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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (March 1, 1968)
Page 2 THE BATTALION College Station, Texas Friday, March 1, 1968 cadet slouch by Jim Earle Enclosed Find A Press Release Texas Observes Open School Week It has been 114 years since Texas education was born, and Monday will be the eighteenth year that a special ob servance of increased emphasis of our educational system has been marked by Public Schools Week in Texas. A proclamation by Texas Gov. John Connally said, “During this period, parents are encouraged to visit public schools, and all citizens are urged through special programs to recognize the tremendous importance of our educational system.” “Our goal is to make Texas public schools the finest in the nation.” Never before in our history has there been a greater need for educated leadership. Public schools not only fur nish the basis for training in science and technology, but also provide moral foundations necessary for -later life and higher education. To a child, public education is measured not only in dollars, facilities, school books and teachers salaries, but in encouragement by parents who notice their achievements. Texas Public School Week provides an open door for parents to attend their child’s classes and to discover the newest teaching methods, to ask questions of superinten dents, principals and teachers, and to see how the education tax dollar is being spent. Whether Texas has spent enough in education will be answered by the type and number of qualified leaders the state produces in the near future, and whether parents have contributed enough will be determined by the amount of help and confidence they display in their children now. The one week observance each year provides a first hand appraisal of the community schools, teaching tech niques and pupil progress by the taxpayer. With an eye to the future, both academically and socially, it is the interest taken in just such an occasion which will determine every Texan’s goal of making the state’s schools the best in the nation. Every college student must travel the path through grade schools first. It is the foundation of the future. ‘Print This On Page One!’ Sound Off “What do you make of a student making failing grades who says he’s not challenged?” Soldier Acquitted Of AWOL, Must Make Up 13 Months Editor, The Battalion: A certain situation has been brought to my attention which I believe involves the whole stu dent body and one which I feel I should speak out on publicly. The MSG Directorate sponsors a large majority of all other cul tural and entertainment programs offered on the campus, including Town Hall, SCONA, and Great Issues presentations. To inform the student body of these pro grams, publicity, in the form of posters describing the event and its time and place, plays an im portant part. These posters are intended as a service to the stu dents and faculty on campus and interested citizens in the commun ity. Lately, however, there has been a problem in keeping these pos ters in places where they can do the most good. The problem is widespread in all dormitories, but it is most pronounced in Dorms 17, 18, 20, and 21 and other dorms without protected bulletin boards. In some cases the posters are in place for less than three hours before they disappear. True, it is just a small minority who remove the posters, but these programs are presented for your entertainment and education, and by removing the chief means of publicity, a disservice is done to the whole student body. This prob- ' lem can be remedied, but only with full student cooperation. Jerry Campbell President of Student Body FT. LEWIS, Wash. <d?) — A soldier acquitted by a courtmar- tial on charges of being absent without leave for 13 months will have to make up the time he missed, the Army said Thursday. Authorities said the two-year hitch of Pfc. Charles W. Coff man, which was to have expired Feb. 16, will be extended by the 13 months. Coffman, 23, of Jacksboro, Tex., testified at his trial that his records were lost after he deliv ered them to the personnel office of his unit, the 339th Engineer Battalion. He said he was told to check back until they were found. Coffman checked periodically, but the records didn’t show up. The rest of the time he stayed home in nearby Tacoma. His wife, Linda, continued to receive $95.20 a month from her army Opinions expressed in The Battalion are those of the student writers only. The Battalion is a non tax-supported non profit, self-supporting educational enter prise edited and operated by students as a university and community neivspaper. Members of the Student Publications Board are: Jim Lindsey, chairman; Dr. David Bowers, College of Liberal THE BATTALION The Associated Press is entitled exclu: republication of all news dispatches ci otherwise credited in the paper and local origin published herein. Rights < matter herein are also reserved. Second-Class postage paid at College Station, Texas. xcluaively to the use for redited to it or not news of spontaneous of republication of all other News contributions or 84G-4910 or at thi For advertising or ons may be made by telephoning 846-6618 le editorial offioe. Room 4, YMCA Building, delivery call 846-6415. Arts; F. S. Titus, Colli lege of Ag; the :e. College of Veterinary Whit. ege jriculture. mo tiowers, college of Engineering; Dr. Medicine; and Hal 1 Mail subscriptio Robert S. Taylor, Col ions are $3.50 year; $6.50 per full year, sales tax. Adv— tax. The Battalion "7843. .50 per semester; $6 per school All subscriptions subject to 2% Advertising rate furnished on request. Address: , Room 4, YMCA Building, College Station, Texas student Statii— newspaper at on, Texas daily except Saturday, and holiday periods, September through Texas A&M fc, except Saturda May, and once a week during summer school. Servic. Franc Represented nationally by National Educational Advertising inces, Inc., New York City, Chicago, Los Angeles and San MEMBER The Associated Press, Texas Press Association EDITOR CHARLES ROWTON Managing Editor John Fuller Features Editor Mike Plake Editorial Columnist Robert Solovey News Editors Steve Korenek, Jim Basinger Sports Editor Gary Sherer Asst. Sports Editor John Platzer Staff Writers Bob Palmer, Dave Mayes Photographer Mike Wright TOWN HALL PRESENTS MARCH 15, 1968 — 8:00 P. M. G. ROLLIE WHITE COLISEUM THE ASSOCIATION TOWN HALL SEASON TICKET HOLDERS AND STUDENTS WITH ACTIVITY CARDS ADMITTED FREE! OTHER TICKET PRICES: DATE $1.50 PUBLIC SCHOOL 2.00 GENERAL ADMISSION 3.00 Tickets Go On Sale Monday, March 4, Student Program Office — Memorial Student Center allotment check. She had a baby in May at Madigan Army Hos pital Authorities said Coffman would not have had to make up the time if his absence had been “unavoid able.” The Army decided it wasn’t. It hasn’t been determined whether he will have to pay back the allot ment money. Reprinted From The Harring ton (Del.) Journal. Before we start enumerating the ways of getting publicity into a newspaper, permit us to define the word, “release.” We define it “as an article someone wants published in a newspaper.” These releases are, for the most part, sent in by various firms and industries, always from a dis tance; federal and state agencies; churches, schools and civic bodies, usually from a distance. Some ways to get the release into print are as follows: 1. Do not subscribe to the news paper to which you send the re lease. The editor will not know whether or not you are a sub scriber. 2. To save paper, write on both sides of the sheet. Also, do not write “Over” at the bottom of the first page. 3. Be sure to write in longhand. If you must use a typewriter, single space your lines. If you doublespace your lines, the editor might make some correction be tween them. 4. Do not give the newspaper any advertising. After all, if he is foolish enough to run the re lease, it will not be necessary to advertise. 5. Be sure the release is writ ten by the janitor or office boy of the firm. If you have an ex pert, in a particular field, in the firm, let him write the release. After all, it is not necessary to have newspaper training to waste your time going to a journalism school to be able to write releases. 6. Be sure to send your releases to the daily newspapers first. The weekly newspapers will not mind running it, if it happens to be valuable, five or six days later. 7. If your release pertains to some shindig you are giving, with an admission fee, charge the edi tor for admission; do not give him a complimentary ticket. Further more, if you have tickets, pro grams and posters printed, be sure to have the work done some where else. After all, the print ers in the newspaper plants do not mind a breather now and then. As to how the publishers will get the money to pay the printers is his lookout. 8. When mailing releases, be sure to use a IMs cent stamp. It is cheaper than a 3tf stamp. 9. Do not send the editor what he wants in the paper. After all, you are doing the work. Send him what you want. 10. Send the editor the release from your company and send the advertising elsewhere. In this way, you get better coverage. 11. If you have some news that should be of special value to the editor, withhold it. Just send him your regular release. 12. Be sure to tell the editor you want the release on the front page. While you are giving ad vice on how to run the business, you might tell the grocer to put his meat counter up front. 13. Do not use the local angle. This would mean including the names of persons and places with which the community is familiar. It would take too much time to dig up the material. Just write a release that could be used by all newspapers, such as, “Now is the time to whitewash the barn, yak, yak, yak.” 14. Be sure to make your re lease long. By that, we mean two or three typewritten pages. The editor has difficulty in “finding something with which to fill up the paper,” and he will appreciate it. 15. If your release has already appeared in a newspaper, say, your local paper for example, just send the editor’s clippings. 16. Don’t worry about your spelling and punctuation. Just leave it to the editor to make the ¥ corrections. 17. After you mail the rek ask the editor to send you f 0j , five copies at his expense. 18. If you have reason heve the editor might not release, give it to some citiJ the town in which the newsp, is published. He is surely apply pressure on the editor get it printed. 19. If the editor hesitatesak publishing it, tell him it i s and the Podunk Bugle is usir.l This is sure to make a hit, as editor does not know the def- tion of news. Furthermore,; does not wish for a competfc newspaper to get ahead oft;; 20. If you are doing buains with the editor, tell him you'v take your business elsewhere," he does not publish your art* or release. 21. Be sure to include a pk with the picture. If it is a pa one out of focus, so muchtuj better. If it shows up badly ink “ paper, you can tell your friends is the fault of the newspaper mechanical department. Be su to ask the newspaper to payk the engraving; it will only m four or five dollars. 22. If you are sending mats 'A cardboard from which illustn ' tions are made), be sure to ha' them made where you can hai the work done at the “cheaper price. After all, the newspa] will not mind going to a lot trouble to make an acceptable p«| ture from it. Bulletin Board MONDAY The Houston Hometown will have pictures made for I Aggieland and nominate a heart at 7:30 p.m. on the of the Memorial Student Cents The I.Ed. Wives Club will at 8 p.m. in the Reading Room J the YMCA. 4 * si How to make the most of a hard-won engineering* degree ^electrical, electronics, mechanical, aeronautical, aerospace, physics Look first at a career with LTV Electrosystems. Examine your future with the same care and objectivity you would bring to a physics experiment. Evaluate the creative challenge, the chances for ad vancement, the benefits, the educational opportu nities, the company’s growth and the location. Relate the potential to what you want and what you like. After all, you’ve spent the past several should recognize a worthwhile opportunity when you see one. We think you’ll find a special promise waiting for you at LTV Electrosystems. Our primary business is the design and development of highly sophisti cated, major electronic systems with an enormous range of ground, air, sea and space applications. For the full story, talk it over with our repre sentative when he visits your campus. years developing your talents and your tastes. You Excellent openings now available at our Garland, Greenville and Dallas, Texas, facilities. Campus Interviews Our Engineering representatives will be on campus March 4, 1968 Please contact your placement office for appointment. GARLAND DIVISION / GREENVILLE DIVISION / CONTINENTAL ELECTRONICS COMPANIES* £t LJ SIOI A* f*’*' -T^MGC^-’VOLJOt-tT, ir*IG. 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