'*..’*. *• •■. •• ’■.*«Y*-!■*!.•..‘v>.»-
H
Farm traditions fading,
marketing specialist says
Farmers should be aware of
fading traditions such as the
Sunday dinner, farm style break
fasts, and eating three square
meals a day because they reflect
the changing role of the farmer,
according to Dr. John Nichols,
marketing specialist with the
Texas Agricultural Experiment
Station.
For all practical purposes,
they "are memories of the past,”
says Nichols, also an Agricul
tural economics professor. With
the development of more snack
type meals, synthetic or substi
tute food products, and the away-
from-home feeding, patterns of
food consumption are changing.
No longer can the farmer be
content with production alone.
"More and more, decisions of
producers will be affected by the
thoughts, ideas, and concerns of
the ultimate consumer of his
products,” Nichols said. “The
most successful business firms
in their decision-making proc
esses will consider, in some way,
the response of concerned con
sumers.”
It is not enough, however, for
the farmer to assess what the
consumers’ needs are at the time
of marketing.
“What is needed in addition is
an active effort to anticipate the
future changes in consumer de
mand,” the economist said.
This is done through study of
the “ultimate market — the con
sumer.”
“These institutions, food proc
essing or manufacturing and food
retailing, are here to stay. This
is not to say that there won’t be
more producer-owned marketing
firms involved in the forefront
of food product development and
manufacturing and, perhaps oc
casionally, in food retailing. But,”
Nichols said, “I do not see this as
a primary role for the fanner
in the future of the food indus
try.”
What the farmer should do is
to learn to deal with these insti
tutions in the food marketing in
dustry in order that he may be
come “a more fully integrated
segment of the food industry.”
Thursday, March 25, 1971
THE BATTALION
College Station, Texas
Page 3
Free weekend up
for Singing Cadets
j
A&M HORSE LAUGHS, in a little different manner than usually seen around campus,
are presented in these photographs. Just what he is laughing at we don’t know, it may
be the photographer, the weather, or just A&M in general. (Photos by Pete Davis)
A&M’s Singing Cadets go be
fore a Transportation Confer
ence audience tonight and then
have a free weekend, the chor
al group’s first since Feb. 20.
It will be only the third free
weekend since Jan. 2 when the
Robert L. Boone-directed Cadets
checked in for a between-semes-
ters tour.
The 55-member group traveled
5,750 miles for 35 performances
Polygraph detects innocence
in 16 cities during the five busy
weeks.
The Cadets’ Thursday perform
ance for the Texas Transporta
tion Institute at the Ramada Inn
will be the 50th of the year.
Altmann noted that tickets for
the Singing Cadets’ April 23 lo
cal concert are now on sale. At
$2 each, the ducats for the 8:15
p.m. performance at Bryan Civic
Auditorium are available from
any Singing Cadet, the Student
Program Office in the Memorial
Student Center, Vicks Drug Mart
at Manor East Shopping Center
and Jones Pharmacy at the East
Gate.
MOD OIL LAMP
With Liquid Inscence
$1.98
MUSIC & NOW
1212 S. Coulter — Bryan
AGGIE SPECIALS
ALL AGGIES ENTITLED TO IS? OFF MENU PRICES
DELICIOUS
HAMBURGER STEAK $1.35
CHICKEN FRIED STEAK . . . $1.35
SOUTHERN FRIED, GOLDEN BROWN
y 2 CHICKEN $1.50
Served With Tossed Salad, French Fries, Toast & Butter
REDMOND TERRACE
COFFEE SHOP
Phone Orders — Any Item On Menu — Ph. 846-0812
OPEN UNTIL 8 P. M.
A polygraph test for employ
ment screening or in criminal
cases won’t tell if a person is
guilty of wrongdoing, but it can
show complete innocence, the co
ordinator of the Polygraph School
contends.
Tim Kennedy, instructor for the
Engineering Extension Service
Police Training Division, says the
polygraph’s ability to clear sus
pects is one of its main advan
tages.
Seventeen persons from com
mercial firms and law enforce
ment agencies will complete the
six-week course Friday. Among
the participants is Cynthia D.
Liepitz, 311 Ehlinger Drive, Bry
an, a doctoral student on fellow
ship.
When the students complete the
216-hour course, they will receive
a certificate of completion and,
in most states, will be eligible to
take the state board examination
after six months of on-the-job
supervision under a certified
sponsor.
The course curriculum includes
APO to clean up
recreation area
Members of Alpha Phi Omega
will don work clothes again Sat
urday, to clean up the recreation
area at the university’s Research
Annex.
A 25-yard swimming pool, pic
nic facilities, softball diamonds
and a small lake for fishing will
be policed by Xi Delta chapter
of the national service fraternity.
Projects vice president David
Russell said about 30 members
will participate in the cleanup
and take part in a noon weiner
roast at the site.
The facilities operated by the
Health and Physical Education
Department were opened last year
to A&M personnel and their
guests. Dean of Students James
P. Hannigan, APO advisor, sug
gested the cleanup project.
Alpha Phi Omega members
regularly take on service projects
from which students, A&M per
sonnel and the university com
munity benefit.
Last weekend the chapter pre
pared and painted an upstairs
ward and four rooms in the uni
versity hospital.
BATTALION CLASSIFIED
WANT AD RATES
One day
-
6d per word
ird each additional day
Minimum charge—75^
Classified Display
$1.00 per column inch
each insertion
HELP WANTED
DEADLINE
4 p.m. day before publication
FOR SALE
INVENTORY
LIQUIDATION
7-Day Furniture Reductions
before pre-inventory.
Fantastic Saving on Furniture,
Rugs, and Appliances.
Stock on hand only.
KRAFT FURNITURE CO.
Downtown Bryan.
1966 Chevy Malibu. IMMACULATE.
W/W, factory air, power steering, auto
matic - console. After 6:30 p. m. 846-
6148, 846-8407. 99t2
Two silver and black purebred German
Shepherd puppies. 6 weeks old. Phone
823-2144.
1966 VW Fastback 1600. Good condition.
New paint. $960. Call 823-8126 after 6.
98t3
Counselors: East Texas Boys’ camp has
openings in sailing, skiing, canoeing, swim
ming, archery, riflery, tennis, golf, riding
and nature. Contact Dave Jirovec. 200
Rebecca. No. 8. Bryan, Texas. 823-5134.
98t3
Male - Jobs—Part - time. Call 846-0601
between 4:30 & 6 :30 p. m. Today and To
morrow. 83tfn
WORK WANTED
Will do typing. Call 823-4579 after 5
p. m. 100t2
Day work or part-time work. 846-5686.
99t3
Day work or part-tii
614 Columbus St., C.S.
Typing Electric. 823-5818.
TYPING. Near campus. 846-2934. 92tfn
Typing, experienced, full time, IBM
electric symbols. Call 846-7848. 69tfn
Typing, full time. Notary Public, Bank-
Americard accepted, 823-6410 or 823-3838.
Typing. Electric, symbols, experienced.
846-8165. 132tfn
WANTED
Woman grad student seeks to share
apartment or room. 845-3261 between 7
p. m. and 10 p. m. 100t2
SPECIAL NOTICE
Sell the shirt off your back . . . or bu
Widjet at THE FLEA MARKE'
uy
:t.
Motorcycle trailer. 15” wheels, fenders.
846-5693. 95tfn
Cadillac Fleetwood Sedan. 1964 Immacu
late, full power, auto pilot, all-weather
control, tilt wheel, $1450. 846-8684. 19tfn
I
Havoline, Amalie,
Conoco. 35c qt.
Prestone—$1.69 Gal.
—EVERYDAY—
We stock all local major brands.
Where low oil prices originate.
Quantity Rights Reserved
Wheel Bearings - Exhausts
System Parts, Filters,
Water and Fuel Pumps.
Almost Any Part Needed
25-40% Off List
Brake Shoes $3.60 ex.
2 Wheels — many cars
We Stock
HOLLEY CARBURETORS
EELCO
EDELBROCK
HURST
MR GASKET
CAL CUSTOM
Other Speed Equipment
Alternators
$19.95 Exchange
Starters - Generators
Many $13.95 exch.
Your Friedrich Dealer
Joe Faulk Auto Parts
220 E. 25th Bryan, Texas
JOE FAULK ’32
Our 25th year in Bryan
a new
March 28th. Time: 1-5. Circle Drive-In.
For sale information, call 846-5637, 846-
5401. 98t4
FOR RENT
Furnished apartment. Bedroom, living
room and dining area, l 1 /, bath, large
ets.
room and dining area, ly, bat
closets, window air. Adults only, no p<
700 W. 26th, Bryan, 822-9075. 100t2
Luxuary apartment for lease. Furnished,
two bedroom, carpeted, townhouse, type
with complete built in RCA Whirlpool. All
gas kitchen including dishwasher, disposal,
and 14 foot no-frost refrigerator. Individual
central air and heat, private patio, located
on a heavily wooded lot within walking
distance to the University. $145 per month,
plus utilities. No pets. Call 846-8051 after
5 p. m. or all day weekends. 98t3
CHILD CARE
Wynken, Blyken, Nod Nursery has open
ings for a limited number of children.
This nursery is operated by a registered
nurse and it is state licensed. Saturday
care by appointment. 846-3928. 90tl6
Two bedroom, unturnished home. $70
month. Married students with children, but
no pets. 846-8020. 99t8
One bedroom, furnished duplex. Air
conditioned. Married couple only. No pets.
Quiet neighlborhood, south campus. 846-
6281. 98t4
Horse stalls for rent; $15 for month,
seated three miles from ci
Located
846-0687 after 5 p. m.
campus. Call
9714
Guitar strings. Sets or individual.
Strings for most any instrument. Repair
service. Lange Music Co. 2504 South
College. 822-2334. 91tfn
Hoover’s Tennis Service. One block south
of tennis courts. Open 1 :30 to 6 :30 p. m.
846-9733. 82tfn
Service For All
Chrysler Corp. Cars
Body Work — Painting
Free Estimates
HALSELL MOTOR COMPANY. INC.
Dodge Sales and Service Since 1922
1411 Texas Ave. — 823-8111 57tfn
TRY
BATTALION CLASSIFIED
AUTO INSURANCE
FOR AGGIES:
Call: George Webb
Farmers Insurance Group
3400 S. College 823-8051
ATTENTION STUDENTS
Now completing new apartments 1
& 2 bedrooms, designed for students.
A beautiful place to live. Lots of
grounds for outside activities. Lake
for fishing. Washateria located on
grounds. You will find all of this
at beautiful University Acres. An area
developed for married students. A
truly country atmosphere, yet located
two miles from center campus. For
further information, call 823-0934.
After 5 call 846-3408 or 846-5509.
D. R. CAIN Company,
3508 E. 29th Street, Bryan.
90tfn
Convenient, new furnished, one bedroom
apartment. Large closet. Central heat and
air. All bills paid. $130. 846-0333 or
823-5578. 81tfn
81tf
Casa Del Sol Apartments
One Bedroom
Furnished & Unfurnished
Bills Paid $135-$145
67t£n
• Watch Repairs
• Jewelry Repair
• Diamond Senior
Rings
• Senior Rings
Refinished
C. W. Varner & Sons
Jewelers
North Gate 846-5816
VICTORIAN
APARTMENTS
Midway between Bryan &
A&M University
STUDENTS ! !
Need A Home
1 & 2 Bedroom Fur. & Unfur.
Pool and Private Courtyard
3 MONTHS LEASE
822-5041 401 Lake St.
Apt. 1
40tfn
HUMPTY DUMPTY CHILDREN CEN
TER, 3400 South College, State Licensed.
823-8626. Virginia D. Jones, R. N. 99tfn
OFFICIAL NOTICE
Official notii
of Student Pu
1 p.m. of the
THE GRADUATE COLLEGE
Final Examination for the Doctoral Degree
’■ r ’ hn Landis
Meteorolot
Name: Conley, John Landi
.D. in Meteorology
Dissertation : A SPECTRAL APPROACH
Degree: Ph.
TO CONVECTION.
Time: Room 103 in Goodwin Hall
George W. Kunze
Dean of the Graduate College
Third installment board payment for
the Spring Semester is due on or before
April 1, 1971. The amount is $85.00 for
the 7-day Board Plan and $76.00 for the
5-day Board Plan. Please pay now at the
Fiscal Office, Richard Coke Building, to
avoid penalty. 99tfn
To be eligible to purchase the Texas
A&M University ring, an undergraduate
student must have at least one academic
year in residence and credit for ninety-five
(95) semester hours. The hours passed at
the preliminary grade report peril
Marc
this nin
qualifying under this regulation may now
leave their names with the ring clerk.
ing
ing eligibility. Orders for these rings
will be taken by the ring clerk starting
April 1, 1971, and continuing through
May 7, 1971. The rings will be returned
to the Registrar’s Office to be delivered
on or about June 23, 1971.' The ring
clerk is on duty from 8:00 a. m. to 12:00
noon, Monday through Friday, of each
week.
H. L. Heaton, Dean
Admissions and Records
SPRING AWARDS SCHOLARSHIPS.
Application forms for Spring Awards Pro
gram may be obtained from the Student
Financial Aid Office, Room 303, YMCA
Building until March 31, 1971. All appli
cations must be filed with the Student
Financial Aid Office by not later than
5:00 p. m., April 1, 1971. Late applica-
ogan,
90tl4
ipril 1, 1971. Cate ap]
tions will not be accepted. R. M. Li
LOST
LOST in front of the Library. Blue
Schwinn bicycle. REWARD for return.
100t2
Rentals-Sales-Service
TYPEWRITERS
Terms
Distributors For:
Royal and Victor
Calculators &
Adding Machines
Smith-Corona Portables
CATES
TYPEWRITER CO
909 S. Main 822-6000
WHITE AUTO STORES Bryan
and College Station can save you
up to 40% on auto parts, oil,
filters, etc. 846-5626.
TROPHIES PLAQUES
Engraving Service
Ask About Discounts
Texas Coin Exchange, Inc.
1018 S. Texas 822-5121
Bob Boriskie ’55
COINS SUPPLIES
SOSOLIK’S
TV & RADIO SERVICE
Zenith - Color & B&W - TV
All Makes B&W TV Repairs
713 S. MAIN 822-2133
legal aspects, mechanical opera
tion of the polygraph, anatomy,
physiology, psychology, test con
struction, question formulation
and chart interpretation.
Professors from the College of
Veterinary Medicine and Psychol
ogy Department pi’ovided medical
and abnormal psychology lectures.
Six guest instructors from vari
ous private agencies and law en
forcement organizations also met
with the class, Kennedy said.
All problems were conducted
on the class members, Kennedy
pointed out, because Texas law
prohibits class exercises on ac
tual subjects.
“The polygraph is simply a
tool for the investigator,” Ken
nedy maintained. “How much of
a tool depends on the information
the examiner has, such as back
ground on the individual and spe
cific information on that particu
lar case.”
Formulation of the test ques
tions, he added, usually depends
on what kind of information is al
ready known.
Kennedy said commercial poly
graph firms work for business
clients and sometimes on criminal
cases.
Business clients use the tests to
check employment applicants, to
secure store loss information and
as an employe screening process.
Criminal examiners, Kennedy
reported, seek knowledge of the
crime, was the subject involved
and does the subject know where
some thing or person is located.
“It won’t tell if the subject is
guilty, but it will show if he is
deceptive or not,” Kennedy ex
plained.
He said the course is “tough”
and requires study almost every
night. Classes meet daily from
8:30 a.m. to 5 p.m. at the Re
search Annex.
Approximately 300 examiners
have been trained by the Police
Training Division during the past
10 years.
ALLEN
OLDS. - CAD.
INCORPORATED
SALES - SERVICE
“Where satisfaction is
standard equipment”
2400 Texas Ave.
Poetry editor to appear
for Contemporary Arts
John Ciardi, “Saturday Review”
poetry editor known for frank
critical articles, will appear Tues
day for a Contemporary Arts lec
ture.
Author of more than 25 vol
umes of poetry for children and
adults, Ciardi has had poetry
and articles in “The Atlantic,”
“Harper’s” “The New Yorker”
and other leading publications.
“Students, fellow writers and
lecture audiences across the na
tion have found Ciardi a man
who can speak plain sense on the
subject of poetry, freeing it from
the fogs of misunderstanding that
too often surround it,” comment
ed Contemporary Arts chairman
Robert Riggs.
He said Ciardi’s lecture will be
at 8 p.m. in the Memorial Student
Center Ballroom. Riggs noted
that admission will be free
through the committee’s patron
age subscription system.
The contemporary arts chair
man said Ciardi will choose his
own topic, probably from “It’s
Knowing What to Do with Things
That Counts,” limitations of to
day’s mass media, reading with
commentaries, “What Good Is a
College?” or “Why Read?”
The speaker is a former Har
vard and Rutgers English pro
fessor who left teaching in 1961
to devote full time to his literary
activities. Besides editing for Sat
urday Review, a job he has held
since 1956, Ciardi spends each
summer as director of the Bread
Loaf Writers Conference.
Travel Plans
for Europe?
Write SOFA. SOFA is the operator
of over 5000 Student Charter Flights
connecting more than 50 European
cities. (Also Tel Aviv, Bombay,
Bangkok, Nairobi.) Up to 70% sav
ings over normal fares.
Dear SOFA, Please send me infor
mation on all travel bargains for
individual students in Europe, in
cluding listings ot Student Flights.
Name .
Address
City
Mail to: SOFA
Travel Cente
State Zip
i, European Student
l ravel uenter, 1560 Broadway, New
York, NY 10036. (212 586-2080) 88
For tours to Easte
dent hotels, ridin
srn Europe, stu
dent hotels, riding & sailing camps,
contact N BBS, 576 Filth Avenue,
New York, NY 10036 (212 765-7422).
HOOVER’S TENNIS SERVICE
Open 1:30 to 6:30 p. m.
Top Grade Tennis Balls
(Bancroft-Wilson-Pennsylvania)
$2.64 per can
Wilson & Sheffield Steel Rackets $30.00.
Bancroft Executive & Chemold
Aluminum $24.00.
Other Top Rackets from Italy, Australia
and Japan.
Low priced Wilson, Bancroft, and
Dunlap rackets.
RestrinRingr with Nylon $6.00 to $8.00
Restring; with Gut $10.00 to $16.00
Tennis Shoes - Leather and Tretorn
sponge $12.00
Tennis Shoes - Converse $9.00
Tennis Shorts, Shirts, Hats, and Dresses.
One Block South of Tennis Courts
846-9733
Norelco introduces the micro-thin head.
Shaves up to 44% closer, 50% faster
than ever before.
0.09 mmj
IP
New super Microgroove™
0.09mm-thin heads shave
you up to 44% closer than the ones
that beat the blades.
New 90-slot design a(Q)j| shaves
you up to 50% faster,and far
smoother than last year’s.
Whichever Tripleheader III
you buy, cord model or
rechargeable, you get
new micro-thin
heads—plus all the
proven quality
features of
the world’s
favorite.
Rotary
action for
smoother
shaves.
Floating
heads to follow
your face. 18
self-sharpen
ing blades. With
pop-up trimmer for
sideburns. And metal
travel wallet.
^3,
ion of the
d’s favorite
aver.
Deluxe Tripleheader III.
Rechargeable model 45CT.
Delivers up to twice the
shaves per charge of any other
rechargeable. Use it with or
without the cord.
© 1971 North American Philips Corporation,
100 East 42nd Street, New York, N. Y. 10017.
• - • • • . . ' V. . . * V.V.V