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Thursday • April30,1
‘Seinfeld’ finale ad prices top Super Bowl’s
Maggio
NEW YORK (AP) —Advertisers are expected
to pay a record amount to air commercials dur
ing the “Seinfeld” finale.
NBC will sell the 30-second spots for between
$1.5 million and $1.7 million, sources familiar
with the price but speaking on condition of
anonymity told The Associated Press. That would
surpass the mark of $1.3 million set during the
network’s Super Bowl telecast in January.
The network expects as many as many as 90 mil
lion people will watch some of the May 14 telecast.
NBC reportedly received a $2 million com
mitment from two buyers a few months ago
when commercial time was first made available.
The price for those early buyers is expected to be
cut to conform with what others will pay.
NBC declined to say what it was getting for
ad time on the show, and ad buyers say that the
true price is hard to pin down because some ads
were sold as part of package deals involving
other programs.
The network had sold all 10 minutes for na
tional commercials in the hour that the show was
supposed to run in, but it is possible the program
may run an extra 15 minutes.That means that the
network may have additional commercial air time.
Those advertisers who bought less expensive
time on the retrospective show preceding the fi
nale are expected to get the first crack at any ad
ditional airtime during the actual show.
NBC may shorten the one-hour retrospective.
Among the advertisers for the final episode
are Anheuser-Busch and Coors, Visa and Mas
terCard and Wendy’s.
Steve Grubbs, who oversees national broad
cast ad sales for the ad agency BBDO World
wide, said “Seinfeld” commanded prices high
er than the Super Bowl even though it may
attract a smaller audience because of its young,
upscale audience.
In addition, he said the final episode represents
a widely anticipated, one-time-only event.
“There just aren’t that many places particu
larly at this time of year where you can draw that
kind of audience,” Grubbs said.
What's Up
Thursday
Graduate Fellowship of Intervarsity
Christian Fellowship (IVCF): Bible
study for graduate and on-tradition-
al students, followed by fellowship
will be held at 7:30 p.m. See our
website for location and map at
http://stat.ta mu .edu ~ i n low/i vcf. htm I.
Call Mark or Jennifer at 764-1552.
Association on Baptist Students: A
meeting will be held at 7:30 p.m. at
410 College Main. Call Bobby at
846-3223 for details.
Alpha Phi Omega: Meet to go to the
Boy’s Club at 3:30 p.m. in 133 Koldus.
Catholic Students Association:
There will be a daily mass at 12:05
p.m. in the All Faith’s Chapel.
Aggie Speleological Society: A
meeting will be held at 8:30 p.m. in
146 Koldus. Call Travis at 693-4088.
Pagan Student Association: A
meeting will be held at 7 p.m. in
228 MSC.
Center for Academic Enhancement:
There will be a TASP math review to
day from 3 to 4:30 p.m. in 526
Blocker. Call 845-2724 for details.
Construction Science Department:
There will be a panel discussion on
Contemporary Construction Safety
Issues in 207 Harrington at 7 p.m.
Society of IVlexican-American Engi
neers and Scientists: The last meet
ing of the year will be held at 7 p.m.
in 111 Koldus. Call Caroline at 847-
0263 for details.
Gay, Lesbian, Bisexual Aggies: Offi
cer elections will be held at 7 p.m. in
205 MSC. Call 847-0321 for details.
What’s Up is a Battalion ser
vice that lists non-profit stu
dent and faculty events and
activities. Items should be
submitted no later than three
days in advance of the desired
run date. Application dead
lines and notices are not
events and will not be run in
What’s Up. If you have any
questions, please call the
newsroom at 845-3313.
Continued from Page 1
Pradhan said he denies any
wrongdoing.
“I feel that I have been wrongly
accused and want to avoid a public
trial,” Pradhan said. “1 want to break
this system of harassment. The uni
versity is spending tax dollars to in
dict me and that is the worst kind of
hypocrisy.”
Pradhan said he recently de
clined an April offer by the district
attorney’s office for four years de
ferred adjudication with a $5,000
fine and restitution of $30,000.
“This is no offer to me,” Pradhan
said. “I do not want to put distance
between myselfand Texas A&M but
(the university) is using the district
attorney to indict people like me.
Dole honored
for public service
FORT MYER, Va. (AP) — Praising
the former Senate majority leader as
the definition of “heroism and
courage for millions of Americans,”
Defense Secretary William Cohen
awarded Bob Dole a public service
medal Wednesday.
At an armed forces full service re
view, Cohen recognized Dole for his
leadership on the battlefield and on
Capitol Hill where he served in both
the House and the Senate.
“He has remained a man with fire
in his heart," said Cohen.
Camp
Continued fromPagt
Katie Sebeck, ajunii
education major and a a
last summer, said he
part of camp waswoiii
the campers.
"We got to be inSj
again,” she said. “We.
charge of them, wewtti
them.”
Sara Barker, a senior^
major, said the best pi
ca mp is the campers.
“The kids come to In
A&M,” she said. “The;
A&M and think those
A&M hung the moon.’'
Applications are j
158S Read. Studentsmi
1 156 for more informal]
Counsel
Continued from Paj
The ACEs program it
mester commitment.Appij
must have at least 30ctrat
For more information.s
may visit the ACEs Webs
http:// www.scs.tamu.e
Celeste Falcon, asenioip
i >g\ majoi and an V1 |
mesters, said theACBit
program because studeai
late to other students.
"Ur understandtheprsi
b,il iih mg time and the j
of working hard,” shesaic
Sb Experience
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