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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Sept. 4, 1979)
Page 8 THE BATTALION TUESDAY, SEPTEMBER 4, 1979 WALTON Stained Glass Studio Announces new classes beginning week of Sept. 10. Each class is 3 hours for 6 weeks. Fee $20. Morning classes 10-1 Afternoon classes 2-5 Evening classes 7-10 3810 Texas Ave. Bryan 846-4156 the Ma Bell Opposition to rate increase slight United Press International AUSTIN — Southwestern Bell Telephone Co. opens arguments for its third rate increase in three years today, facing less opposition from the Public Utility Commission staff than ever before on its proposal to raise rates $143.6 million. The PUC staff recommends the three-man commission authorize a $137.7 million increase for Bell. In previous rate battles, the PUC staff has argued for slashing the rate increases to one-fifth or one-half the amount requested by Ma Bell. Bell officials say the amount re- Senior Placement Seminar Presented by Mr. Melon Southerland of the TAMU Placement Office Topics to he covered: Placement Procedures Resumg and Letter Writing Job Search Techniques Interviewing Techniques On Campus Interviewing September 12-13 at 7:30, rm. 701 Rudder Sponsored by Cap & Gown — A Chapter of Mortar Board quested and the sum recommended by the PUC staff are closer this year because the telephone company vol untarily trimmed its proposal by more tban $100 million. Doyle R. Rogers, Bell’s vice pres ident for Texas, said the company needs and could justify a $250.7 mil lion increase, but limited its request in compliance with the president’s guidelines on price increases. Bell accountants trimmed $1.6 million from the company’s June re quest for a $145.2 million rate in crease Friday in accordance with changes in calculations of current in trastate vs. interstate revenues. Gov. Bill Clements’ appointee, Henry Moak Rollins, also was sworn in for the $45,200-a-year job Friday with a pledge to try to minimize in creases in utility rates charged con sumers. Rollins, 57, a onetime oilfield drill ing equipment seller and more re cently a University of Texas finance lecturer, will not participate in the hearings on the phone company’s latest rate request. PUC chairman George Cowden and the third commissioner, Garrett Morris, said they decided to appoint a staff examiner to preside at the hearings to allow Rollins time to ac quaint himself with operations of the state agency. The three-man commission will make the final decision in the case based on recommendations of the *o«u> NEWS NX 50% OFF "GET THE MOST - TAKE THE POST" ENJOY THE HOUSTON POST FOR THE FALL SEMESTER FOR ONLY $9.25 Sept. 3 to Dec. 14, 1979 MORNING DELIVERY WITH GUARANTEED SERVICE! CALL US AT 846 - 0396 and 822 - 435I *6* eft 4 * 4 NO SWEAT AGGIES! WHEN YOU DO YOUR WASH AT HANK’S BIG COOL AUQNnVl 3702 S. College ★ Aggieland’s Largest Cleanest Washateria. ★ Wash, Dry & Fold Service. ★ 24-Hour Dry-Cleaning Service. ★ NO WAITING 97 Machines Available to Serve You (including 54 Washers & 27 Double-Load Dryers). ★ Completely AIR CONDITIONED For Your Comfort. ★ Open 24 Hours A Day — Attendants On Duty 8 a.m. ’til 8 p.m. (Later on weekends). the AUONnVl 3702 S. COLLEGE BRYAN 846-2872 hearings examiner and personal study of the written record in the case. Cowden said 1,000 pages of writ ten testimony and 2,000 pages of ex hibits are on file already in the latest Bell rate case. In addition to company officials and economic analysts, this year Southwestern Bell has arranged for a New York investment analyst to tes tify at the hearings. Bradford L. Peery, financial analyst with Paine Webber Inc., said in testimony prepared for the hear ings opening Tuesday that he is ad vising investors against buying AT&T stock and suggesting persons who hold stock in Southwestern Bell’s corporate parent should sell. Peery said competition in phone equipment sales and the toll market and restrictions on rate increases imposed by regulatory bodies such as the PUC are making it impossible for AT&T and Southwestern Bell to make profits at levels that will attract capital investors. Southwestern Bell was the first utility to seek a rate increase after the PUC was created in 1976 and has sought additional raises each year since. The phone company requested a $298.3 million rate increase in 1976 and was granted $57.8 million. In 1978 the company requested a $214.3 million statewide rate in crease and was granted $124.5 mil lion. Southwestern Bell serves about 80 percent of the telephone customers in Texas with 3.5 million connections and 8.1 million telephones. Bell’s proposal includes an across the board increase of $1.55 per month in rates for one-party residen tial service and a $4.65 per month increase in basic charges for one- party business services. Those two increases account for $105 million of the requested raises in rates. No increases are proposed in rates for long distance calls, private lines, coin calls or director assistance. what’s up Tuesday )0V5 DISCO ASSOCIATION OF A&M: There will be a fall organizational meeting at 7 p.m. in Room 402, Rudder Tower. AGGIE CINEMA: “Fiddler on the Roof,” will be shown at 8 p.m. in Rudder Theater. THEATER ARTS TRYOUTS: Tryouts for the first play of the year, “Happy Birthday, Wanda June,” will be held in the Forum from? to 8 p.m. MSC BASEMENT COMMITTEE: Will hold an organizational meet ing at 6 p.m. in the Basement Coffeehouse. All interested students are welcome. BICYCLE REGISTRATION: Alpha Phi Omega will register bikes free from 10 a.m. to 4 p.m. today through Thursday at Rudder Fountain. Wednesday CAMPUS SCOUTS: The Campus Scouts is an organization for all persons who believe in the scouting ideals and want to keep in touch with other scouts. There will be a meeting at 9 p. m. in Room 308, Rudder Tower for all members and interested prospects, There will be outings planned. For more information, call Vinceat 845-5957. DEADLINE: Today is the last day to enroll for fall classes. HILLEL CLUB: There will be a Hillel picnic at the Hillel Foundation Building on Jersey St. SOCCER CLUB: Will hold an organizational meeting at 8 p.m. in Room 501, Rudder. “THE HOW’S AND WHY’S OF INTERVIEWING”: Will be dis cussed at the Accounting Society meeting at 7 p.m. in Rudder Theater. Thursday MOVIE: “Futureworld” will be shown at 8 and 10:30 p.m. in Rudder Theater. Machine measure amount of interes WE CARE AT CALVERY BAPTIST DAY CARE 2009 Cavitt 822-3579 Small groups Quality care for children Qualified workers ages 18 mo-kindergarten Structured activities United Press International NEW YORK — Some sophisti cated medical procedures are being used in a growing business with the tongue-twisting title of psychophysiological testing. This testing — by measuring brainwave and musclewave patterns — is used to determine the ability or willingness of people to pay attention to newcasts, ads, radio and TV dramas, signs and lectures. publisher of the Media Scieni Jb Newsletter and managing execuft of the company, “we can’t revealll P,' 1 ! SHOP AT ROTHER’S BOOKSTORE The technique first attracted at tention about seven years ago when some advertising agencies began using the electromyographic rec order to study the muscular reaction of people in the laboratory to TV commercials. AND SAVE! 340 Jersey Southgate Now, Neurocommunications Laboratories in Danbury, Conn., and Psychobiology Research As sociate’s two laboratories in Denver and in Purchase, N.Y., have com bined their resources into a company called Psychophysiological Research Management Co. to carry on the re search . They already have some lucrative commercial contracts in the advertis ing and television world. names of our clients. They are c red from publicity by two consi erations. Naturally, thereisades to maintain a competitive edge,I mainly they are afraid they will accused of planning to manipuli people’s minds by playing the role hidden persuaders, which they da > really intend to do.’ Harvey said the company pr< ently is conducting about six tests month either for clients or in fnrtlitl^ ing its own research. The tests employ electromyoi raphic recordings to test muscletei sion but the main reliance is ( LAKEWOi measuring brain wave patterns e ir Indochii electroencephalograms. Effectivf mchildre ness of this measurement deriw atileflooi on! ot United MOSCOV / con tended f oscow Inte ding wot enitsyn an alin. Seven S 1)1 the lage books the Soviet lesthat Bo: Soviet st ', said wei Among th books stselling ai is a leading is took as 1 Md Split lumes of dag Arch Svetlana / late Sovii is also ban r is who took is to a F ri White Ni eli Prime igindetailii Hireamp, ■ Soviet ai untry and Prize at Andrei Jeri Labor iation of tolled the :e the bool P r <K hidi)))) )3 ited, the ihlisher. by the ted history a book ryshnikov, i Lening perform! M0 mi United from the fact the right hemisphere! arch for tvv the brain controls emotional n nverhousi sponse and the left hemispherei confronta logical or intellectual response, ierican nei “The best immediate commerd The refuge market for the testing obviously a coin Park with the broadcasting business ai ig-simmeri advertising agencies,” Harveys* em and so: “but its potential in the general field oanight ol of education and entertainment! “Unfortunately,” said Bill Harvey, large — or in politics.” A&M UNIVERSITY “It is not used us tre >, head of nilies who I it so bad we feared t iddn’t go or Musi Whig Yoi On I or Coi C( it 'HV* S TO SA3VE