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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (April 26, 1973)
ALIGN ral law carcinoge; lues are 4 ons. ‘ m plants j t Pr) A saii y implants ghtered at: td. d in anirci ts for mot. luate Jnts will«. as officen full pay aa ; They’re Here!! ALL THE UNIQUE Mother’s Day GIFTS AT Happy Cottage 809 E. 29th — Bryan ALLEN Oldsmobile Cadillac SALES - SERVICE "Where satisfaction is standard equipment” 2401 Texas Ave. 823-8002 1 in the top senior Ant! • S. who ap my comni e based ot y perfont ‘cord Exam. the rumlei presents nl- f the totil 1 1 i J TV Show Examines Commercials By JAY SHARBUTT AP Television Writer NEW YORK (A*)—Few of us ever have seen a miracle. We’ll get the chance tonight when the CBS Television network takes a big corporate gamble and broad casts “You and the Commercial.” It’s about the billion-dollar world of television advertising. But it’s no puff job. It’s wry, tough, occasionally funny and consistently interesting. It names advertisers the Fed eral Trade Commission has taken to task for playing loose with the truth. It adds injury to exposure by rerunning and examining the offending commercials in sharp detail. It notes that officials of six of the nation’s biggest advertisers— Procter & Gamble, General Foods, Warner-Lambert, Bristol - Myers, Colgate-Palmolive and American Home Products—declined to be in terviewed for the show. And it shows a “counter-com mercial” — never seen before on network television—in which act or Burt Lancaster sharply criti cizes in dire terms the engine mounts on certain Chevrolet mod els. The 57-minute documentary, narrated by Charles Kuralt, isn’t SFA President To Address Phi Kappa Phi Chapter a one-sided assault on the adver tising game. The industry’s defenders are amply represented, the most prominent defender Archibald Foster, chairman of the Ted Bates advertising agency, the fifth larg est in the world. But the show does take a very close, hard look at the way tele vision commercials are produced, their effect on the viewer and how the new, improved FTC is work ing to protect the consumer. It will make you shake your head at times, particularly the segment covering the painstak ing way viewer response to com mercials and viewer recall of them is measured. The show was produced and written over a 10-month period by Irv Drasnin, who also shares on-camera interview chores with Kuralt. For some reason, “You and the Commercial” has no sponsor. “I think it proper that it isn’t being sponsored,” Drasnin said. “It would tend to give any spon sor an aura of being above the battle, when in fact all of adver tising is involved. “Also, it might be ludicrous if we halted a show about commer cials for a commercial.” This is the miracle of the show, because until now the primary rule of television has been “don’t anger the sponsor.” By letting viewers inspect the ways of the TV sponsor, Drasnin and CBS officials have put their heads in the lion’s mouth. But they deserve a loud cheer from consumers, who ultimately pay for all those commercials they hate, ignore or enjoy. THE BATTALION Thursday, April 26, 1973 College Station, Texas Page 5 Ralph W. Steen, Stephen F. Austin State University Presi dent, will deliver the initiation address at the annual Phi Kappa Phi banquet May 1. The banquet is planned for 6:30 p.m. at the Ramada Inn. Ralph W. Steen Phi Kappa Phi is a national honor society, with more than 100 chapters at leading American universities. Its primary objective is to recognize and encourage su perior scholarship in all fields of study. It initiates students from all colleges of the university, elected fx-om the top five per cent of the junior class, and from sen iors in the top 10 per cent. This year’s initiates include 44 gradu ate students, 164 undergraduate students and eight faculty mem bers. Prior to becoming Stephen F. Austin president in 1953, Dr. Steen was head of A&M’s Histoi-y Department. He had sexwed as a faculty member here since 1935. Dr. Steen, a noted author of many books on Texas history and government, is a former presi dent of the Texas State Historical Association, holds membership in American Historical Association, the Southern Historical Associa tion, and has presented scholarly papei's at numerous national and x'egional historical meetings. Williams Appoints Committee For 100th A&M Anniversary Dr. Haskell Monroe, professor of history and assistant vice pres ident for academic affairs, heads the 17-member Centennial Com mittee appointed by President Dr. Jack K. Williams. The committee held its organi zational meeting this month and began plans for obseiwance of A&M’s 100th anniversary in 1976. Other committee members are Dr. Tom Adair, associate px-ofes- sor of physics and assistant to the president; Dean Fred J. Benson, College of Engineering; Tom D. Cherry, vice president for busi ness affairs; Dean E. H. Cooper, admissions and records; Dr. Sam uel Gillespie, associate professor of marketing; Dean H. O. Kunkel, College of Agriculture; Dr. Rob ert E. Shutes, associate professor of educational curriculum and in struction. S Sign Up for Your 1974 Aggieland during preregistration April 23-27 The Aggieland is now offered on an optional basis, rather than being included in student services fees. This means you should request that a copy be ordered for you when you preregister. All you have to do is check the “yes” box beside the appropriate entry on your Housing Authoriza tion card, and payment will be included in your total state ment for room and board, tuition and related fees. PLAN FOR THE FUTURE-ORDER NOW (Don’t find yourself wishing years from now that you had purchased a copy of the yearbook. Do it now and be glad for years to come.) STUDENT PUBLICATIONS DEPARTMENT The Housing Authorization Card also includes provisions for the standard $2 fee for students desiring to have their individual picture published in the yearbook. Also Lane Stephenson, associate director, infoirnation and publica tions; Robert L. Walker, director of development; Dr. John Paul Abbott, distinguished professor emeritus of English; Tom Ken- nerly Jr. of Houston, regional vice president of the Association of Former Students; Mayo Thomp son of Houston, vice pi*esident for public relations for the Associa tion of Former Students; Richard E. Weirus, executive director, As sociation of Former Students, and students Steven Eberhard, Chris Lawson and Barb Sears. An earlier committee, chaired by Dean Emeritus H. L. Heaton and including Dean E. L. Romie- niec and Dr. J. M. Nance, gath ered background data and offered suggestions for the centennial observance. ‘Engineering And Society’ Offered In Fall A detailed look at the interface between technology and society will be the subject of a new engi neering course being offered this fall. The course, Engineering 301, was deleted from the Fall Sched ule of Classes issued this week prior to pre-registration, but course directors Dr. Richard E. Thomas and Dr. T. J. Kozik of the College of Engineering stressed that the course would indeed be offered. Titled “Engineering and Socie ty,” the course will be a non-tech- nical study of the serious prob lems arising from technological advancement and scientists’ re sponsibilities to society. “Students taking the course will not be required to work a single math problem,” Kozik said, “and they won’t be requii-ed to undei-- stand a slide rule. “What we will try to do with the coui-se is show non-technolog- ical students what science and technology is doing today to work with society and serve its needs leather than against the people and the environment.” No. AJ048M — $125.00 17 jewel, self-wind, Bell alarm, 98.2 ft. water tested, day-date calendar instant date change, yellow top/stainless steel back. SEIKO Douglas Jewelry 212 N. Main Bryan 822-3119 Town Hall Wants Your Opinion Listed below is a list of groups and individual entertainers under consideration by the Town Hall Selection Committee for the 1973-74 school year. Due to the differences in price of the various groups and entertainers the list has been divided into two groups. Realize that those listed under SPECIAL ATTRACTIONS would require a general admission charge of $2.75 per ticket, ranging up to $5.50 per ticket for reserved seats. Those listed under Town Hall Series would be free to $1.00 for general admission. Please check five names in both categories that you would like to see and mail this form to Box 5718, College Station, Texas 77840 or return it to the Student Program Office. SPECIAL ATTRACTIONS TOWN HALL Helen Reddy-Mac Davis America Tammy Wynette Doobie Brothers Humble Pie James Taylor Jim Croce Shawn Phillips Charlie Pride Seals & Crofts Taj Mahal Z. Z. Top Gilbert O’Sullivan Carly Simon Bill Withers Ann Murray Doc Severinson John Denver Chi Coltraine Wishbone Ash Merle Haggard Fifth Dimension Mel Tillis B. W. Stephenson Lynn Anderson Henry Mancini Doby Grey Roy Clark Curtis Mayfield Yes Blood, Sweat and Paul Mariat Bette Midler Emerson, Lake and Palmer Loggins and Messina Others: Tears Lobo J. Geils Others: