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Tuesday, August 1, 2000
THE BATTALION
No Requests# Please
Album sales, not government or DJs, responsible for broad.
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standardized sexual
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Goose Creek Consoli-
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cn
ICE AND
d Dogs
nations
Treatments
\le uters
ments
ting Hospital at
Discount applies
identify yourself
order to receive
jpointments will
W
I
(Left) Darren
Taylor performs
the Afternoon
Stretch for Mix
104.7; (top right)
Rhino broadcasts
live from GTE for
Mix 104.7
Jason Bennyhoff
The Battalion
Deciding what is played on the ra
dio is a lot like voting, but in this race,
votes cost money.
While radio station playlists may seem
to be decided by advertising executives
looking to make money, corrupt DJs
or the Federal Communications
Commission, there is a system
^ that gives radio pro-
grammers the outline
for their daily playlist.
Terry Hunt, pro
gram director for Aggie
96, said most radio
stations use a system
called Soundscan to
help them decide what songs to play.
* "Soundscan is a system that keeps
track of what albums are selling in stores,"
Hunt said. "The service is provided to radio sta
tions by record companies, and you can find out what
is selling nationwide or in your local area. This helps when
picking out songs to play."
While Soundscan is a national service. Hunt said, sta
tions can do localized research to find out more about
their listeners' tastes.
Hunt said the local research that goes into decid
ing which songs will get air time depends on the ra
dio station's format.
"Most stations have a heavy, medium and light
format," Hunt said. "Songs are played in an order
by how hard or soft they are on the listener. When
we get our songs into a regular rotation, we can
do some research to see how they are doing."
"There are two kinds of local market test
ing we can do," Hunt said. "The first is audi-
orium testing. In this, we call about 500 peo
ple and probably come up with about 150
who fit the target audience. Then we have
them come to an auditorium where they lis
ten to song clips and tell us what they think
of them."
Hunt said auditorium testing is much
slower and more expensive than its high-
tech alternative.
"The better way to test is online,"
Hunt said. "You just ask people to go to
the station's Website, say, between Tues
day and Thursday, and have them listen to
clips and rate them online. This is a lot
more cost effective because we do
not have to take people out
to do interviews. It is
also a lot less painless
because we might have
up to 500 clips to listen to,
and, online, the people do not have to do them all
at once."
However, these market testing methods are |
not for every radio station. Mario Juan, an em
ployee of KBMA radio, said his station relies on
more intuitive methods to pick its tunes.
"A lot of (music selection) is
based on our gut," Juan
said. "We listen to the
new records that come in
and try to pick the next big one."
Juan said, despite the instinctive nature of his station's
music choices, he also uses industry publications to select
popular tunes.
"Music industry sources play a big part in our music
selection," Juan said. "We particularly use trade maga
zines to see what is new and climbing the charts."
Despite a radio station's need to attract a large audi
ence in order to gain advertising revenue. Hunt said, ad
vertising does not play a large part in the selection of
music.
"Our target audience at Aggie 96 is women between
the ages of 25 and 54," Hunt said. "So our advertising
caters to them. However, radio stations pick their for- *
mat and then the advertising follows. Advertisers
pick stations that will appeal to their targets; for ex
ample, you will not find ads for Clearasil on a sta- fc
tion that plays (classical) music for older people."
Despite complaints that the Federal Communications
Commission interferes in radio business, Michael Wagner,
a supervisory attorney for the FCC, said his organization
does not have any impact on what radio stations play.
"We just license radio stations," Wagner said. "Qur job is
to allocate bandwidth for radio stations and resolve com
plaints that stations' signals are interfering with each other.
That is as far as our influence on radio goes."
Wagner said the Arbitron Corporatioh is responsible for
rating radio stations' programs. Curious listeners can check
the Arbitron Website at www.arbitron.com for ratings in
formation on their local station.
It seems listeners will have to stick to complaining
about popular music in general rather than government
conspiracies or DJ payoffs if they are unhappy about their
local radio programming.
Aniston, Pitt exchange vows Saturday
MALIBU, Calif. (AP) — After months of rumors.
Brad Pitt, 36, and Jennifer Aniston, 31, were married
Saturday at a ceremony on an ocean bluff.
About 200 guests attended the lavish sunset cere
mony at an estate owned by television executive
Marcy Carsey.
Guests seen going into the Malibu estate included
actress Cameron Diaz and Aniston's "Friends" co-
stars, including Matthew Perry.
Aniston wore a floor-length white satin silk gown
designed by Lawrence Steele, according to a press
statement. Her ivory-colored, suede high-heel sandals
were designed by shoemaker Manolo Blahnik for
Steele. The bridesmaids wore pale green silk chiffon
slip dresses with pale tafetta mules.
Pitt wore a black tuxedo designed by Hedi Sli-
mane. His attendants wore black tuxedos designed by
Prada.
Helicopters buzzed overhead for days before the
event as a large white tent mushroomed at the location
to ensure privacy.
The event cost $1 million, according to widespread
media reports, including $100,000 for security, $75,000
for flowers and $20,000 for fireworks. A publicist did
not immediately confirm those reports.
Entertainment reporters and paparazzi who had
been staking out the site for days were kept away by
security.
Part of Pacific Coast Highway was shut down to
accommodate the guests and workers.
Rumors the couple were engaged and planning a
wedding have been swirling in Hollywood for
months. Though the couple had never confirmed their
engagement, their publicist on Thursday confirmed
2nd Annual
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Wednesday:
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featuring Greg This & Parker Bradley
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For A Full Listing of All First Yell Events
Call 845-1515 or
1
h
http://yell.tamu.edu
Call 862-7333 for special access needs three days prior to show.
The Battalion Online offers access to
The WIRE
news from The Associated Press
The WIRE provides continuously updated news cov
erage from one of the world's oldest, largest news
services via The Bettalion’s web page,
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http://battalion.tamu.edu
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