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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (April 9, 1980)
1 M • JJI ■ Lilf IILl'>XU • UIJ > • * ■ • • • HI • • M * |^( II i W > ■ U muium djuam^ iuuimu Auiiunoooy <k<o no ji n o sxolmu swiunoooy Suno^ imjijy ui c>4euiJi4aK c £ oj saiuedmo^ pjBAIBH J9UIIOJ View from the Dean's Suite WITHOUT ADVANCES IN BUSI NESS, society as we know it cannot sur vive. A free market system demands prog ress, and the College of Business Adminis tration wants to step into the forefront in helping achieve that progress. The week of April 11-18 has been desig nated as BUSINESS WEEK at Texas A&M University and a number of events have been scheduled to emphasize the College of Business Administration and the role of business in society. A schedule of all the events is located on the back page of this publication. One of the objectives of BUSINESS WEEK is to further the relationship be tween the College of Business Administra tion and the business community. Many of the week's events provide opportunities for our students and faculty to interact with business executives who will be on campus as speakers or participants in conferences or other activities. Why is an interaction with the business community important for the College of Business Administration? The answer is simple. The reputation or stature of a Col lege is a critical factor in its ability to attract capable students and to provide job oppor tunities for its graduates. This interaction is also highly influencial in the consulting opportunities available to faculty and in the financial support that the business com munity is willing to contribute to the school. How then is a reputation established? One of the most significant ways is by the performance of a school's graduates in the business community. As graduates of the school do well in their jobs and advance in their organizations, the reputation of the school is enhanced. But potential em ployers must be aware of the school and have a positive impression of its programs in order to recruit its graduates and to give them the opportunity to perform. The College of Business Administration, therefore, conducts a number of events and engages in numerous activities and programs to increase the business com munity's level of awareness of the College. We feel that Texas A&M has an outstand ing student body and an excellent faculty and that interaction between A&M and business executives will raise our visibility and enhance our reputation. Business executives are invited to the campus to speak to classes and student organizations as visiting executives. About 600 managers come to the campus each year to participate in the Executive De velopment Programs. Nearly 5,000 execu tives receive The Texas Business Executive, a quarterly magazine published by the Col lege. And faculty members interact with recruiters of various firms when they visit the campus. Futhermore, students are placed with firms through the cooperative education program for work experience. Other stu dents also serve as consultants to small businesses through the Small Business Assistance Program. In short, BUSINESS WEEK is only one of the many activities we've established to increase the interaction with the business community and thereby increase the visa- bility and enhance the reputation of the College of Business Administration. Your participation in the events of BUSI NESS WEEK is encouraged. You'll be help ing both the College and yourself. The Business Page 2 The Editor's Note Welcome to this special edition of The Business'. Our intent with this special issue is two fold: To help bring into focus the events that will shape the first BUSINESS WEEK observance at Texas A&M University. And, to show the efforts of the College of Business Administration to deal with ma jor issues concerning business and indus try today. A tabloid of this scope requires the efforts of many people behind the scenes. While appropriate credit is given to those students who have written articles or helped out editorially, there are still others whose efforts have made this special issue of The Business possible. Consulting Editor Lynn Zimmermann deserves a special note of thanks for his advice and help in all stages of the publica tion from concept to completion. The Department of Communications has been a valuable resource in getting this pro- ject off the ground, too. Bonny Wolf, Don Johnson and Bob Rogers deserve special mention for their guidance and assistance in numerous details. Many students have also contributed their thoughts and impressions to the be nefit of this issue. While there are far too many to mention all by name, there are several who do deserve thanks: Rhonda Watters, editor of Focus, for her much needed help in design and layout; Scott Sherman for his help in typesetting, and D.J. Mulholland, Virginia Poznecki, Bland Crowder, Phyllis Washburn and Glenda Johnson for their willingness to listen to the rantings of an often frustrated managing editor. To all those who have helped make this project possible — thanks! — KDH The Business Vol. 2, No. 3 Published by the undergraduate Student Council in the College of Business Administration, Texas A&M Univer sity, College Station, Texas, 77843, (713) 845-4711 Willie Langston II, 1979-80 Council President. Executive Publisher: Consulting Editor: Managing Editor: Editor: Assistant Editor: Advertising: William V. Muse, Dean Lynn Zimmermann Kevin D. Higginbotham Denise Johnson Phillip DuPree Anne Sherbert Many of the articles appearing in The Business were writ ten by undergraduate students from the College of Busi ness Administration and the Department of Communica tions at Texas A&M University.