Page 6
NATION
Wednesday, June 20,20
THE BATTALION
Study finds condom ads not popular on TY
Only three major networks now show prophylactic advertising
mmmmmrn
NEW YORK (AP) — A
decade after Fox ran the first
condom advertisement on net
work television, a study has con
cluded that they are not much
more common on the air today.
CBS and NBC have since
joined Fox in allowing condom
ads, yet the policies are so re
strictive that prophylactic man-
yfacturers do not bother making-
many, said a report released
Tuesday by the Henry J. Kaiser
Family Foundation.
ABC, the WB and UPN do
not allow paid condom advertis
ing, according to the health-ori
ented foundation.
• “At first blush, it seems like an
anomaly in this modern media
age, when it seems to be no
holds barred,” said Victoria
Rideout, a Kaiser vice president.
“It is surprising to see the hesi
tation there is in television about
condom advertising.”
Both CBS and NBC
changed their policies prohibit
ing condom ads after they be
gan showing commercials for
birth control pills following the
relaxation of federal rules for
prescription drug advertising.
A CBS executive told Kaiser
that the network felt it could
not justify turning down con
dom ads while accepting other
contraceptive commercials.
Although Fox accepts con
dom ads, the network limits
them to the 9-10 p.m. hour,
and requires them to focus on
disease protection instead of
pregnancy prevention.
NBC only allows condom ads
after 11 p.m. and requests that
they not be “overly erotic.” CBS
a
It is surprising to
see the hesitation
there is in televi
sion about condom
advertising. ”
— Victoria Rideout
Henry J. Kaiser Family
Foundation
usually keeps the ads off until at
least 9 p.m., the report said.
“Whether it is due to these
restrictions, or for other finan
cial reasons, the advertising
budgets of condom companies
have been so low that condom
ads have been relatively rare
even on those networks and af
filiates willing to accept such
ads,” the report said.
Carter-Wallace spent $2.2
million advertising Trojan con
doms in 1999 on cable TV and
less than $500,000 on broadcast
TV, Kaiser said. Johnson &
Johnson spent $33 million that
year advertising its Ortho Tri-
cyclen birth control pills.
Carter^ Wallace produced
10 separate condom commer
cials over the past four years,
“which we have used exten
sively on cable television net
works,” said Richard Kline,
group vice president of mar
keting at the company.
Condom ads still cause con
troversy, whether real or per
ceived. UPN accepted one
Trojan ad in 1998 but more
than half of its af filiates refused
to air it, and UPN has banned
them since.
ABC does not take condom
ads but has run the Ortho Tri-
cyclen commercials, Kaiser said.
A network spokeswoman de
clined comment on the study.
A Fox executive told Kaiser
that another problem with con
dom ads is that other advertisers
do not want their commercials
airing near them, further limit
ing the chances they wil
the air.
In a survey conducted I
kaiser this spring, 71 percento]
Vmericans said they favoredal
low ing condom ads on Til
About half of those peoplesL-
the ads could run at anytkB''' - Jlc
others say they should be[Mfjcjals a<
stricted to late at night. n . ^ ,
in c V, . . tO CllSc
1 he survey found thatv. ‘•'f
one-quarter of respondentssMropicaI Stor
pose co ndoms ads onTYicwB 1 through
third oppose beer advertisk»ks, but cei
“This research indicates’#
long-held concerns at soinet:B timclt T (
works about the impact of«f lowever '
News in Brief
Sheriff resigns to keep
from being imprisoned
PETERSBURG, Ind. (AP) — Pike Coun
ty Sheriff Jeff Clements has agreed to re
sign to avoid being imprisoned while he
awaits trial on five charges of rape and
sexual battery.
Clements, 44, said he would resign by
Wednesday. He is to be placed under
house arrest and wear an electronic mon
itoring device under a deal worked out
with a special prosecutor.
Burley Scales, Clements' attorney,
called the charges against his client base
less and said the case boiled down to "he
said and she said."
Asked why Clements resigned, Scales
responded, "Why fight it?"
Checks sent to survivors
NEW YORK (AP) — After years of liti
gation, checks were sent out to thou
sands of Holocaust survivors around the
world Tuesday in the first reparations
paid to those forced into slave labor by
the Nazis.
The New York-based Jewish Claims
Conference sent payments of about
$4,400 each to some 10,000 Jewish sur
vivors in 25 countries. At the same time,
checks were sent to 1 0,000 non-Jewish
survivors in the Czech Republic. Pay
ments to survivors in Poland were ex
pected to be made June 28.
Up to 1.5 million surviving slave and
forced laborers — most in central and
eastern Europe — are believed eligible for
compensation.
The Claims Conference estimates
that up to 160,000 Jewish Holocaust
survivors worldwide will eventually be
eligible for payments from a $4.37 bil
lion fund authorized by the German
government to settle a series of U.S.
lawsuits seeking compensation from
German companies. The fund is actual
ly 1 0 billion German marks and the
amount in U.S. dollars fluctuates with
currency values.
Abortion provider files lawsuit
challenging parental consent
TULSA, Okla. (AP) — A new
state law mandating parental con
sent for minors seeking abortions
has providers turning away pregnant
minors unaccompanied by parents.
Gov. Frank Keating signed the law'
June 4. 'Tulsa-based Reproductive
Services launched a challenge in fed
eral court over what the clinic says are
vague provisions that fail to define
consent or limit potential liabilities
for abortion providers. 'The one-sen
tence law also lists no exemptions.
Despite its opposition to the
statute, Reproductive Services is
turning away minors who do not
have parents with them.
“We feel like we have to insist on
that now because of the liability this
law places us in,” said Sherri Finik, the
clinic’s community relations director.
Reproductive Sendees performs
about 200 abortions a year on minor
women. Finik said the new law' is
“bad for Oklahoma minors and for
Oklahoma providers.”
But the law’s principle author,
state Rep. John Sullivan, R-Tulsa,
applauded its impact.
“ The abortionist representatives
said this is having a chilling affect on
minors having abortions,” said Sul
livan, vying for the 1st Congres
sional District seat being vacated by
Steve Largent. “I think that was the
intent of the legislation.”
Oklahoma is the latest U.S. bat
tleground over parental consent for
minors wanting abortions.
At least 42 states have passed laws
that mandate some type of parental
or guardian consent or notification.
i u damage
l 'T ;uls T Y >e ou “Tnes Count)
Rideout said. y ,,Bntly being c
kaiser surveyed 1JL' !i f communities
randomly by telephone ^■disaster ass
tween April 16-22. Themn?« ec jeral em
of error is 3 percent. Bment agen
(rimes Count)
Bist based or
■rmation oi
Biered by fee
jvery officials.
Bhe goverr
Be in the for
■sing, low ir
idi iduals anr
.Most allow judges to grant ext | a ), ;e property
tions or include explicit exempt | 0 y men t as
for independent minors, h^Bts for expe
emergencies or other condition )e storm but t
But law's in 10 states were Bograms.
aside or not enforced becauserResidents w
did not allow judges to grant isa erassistar
emptions or otherwise failedjllirg l-SOO-^
pass legal muster, accordingtc fApplicants s 1
New' York-based Center fortldress at the
productive Law & Policy, write' current a<
mts the clinic. Jri1y number
:pr
U.S. Districtjudge lorryCA;$ es an( !
in Tulsa is considering whether:§fJ^ K I
torage f
state’s law is constitutional andt
a hearing last w'eek. He irmstf
address questions from defend® rg I a! IZ
state agencies over whether the 1
, ,..Jhe Bryan
sa court IS the proper ««Mt is seekinc
whether the clinic can sue on be, investjg
of potential clients. , at a se |f_ stor
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Registration forms are available at the Texas A&M Golf
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