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About The Battalion. (College Station, Tex.) 1893-current | View Entire Issue (March 3, 2000)
Friday, March 3,1 s worry about rtisements AGGIELIFE Friday, March 3, 2000 THE BATTALION Page 5 (AP) s not your i ■ of commercials on prime-ti: lie high, and it’s even starti® who make the ads. prime-time network tele® rage of 16 minutes, 43 seco ,t November, ajumpof59i •, according to the American rtising Agencies. :1 utter” was already at a amount of ad lime has me i and a half in just two yean increase has some advertis nr messages are being loslim cials, in-house promotions a louneements. rest there is a direct correlali ise in clutter and a diminishme ss of our creative campaigis, s of the advertising firm BM landel of Grey Advertising: lustry does not recognizer ng the golden goose, theyiif r the attention of consunwito he attention ofadvertisersd vehicle.” >my has increased the amoifflif ig to get on TV, There iskan ads by dot-com companiestiul reate an image, time, TV networks are heirs rased programming costs-s s a temptation too hard to resit itive criticized the study, sayir: j account fluctuations since: no week. Alex Wallau, ABC ork administration and opera- las kept ad time steady for ws over the past tw'o years, mercials were added in someol ows. r sensitive to the viewers andw rnsitive to our buyers,”' create an environment thatbe- :d.” ur major networks stand outas t. ABC had the greatest average ver hour, and CBS was th had the most dramatic increase; Blast from the past > Styles of the ’90s reflected those of generations past BY EMILY HARRELL The Battalion EMILY HARRELL AND CHAD ADAMS/ I m Ha A strange thing happened January 1, 1990. When Generation X rang in the New Year, celebrating the passage of the ’80s and welcoming the new decade, time in the world of our gen eration’s fashion began a retro spiral that still continues today. While technology, politics, and even Sting progressed into the nineties, fashion trends fell prey to ’70s styles. Bell-bottoms and platform shoes multiplied like rabbits. Fearful lo resist the trend, men pulled their shirt collars out of their jackets. Polyester clothing attacked consumers in the form of shirts, pants and, in some cases, entire suits. When retail clothing vendors failed to keep up with the demand for retro clothing, the vintage cloth ing store was born, encouraging consumers to buy used clothing— the older the better. As time went on, Generation X looked more and more into the past for “new” fashion ideas, drawing from styles of the ’70s, followed by the ’60s, ’50s, and '40s. By the time dawn broke 10 years later, the fashion world was a virtual retro salad. Polyester, bell-bottoms, hip-lniggers, pedal pushers, capri pants, wing tips and mary-janes could all be found in the same room, defining a generation that refuses to be defined. “1 think our generation is similar to the ‘Lost Generation’ of the ’20s and the hippies of the ’60s,” Celeste Davis, a senior chemistry and English major said. “1 mean, we’re not coming out of a war or anything, but we did go through a war. We can only take what’s been done before and add our own style to it. “Everything goes in cycles, if you think about it,” Davis said. ”1 think we pull from the past, but we add our own fiair. We have capri pants, but they may be metallic. We have bell-bottoms, but we make them huge, like in the rave scene. You have to pull from the past; it’s in evitable, because so much has already been done. We want our own identity, but there’s nothing new to do anymore. You have to recycle.” Not everyone feels that the current fashion trends necessarily reflect the identity of the gen eration, however. Rebecca Beidel, a senior Spanish major, said, “I think that the popularity of certain styles is the result of some higher-up authority, some fashion expert who decides what should come back into style. They have the power to put the clothes they want in the magazines, and the peo ple who read the magazines think that they have to have those clothes.” Beidel said she can not tell whether her clothing choices are based solely upon her in dividual taste, or if she has been influ enced by popular culUire. “I don’t pur posely avoid trends, but I just don’t get all into them. But I guess 1 am influenced by what 1 see in the stores and by what other people are wearing. “What I do, is 1 just go in the store and try on what 1 think is cute. I don’t know if I think it’s cute just because 1 like it, or if Eve been in fluenced by everything around me.” Whatever its cause is, Davis said there is something to be feared in the continuation of retro clothing’s popularity. “At least the ’80s haven't come back in,” she said. “1 think it would be terrifying to see peo ple walking around in bangle bracelets. Last weekend, my friend and 1 saw a GAP ad for jean jackets, and I couldn’t believe it. It said some thing like, ‘You won’t he the first, but don’t be the last,' “ Davis said. Sting, don't throw away that jean jacket yet. n the year before. >tic River Resort THE COMAL RIVER ig Weekend Getaways i Department of Sociology offers internships 11 3 9.00 Includes Two Night Sta>- a early-Check out late (TL™ u :r view cabins on 4 1/2 wooded areas and quiet. Across from Schlitterbahn. Dwntown. A family tradition since 1910 lEOWBCPtoCE 385 Other Place Drive lew Braunfels, Texas 78130 (830)625-5114 oturing Your Hosts Pete & Cedric 9pm-Clot& Post Oak Mall 693-6429 ^ ONE, GET ONE REE! >AY FOOD SPECIALS TUESDAYS burgers 1/2 PRICE draft beer WEDNESDAYS FAJITAS 1/2 PRICE IARGARITAS THURSDAYS IICKEN FRIED STEAKS 1/2 PRICE IXED DRINKS BY MELISSA PANTANO The Battalion A student smiles with pride as the printer spits out his newest creation. After three long years of diligently preparing for the world, it is all going to pay off at career fair on Friday. But as he ;s over his resume he realizes that llie summer job of squeegeeing fat at McDonald’sjust isn’t as impressive as lie thought. With a sense of panic he pours over the classifieds, looking for a job offers prestige and some real world experience. The Department of Sociology now offers an internship program that fits sociology students with experi ence that impresses even the most snooty employers. Dr. Carol Albrecht, internship co ordinator for the Department of Soci- /, said this program is great to achieve some real world experience. “A year and a half ago we started s program,” Albrecht said. “We ce students in the Bryan-College Station community, in big cities, such as Houston and we have placed peo ple overseas.” Albrecht said that there are three purposes to the program, all of which are beneficial to students. “The program is geared to making students more marketable,” Albrecht said. “To help them to network and meet people in the field that they want to work in, and to steer students into fo cusing toward how to use their degree.” Although A&M is a top university, there are some programs that it lacks, the sociology internship program helps students that are interested in these neglected fields of study. “There is no pre-law, social work, or criminal justice program here at A&M,” Albrecht said. “This program gives students the ability to compete with candidates from other schools that do have those programs.” Although the program sounds too good to be true, it is not open to any one, most, although not all of the in ternships, accept only sociology ma jors or minors. Students must have a 2.5 GPR to qualify for the program. Albrecht said this cap makes students want to do bet ter in their classes in order to get one of the more prestigious internships. Most internship programs are part nered with lesser-known corporations, but this one has some of the best op portunities. “We had a student work for the FBI a few semesters ago,” Albrecht said. “This is an example of one of the in ternships that any major can apply for, but the GPR requirement is a 3.0.” Once involved in the program, Al brecht said students are impressed with the depth of the program. “I’ve had students tell me that they have learned as much at their internship as they have in four years of class,” Al brecht said. “One of the reasons this [program] works so well is because of the monitoring and the one-on-one treatment that the students.receive from the companies. The interns are not volunteers, they don’t spend the whole semester fil ing,” she said. “It’s our job to make sure they get the experience they signed up for.” RUBEN DELUNA/Tm: Battalion lave Something To Self Remember: assifieds Can Do It Call 845-0569 he Battalion THE TEXAS A&M UNIVERSITY STUDENT MEDIA BOARD IS ACCEPTING APPLICATIONS FOR The Battalion — Including radio and online editions Summer 2000 Fall 2000 (The summer editor will serve May 22 through Aug. 11, 2000.) (The fall editor will serve Aug. 14 through Dec. 15, 2000.) Qualifications for editor in chief of The Battalion are: Be a Texas A&M student in good standing with the University and enrolled in at least six credit hours (4 if a graduate student) during the term of office (unless fewer credits are required to grad uate); Have at least a 2.00 cumulative grade point ratio (3.00 if a graduate student) and at least a 2.00 grade point ratio (3.00 if a graduate student) in the semester immediately prior to the appoint ment, the semester of appointment and semester during the term of office, in order for this provi sion to be met, at least six hours (4 if a graduate student) must have been taken for that semester; Have completed JOUR 301 (Mass Communication, Law and Society), or equivalent; Have at least one year experience in a responsible editorial position on The Battalion or compa rable daily college newspaper, -OR- Have at least one year editorial experience on a commercial newspaper, -OR- Have completed at least 12 hours journalism, including JOUR 203 and 303 (Media Writing I and II), and JOUR 304 (Editing for the Mass Media), or equivalent. Aggieland 2001 Qualifications for editor in chief of the Aggieland yearbook are: Be a Texas A&M student in good standing with the University and enrolled in at least six credit hours (4 if a graduate student) during the term of office (unless fewer credits are required to graduate); Have at least a 2.00 cumulative grade point ratio (3.00 if a graduate student) and at least a 2.00 grade point ratio (3.00 if a graduate student) in the semester immedi ately prior to the appointment, the semester of appointment and semester during the term of office. In order for this provision to be met, at least six hours (4 if a graduate student) must have been taken for that semester; Have completed JOUR 210 (Graphics) and JOUR 301 (Mass Communication, Law and Society), or equivalent; Have demonstrated ability in writing through university coursework or equivalent experience; Have at least one year experience in a responsible position on the Aggieland or com parable college yearbook. Application forms should be picked up and returned to Francia Cagle in the Student Media office, room 014A Reed McDonald Building. Deadline for submitting application: noon Wednesday, March 22, 2000. Applicants will be interviewed during the Student Media Board Meeting beginning at 6:15 p.m. Tuesday, March 28, 2000, in room 221F Reed McDonald. An Affirmative Action / Equal Opportunity Employer Committed to Diversity VARSITY FORD NOW OPEN FOR BUSINESS AT www.varsityfordcstx.com Check out our specials on F 150’s, Explorers, and Rangers (all rate, rebate, and inventory information is updated weekly) DOWNLOAD COUPONS FOR SERVICE SPECIALS PRE-OWNED SPECIALS ARE CHANGED WEEKLY Questions? - e-mail us at newcar@varsityfordcstx.com Let’s Talk Conversational English Classes For student, staff, family Beginning* inter mediate, advanced Small group lessons Classes begin March 20 707 Texas Ave Campus
