Image provided by: Texas A&M University
About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (Feb. 21, 1967)
Aggies Invited To ‘February Frolic’ Saturday At TWl Che Battalion Weather :£ Wednesday—Cloudy, rain in,the after- £ £: noon. Winds southerly 10 to 15 m.p.h. ij;: High 58. Low 41. £ Thursday—Cloudy to partly cloudy •::: j:j: late afternoon. Winds northerly 15 to £ £ 20 m.p.h. High 53. low 46. £ •.***i*r*>'*x*x*r*x‘x*x»!*x*x\*x*x*i%*x*!*x‘i*>!*x***x*^i;x*x%*x%%*x*xv.*’» Volume 61 COLLEGE STATION, TEXAS TUESDAY, FEBRUARY 21, 1967 Number 404 k.S St. 572 Own ce y ink ;S <as ^0. Wednesday Is ‘A&M Day’ Houston Stock Show Ag Band Named Lead Parade Unit It- MARY FRANCES RUBLE CHOSEN Mary Frances Ruble of Bertram gets a helping hand from 1967 Aggie Sweetheart Kathi Austin shortly after Miss Ruble was announced as the Sophomore Class Sweetheart. The ceremonies took place during intermission of Satur day’s Sophomore Ball. Dallas Consultant Explains Use Of Specialty Advertising DONALD R. JANACEK Battalion Special Writer Steven F. Sellers, a specialty advertising consultant of the J. Hugh Campbell Co. in Dallas, lectured Monday to combined classes of journalism and market ing advertising students on the primary role of specialty adver tising in an organization’s adver tising campaign. Sellers stressed that a program Fish Announce Seven Finalists For Sweetheart Seven finalists for Freshman Class Sweetheart were announced Monday. The 1967 sweetheart will be crowned Saturday night, Feb. 25, at the Fish Ball, Social Chairman James St. John of Dallas said. Finalists will be honored at a 2 p.m. Saturday reception in Texas A&M’s Memorial Student Center. They will be presented to the Freshman Class during the 8 to 12 p.m. dance in Sbisa Hall. Sweetheart candidates include Glenda Jean Phillips, a senior at Winnsboro High School; Deborah Ann Spurlock of San Antonio, a Trinity Universtiy freshman; Betsy Stark of San Antonio, an SMU freshman; Janet Kaye Feldman, a Marlin High School junior; Cheryl Ann Schneider of San Antonio, a senior at Robert E. Lee High School; Kathy Fran ces Crews, a Temple High School junior; and Karen Cox, a senior at Fort Worth Eastern Hills High School. of advertising is not complete without the use of specialty items as a supporting element in large SOPHOMORE BALL PARTICIPANTS scale advertising programs. To Part of the crowd at Saturday’s Sophomore which provided the music. Class President emphasize this, he used the ex- Ball is shown during one of the dances’ slow Larry Henry called the dance “a big finan- ample of Kaiser Aluminum Co. moments. At left are three members of Neal cial success.” of California and its advertising Ford and the Fanatics, the Houston group program for a newly developed type of siding. ^ -m -m ^ g ■* g Sophs Choose Sweetheart; vertising which is personal in its -*■ approach. That is, it puts the -g -m fWT W £ * /'"'V • rr m ;7x“ b “ Ball lermea Big Success of such a useful item as a ciga- ' rette lighter. To demonstrate this Sellers pointed to a recent survey which showed that 99 per cent of the housewives interviewed were able to recall the particular company that gave them the calendars in their home some 10 months after they had received them. Also, 59 per cent of the housewives used the products as a result of having the calendars. Sellers and his mother are partners in the J. Hugh Camp bell Co. of Dallas. His mother started the organization some 15 years ago and Sellers joined her after receiving his degree in bus iness management from St. Mary’s University in San Antonio four years ago. Mary Frances Ruble, a 17-year- old senior at Bertram High School, was named Sophomore Class Sweetheart Saturday at the annual Sophomore Ball in Sbisa Dining Hall. Miss Ruble, daughter of Mr. and Mrs. Milton Ruble of Bertram, was escorted by Walter Dabney. She was chosen by a committee of judges after five finalists were announced last week. The 5’6” tall, blue-eyed blonde plans to major in education at Texas Tech. SOPHOMORE President Larry Henry termed the dance “a big financial success,” announcing that the class will probably rea lize a profit of at least $400. He said Secretary-Treasurer Bob Fo- Oceanographer Attends Meeting Of Marine Group Dr. Richard A. Geyer, Ocean ography Department head, will participate in the first full meet ing of the recently appointed Commission on Marine Science, Engineering and Resources Fri day and Saturday in Washington, D. C. Dr. Geyer is commission vice- chairman and will arrive Thurs day to arrange the 15-member meeting with Chairman Julius A. Strutton, Ford Foundation board chairman. The meeting will be the first of 18 monthly sessions of the commission appointed by Presi dent Johnson. Members will be sworn in and welcomed by Vice President Hu bert Humphrey. ■ iiifelill wimm ley reported an income of $1,500, of which $900 to $1,100 will be used to pay expenses. “We’re planning either to bank the profits or sponsor a sopho more class dance at Texas Wo man’s University,” he continued. “We’ll have a meeting of class representatives within the next three weeks, when we’ll have a full report on finances and on our correspondence with TWU leaders about the dance.” Henry said the proposed dance would be held sometime in April Teacher Burned In Freak Blaze A freak fire Sunday night sent two College Station fire trucks to the home of Robert Ray Bean at 1302 Timm, College Station. Bean was cleaning an old type writer in the kitchen sink when the solvent he was using suddenly ignited. Firemen theorize that the pilot light on the kitchen stove ignited the fumes as they drifted from the sink. Bean received minor burns on his arms while trying to extin guish the blaze, but no one else was hurt. The family was in bed at the time of the fire. Bean is a mathematics teacher at A&M Consolidated Junior High and his wife teaches girls’ physi cal education at the same school. or May. HE ATTRIBUTED the success of the project to “class unity and enthusiasm.” “We had about 20 volunteers to help decorate for the Ball, and an other 20 to serve as waiters and ushers,” he explained. “Of course, Neal Ford and the Fanatics did a tremendous job providing the music. They really helped draw a good crowd.” Among the special guests in troduced at the dance were Kathi Austin, 1967 Aggie Sweetheart, and last year’s Freshman Class Sweetheart, Diane Holditch of Richardson. The other four fin alists were Gay Scherz of San An tonio, Susan Nathan of Austin, Diane Nunnelly of San Antonio, and Linda Robbins of Fort Worth. By BOB BORDERS The Texas Aggie Band will lead the Houston Livestock Show parade as they step off at 1 p.m. Wednesday. The 255-member Aggie Band will be the first of 109 units in the 40-minute parade, and will be led only by a police escort and color guard. Band Director Lt. Col. E. V. Adams was pleased over the or ganization’s assignment as lead unit in the procession. “The best thing is that all the horses will be behind us,” the bandmaster noted dryly. The livestock show opening day has been designated “A&M Day.” This is the first time that the show has honored a particu lar school. RIDING IN the parade with Governor John Connally will be A&M Vice President Wayne C. Hall, Board of Directors Chair man L. F. Peterson, and member Clyde Thompson. Others will be Senator John Tower, Congressman Bob Casey, and Attorney General Crawford Martin. Following the parade, the band will be transported to the Astro dome for a tour and the evening meal. Entertainers at this year’s Livestock Show will be Jimmy Dean, Feb. 22-24; Jim Nabors, Feb. 25-27; “Tennessee” Ernie Ford, Feb. 28-March 3; and Eddy Arnold, March 4-5. These will be accompanied at every perform ance by “The Kids Next Door,” a singing group composed of 11 boys and seven girls. THE MAIN activity of t h e Houston Livestock Show will re volve around the rodeo and live stock judging and sales. Nine Suspended From Corps Unit Nine Texas A&M sophomores have been dismissed from the Corps of Cadets after an incident Thursday involving an upper classman in the cadet’s ROTC unit. Dean of Students James P. Hannigan said today the nine ca dets, all members of Company G-2, had been dropped from the Corps and place on conduct pro bation. The livestock show will feature a national Brahman cattle show and sale, an international Bran- gus show, a Register of Merit Hereford show, and what is billed as one of the world’s top horse shows. There will also be an FFA Children’s Barnyard, a first for Houston. All these livestock ex hibits will be in the new 12-acre Livestock Show Building adjacent to the Astrodome. Added attractions will be a large midway with rides and various booths, and the world’s largest calf scramble, which will take place in the Astrodome. This is the second year that the Houston Livestock Show has been in the Astrodome. Violinist Presents Music Program For Town Hall Famed concert violinist Sergiu Luca entertained a small but ap preciative audience Sunday after noon at the Bryan Civic Audi torium. The program was an other in the series of Town Hall’s Music for a Sunday Afternoon performances. Luca has been performing in the United States for almost five years, and is one of the most sought after soloists among ma jor American symphonies. In addition to giving numerous re citals around the nation, Mr. Lu ca won the Philadelphia Orches tra Youth Auditions in 1964, and performed the Sibelius Concerto with the Philadelphia Orchestra. He also appeared on Leonard Bernstein’s Young People’s Con cert of “A Tribute to Sibelius,” in 1965. The twenty-three-year-old mu sician was born in Bucharest, Ro mania. He took up the violin at age four, taking up four years of study in London and Switzer land at age 13. He came to this country after winning an audition with Isaac Stern in Switzerland in 1960. He continued his studies graduating from the Curtis In stitute of Music in 1966. Y • «c* ADVERTISING AGENT Steven F. Sellers, a specialty advertising agent from Dallas explains the purpose of his many different products to com bined advertising and marketing classes Monday. Texas Law Prof Will Speak Here A faculty representative of the University of Texas School of Law will visit with Texas A&M students Wednesday at Nagle Hall. Dr. J. M. Nance, A&M History and Government Department head, said the representative will discuss the law school program, admission requirements and pro cedures at Texas at 3 p.m. in Room 313, Nagle Hall. University National Bank “On the side of Texas A&M” —Adv. Tessies Invite Ags Up For Frolic Dance Aggies are invited to attend Texas Woman’s University’s “February Frolic.” The dance will be from 8 to 12 p.m., Satur day, in the Sub Ballroom of the Student Union Building, an nounced Miss Jill Anderson, pub licity chairman on the Student Council of Social Activities. Admission is 50 cents and stu dent identification card. The “Ceiling Lights” will provide the music. Dress will be suit and tie or sports coat. Miss Anderson called the “Feb ruary Frolic” a prelude to a big Texas A&M-TWU weekend to be held later in the spring. “No specific plans or date has been set for the gigantic week end,” Miss Anderson said, “but it will include entertainment on Fri day night and a picnic and dance Saturday night.” “The dance next Saturday night would be an excellent op portunity for some of the boys and girls to become acquainted and to make plans for the big spring weekend,” Miss Anderson concluded. Girl Watcher’s Corner , “ii | w 1 MARY BETH MULLEN Mary Beth is an advertising design and photography major from Lexa, Ark. She is 21, and a senior at Texas Woman’s University.