The Battalion. (College Station, Tex.) 1893-current, July 16, 2003, Image 3

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Page 3 • Wednesday, July 16, 2003
Legendary Cowboys owner
Tex Schramm dead at 83
A&M coaches try to
run clean programs
i
)nce A&M has a i
>n of not having ajoumi'l
m program, it
mage to future,
d even former stir
A group of students:[
irted a petition to g
pport for the program
Johnson said he isl(
l forward to havingnp«i [
/e meeting and slai
ferent concerns witki
10 attend.
“1 want to talk to(FSi
out ideas and path?!
dents might take fori
rnalism career,”hesa
Johnson said he w
nvite FJSA to be pan
process for lit)!
isideration.
T recognize the s
lings about the re
ndation, but myaitr
en, explain and i
ti to be part of tlii|
cess,” he said.
a good student-faoil?[
major role i
Agricultural Educ
ming a mature prograf-l
gricultural joumalsl
11-time faculty membesT
bach, assistant profe»”|
journalism, sa
of maintaining the god
ratio is faculty back
take 30-plus hours o'|
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have backgrounds iI
ces,” Wingenbach saidj
rely on that asset t
ge to talk about tbif
arily related to agric
courses but are still 4
program.”
lLION
ief
Vebb, Copy/Design DirecW I
,una, Graphics Editor
>son, Photo Editor
fick, Radio Producer
lay through Friday during Hit
luring the summer session
niversity. Periodicals Postage
ss changes to The Battalion,
mi.
s at Texas A&M University®
rnalism. News offices are in
3; Fax: 845-2647; E-mail:
ship or endorsement byTlte
call 845-2696, Forclassi-
Reed McDonald, and office
378.
i Texas A&M student to pick
'ies254. Mail subscriptions
T50 for the summer or $10
Express, call 845-2611.
By Jaime Aron
THE ASSOCIATED PRESS
DALLAS — Tex Schramm, who turned
the Dallas Cowboys into “America’s
Team” with his bold innovations and keen
eye for promotion and was instrumental in
making the NFL a billion-dollar industry,
died Tuesday. He was 83.
The former Cowboys president and gen
eral manager died at his Dallas home, said
Schramm’s son-in-law, Greg Court.
“Tex will go down as one of the most
influential figures in the history of the
NFL,” said Don Shula, the league’s win-
ningest coach. “I truly believe he had as
much, or more, to do with the success of
professional football as anyone who has
ever been connected with the league.”
Schramm was a showman with a pas
sion for football. His focus was the
Cowboys, but he was always thinking about
what could help the league, too, with ideas
ranging from using professional dancers as
cheerleaders to letting officials correct calls
through instant replay.
His dedication was recognized in 1991,
when he became the first team executive
elected to the Pro Football Hall of Fame.
“The NFL family has lost one of its
giants,” commissioner Paul Tagliabue said.
“Tex Schramm was one of the visionary
leaders in sports history — a thinker, doer,
innovator and winner with few equals.”
After carving out his reputation as an
executive with the Los Angeles Rams and
CBS-TV Sports, the 39-year-old Schramm
was hired to start the NFL team in Dallas
before it was even formally approved by the
league.
His first move was to hire Tom Landry
as his coach. Despite opposite personalities,
their “business relationship” — as
Schramm called it — produced 20 straight
winning seasons, 18 playoff appearances,
13 division titles, five Super Bowl appear
ances and two championships.
Schramm left the organization in 1989,
two months after Jerry Jones bought the
club and fired Landry.
A strained relationship with Jones left
Schramm out of the club’s Ring of Honor
— until April, when Jones decided the man
who created the Ring should be in it.
Schramm will become the 12th honoree
this fall, joining 11 people he brought to the
Cowboys.
“I never gave up hope,” he had said at a
news conference announcing his selection,
his eyes filling with tears. “Things that
should happen to people that deserve them,
usually do happen.”
Jones said having Schramm’s name on
the facade of the upper deck at Texas
Stadium ensures “his spirit will be honored
for years to come.”
“This organization and its fans will for
ever be the beneficiaries of Tex Schramm’s
spirit and vision — his passion and creativ
ity,” Jones said Tuesday.
While Schramm’s contribution to the
Cowboys is enough to leave a profound
mark on pro football, it’s only a piece of his
NFL legacy.
Schramm spurred the league’s evolution
and popularity by wielding two powerful
tools: He was the chairman of the competi
tion committee for 25 years, and was such a
close adviser to commissioner Pete Rozelle
that some jokingly called Schramm the
“vice commissioner.” Their relationship
dated to 1952, when Schramm gave Rozelle
his first NFL job by making him publicity
director of the Rams.
Among the rule changes Schramm over
saw: the addition of regular-season over
time in 1974, putting the official time on the
scoreboard, moving goal posts from the
front of the end zone to the back, and pro
tecting quarterbacks through the in-the-
grasp rule.
Radios in quarterback helmets were his
idea, as were wide sideline borders and
wind-direction strips dangling atop the goal
posts. He also pushed the six-division, wild
card playoff concept.
“He made so many contributions, you
would run out of ink if you tried to write
them all down,” said Kansas City Chiefs
owner Lamar Hunt, whose franchise started
in Dallas as the Texans of the rival AFL in
1960, the same season the Cowboys began.
Tex Schramm 1920-2003
NFL innovator dies
Texas Earnest Schramm, the
innovative former president and
general manager of the Dallas
Cowboys, died at his home on
Tuesday. Schramm spent 29
seasons with the Cowboys and
made major contributions to the
development of pro football.
Born - June 2, 1920, in San
Gabriel, Calif.
Education ~ B.A. in journalism,
University of Texas
Career - Sportswriter, Austin
American-Statesman, 1947;
worked for Los Angeles Rams,
1947-56; CBS,
’57-’59;
Cowboys, ’60-
'89
Accomplish
ments - 1991
Pro Football Hall
of Fame inductee;
coordinated AFL-
NFL merger,
1966; two Super
Bowl titles; five
Conference
Championships;
13 Division titles
SOURCES: Dallas Cowboys:
Associated Press
AP
At Rozelle’s urging, Schramm played a
significant role in negotiating with Hunt the
AFL-NFL merger. Soon after, Schramm
headed off a strike and in 1987 he pushed
See Schramm on page 6
By Jeff Allen
THE BATTALION
Winning is the name of the
game in all college athletics, and it
has come to the point where a
coach’s livelihood can rest on a sin
gle winning season. This begs the
question, how do these men and
women balance the desire and the
requirement to win against the
always-prevalent opportunity to cut
corners and bend rules? After all,
it’s not just a coaching reputation
on the line, it’s their livelihood.
For Texas A&;M football coach
Dennis Franchione, it often comes
down to the issue of a reputation that
has taken years to establish.
“As a coach, I want to win in
everything that I pursue,”
Franchione said. “But winning
loses meaning if it is not done with
integrity and not done in the rules.
Fortunately, my reputation has
been good (over the years). I’m
going to try and outwork people
and do it every way and do it
(within) the rules.”
Oftentimes for coaches, the
dilemma extends beyond their own
reputation and to that of the univer
sity they work for. There is no
question that in the modern colle
giate landscape, a school’s name
often rides on the back of its athlet
ic programs. Full stadiums lead to
big money and invaluable expo
sure. This situation only increases
the pressure on coaches to win.
At A&M, among the men’s coach
es of the other “big three” sports,
Franchione’s sentiment is an oft-stat
ed motivation for playing the game by
the rules, despite the uncertainty that
comes with a program struggling to
win. Coaches see that the need to win,
be it for the turnstile count or the
coaches own pocketbook, never
trumps the necessity to keep a pro
gram in line and out of trouble.
Perhaps no one at the University
has had to face this challenge more
directly than men’s basketball coach
Melvin Watkins, who for years has
been at the helm of a team trying to
rediscover itself and fill an often
cold and cavernous Reed Arena.
Watkins took the struggling team in
1998, a time when the program had
very little to boast about. He knew
that he would be facing a long uphill
battle with few guarantees.
Knowing that it wouldn’t be
easy, Watkins was aware of the
corners that could be cut, yet he
has looked back on a lesson
learned from his parents as moti
vation to balance the pressure to
win with the responsibility to play
by the rules.
“It starts at home, the principles
and values learned there, that hard
work will pay off,” Watkins said. “I
knew it may take a little longer (to
not cut corners), but you’re a lot
prouder in the end. (You) sleep a
little easier knowing that it won’t
blow up with your university on the
front page.”
Baseball coach Mark Johnson
echoes some of Watkins' ideals.
“I think for me, it has been my
upbringing that it’s important,”
Johnson said. “Whether we win or
lose, it is important that people
know we are doing it the right
way, that our integrity is always
going to be there.”
Johnson also speaks of the Aggie
tradition as a factor in keeping the
program successful, despite the
sometimes ominous signs that hang
over a stretch of bad luck or a cou
ple of losing seasons.
All of the coaches agreed on one
thing: Integrity stands above win
ning in the hierarchy of Aggie athlet
ics, and it is a mission from day one.
“We’re going to do it right and
represent this University,” Johnson
said. “This University is about
integrity, tradition and all the things
that hold people together.”
Clemens makes it to Chicago
by way of College Station
■ ' "'ll '' ■■ ' •
Lugo begins assault trial in Houston
HOUSTON (AP) — New York
Yankees pitcher Roger Clemens
almost missed what he says will be
his final All-Star game Tuesday when
Hurricane Claudette blew into Texas
and kept some planes from leaving.
“There were two or three times
we were fixing to call the league and
call it off because we thought it was
obviously too dangerous,” Clemens
told Houston television station
KRIV Tuesday. “We got out just
in time.”
Instead of flying out of his home
town of Houston, which was grazed
by Hurricane Claudette Tuesday
morning and prompted some flight
delays or cancellations, Clemens said
he and his family drove 100 miles
northwest to College Station, where
they caught a flight to Chicago.
Clemens learned Monday he had
been added to the American League
roster to replace Oakland’s Barry Zito.
An All-Star appearance by
Clemens, who plans to retire after this
season, would be his ninth. Warren
Spahn holds the mark for most All-
Star games by a pitcher — 17.
Clemens, the only six-time Cy
Young Award winner, has spent 20
seasons in the major leagues. He got
his 300th win and 4,000th strikeout
against St. Louis on June 13.
By Juan A. Lozano
THE ASSOCIATED PRESS
HOUSTON — Former Houston
Astros shortstop Julio Lugo grabbed
his wife by her hair and slammed her
face first into their vehicle, prosecu
tors said during opening statements of
his misdemeanor assault trial Tuesday.
Defense attorneys dispute the
charge. They say Lugo, who now
plays for the Tampa Bay Devil Rays,
was trying to prevent his wife from
hitting him and he did not mean to
hurt her.
“He did what any human being
would do. He blocked the hit,” attor
ney Chris Tritico said. “There was no
intent for Julio to hit his wife. He did
not want his wife to hit him.”
Tritico told jurors Mabel Lugo tried
twice to strike her husband and the
ballplayer was attempting to block her
blows when she received a lump on
her forehead and a
swollen lip.
Assistant District
Attorney Catherine
Evans told jurors that
Lugo and his wife,
Mabel, began argu
ing about their mar
riage as they drove to
Minute Maid Park on
April 30. Evans said
Lugo hit his wife with the back of his
fist, forcing her head into a window as
he drove. Evans said Lugo then struck
his wife again once the pair arrived at
the ballpark.
“He grabbed her head and then
slammed it into the back of the car,”
LUGO
Evans said. “Afterward, she drives
away. She’s scared, she’s upset, she
calls police.”
Houston Police officer Jesus
DeLaCruz testified Tuesday that
Mabel was crying and had a swollen
lip and bump on her head when he
interviewed her about the altercation.
DeLaCruz also said he noticed some
of Mabel’s clothing had been torn.
Lugo was arrested at Minute Maid
Park after the Astros lost to Atlanta in
the April 30 game.
Lugo spent a night in jail before
being released on bond. A Harris
County judge later issued a restraining
order prohibiting him from going
within 200 feet of his wife.
Days after his arrest, the Astros
released Lugo. He signed a one-year
deal with the Devil Rays in May.
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