should hit). The findings of researchers Carlto Ruch and Larry Christen sen are summarized in a Sea Grant brochure, “Why Don’t People Listen?” Their study found only a fourth of those interviewed on Galveston Island knew of the small tidal rise — four to six feet — needed to block escape. Almost one-third of Galveston residents polled said they be lieved the entire island could be emptied in six hours when a mini mum of 12 hours seems more realistic, the researchers said. Ruch and Christensen also sug gested that news media, among other pieces of valuable informa tion, establish the connection be tween hurricanes and tornadoes. Many residents doubtful of hurri cane damage might leave if they knew the high probability of tor nadoes spawned by hurricane weather, they said. Hurricane Beulah in 1967 was responsible for 67 tornadoes in a single day, a state record. AGGIES! Douglas Jewelry 10% AGGIE DISCOUNT ON ALL MERCHANDISE WITH STUDENT ID (Cash Only Please) We reserve the right to limit use of this privilege. Downtown Bryan (212 IN. Main) and Culpepper Plaza S/ESDAX RAIN OR SHINE PASTAS TUESDAY NIGHT BUFFET goes on!! 6 to 8 p.m. All the pizza, fried chicken and salad you can eat for only And don’t forget our daily lunch buffet too!! OPEN Sun.-Thurs. Fri.-Sat. 11 p.m. 11 a.m.-12 a.m. EASELS There’s no pizza like Pasta’s pizza! We guarantee it! 807 TEXAS AVE. !energy emit home?! PIZZA SPAGHETTI LASAGNA 696-3380 REGISTRATION INFORMATION WHERE: 224 MSC WHEN: Wednesday, June 10 TIME: 12noon-5p.m. Who: Anyone may take a Free U class that can make the class meetings. Needed For Registration: Pen and Full Payment-Check or Cash. Class Locations and Meeting Times: All classes will be held on the University campus and in the evenings, unless otherwise stated in the brochure. Please take note of this and make arrangements accordingly. Interested in Teaching: The Free U Committee is presently taking applications for those interested in teaching for Free U fall courses. No phone registration No pre-registration For more information call 845-1515 or stop by the Free University cubicle in room 216 MSC. CLASSES OFFERED ¥¥¥¥¥¥¥¥¥¥¥¥¥¥¥¥¥¥¥¥¥ DANCERCISE The purpose of this class is to shape up while learning dance movements. The class will be a mixture of ballet, jazz, and floor ex ercises. (For Women Only) Monday’s class will meet 6:30 - 7:30, June 15, 22, 29, July 6, & 13. Wednesday’s class will meet 6:30 - 7:30, June 17, 24, July 1, 8, & 15. Instructor: Julia Mashburn Cost: $7 BEGINNING C & W DANCE Beat the rush to the Hall of Fame and impress your friends with your improved dancing. Learn to Two- Step, Cotton-Eyed Joe, Schot- tische, and Jitterbug. Come for the class and stay for the rest of the evening at the Texas Hall of Fame. No partners needed! Class will meet Tuesday, June 16, 23, 30, July 7, & 14 from 6:15-7:30 p.m. Instructors: Ford & Sandra Taylor Cost: $12 STRETCH Aerobic conditioning and stretch for those in dance or any type of sport. A fast paced, fun exercise class done to familiar music that in creases your physical capacity for all activities. Tuesday’s class will meet 7:30- 8:30, June 16, 23, 30, July 7 & 14. Thursday’s class will meet 7:30- 8:30, June 18, 25, July 1 (Wed.), 9 & 16. Instructor: Marcella Wells Cost: $7 JITTERBUG Be the hit of the dance floor — learn to Jitterbug! Class will begin with the very basics and will advance as the ability of the class progresses. A variety of spins, turns, pretzel, aerials (if the class desires), and much, much more! No partners needed! Class will meet on Satur day nights from 6-7 for 5 weeks. Instructors: Mike McCarley and Sherri Cobb Cost; $7 ADVANCED C & W DANCE Learn many advanced moves in Jitterbug. Learn to turn to the left and right while dancing the Two-Step, Polka, and Waltz. Learn to do Jitterbug moves while Two-Stepping, Waltzing, and doing the Polka. All this and more, taught at the Texas Hall of Fame. No partners needed! Class will meet Thursdays, June 11, 18, 25, July 2 & 9, from 6:15 - 7:30. Instructors: Ford & Sandra Taylor Cost: $12