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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Aug. 29, 1977)
I niz DM I I MLI^INJ MONDAY, AUGUST 29, 1977 rage ic to print Aggie jokes did you hear The “typical Aggie,” according to the Gigem Press, just seems to he getting worse. He is so obnox ious that his plants turn away when he talks to them. He is so ugly that it takes a Polaroid cam era an hour to develop his pic ture. He has fingerprints in his nose, a square head with a crew-cut, and he doesn’t use toothpaste because he doesn’t have any loose teeth. His church preference is “Red Brick. He thinks LSD was the greatest U.S. president, that vice versa means dirty poems, and that a “don’t walk” sign on the street is a bus company adver tisement. He even lost $50 on the instant replay of the Su perbowl game. —Mary Alice VVoodhams By MARY ALICE VVOODHAMS Battalion Staff They had to close the library at A&M, because somebody stole the book. They opened the library at A<LrM, but had to close it again, be cause the guy who returned the book had colored it. The Best of 606 Aggie Jokes You’ve seen them: those maroon-and-white anthologies of humor known as Aggie joke books. They portray a silly cadet trying to cope with teasippers, women, Texas A&M, and life in general . . . all the while bearing the “curse of being an Aggie. The books are produced by a trio of Dallas advertising executives who call their operation the “Gigem Press.” And although they have made more than $100,000 off the books seven volumes, they claim a genuine fondness for Texas A&M University. “You’ve got to be somebody to have jokes told about you, and the Aggies are really somebody,” said a Gigem partner in a press conference earlier this year. He had attended A&M, but for only one semester. The three joke book editors have attempted to keep their identities secret — perhaps to avoid feedback from hostile A&M alumni. Some of the off-color jokes may also harm the reputations of the partners’ ad agen cies. One partner edits the jokes, another prints the books, and a third promotes the product. The illus trations are done by a newspaper editorial cartoonist who said he fre quently uses a “goofy-looking cadet-type character. “When the books first came out, there were some bad reactions,” he said. “A lot of Aggies got angry.” The artist’s boss, a former A&M student, was not amused by the joke books. “We try not to spread our names around, because a lot of us are in the (communications) business, said a partner. The trio decided to wear (See Advertising, page 4E) ADVERTISING INDEX FOR SECTION E ACADEMIC DEGREES Dept, of Theater Arts 12E ARTS & CRAFTS Little Red Schoolhouse 6E The Stiching Post 15E AUDIO EQUIPMENT Sound Center 7E BEER Brazos Beverages 10E CARPETS La Mar Carpets 15E Tuttle’s Carpet Center 13E DAY CARE CENTERS French’s Schools 14E CLOTHING Beehive Boutique 4E Charli’s 5E Collegiate Shoppe 13E Margo’s La Mode 8E ' David Shellenberger’s Mens Wear .2E Tom’s Pants 14E Top Drawer 16E COCKTAIL LOUNGES The Peanut Gallery 15E DEPARTMENT STORES K-Mart 3E J.C. Penney 9E ENGINEERING COURSES Institute of Electronic Science 9E ENTERTAINMENT Aggie Players 8E Aggie Players 12E FLORISTS The Floral Center 6E Petal Patch 5E GIFTS The Added Touch 12E The Back Door Gift Shoppe 12E HOME & BUILDING SUPPLIES Arnold Brothers 11E JEWELERS Carl Bussell's Diamond Room .. ,14E Zales 6E LIQUOR STORES Randy’s Liquor 15E NEWSPAPERS Dallas Morning News 14E The Houston Post 8E PHOTOGRAPHIC EQUIPMENT Campus Photo Center 5E PHOTOGRAPHY University Studio 4E RECORDS & TAPES Tip Top -6E REFRIGERATORS University Refrigerators 2E RESTAURANTS Copperstone Hearth Tea Room . .12E Mama's Pizza 13E Pizza Express 2E Pizza Inn 6E 3-C-Bar-B-Que . 1E 3-C Corral 1 E 3-C-3 1E Tokyo Steak House 2E Tower Dining Room 15E Wyatt’s Cafeteria 14E SHOES Shala’s Shoes 5E TELEVISION CABLE Midwest Video 15E THE 3-C BAR-B-QUE FAMILY ALL THE CATFISH YOU CAN EAT $ 3 25 SEAFOOD MON.-SAT. CHICKEN FRIED STEAK BAR-B-QUE O VALUABLE COUPON <* DISCOUNT ON CATFISH DINNER Good Monday-Thursday Expires Sept. 29, 1977 (3-C CORRAL) Open 11-9 every day except Sunday 1808 BARAK LANE (Next to Bryan High) 846-2033 VILLA MARIA BARAK LN. % ★ L 3-C \ CORRAL m ) TEXAS UNIVERSITY DR. A&M ORIGINAL Sc * BEEF * HAM * RIBS * PORK * SAUSAGE The Largest Selection and Finest Quality Anywhere! INTRODUCING A FIRST! PIT-COOKED TENDERLOIN Marinated in our special recipe to give you a taste you'll have to experience. E K Only Steaks from the Choice Cuts of Beef . . . Cooked to your specifi cations, for a price that's hard to believe. DON'T FORGET OUR CATERING AND BANQUET FACILITIES FOR THOSE SPECIAL DAYS ORDERS TO GO • 823-8441 3 C BAE-B-QUE OPEN 11-9 everyday except Monday across the tracks/nearly downtown Bryan cn I I 3-C-3 BAR-B-QUE Where Quality & Service Are a Tradition Featuring: Our Famous BBQ Choice Steaks The Largest & Finest Salad Bar in Town Mixed Drinks And now serving chicken fried steak and pie alamode. Open 7 days a week 11:00 A.M. - 10:00 P.M. Culpepper Plaza