Image provided by: Texas A&M University
About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (March 25, 1971)
'*..’*. *• •■. •• ’■.*«Y*-!■*!.•..‘v>.»- H Farm traditions fading, marketing specialist says Farmers should be aware of fading traditions such as the Sunday dinner, farm style break fasts, and eating three square meals a day because they reflect the changing role of the farmer, according to Dr. John Nichols, marketing specialist with the Texas Agricultural Experiment Station. For all practical purposes, they "are memories of the past,” says Nichols, also an Agricul tural economics professor. With the development of more snack type meals, synthetic or substi tute food products, and the away- from-home feeding, patterns of food consumption are changing. No longer can the farmer be content with production alone. "More and more, decisions of producers will be affected by the thoughts, ideas, and concerns of the ultimate consumer of his products,” Nichols said. “The most successful business firms in their decision-making proc esses will consider, in some way, the response of concerned con sumers.” It is not enough, however, for the farmer to assess what the consumers’ needs are at the time of marketing. “What is needed in addition is an active effort to anticipate the future changes in consumer de mand,” the economist said. This is done through study of the “ultimate market — the con sumer.” “These institutions, food proc essing or manufacturing and food retailing, are here to stay. This is not to say that there won’t be more producer-owned marketing firms involved in the forefront of food product development and manufacturing and, perhaps oc casionally, in food retailing. But,” Nichols said, “I do not see this as a primary role for the fanner in the future of the food indus try.” What the farmer should do is to learn to deal with these insti tutions in the food marketing in dustry in order that he may be come “a more fully integrated segment of the food industry.” Thursday, March 25, 1971 THE BATTALION College Station, Texas Page 3 Free weekend up for Singing Cadets j A&M HORSE LAUGHS, in a little different manner than usually seen around campus, are presented in these photographs. Just what he is laughing at we don’t know, it may be the photographer, the weather, or just A&M in general. (Photos by Pete Davis) A&M’s Singing Cadets go be fore a Transportation Confer ence audience tonight and then have a free weekend, the chor al group’s first since Feb. 20. It will be only the third free weekend since Jan. 2 when the Robert L. Boone-directed Cadets checked in for a between-semes- ters tour. The 55-member group traveled 5,750 miles for 35 performances Polygraph detects innocence in 16 cities during the five busy weeks. The Cadets’ Thursday perform ance for the Texas Transporta tion Institute at the Ramada Inn will be the 50th of the year. Altmann noted that tickets for the Singing Cadets’ April 23 lo cal concert are now on sale. At $2 each, the ducats for the 8:15 p.m. performance at Bryan Civic Auditorium are available from any Singing Cadet, the Student Program Office in the Memorial Student Center, Vicks Drug Mart at Manor East Shopping Center and Jones Pharmacy at the East Gate. MOD OIL LAMP With Liquid Inscence $1.98 MUSIC & NOW 1212 S. Coulter — Bryan AGGIE SPECIALS ALL AGGIES ENTITLED TO IS? OFF MENU PRICES DELICIOUS HAMBURGER STEAK $1.35 CHICKEN FRIED STEAK . . . $1.35 SOUTHERN FRIED, GOLDEN BROWN y 2 CHICKEN $1.50 Served With Tossed Salad, French Fries, Toast & Butter REDMOND TERRACE COFFEE SHOP Phone Orders — Any Item On Menu — Ph. 846-0812 OPEN UNTIL 8 P. M. A polygraph test for employ ment screening or in criminal cases won’t tell if a person is guilty of wrongdoing, but it can show complete innocence, the co ordinator of the Polygraph School contends. Tim Kennedy, instructor for the Engineering Extension Service Police Training Division, says the polygraph’s ability to clear sus pects is one of its main advan tages. Seventeen persons from com mercial firms and law enforce ment agencies will complete the six-week course Friday. Among the participants is Cynthia D. Liepitz, 311 Ehlinger Drive, Bry an, a doctoral student on fellow ship. When the students complete the 216-hour course, they will receive a certificate of completion and, in most states, will be eligible to take the state board examination after six months of on-the-job supervision under a certified sponsor. The course curriculum includes APO to clean up recreation area Members of Alpha Phi Omega will don work clothes again Sat urday, to clean up the recreation area at the university’s Research Annex. A 25-yard swimming pool, pic nic facilities, softball diamonds and a small lake for fishing will be policed by Xi Delta chapter of the national service fraternity. Projects vice president David Russell said about 30 members will participate in the cleanup and take part in a noon weiner roast at the site. The facilities operated by the Health and Physical Education Department were opened last year to A&M personnel and their guests. Dean of Students James P. Hannigan, APO advisor, sug gested the cleanup project. Alpha Phi Omega members regularly take on service projects from which students, A&M per sonnel and the university com munity benefit. Last weekend the chapter pre pared and painted an upstairs ward and four rooms in the uni versity hospital. BATTALION CLASSIFIED WANT AD RATES One day - 6d per word ird each additional day Minimum charge—75^ Classified Display $1.00 per column inch each insertion HELP WANTED DEADLINE 4 p.m. day before publication FOR SALE INVENTORY LIQUIDATION 7-Day Furniture Reductions before pre-inventory. Fantastic Saving on Furniture, Rugs, and Appliances. Stock on hand only. KRAFT FURNITURE CO. Downtown Bryan. 1966 Chevy Malibu. IMMACULATE. W/W, factory air, power steering, auto matic - console. After 6:30 p. m. 846- 6148, 846-8407. 99t2 Two silver and black purebred German Shepherd puppies. 6 weeks old. Phone 823-2144. 1966 VW Fastback 1600. Good condition. New paint. $960. Call 823-8126 after 6. 98t3 Counselors: East Texas Boys’ camp has openings in sailing, skiing, canoeing, swim ming, archery, riflery, tennis, golf, riding and nature. Contact Dave Jirovec. 200 Rebecca. No. 8. Bryan, Texas. 823-5134. 98t3 Male - Jobs—Part - time. Call 846-0601 between 4:30 & 6 :30 p. m. Today and To morrow. 83tfn WORK WANTED Will do typing. Call 823-4579 after 5 p. m. 100t2 Day work or part-time work. 846-5686. 99t3 Day work or part-tii 614 Columbus St., C.S. Typing Electric. 823-5818. TYPING. Near campus. 846-2934. 92tfn Typing, experienced, full time, IBM electric symbols. Call 846-7848. 69tfn Typing, full time. Notary Public, Bank- Americard accepted, 823-6410 or 823-3838. Typing. Electric, symbols, experienced. 846-8165. 132tfn WANTED Woman grad student seeks to share apartment or room. 845-3261 between 7 p. m. and 10 p. m. 100t2 SPECIAL NOTICE Sell the shirt off your back . . . or bu Widjet at THE FLEA MARKE' uy :t. Motorcycle trailer. 15” wheels, fenders. 846-5693. 95tfn Cadillac Fleetwood Sedan. 1964 Immacu late, full power, auto pilot, all-weather control, tilt wheel, $1450. 846-8684. 19tfn I Havoline, Amalie, Conoco. 35c qt. Prestone—$1.69 Gal. —EVERYDAY— We stock all local major brands. Where low oil prices originate. Quantity Rights Reserved Wheel Bearings - Exhausts System Parts, Filters, Water and Fuel Pumps. Almost Any Part Needed 25-40% Off List Brake Shoes $3.60 ex. 2 Wheels — many cars We Stock HOLLEY CARBURETORS EELCO EDELBROCK HURST MR GASKET CAL CUSTOM Other Speed Equipment Alternators $19.95 Exchange Starters - Generators Many $13.95 exch. Your Friedrich Dealer Joe Faulk Auto Parts 220 E. 25th Bryan, Texas JOE FAULK ’32 Our 25th year in Bryan a new March 28th. Time: 1-5. Circle Drive-In. For sale information, call 846-5637, 846- 5401. 98t4 FOR RENT Furnished apartment. Bedroom, living room and dining area, l 1 /, bath, large ets. room and dining area, ly, bat closets, window air. Adults only, no p< 700 W. 26th, Bryan, 822-9075. 100t2 Luxuary apartment for lease. Furnished, two bedroom, carpeted, townhouse, type with complete built in RCA Whirlpool. All gas kitchen including dishwasher, disposal, and 14 foot no-frost refrigerator. Individual central air and heat, private patio, located on a heavily wooded lot within walking distance to the University. $145 per month, plus utilities. No pets. Call 846-8051 after 5 p. m. or all day weekends. 98t3 CHILD CARE Wynken, Blyken, Nod Nursery has open ings for a limited number of children. This nursery is operated by a registered nurse and it is state licensed. Saturday care by appointment. 846-3928. 90tl6 Two bedroom, unturnished home. $70 month. Married students with children, but no pets. 846-8020. 99t8 One bedroom, furnished duplex. Air conditioned. Married couple only. No pets. Quiet neighlborhood, south campus. 846- 6281. 98t4 Horse stalls for rent; $15 for month, seated three miles from ci Located 846-0687 after 5 p. m. campus. Call 9714 Guitar strings. Sets or individual. Strings for most any instrument. Repair service. Lange Music Co. 2504 South College. 822-2334. 91tfn Hoover’s Tennis Service. One block south of tennis courts. Open 1 :30 to 6 :30 p. m. 846-9733. 82tfn Service For All Chrysler Corp. Cars Body Work — Painting Free Estimates HALSELL MOTOR COMPANY. INC. Dodge Sales and Service Since 1922 1411 Texas Ave. — 823-8111 57tfn TRY BATTALION CLASSIFIED AUTO INSURANCE FOR AGGIES: Call: George Webb Farmers Insurance Group 3400 S. College 823-8051 ATTENTION STUDENTS Now completing new apartments 1 & 2 bedrooms, designed for students. A beautiful place to live. Lots of grounds for outside activities. Lake for fishing. Washateria located on grounds. You will find all of this at beautiful University Acres. An area developed for married students. A truly country atmosphere, yet located two miles from center campus. For further information, call 823-0934. After 5 call 846-3408 or 846-5509. D. R. CAIN Company, 3508 E. 29th Street, Bryan. 90tfn Convenient, new furnished, one bedroom apartment. Large closet. Central heat and air. All bills paid. $130. 846-0333 or 823-5578. 81tfn 81tf Casa Del Sol Apartments One Bedroom Furnished & Unfurnished Bills Paid $135-$145 67t£n • Watch Repairs • Jewelry Repair • Diamond Senior Rings • Senior Rings Refinished C. W. Varner & Sons Jewelers North Gate 846-5816 VICTORIAN APARTMENTS Midway between Bryan & A&M University STUDENTS ! ! Need A Home 1 & 2 Bedroom Fur. & Unfur. Pool and Private Courtyard 3 MONTHS LEASE 822-5041 401 Lake St. Apt. 1 40tfn HUMPTY DUMPTY CHILDREN CEN TER, 3400 South College, State Licensed. 823-8626. Virginia D. Jones, R. N. 99tfn OFFICIAL NOTICE Official notii of Student Pu 1 p.m. of the THE GRADUATE COLLEGE Final Examination for the Doctoral Degree ’■ r ’ hn Landis Meteorolot Name: Conley, John Landi .D. in Meteorology Dissertation : A SPECTRAL APPROACH Degree: Ph. TO CONVECTION. Time: Room 103 in Goodwin Hall George W. Kunze Dean of the Graduate College Third installment board payment for the Spring Semester is due on or before April 1, 1971. The amount is $85.00 for the 7-day Board Plan and $76.00 for the 5-day Board Plan. Please pay now at the Fiscal Office, Richard Coke Building, to avoid penalty. 99tfn To be eligible to purchase the Texas A&M University ring, an undergraduate student must have at least one academic year in residence and credit for ninety-five (95) semester hours. The hours passed at the preliminary grade report peril Marc this nin qualifying under this regulation may now leave their names with the ring clerk. ing ing eligibility. Orders for these rings will be taken by the ring clerk starting April 1, 1971, and continuing through May 7, 1971. The rings will be returned to the Registrar’s Office to be delivered on or about June 23, 1971.' The ring clerk is on duty from 8:00 a. m. to 12:00 noon, Monday through Friday, of each week. H. L. Heaton, Dean Admissions and Records SPRING AWARDS SCHOLARSHIPS. Application forms for Spring Awards Pro gram may be obtained from the Student Financial Aid Office, Room 303, YMCA Building until March 31, 1971. All appli cations must be filed with the Student Financial Aid Office by not later than 5:00 p. m., April 1, 1971. Late applica- ogan, 90tl4 ipril 1, 1971. Cate ap] tions will not be accepted. R. M. Li LOST LOST in front of the Library. Blue Schwinn bicycle. REWARD for return. 100t2 Rentals-Sales-Service TYPEWRITERS Terms Distributors For: Royal and Victor Calculators & Adding Machines Smith-Corona Portables CATES TYPEWRITER CO 909 S. Main 822-6000 WHITE AUTO STORES Bryan and College Station can save you up to 40% on auto parts, oil, filters, etc. 846-5626. TROPHIES PLAQUES Engraving Service Ask About Discounts Texas Coin Exchange, Inc. 1018 S. Texas 822-5121 Bob Boriskie ’55 COINS SUPPLIES SOSOLIK’S TV & RADIO SERVICE Zenith - Color & B&W - TV All Makes B&W TV Repairs 713 S. MAIN 822-2133 legal aspects, mechanical opera tion of the polygraph, anatomy, physiology, psychology, test con struction, question formulation and chart interpretation. Professors from the College of Veterinary Medicine and Psychol ogy Department pi’ovided medical and abnormal psychology lectures. Six guest instructors from vari ous private agencies and law en forcement organizations also met with the class, Kennedy said. All problems were conducted on the class members, Kennedy pointed out, because Texas law prohibits class exercises on ac tual subjects. “The polygraph is simply a tool for the investigator,” Ken nedy maintained. “How much of a tool depends on the information the examiner has, such as back ground on the individual and spe cific information on that particu lar case.” Formulation of the test ques tions, he added, usually depends on what kind of information is al ready known. Kennedy said commercial poly graph firms work for business clients and sometimes on criminal cases. Business clients use the tests to check employment applicants, to secure store loss information and as an employe screening process. Criminal examiners, Kennedy reported, seek knowledge of the crime, was the subject involved and does the subject know where some thing or person is located. “It won’t tell if the subject is guilty, but it will show if he is deceptive or not,” Kennedy ex plained. He said the course is “tough” and requires study almost every night. Classes meet daily from 8:30 a.m. to 5 p.m. at the Re search Annex. Approximately 300 examiners have been trained by the Police Training Division during the past 10 years. ALLEN OLDS. - CAD. INCORPORATED SALES - SERVICE “Where satisfaction is standard equipment” 2400 Texas Ave. Poetry editor to appear for Contemporary Arts John Ciardi, “Saturday Review” poetry editor known for frank critical articles, will appear Tues day for a Contemporary Arts lec ture. Author of more than 25 vol umes of poetry for children and adults, Ciardi has had poetry and articles in “The Atlantic,” “Harper’s” “The New Yorker” and other leading publications. “Students, fellow writers and lecture audiences across the na tion have found Ciardi a man who can speak plain sense on the subject of poetry, freeing it from the fogs of misunderstanding that too often surround it,” comment ed Contemporary Arts chairman Robert Riggs. He said Ciardi’s lecture will be at 8 p.m. in the Memorial Student Center Ballroom. Riggs noted that admission will be free through the committee’s patron age subscription system. The contemporary arts chair man said Ciardi will choose his own topic, probably from “It’s Knowing What to Do with Things That Counts,” limitations of to day’s mass media, reading with commentaries, “What Good Is a College?” or “Why Read?” The speaker is a former Har vard and Rutgers English pro fessor who left teaching in 1961 to devote full time to his literary activities. Besides editing for Sat urday Review, a job he has held since 1956, Ciardi spends each summer as director of the Bread Loaf Writers Conference. Travel Plans for Europe? Write SOFA. SOFA is the operator of over 5000 Student Charter Flights connecting more than 50 European cities. (Also Tel Aviv, Bombay, Bangkok, Nairobi.) Up to 70% sav ings over normal fares. Dear SOFA, Please send me infor mation on all travel bargains for individual students in Europe, in cluding listings ot Student Flights. Name . Address City Mail to: SOFA Travel Cente State Zip i, European Student l ravel uenter, 1560 Broadway, New York, NY 10036. (212 586-2080) 88 For tours to Easte dent hotels, ridin srn Europe, stu dent hotels, riding & sailing camps, contact N BBS, 576 Filth Avenue, New York, NY 10036 (212 765-7422). HOOVER’S TENNIS SERVICE Open 1:30 to 6:30 p. m. Top Grade Tennis Balls (Bancroft-Wilson-Pennsylvania) $2.64 per can Wilson & Sheffield Steel Rackets $30.00. Bancroft Executive & Chemold Aluminum $24.00. Other Top Rackets from Italy, Australia and Japan. Low priced Wilson, Bancroft, and Dunlap rackets. RestrinRingr with Nylon $6.00 to $8.00 Restring; with Gut $10.00 to $16.00 Tennis Shoes - Leather and Tretorn sponge $12.00 Tennis Shoes - Converse $9.00 Tennis Shorts, Shirts, Hats, and Dresses. One Block South of Tennis Courts 846-9733 Norelco introduces the micro-thin head. Shaves up to 44% closer, 50% faster than ever before. 0.09 mmj IP New super Microgroove™ 0.09mm-thin heads shave you up to 44% closer than the ones that beat the blades. New 90-slot design a(Q)j| shaves you up to 50% faster,and far smoother than last year’s. Whichever Tripleheader III you buy, cord model or rechargeable, you get new micro-thin heads—plus all the proven quality features of the world’s favorite. Rotary action for smoother shaves. Floating heads to follow your face. 18 self-sharpen ing blades. With pop-up trimmer for sideburns. And metal travel wallet. ^3, ion of the d’s favorite aver. Deluxe Tripleheader III. Rechargeable model 45CT. Delivers up to twice the shaves per charge of any other rechargeable. Use it with or without the cord. © 1971 North American Philips Corporation, 100 East 42nd Street, New York, N. Y. 10017. • - • • • . . ' V. . . * V.V.V