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THE BATTALION
College Station, Texas
Friday, March 1, 1968
cadet slouch by Jim Earle Enclosed Find A Press Release
Texas Observes
Open School Week
It has been 114 years since Texas education was born,
and Monday will be the eighteenth year that a special ob
servance of increased emphasis of our educational system
has been marked by Public Schools Week in Texas.
A proclamation by Texas Gov. John Connally said,
“During this period, parents are encouraged to visit public
schools, and all citizens are urged through special programs
to recognize the tremendous importance of our educational
system.”
“Our goal is to make Texas public schools the finest
in the nation.”
Never before in our history has there been a greater
need for educated leadership. Public schools not only fur
nish the basis for training in science and technology, but
also provide moral foundations necessary for -later life and
higher education.
To a child, public education is measured not only in
dollars, facilities, school books and teachers salaries, but
in encouragement by parents who notice their achievements.
Texas Public School Week provides an open door for
parents to attend their child’s classes and to discover the
newest teaching methods, to ask questions of superinten
dents, principals and teachers, and to see how the education
tax dollar is being spent.
Whether Texas has spent enough in education will be
answered by the type and number of qualified leaders the
state produces in the near future, and whether parents
have contributed enough will be determined by the amount
of help and confidence they display in their children now.
The one week observance each year provides a first
hand appraisal of the community schools, teaching tech
niques and pupil progress by the taxpayer.
With an eye to the future, both academically and
socially, it is the interest taken in just such an occasion
which will determine every Texan’s goal of making the
state’s schools the best in the nation.
Every college student must travel the path through
grade schools first. It is the foundation of the future.
‘Print This On Page One!’
Sound Off
“What do you make of a student making failing grades
who says he’s not challenged?”
Soldier Acquitted Of AWOL,
Must Make Up 13 Months
Editor,
The Battalion:
A certain situation has been
brought to my attention which I
believe involves the whole stu
dent body and one which I feel
I should speak out on publicly.
The MSG Directorate sponsors
a large majority of all other cul
tural and entertainment programs
offered on the campus, including
Town Hall, SCONA, and Great
Issues presentations. To inform
the student body of these pro
grams, publicity, in the form of
posters describing the event and
its time and place, plays an im
portant part. These posters are
intended as a service to the stu
dents and faculty on campus and
interested citizens in the commun
ity.
Lately, however, there has been
a problem in keeping these pos
ters in places where they can do
the most good. The problem is
widespread in all dormitories, but
it is most pronounced in Dorms
17, 18, 20, and 21 and other dorms
without protected bulletin boards.
In some cases the posters are in
place for less than three hours
before they disappear.
True, it is just a small minority
who remove the posters, but these
programs are presented for your
entertainment and education, and
by removing the chief means of
publicity, a disservice is done to
the whole student body. This prob- '
lem can be remedied, but only
with full student cooperation.
Jerry Campbell
President of Student Body
FT. LEWIS, Wash. <d?) — A
soldier acquitted by a courtmar-
tial on charges of being absent
without leave for 13 months will
have to make up the time he
missed, the Army said Thursday.
Authorities said the two-year
hitch of Pfc. Charles W. Coff
man, which was to have expired
Feb. 16, will be extended by the
13 months.
Coffman, 23, of Jacksboro,
Tex., testified at his trial that his
records were lost after he deliv
ered them to the personnel office
of his unit, the 339th Engineer
Battalion. He said he was told
to check back until they were
found.
Coffman checked periodically,
but the records didn’t show up.
The rest of the time he stayed
home in nearby Tacoma. His
wife, Linda, continued to receive
$95.20 a month from her army
Opinions expressed in The Battalion
are those of the student writers only. The
Battalion is a non tax-supported non
profit, self-supporting educational enter
prise edited and operated by students as
a university and community neivspaper.
Members of the Student Publications Board are: Jim
Lindsey, chairman; Dr. David Bowers, College of Liberal
THE BATTALION
The Associated Press is entitled exclu:
republication of all news dispatches ci
otherwise credited in the paper and local
origin published herein. Rights <
matter herein are also reserved.
Second-Class postage paid at College Station, Texas.
xcluaively to the use for
redited to it or not
news of spontaneous
of republication of all other
News contributions
or 84G-4910 or at thi
For advertising or
ons may be made by telephoning 846-6618
le editorial offioe. Room 4, YMCA Building,
delivery call 846-6415.
Arts; F. S.
Titus, Colli
lege of Ag;
the
:e. College
of Veterinary
Whit.
ege
jriculture.
mo tiowers, college
of Engineering; Dr.
Medicine; and Hal 1
Mail subscriptio
Robert S.
Taylor, Col
ions are $3.50
year; $6.50 per full year,
sales tax. Adv—
tax.
The Battalion
"7843.
.50 per semester; $6 per school
All subscriptions subject to 2%
Advertising rate furnished on request. Address:
, Room 4, YMCA Building, College Station, Texas
student
Statii—
newspaper at
on, Texas daily except Saturday,
and holiday periods, September through
Texas A&M fc,
except Saturda
May, and once a week during summer school.
Servic.
Franc
Represented nationally by National Educational Advertising
inces, Inc., New York City, Chicago, Los Angeles and San
MEMBER
The Associated Press, Texas Press Association
EDITOR CHARLES ROWTON
Managing Editor John Fuller
Features Editor Mike Plake
Editorial Columnist Robert Solovey
News Editors Steve Korenek, Jim Basinger
Sports Editor Gary Sherer
Asst. Sports Editor John Platzer
Staff Writers Bob Palmer, Dave Mayes
Photographer Mike Wright
TOWN HALL
PRESENTS
MARCH 15, 1968 — 8:00 P. M.
G. ROLLIE WHITE COLISEUM
THE
ASSOCIATION
TOWN HALL SEASON TICKET HOLDERS AND STUDENTS
WITH ACTIVITY CARDS ADMITTED FREE!
OTHER TICKET PRICES:
DATE $1.50
PUBLIC SCHOOL 2.00
GENERAL ADMISSION 3.00
Tickets Go On Sale Monday, March 4,
Student Program Office — Memorial Student Center
allotment check. She had a baby
in May at Madigan Army Hos
pital
Authorities said Coffman would
not have had to make up the time
if his absence had been “unavoid
able.” The Army decided it wasn’t.
It hasn’t been determined whether
he will have to pay back the allot
ment money.
Reprinted From The Harring
ton (Del.) Journal.
Before we start enumerating
the ways of getting publicity into
a newspaper, permit us to define
the word, “release.”
We define it “as an article
someone wants published in a
newspaper.”
These releases are, for the most
part, sent in by various firms and
industries, always from a dis
tance; federal and state agencies;
churches, schools and civic bodies,
usually from a distance. Some
ways to get the release into print
are as follows:
1. Do not subscribe to the news
paper to which you send the re
lease. The editor will not know
whether or not you are a sub
scriber.
2. To save paper, write on both
sides of the sheet. Also, do not
write “Over” at the bottom of the
first page.
3. Be sure to write in longhand.
If you must use a typewriter,
single space your lines. If you
doublespace your lines, the editor
might make some correction be
tween them.
4. Do not give the newspaper
any advertising. After all, if he
is foolish enough to run the re
lease, it will not be necessary to
advertise.
5. Be sure the release is writ
ten by the janitor or office boy
of the firm. If you have an ex
pert, in a particular field, in the
firm, let him write the release.
After all, it is not necessary to
have newspaper training to waste
your time going to a journalism
school to be able to write releases.
6. Be sure to send your releases
to the daily newspapers first.
The weekly newspapers will not
mind running it, if it happens to
be valuable, five or six days later.
7. If your release pertains to
some shindig you are giving, with
an admission fee, charge the edi
tor for admission; do not give him
a complimentary ticket. Further
more, if you have tickets, pro
grams and posters printed, be
sure to have the work done some
where else. After all, the print
ers in the newspaper plants do
not mind a breather now and
then. As to how the publishers
will get the money to pay the
printers is his lookout.
8. When mailing releases, be
sure to use a IMs cent stamp. It
is cheaper than a 3tf stamp.
9. Do not send the editor what
he wants in the paper. After all,
you are doing the work. Send
him what you want.
10. Send the editor the release
from your company and send the
advertising elsewhere. In this
way, you get better coverage.
11. If you have some news that
should be of special value to the
editor, withhold it. Just send him
your regular release.
12. Be sure to tell the editor
you want the release on the front
page. While you are giving ad
vice on how to run the business,
you might tell the grocer to put
his meat counter up front.
13. Do not use the local angle.
This would mean including the
names of persons and places with
which the community is familiar.
It would take too much time to
dig up the material. Just write a
release that could be used by all
newspapers, such as, “Now is the
time to whitewash the barn, yak,
yak, yak.”
14. Be sure to make your re
lease long. By that, we mean two
or three typewritten pages. The
editor has difficulty in “finding
something with which to fill up
the paper,” and he will appreciate
it.
15. If your release has already
appeared in a newspaper, say,
your local paper for example, just
send the editor’s clippings.
16. Don’t worry about your
spelling and punctuation. Just
leave it to the editor to make the
¥
corrections.
17. After you mail the rek
ask the editor to send you f 0j ,
five copies at his expense.
18. If you have reason
heve the editor might not
release, give it to some citiJ
the town in which the newsp,
is published. He is surely
apply pressure on the editor
get it printed.
19. If the editor hesitatesak
publishing it, tell him it i s
and the Podunk Bugle is usir.l
This is sure to make a hit, as
editor does not know the def-
tion of news. Furthermore,;
does not wish for a competfc
newspaper to get ahead oft;;
20. If you are doing buains
with the editor, tell him you'v
take your business elsewhere,"
he does not publish your art*
or release.
21. Be sure to include a pk
with the picture. If it is a pa
one out of focus, so muchtuj
better. If it shows up badly ink “
paper, you can tell your friends
is the fault of the newspaper
mechanical department. Be su
to ask the newspaper to payk
the engraving; it will only m
four or five dollars.
22. If you are sending mats 'A
cardboard from which illustn '
tions are made), be sure to ha'
them made where you can hai
the work done at the “cheaper
price. After all, the newspa]
will not mind going to a lot
trouble to make an acceptable p«|
ture from it.
Bulletin Board
MONDAY
The Houston Hometown
will have pictures made for I
Aggieland and nominate a
heart at 7:30 p.m. on the
of the Memorial Student Cents
The I.Ed. Wives Club will
at 8 p.m. in the Reading Room J
the YMCA.
4
*
si
How to make
the most of a
hard-won
engineering*
degree
^electrical, electronics,
mechanical, aeronautical,
aerospace, physics
Look first at a career with LTV Electrosystems.
Examine your future with the same care and
objectivity you would bring to a physics experiment.
Evaluate the creative challenge, the chances for ad
vancement, the benefits, the educational opportu
nities, the company’s growth and the location.
Relate the potential to what you want and what
you like. After all, you’ve spent the past several
should recognize a worthwhile opportunity when
you see one.
We think you’ll find a special promise waiting for
you at LTV Electrosystems. Our primary business
is the design and development of highly sophisti
cated, major electronic systems with an enormous
range of ground, air, sea and space applications.
For the full story, talk it over with our repre
sentative when he visits your campus.
years developing your talents and your tastes. You
Excellent openings now available at our Garland, Greenville and Dallas, Texas, facilities.
Campus
Interviews
Our Engineering representatives will be on campus
March 4, 1968
Please contact your placement office for appointment.
GARLAND DIVISION / GREENVILLE DIVISION / CONTINENTAL ELECTRONICS COMPANIES*
£t LJ SIOI A* f*’*' -T^MGC^-’VOLJOt-tT, ir*IG.
An Equal Opportunity Employer M/F
PEANUTS
PEANUTS
YOU W0RR 1 /100 MUCH, CHARLIE
5ROIUN...NO IdOUDER H'OOR
5T0MACH HURT5...V0U‘VE 60T TO
5T0P ALL THIS SILLY WORRYING!
H0U) PO I
STOP?^)
if
iS
it
ll
Toj
-me pocroR
Rn1
irwji
3-1
Rv Charles M.
THAT'S VOUR WORRY •
five cents, pleasei.
Sell 11