Page 8 THE BATTALION
TUESDAY, SEPTEMBER 4, 1979
WALTON
Stained Glass
Studio
Announces new classes
beginning week of Sept. 10.
Each class is 3 hours for
6 weeks. Fee $20.
Morning classes 10-1
Afternoon classes 2-5
Evening classes 7-10
3810 Texas Ave.
Bryan
846-4156
the
Ma Bell
Opposition to rate increase slight
United Press International
AUSTIN — Southwestern Bell
Telephone Co. opens arguments for
its third rate increase in three years
today, facing less opposition from
the Public Utility Commission staff
than ever before on its proposal to
raise rates $143.6 million.
The PUC staff recommends the
three-man commission authorize a
$137.7 million increase for Bell.
In previous rate battles, the PUC
staff has argued for slashing the rate
increases to one-fifth or one-half the
amount requested by Ma Bell.
Bell officials say the amount re-
Senior Placement Seminar
Presented by Mr. Melon Southerland of the TAMU Placement Office
Topics to he covered:
Placement Procedures
Resumg and Letter Writing
Job Search Techniques
Interviewing Techniques
On Campus Interviewing
September 12-13 at 7:30, rm. 701 Rudder
Sponsored by Cap & Gown — A Chapter of Mortar Board
quested and the sum recommended
by the PUC staff are closer this year
because the telephone company vol
untarily trimmed its proposal by
more tban $100 million.
Doyle R. Rogers, Bell’s vice pres
ident for Texas, said the company
needs and could justify a $250.7 mil
lion increase, but limited its request
in compliance with the president’s
guidelines on price increases.
Bell accountants trimmed $1.6
million from the company’s June re
quest for a $145.2 million rate in
crease Friday in accordance with
changes in calculations of current in
trastate vs. interstate revenues.
Gov. Bill Clements’ appointee,
Henry Moak Rollins, also was sworn
in for the $45,200-a-year job Friday
with a pledge to try to minimize in
creases in utility rates charged con
sumers.
Rollins, 57, a onetime oilfield drill
ing equipment seller and more re
cently a University of Texas finance
lecturer, will not participate in the
hearings on the phone company’s
latest rate request.
PUC chairman George Cowden
and the third commissioner, Garrett
Morris, said they decided to appoint
a staff examiner to preside at the
hearings to allow Rollins time to ac
quaint himself with operations of the
state agency.
The three-man commission will
make the final decision in the case
based on recommendations of the
*o«u> NEWS
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the AUONnVl
3702 S. COLLEGE
BRYAN
846-2872
hearings examiner and personal
study of the written record in the
case.
Cowden said 1,000 pages of writ
ten testimony and 2,000 pages of ex
hibits are on file already in the latest
Bell rate case.
In addition to company officials
and economic analysts, this year
Southwestern Bell has arranged for a
New York investment analyst to tes
tify at the hearings.
Bradford L. Peery, financial
analyst with Paine Webber Inc., said
in testimony prepared for the hear
ings opening Tuesday that he is ad
vising investors against buying
AT&T stock and suggesting persons
who hold stock in Southwestern
Bell’s corporate parent should sell.
Peery said competition in phone
equipment sales and the toll market
and restrictions on rate increases
imposed by regulatory bodies such
as the PUC are making it impossible
for AT&T and Southwestern Bell to
make profits at levels that will attract
capital investors.
Southwestern Bell was the first
utility to seek a rate increase after the
PUC was created in 1976 and has
sought additional raises each year
since.
The phone company requested a
$298.3 million rate increase in 1976
and was granted $57.8 million. In
1978 the company requested a
$214.3 million statewide rate in
crease and was granted $124.5 mil
lion.
Southwestern Bell serves about 80
percent of the telephone customers
in Texas with 3.5 million connections
and 8.1 million telephones.
Bell’s proposal includes an across
the board increase of $1.55 per
month in rates for one-party residen
tial service and a $4.65 per month
increase in basic charges for one-
party business services. Those two
increases account for $105 million of
the requested raises in rates.
No increases are proposed in rates
for long distance calls, private lines,
coin calls or director assistance.
what’s up
Tuesday
)0V5
DISCO ASSOCIATION OF A&M: There will be a fall organizational
meeting at 7 p.m. in Room 402, Rudder Tower.
AGGIE CINEMA: “Fiddler on the Roof,” will be shown at 8 p.m. in
Rudder Theater.
THEATER ARTS TRYOUTS: Tryouts for the first play of the year,
“Happy Birthday, Wanda June,” will be held in the Forum from?
to 8 p.m.
MSC BASEMENT COMMITTEE: Will hold an organizational meet
ing at 6 p.m. in the Basement Coffeehouse. All interested students
are welcome.
BICYCLE REGISTRATION: Alpha Phi Omega will register bikes
free from 10 a.m. to 4 p.m. today through Thursday at Rudder
Fountain.
Wednesday
CAMPUS SCOUTS: The Campus Scouts is an organization for all
persons who believe in the scouting ideals and want to keep in
touch with other scouts. There will be a meeting at 9 p. m. in Room
308, Rudder Tower for all members and interested prospects,
There will be outings planned. For more information, call Vinceat
845-5957.
DEADLINE: Today is the last day to enroll for fall classes.
HILLEL CLUB: There will be a Hillel picnic at the Hillel Foundation
Building on Jersey St.
SOCCER CLUB: Will hold an organizational meeting at 8 p.m. in
Room 501, Rudder.
“THE HOW’S AND WHY’S OF INTERVIEWING”: Will be dis
cussed at the Accounting Society meeting at 7 p.m. in Rudder
Theater.
Thursday
MOVIE: “Futureworld” will be shown at 8 and 10:30 p.m. in Rudder
Theater.
Machine measure
amount of interes
WE CARE AT CALVERY
BAPTIST DAY CARE
2009 Cavitt
822-3579
Small groups Quality care for children
Qualified workers ages 18 mo-kindergarten
Structured activities
United Press International
NEW YORK — Some sophisti
cated medical procedures are being
used in a growing business with the
tongue-twisting title of
psychophysiological testing.
This testing — by measuring
brainwave and musclewave patterns
— is used to determine the ability or
willingness of people to pay attention
to newcasts, ads, radio and TV
dramas, signs and lectures.
publisher of the Media Scieni Jb
Newsletter and managing execuft
of the company, “we can’t revealll P,' 1 !
SHOP AT
ROTHER’S
BOOKSTORE
The technique first attracted at
tention about seven years ago when
some advertising agencies began
using the electromyographic rec
order to study the muscular reaction
of people in the laboratory to TV
commercials.
AND SAVE!
340 Jersey
Southgate
Now, Neurocommunications
Laboratories in Danbury, Conn.,
and Psychobiology Research As
sociate’s two laboratories in Denver
and in Purchase, N.Y., have com
bined their resources into a company
called Psychophysiological Research
Management Co. to carry on the re
search .
They already have some lucrative
commercial contracts in the advertis
ing and television world.
names of our clients. They are c
red from publicity by two consi
erations. Naturally, thereisades
to maintain a competitive edge,I
mainly they are afraid they will
accused of planning to manipuli
people’s minds by playing the role
hidden persuaders, which they da >
really intend to do.’
Harvey said the company pr<
ently is conducting about six tests
month either for clients or in fnrtlitl^
ing its own research.
The tests employ electromyoi
raphic recordings to test muscletei
sion but the main reliance is ( LAKEWOi
measuring brain wave patterns e ir Indochii
electroencephalograms. Effectivf mchildre
ness of this measurement deriw atileflooi
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A&M
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