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Local independent stations bring spirit of
rebellion into the radio broadcast spectrum
By Jason Bennyhoff
The Battalion
In this day and age of formu
laic popular music, one institution
stands as a bastion of musical individ
ualism — the independent radio station.
Independent radio station employees
say an independent station serves those who
are not served by commercial, mainstream
media. They say they take no advertising mon
ey and accept no limitations on what they play.
Stuart Young, program director at 1600
KANM-AM, said the station plays whatev
er it wants because it is nonprofit.
“F—k commercial radio,” Young said.
“You get to see what goes on [in the radio
business]. We get calls from record labels
every day, and they want us to play their
stuff. We get about 100 CDs a week —
about half we play and about half we
do not, but we do not have to cater to
advertisers.”
Young said much of the music
commercial radio stations play is
determined by demographics and
potential advertising revenue. In
dependent radio stations, Young
said, get a wider variety of music to
the public. He said one of the best aspects of inde
pendent radio is the camaraderie and common love
of music held by everyone who works there.
“Nobody gets paid,” Young said. “It is just a
bunch of people getting together that love music.
Everyone has different tastes, but every time you
are in there, you are surrounded by people who
love music.”
Eileen Peters, a four-year volunteer and show
host at 89.1 KEOS-FM, said there is more to inde
pendent radio than music — there is a duty to serve
underrepresented people in the community. Peters
said KEOS offers a variety of programming not
heard on commercial radio that gives everyone a
chance to hear something he or she can enjoy.
“We feature Americana, Texas music, and we
even have live music in the studio,” Peters said. “We
are one of very few stations that has live music.”
KEOS is also an educational station. Peters said
the station provides diverse types of news pro
gramming to give people news they might not hear
on commercial stations. This includes minority-
concerned news and foreign broadcasting.
“We have a wide variety of programs to serve
members of the community who are not being
served,” Peters said. “We have news and current af
fairs shows that cater to the gay and lesbian issues.
We have lots of world music. For instance, we have
a Jewish-Israeli show. We also carry National Pub
lic Radio (NPR) programming, Public Radio Inter
national (PRI) programs and the British Broadcast
ing Company (BBC).”
Despite independent radio stations’ insistence
on remaining nonprofit, they do improve the prof
its of others. Many college radio stations reach di
verse audiences with money to spend, yet accept
none. College stations are at least slightly associ
ated with their universities, but state schools exert
no control over content and many do not accept ad
vertising money.
Allan Seale, manager of Disc Go Round, said
airplay on independent radio stations can bump up
independent bands’ record sales.
“We get some stuff off the college radio charts,”
Seale said. “There are a few bands that would be put
in the independent category that are played on col
lege radio. There is also a lot of word-of-mouth in
volved in their sales. A lot of bands we sell do nht
get airplay on the bigger radio stations, but are
played on college radio.” .j
Young said one of the most important aspects of
independent radio is that it provides variety in a
world of otherwise bland airwaves.
“It benefits listeners to have varying tastesj’’
Young said. “Here there is none of that cookie-cuF
ter, run-of-the-mill pop.”
*
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