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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Jan. 30, 1980)
jge 8 THE BATTALION WEDNESDAY, JANUARY 30, 1980 doctor links artery spasms with heart attack I"! 0^1" 51 Wf* inn United Press International diseased arteries alone were the “The intensity of the spasm cou- ^ ^ J J. JL J, ijr LONDON — Dr. Paul Sherwood cause of a heart attack there would pled with the degree of disease in the ■*" ''—^ JL artery will determine the severity of the incident,” he said. United Press International LONDON — Dr. Paul Sherwood alieves he has identified a complex symptoms whose presence is often forewarning of a heart attack. Nearly 25 years ago, Sherwood, on te basis of his wide experience in tedicine, was among the first to sug- est that hear attacks were linked to jasms or contractions of the coron- ry arteries. He had no luck then getting edi- >rs of medical publications to accept paper on this theory, though. “It seemed obvious to me that if diseased arteries alone were the cause of a heart attack there would not be such long periods between heart attacks, ” he said. “There had to be something else, something in addition to the diseased arteries, something that actually triggered the heart attack. I concluded that was a vascular spasm.” Sherwood suggests that the cause is an upset of the sympathetic nerve control to the arteries due to a state of congestion around the stellate ganglion (the nerve message center for the heart). ty o tors he says make it possiole “to rec ognize a direct prelude to a coronary attack. ” marks his 100th birthday Only a doctor can add them up but they include tiredness, indigestion, anxiety, moderate or severe muscle spasm and the signs and symptoms of cervical and upper thoracic back trouble. 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Fields, the epigrammatic toper of the cinema and the patron saint of methylated drollery, is going to be plastered again — this time on let ters. A ceremony was held Tuesday at the Academy of Motion Picture Arts and Sciences — the organization that never gave Fields an Oscar — to un veil officially the W.C. Fields post age stamp. Fields, a comedian who never smiled and whose cynical wit and whiskey-bulb nose lit up films in the 1930s and early 1940s, died in 1946. Tuesday would have been his 100th birthday. Among the guests were movie stars, including some of Fields’ for mer co-stars, members of his family and Postmaster General William Bolger. But among the proudest onlookers was the head of the Fields fan club, Vick Knight. The club cam paigned for 13 years to get the gov ernment to issue the stamp. “I was as amazed as anybody when the government went for it, ” Knight commented on the eve of triumph. “Our members across the nation sent the Postal Service about 4,000 let ters, but we didn’t think they’d ever really do it.” Knight is officially the head dick of “The Bank Dicks, ” as the fan club is titled, in memory of one of Fields best-loved films. Even Philadelphia, Fields’ birth place and the constant butt of his jokes, has not been completely slighted, Knight said. “Bos Gibson, the East Coast Chief Chickadee of the ‘The Little Chick adees’, our ladies auxiliary, has orga nized a martini memorial luncheon at Downey’s, a Philadelphia water ing hole I understand is so old that W.C. himself may have downed a few there.” Knight and Fields’ grandson, Ronald Fields, expressed mock dis may, however, that the Postal Ser vice is not following through on some of their suggestions for the stamp. “We ought to have martini-flavor glue on the stamps so that anybody mailing a letter with a W.C. Fields Ui AUST1 ■emainin George I iresiden Tied for irimary Nine i quested Signature he ballo brmer C tonsider qecessar) hem be stamp would get a buzz on locking it,” Fields said. “Grandfather would have liked that.” The stamp shows two views of Fields. In one he is doing a sourpus- sed juggling routine — he was once an itinerant juggler — and the other shows him with a characteristic «• pression of bibulous dismay. Now watch pur next project," Knight said, “the W.C Fields< bill.” Clipping coupons worth effort United Press International NEW YORK — Coupon discounts saved Americans about $561 million last year and could amount to much more in 1980, says John Blair Mar keting, Inc. Blair is one of three firms that de sign, print and place coupon offers in periodicals. The others are Valassie Newspaper Marketing Co. of Livo nia, Mich., and Marketing Showcase in New York. About 80 billion discount coupons were distributed last year and “in dications are that it could reach the 90 billion level in 1980,’ said Russel D. Bowman, Blair vice president. The $561 million figure is based on a total national average return of 3.4 billion coupons with an average dis count of 16.5 cents. “Given the same redemption rate and an estimated increase in face value of at least 17 cents a coupon, the projected savings could add up to as much as $645 million in 1980, Bowman said. Consumers actually saved more since these figures do not include supermarket coupons on the store’s own flyers or the double discount promotions currently popular in many stores. The actual return rates vary de pending on the way they are used. Returns are better — as high as,,6.-4 says inserts are gaining in popularity. A study by the Daniel Starch re search firm showed that inserts art noticed by about 75 percent o( periodical readers. Bowman said he believes the liiyk return of coupon inserts is due in part to the grouping of discount offers Another reason for the popularity of coupon inserts is that many people do not like cutting coupons from their favorite magazine Blair has developed an insert cal- led Sample Pack that offers free sam ples and cents-off coupons to readers in return for filling out an aei'oitH parrying questionnaire. Based on responses to the quettij tionnaire, firms send samples oftheir product to consumers who use arival product and to those.,who are most likely to use them. %wi)jpn predicts that rede mption ll LUBE lessor fl business suit bag himself i ation. A copy Lubboch misadvei in Tenm estimal cocaine, agents a tensive tion in said. The p anonymi Like a said he when he tional Ai percent — when an insert,.and an- of^llLcuuiJJouitas ilj grow ui ieartioutl advertisement printed on the page are used in the same edition of the magazine or newspaper. 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